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IT Cosmetics Superhero Mascara – Volumizing and Lengthening Black Mascara – Buildable Lash Volume with Collagen, Biotin & Peptides – Lifting & Curling Formula – Suitable for Sensitive Eyes
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Learn more
Return this item for free
We offer easy, convenient returns with at least one free return option: no shipping charges. All returns must comply with our returns policy.
Learn more about free returns.- Go to your orders and start the return
- Select your preferred free shipping option
- Drop off and leave!
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Purchase options and add-ons
Color | Black |
Product Benefits | Elastic Stretch Technology wraps volume, lengthening and conditioning benefits around each and every lash. See more |
Brand | IT Cosmetics |
Item Form | Liquid |
Specialty | Volumizing, Lengthening |
Description
Benefits
Suggested use
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Product Description




No-Tug Eyeshadow Stick
Glides on lids without tugging. Provides all-day wear with tri-peptide complex & caffeine for younger-looking eyes.

No-Tug Gel Eyeliner
Waterproof & sharpenable gel eyeliner pencil provides smooth glide, super pigment power, and super all-day wear.

Superhero Mascara
Elastic Stretch Technology wraps volume, lengthening and conditioning benefits around each and every lash.

Makeup Cleansing Balm
Melts away makeup, SPF, dirt, oil & traces of pollution, which can cause signs of aging—without drying skin.
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What is Superhero Mascara?
Superhero Mascara is IT’s best mascara for length and volume to transform the look of short eyelashes into long natural eyelashes! Plus, it’s clinically proven to give your lashes super volume, super length and super elastic stretch in just one coat!
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What type of mascara is Superhero Mascara?
Superhero Mascara is a super volumizing and lengthening mascara.
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What is Superhero Mascara made of?
Superhero Mascara is made with lash-loving biotin, hydrolyzed collagen and peptides.
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What is the best mascara for short eyelashes?
Superhero Elastic Stretch Volumizing & Lengthening Mascara is your go-to mascara product! The proprietary Elastic Stretch Technology works to stretch the look of lashes while giving you super volume and length without the look of clumpy eyelashes.
Product details
- Is Discontinued By Manufacturer : No
- Product Dimensions : 19.69 x 19.69 x 11.02 inches; 0.8 ounces
- Item model number : SG_B01AKTZFZU_US
- UPC : 817919014642
- Manufacturer : it COSMETICS
- ASIN : B01AKTZFZU
- Country of Origin : USA
- Best Sellers Rank: #2,592 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #39 in Mascara
- Customer Reviews:
Videos
Videos for this product
3:23
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It Cosmetics Mascara - Before & After [REVIEW]✅ Kristine Reviews ✅
Videos for this product
1:05
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My Honest Review of IT Superhero MascaraLisa Hampson
Videos for this product
1:53
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Honest Review - IT Cosmetics Superhero MascaraAlexandra Daddura
Videos for this product
1:31
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Will it flake? Real review from a non-professional #adD.K.
Videos for this product
0:27
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Heres how it works on super short eyelashesJackie Polk
Videos for this product
1:16
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My honest review of this it cosmetics mascara !Angie Savini
Videos for this product
0:51
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Best reasonable black mascara- adds length and volumeFamilytakeflight
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonReviews with images

