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Joico Colorful Anti-Fade Shampoo | For Color-Treated Hair | Preserve Hair Color & Vibrancy Long-Term | Boost Shine & Reduce Breakage | Sulfate Free | With Camellia Oil & Pomegranate Extract

4.6 out of 5 stars 1,774 ratings
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Purchase options and add-ons

Brand Joico
Item Form Liquid
Hair Type chemically-treated-hair
Scent Pomegranate
Age Range (Description) Adult

Description

Joico Colorful Anti-Fade Shampoo provides a luxurious, thorough cleansing without the harsh ingredients known to strip hair of precious vibrancy and much-needed moisture

Benefits

Color vibrancy lasts up to 8 weeks*. Free of SLS/SLES sulfates. Gently cleanses color-treated hair

Suggested use

Apply to wet hair. Lather, and rinse.
Complete the regimen
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Joico Colorful Anti-Fade Shampoo | For Color-Treated Hair | Preserve Hair Color & Vibrancy Long-Term | Boost Shine & Reduce B
This item: Joico Colorful Anti-Fade Shampoo | For Color-Treated Hair | Preserve Hair Color & Vibrancy Long-Term | Boost Shine & Reduce Breakage | Sulfate Free | With Camellia Oil & Pomegranate Extract
$23.00 ($2.28/Fl Oz)
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Joico Dispensing Liter Pump | Shampoo & Conditioner Liter Bottle Pump | Clear Twist Lock Dispenser | Fits 1L (33.8 Fl Oz) Bot
$4.00 ($2.98/Ounce)
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Joico K-PAK Color Therapy Color-Protecting Conditioner | For Color-Treated Hair | Boost Shine | Improve Elasticity | Repair B
$24.00 ($2.82/Fl Oz)
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  5. Sustainability features

    This product has sustainability features recognized by trusted certifications.
    Packaging efficiency
    Reduced air and/or water in the product or packaging for more efficient transportation.
    As certified by
    Compact by Design (Amazon-developed Certification)

    Compact by Design (Amazon-developed Certification)

    Compact by Design identifies products that, while they may not always look very different, have a more efficient design. By reducing water and/or air in the product or packaging, these become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

    Climate Pledge Friendly

    Discover more products with sustainability features.Learn more

  6. Sustainability features

    This product has sustainability features recognized by trusted certifications.
    Safer chemicals
    Made with chemicals safer for human health and the environment.
    As certified by
    Cradle to Cradle Certified

    Cradle to Cradle Certified

    Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.
    Certification Level
    SILVER ACHIEVEMENT LEVEL

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From the manufacturer

Colorful Collection Banner
Colorful Ingredients
COLOR PROTECTION IN BETWEEN SALON VISITS

COLORFUL ANTI-FADE SHAMPOO

Preserve the vibrancy of gorgeous, investment hair color with this gentle shampoo that takes out everything you don’t want and leaves behind everything you DO. Stocked with nourishing, sulfate-free ingredients, like Camellia Oil and Pomegranate Extract, it delivers a luxurious, epic clean that doesn’t strip color, yet whisks away daily pollutants that can dull your strands. The result is maximum shine, vibrancy, 3X more strength, and less breakage.

Directions: Apply to wet hair, lather, rinse.

Colorful Anti-Fade Shampoo

  • Colorful Anti-Fade Shampoo helps fight the fade of all vibrant hair colors – from brunettes to redheads, blondes and beyond.

  • Unlike our Color Balance or Color Infuse Shampoos, which deposit color into the hair, this Colorful Anti-Fade Shampoo prevents hair that’s been colored from losing its investment shade.

  • No. The entire Colorful line was developed free of SLS/SLES sulfates.

Product details

  • Product Dimensions ‏ : ‎ 2 x 2 x 8 inches; 10.08 ounces
  • UPC ‏ : ‎ 074469517058
  • Manufacturer ‏ : ‎ Joico
  • ASIN ‏ : ‎ B093CWGR8R
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.6 out of 5 stars 1,774 ratings

Customer reviews

4.6 out of 5 stars
1,774 global ratings

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Customers say

Customers find the shampoo effective at preserving color, leaving hair soft and shiny, and appreciate its pleasant scent. Moreover, the product cleanses well without stripping color, and customers like its quality. However, opinions on value for money are mixed, with some saying it's a great value while others find it too expensive. Additionally, some customers report that their hair looks bad the next day after using it.

AI-generated from the text of customer reviews

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40 customers mention "Color retention"35 positive5 negative

Customers report that the shampoo effectively preserves and extends their colored hair, leaving it shiny.

"...and I love how this shampoo and conditioner keeps my hair soft and beautiful." Read more

"Great shampoo for colored hair, clean and healthy" Read more

"The shampoo helped the color in my hair stay and not fade so quickly." Read more

"...This specific (color treated) shampoo helps to keep my red from fading and/or turning my blond pink; also keeps by blond bright." Read more

27 customers mention "Shampoo quality"27 positive0 negative

Customers find this shampoo to be of good quality, particularly praising Joico products, with one customer noting its nice lathering properties.

