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IT Cosmetics Superhero Mascara – Volumizing and Lengthening Black Mascara – Buildable Lash Volume with Collagen, Biotin & Peptides – Lifting & Curling Formula – Suitable for Sensitive Eyes

4.4 out of 5 stars 11,738 ratings
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It Cosmetics
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$23.80 with 15 percent savings $79.33 per Fl Oz
List Price: $28.00
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Size: 0.30 Fl Oz (Pack of 1)
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Purchase options and add-ons

Color Black
Product Benefits Elastic Stretch Technology wraps volume, lengthening and conditioning benefits around each and every lash. See more
Brand IT Cosmetics
Item Form Liquid
Specialty Volumizing, Lengthening

Description

Superhero Mascara gives your lashes super volume & super length in just one coat! Collagen, biotin, proteins & peptides combine to coat every lash from base to tips—lifting & separating them to create a fuller-looking lash line.

Benefits

Elastic Stretch Technology wraps volume, lengthening and conditioning benefits around each and every lash.

Suggested use

Starting at base of eyelashes, wiggle & sweep up & through to the tips. Apply additional coats for more dramatic, volumizing & lengthening results.

Complete the look
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This item: IT Cosmetics Superhero Mascara – Volumizing and Lengthening Black Mascara – Buildable Lash Volume with Collagen, Biotin & Peptides – Lifting & Curling Formula – Suitable for Sensitive Eyes
$23.80 ($79.33/Fl Oz)
Get it as soon as Wednesday, Apr 30
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Sold by IT Cosmetics and ships from Amazon Fulfillment.
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$39.95 ($36.99/Fl Oz)
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$42.00 ($127.27/Ounce)
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Product Description

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No-Tug Eyeshadow Stick

Glides on lids without tugging. Provides all-day wear with tri-peptide complex & caffeine for younger-looking eyes.

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No-Tug Gel Eyeliner

Waterproof & sharpenable gel eyeliner pencil provides smooth glide, super pigment power, and super all-day wear.

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Superhero Mascara

Elastic Stretch Technology wraps volume, lengthening and conditioning benefits around each and every lash.

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Makeup Cleansing Balm

Melts away makeup, SPF, dirt, oil & traces of pollution, which can cause signs of aging—without drying skin.

  • Superhero Mascara is IT’s best mascara for length and volume to transform the look of short eyelashes into long natural eyelashes! Plus, it’s clinically proven to give your lashes super volume, super length and super elastic stretch in just one coat!

  • Superhero Mascara is a super volumizing and lengthening mascara.

  • Superhero Mascara is made with lash-loving biotin, hydrolyzed collagen and peptides.

  • Superhero Elastic Stretch Volumizing & Lengthening Mascara is your go-to mascara product! The proprietary Elastic Stretch Technology works to stretch the look of lashes while giving you super volume and length without the look of clumpy eyelashes.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 19.69 x 19.69 x 11.02 inches; 0.8 ounces
  • Item model number ‏ : ‎ SG_B01AKTZFZU_US
  • UPC ‏ : ‎ 817919014642
  • Manufacturer ‏ : ‎ it COSMETICS
  • ASIN ‏ : ‎ B01AKTZFZU
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.4 out of 5 stars 11,738 ratings

Customer reviews

4.4 out of 5 stars
11,738 global ratings

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Buy it!
5 out of 5 stars
Buy it!
It unreal how well this mascara works. I didn’t even realize I had this many lashes of my own! 😂 If you found yourself here because you’re unsure — buy it..
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Top reviews from the United States

  • Reviewed in the United States on April 19, 2025
    Size: 0.30 Fl Oz (Pack of 1)Verified Purchase
    People ask me if I have fake eyelashes when I wear this. I honestly don't see much of a difference between this and my fake eyelashes. It makes your natural long, voluminous but natural. It lasts all day and doesn't budge, even in the pool or after crying! It's truly my favorite -- I give it away in gift baskets for friends and family. And the package is thick and quality.
  • Reviewed in the United States on April 5, 2025
    Size: 0.30 Fl Oz (Pack of 1)Verified Purchase
    I love this mascara. I used to use L’Oreal volumizing but it got to where it would clump very bad and dry out too soon. I am super happy I found this brand. No clumping and I love the wand as well.
    2 people found this helpful
    Report
  • Reviewed in the United States on April 5, 2025
    Size: 0.17 Fl. OzVerified Purchase
    I’m really liking this mascara! I usually have to use curler and lash primer, but not with this! I bought small size b/c mascara ages quickly. Wonder if the larger size would be ok?
    2 people found this helpful
    Report
  • Reviewed in the United States on January 16, 2025
    Size: 0.30 Fl Oz (Pack of 1)Verified Purchase
    It's a Superhero, but flakes :( Lashes looked great, full and long and black, but flakes had to be swept away several times a day.
    13 people found this helpful
    Report
  • Reviewed in the United States on April 6, 2025
    Size: 0.30 Fl Oz (Pack of 1)Verified Purchase
    It unreal how well this mascara works. I didn’t even realize I had this many lashes of my own! 😂 If you found yourself here because you’re unsure — buy it..
    Customer image
    5.0 out of 5 stars
    Buy it!