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Top reviews from the United States
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- Reviewed in the United States on April 19, 2025Size: 0.30 Fl Oz (Pack of 1)Verified PurchasePeople ask me if I have fake eyelashes when I wear this. I honestly don't see much of a difference between this and my fake eyelashes. It makes your natural long, voluminous but natural. It lasts all day and doesn't budge, even in the pool or after crying! It's truly my favorite -- I give it away in gift baskets for friends and family. And the package is thick and quality.
- Reviewed in the United States on April 5, 2025Size: 0.30 Fl Oz (Pack of 1)Verified PurchaseI love this mascara. I used to use L’Oreal volumizing but it got to where it would clump very bad and dry out too soon. I am super happy I found this brand. No clumping and I love the wand as well.
- Reviewed in the United States on April 5, 2025Size: 0.17 Fl. OzVerified PurchaseI’m really liking this mascara! I usually have to use curler and lash primer, but not with this! I bought small size b/c mascara ages quickly. Wonder if the larger size would be ok?
- Reviewed in the United States on January 16, 2025Size: 0.30 Fl Oz (Pack of 1)Verified PurchaseIt's a Superhero, but flakes :( Lashes looked great, full and long and black, but flakes had to be swept away several times a day.
- Reviewed in the United States on April 6, 2025Size: 0.30 Fl Oz (Pack of 1)Verified PurchaseIt unreal how well this mascara works. I didn’t even realize I had this many lashes of my own! 😂 If you found yourself here because you’re unsure — buy it..
It unreal how well this mascara works. I didn’t even realize I had this many lashes of my own! 😂 If you found yourself here because you’re unsure — buy it..
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- Reviewed in the United States on April 16, 2025Size: 0.30 Fl Oz (Pack of 1)Verified PurchaseEveryone who wears mascara needs this in their life.
- Reviewed in the United States on March 27, 2025Size: 0.30 Fl Oz (Pack of 1)Verified PurchaseThe mascara went on fabulous! Its thick and lush but it didn't stay on long. It left black circles though out the day, I also realized that it irritated my eyes by the 2nd day. The itchy redness went away after I stopped use. I would not suggest if you have oily eyelids or sensitive eyes.
- Reviewed in the United States on April 4, 2025Size: 0.30 Fl Oz (Pack of 1)Verified PurchaseI have very short eyelashes and this stuff makes it look like I have some! Give it a try it works!
Top reviews from other countries
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Marion BOUTINReviewed in France on December 15, 2024
5.0 out of 5 stars Qualitatif. Effet long
Size: 0.30 Fl Oz (Pack of 1)Verified PurchaseJe l avais acheté en magasin en petit format auparavant car il a un certain coût... j ai été très satisfaite.bonne tenue, effet longueur sans paquet. Exactement ce que je recherchais et j ai les yeux sensibles et porte des lentilles. Je l ai donc commandé en grand format sur Amazon car moins cher.
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Josefa R.S.Reviewed in Spain on November 21, 2024
5.0 out of 5 stars Que siempre se mantienen perfectas
Size: 0.30 Fl Oz (Pack of 1)Verified PurchaseLo q no me gusta que siempre está en falta de asistencia
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Reni KostovaReviewed in Germany on February 8, 2025
1.0 out of 5 stars IRREFÜHRENDES ANGEBOT!
Size: 0.17 Fl. OzVerified Purchase4ml und dies ist in der Produktbeschreibung nicht vermerkt! Ich dachte zuerst, ich hätte Rosenenöl erhalten! 4ml für 33,84€ inkl. Versand/27,00€ netto!!! 4ml für ein Produkt mit einer Haltbarkeit von 6 Monaten? Betrüg! Nebenbei ist XXL Lippenstift.
Reni KostovaIRREFÜHRENDES ANGEBOT!
Reviewed in Germany on February 8, 2025
Images in this review
- Amazon CustomerReviewed in the United Kingdom on April 22, 2020
5.0 out of 5 stars best mascara ever!
Size: 0.17 Fl. OzVerified PurchaseBest mascara you will ever own!
- Dragonfly GardenerReviewed in the United Kingdom on January 27, 2025
5.0 out of 5 stars At last! I’ve found a great waterproof mascara
Size: 0.30 Fl Oz (Pack of 1)Verified PurchaseI’m in my 50’s and don’t wear much make-up but mascara is a staple. I’ve tried dozens of brands over the years some good, some bad and some ugly! My old favourite got discontinued so I had to start searching again. This one is probably the best I’ve ever had as far as improving the look of my lashes (which are ok but very fair). I applied one coat this morning (top lashes only) and have had no smudges all day. The brush is really slim and gets all the little lashes which us great, I’ve yet to test its effectiveness in the rain but that will come tomorrow and I will update my review if I end up looking like Alice cooper! So far I’m thrilled! UPDATE: It's not waterproof - but, on checking, it doesn't claim it is! :) My mistake - still top marks. Best of all, it's made in Italy and anything not made in China is worthy of credit!
Dragonfly GardenerAt last! I’ve found a great waterproof mascara
Reviewed in the United Kingdom on January 27, 2025
Images in this review