"Nice product pleasing scent." Read more

"Very nice shampoo, my hair is average an works for MY hair. Not everyone's hair is the same." Read more

"Great hair products" Read more

"Very nice shampoo I just had my hair colored and my hairdresser suggested I try this shampoo to help my color last longer" Read more

25 customers mention "Scent"21 positive4 negative

Customers love the shampoo's scent.

"It's make your hair smell so good and soft" Read more

"Nice product pleasing scent." Read more

"...I like a fresh clean scent and this shampoo smells way too perfume like for me...." Read more

"...With that said, the shampoo smells amazing. My color treated hair kept its color longer, which is hard to do with my hard water...." Read more

18 customers mention "Hair softness"18 positive0 negative

Customers find that the shampoo leaves their hair super soft, with one customer noting it creates a wonderful creamy experience and another mentioning its moisturizing properties.

"I am in my 60’s and I love how this shampoo and conditioner keeps my hair soft and beautiful." Read more

"It's make your hair smell so good and soft" Read more

"Love the way this shampoo made my hair feel and shine." Read more

"...Well worth the price! Makes my hair super soft even the shampoo is softening. Amazing!" Read more

17 customers mention "Cleanses hair well"14 positive3 negative

Customers find that the shampoo cleanses their hair effectively and rinses clean, with one customer noting it maintains color without stripping it.

"Not great at preserving my level 2 color but is nice cleaner and leaves no residue on hair." Read more

"Great shampoo for colored hair, clean and healthy" Read more

"...scent, creates such a wonderful creamy experience and really cleanses my hair well. Also, a little goes a long way. I will buy again!" Read more

"Loved the scent and how well it lathers! Left my hair feeling clean and shiny when dry!" Read more

10 customers mention "Functionality"10 positive0 negative

Customers find that the shampoo works well.

"Works great. Reasonable price." Read more

"...It has definitely worked well, it gets my hair nice and clean without stripping any color...." Read more

"...I find it works just like any other shampoo in terms of lathering and rinsing." Read more

"The product is fine. The packaging however was not!..." Read more

13 customers mention "Value for money"6 positive7 negative

Customers have mixed opinions about the shampoo's value for money, with some finding it a great value while others consider it too expensive.

"I loved just about everything about this shampoo except the price tag. With that said, the shampoo smells amazing...." Read more

"...Well worth the price! Makes my hair super soft even the shampoo is softening. Amazing!" Read more

"...looking forward to using this shampoo and conditioner but it was a waste of money!" Read more

"...A great value for the money." Read more

5 customers mention "Hair quality"0 positive5 negative

Customers report that the shampoo makes their hair look bad the next day and is not suitable for their hair type.

"...The smell is ok, but my hair looks bad the next day. Too expensive for what it is, makes my hair feel unpleasant to touch." Read more

"Good for protecting color, but is not good for fine hair. Leaves it feeling limp. Product is otherwise as described." Read more

"...have to use about 3 times more than other shampoos and it makes my hair stringy looking after it's dry." Read more

"Looks used!!!!! Cracked bottle, doesn’t feel full and has product on it but not in the box, so this didn’t happen durning shipping." Read more

Lathers really well, protects color, a bit drying
4 out of 5 stars
Lathers really well, protects color, a bit drying
What I liked about this shampoo was that it lathered extremely well and added shine to my hair. The scent is really nice, however in my experience the perfumy shampoos/conditioners tend to dry out the hair more than others. I do notice that this dries out my hair a bit more, not a lot, but noticeably more than others do. I have very blonde colored hair and it seems to do a great job at protecting the color.
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  • Barbara
    5.0 out of 5 stars Pflegt sehr ergiebig
    Reviewed in Germany on October 18, 2023
    Style: 33.8 Fl Oz (Pack of 1)Verified Purchase
    Ich habe am Angang viel zu viel Shampoo genommen. War ich von meinem vorherigen so gewöhnt. Man braucht sehr wenig. 3 Stöße mit dem Pumpdosierer reichen vollkommen aus. Haare glänzen schön.
    Report
  • papessa
    5.0 out of 5 stars ottimi!!!
    Reviewed in Italy on January 26, 2020
    Verified Purchase
    provati dal parrucchiere e sono buonissimi prodotti per i capelli colorati.pacco ben fatto e ottimo prezzoo!! grazie amazon!!!
    Report
  • Annabring Arnold
    5.0 out of 5 stars Joico
    Reviewed in Germany on December 12, 2023
    Verified Purchase
    Produkt wie beschrieben, schnelle Lieferung, 1A
    Report
  • R. Lywood
    5.0 out of 5 stars Good stuff
    Reviewed in the United Kingdom on April 21, 2025
    Style: 33.8 Fl Oz (Pack of 1)Verified Purchase
    Does what it says on the tin. Colour deffo lasts longer.
    Report
  • Cliente Amazon
    2.0 out of 5 stars Decepcionante
    Reviewed in Spain on June 28, 2017
    Verified Purchase
    Se trata de un champú totalmente normal, promete alargar la duración de color pero no he notado nada especial. Además tiene una textura que no me convence, siempre uso champús sin sulfatos y estoy acostumbrada a que no hagan el mismo tipo de espuma, pero este no me ha gustado nada, sin duda no repetiré.
    Report