    Reviewed in the United States on April 6, 2025
    It unreal how well this mascara works. I didn’t even realize I had this many lashes of my own! 😂 If you found yourself here because you’re unsure — buy it..
    Images in this review
    Customer image
    2 people found this helpful
    Report
  • Reviewed in the United States on April 16, 2025
    Size: 0.30 Fl Oz (Pack of 1)Verified Purchase
    Everyone who wears mascara needs this in their life.
  • Reviewed in the United States on March 27, 2025
    Size: 0.30 Fl Oz (Pack of 1)Verified Purchase
    The mascara went on fabulous! Its thick and lush but it didn't stay on long. It left black circles though out the day, I also realized that it irritated my eyes by the 2nd day. The itchy redness went away after I stopped use. I would not suggest if you have oily eyelids or sensitive eyes.
    3 people found this helpful
    Report
  • Reviewed in the United States on April 4, 2025
    Size: 0.30 Fl Oz (Pack of 1)Verified Purchase
    I have very short eyelashes and this stuff makes it look like I have some! Give it a try it works!
    One person found this helpful
    Report

Top reviews from other countries

Translate all reviews to English
  • Marion BOUTIN
    5.0 out of 5 stars Qualitatif. Effet long
    Reviewed in France on December 15, 2024
    Size: 0.30 Fl Oz (Pack of 1)Verified Purchase
    Je l avais acheté en magasin en petit format auparavant car il a un certain coût... j ai été très satisfaite.bonne tenue, effet longueur sans paquet. Exactement ce que je recherchais et j ai les yeux sensibles et porte des lentilles. Je l ai donc commandé en grand format sur Amazon car moins cher.
    Report
  • Josefa R.S.
    5.0 out of 5 stars Que siempre se mantienen perfectas
    Reviewed in Spain on November 21, 2024
    Size: 0.30 Fl Oz (Pack of 1)Verified Purchase
    Lo q no me gusta que siempre está en falta de asistencia
  • Reni Kostova
    1.0 out of 5 stars IRREFÜHRENDES ANGEBOT!
    Reviewed in Germany on February 8, 2025
    Size: 0.17 Fl. OzVerified Purchase
    4ml und dies ist in der Produktbeschreibung nicht vermerkt! Ich dachte zuerst, ich hätte Rosenenöl erhalten! 4ml für 33,84€ inkl. Versand/27,00€ netto!!! 4ml für ein Produkt mit einer Haltbarkeit von 6 Monaten? Betrüg! Nebenbei ist XXL Lippenstift.
    Customer image
    Reni Kostova
    1.0 out of 5 stars
    IRREFÜHRENDES ANGEBOT!

    Reviewed in Germany on February 8, 2025
    4ml und dies ist in der Produktbeschreibung nicht vermerkt! Ich dachte zuerst, ich hätte Rosenenöl erhalten! 4ml für 33,84€ inkl. Versand/27,00€ netto!!! 4ml für ein Produkt mit einer Haltbarkeit von 6 Monaten? Betrüg! Nebenbei ist XXL Lippenstift.
    Images in this review
    Customer image
  • Amazon Customer
    5.0 out of 5 stars best mascara ever!
    Reviewed in the United Kingdom on April 22, 2020
    Size: 0.17 Fl. OzVerified Purchase
    Best mascara you will ever own!
  • Dragonfly Gardener
    5.0 out of 5 stars At last! I’ve found a great waterproof mascara
    Reviewed in the United Kingdom on January 27, 2025
    Size: 0.30 Fl Oz (Pack of 1)Verified Purchase
    I’m in my 50’s and don’t wear much make-up but mascara is a staple. I’ve tried dozens of brands over the years some good, some bad and some ugly! My old favourite got discontinued so I had to start searching again. This one is probably the best I’ve ever had as far as improving the look of my lashes (which are ok but very fair). I applied one coat this morning (top lashes only) and have had no smudges all day. The brush is really slim and gets all the little lashes which us great, I’ve yet to test its effectiveness in the rain but that will come tomorrow and I will update my review if I end up looking like Alice cooper! So far I’m thrilled! UPDATE: It's not waterproof - but, on checking, it doesn't claim it is! :) My mistake - still top marks. Best of all, it's made in Italy and anything not made in China is worthy of credit!
    Customer image
    Dragonfly Gardener
    5.0 out of 5 stars
    At last! I’ve found a great waterproof mascara

    Reviewed in the United Kingdom on January 27, 2025
    I’m in my 50’s and don’t wear much make-up but mascara is a staple. I’ve tried dozens of brands over the years some good, some bad and some ugly! My old favourite got discontinued so I had to start searching again. This one is probably the best I’ve ever had as far as improving the look of my lashes (which are ok but very fair). I applied one coat this morning (top lashes only) and have had no smudges all day. The brush is really slim and gets all the little lashes which us great, I’ve yet to test its effectiveness in the rain but that will come tomorrow and I will update my review if I end up looking like Alice cooper! So far I’m thrilled! UPDATE: It's not waterproof - but, on checking, it doesn't claim it is! :) My mistake - still top marks. Best of all, it's made in Italy and anything not made in China is worthy of credit!
    Images in this review
    Customer imageCustomer image