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F Energy efficiency label
Product Sheet

Sony BRAVIA, KD-55X75WL, 55 Inch, LED, Smart TV, 4K HDR, Google TV, ECO PACK, BRAVIA CORE, Narrow Bezel Design [Energy Class F]

4.4 4.4 out of 5 stars 597 ratings

£587.64 with 35 percent savings
RRP: £899.00
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Size Name: 55 Inch
Style Name: X75
Get professional Wall Mounting for your TV - Wall Mount Not IncludedDetails
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Purchase options and add-ons

Screen size 55
Brand Sony
Display technology LED
Resolution 4K
Refresh rate 62 Hz
Special feature Flat
Included components Power Cable, Remote Control, Stand
Connectivity technology HDMI
Aspect ratio 16:9
Product dimensions 7.1D x 124.3W x 72.1H centimetres

About this item

  • STUNNING PICTURE QUALITY: The X1 Processor is the power behind these bright, colourful pictures, analysing content in real-time, and, paired with Dolby Vision, enhancing everything you watch
  • ASTONISHING SOUND QUALITY: Unique X-Balanced Speaker Unit delivers ideal quality sound and powerful bass for a richer, deeper, and more rewarding audio experience
  • DESIGN: The TV has been designed in the signature, minimalistic style to keep your focus on what's important, the picture, with a Hairline Finish and Slim Blade 2-way Stand, the X75WL will suit any interior
  • GAMING FEATURES: An ideal gaming TV, the X75WL features Auto Low Latency Mode in HDMI 2.1 for smooth, responsive gameplay, as well as Auto HDR Tone Mapping to reveal crucial details in the darkest and brightest parts of the screen, there's even a dedicated Gaming Menu that includes the brand-new Crosshair and Custom Screen features they could be the secret to your next win
  • APPS AND FEATURES: You will access 700,000+ movies and TV episodes from across your streaming services on this Google TV, and everything is organised to suit your personal interests

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This item: Sony BRAVIA, KD-55X75WL, 55 Inch, LED, Smart TV, 4K HDR, Google TV, ECO PACK, BRAVIA CORE, Narrow Bezel Design
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Price-35% £587.64
RRP:£899.00
-24% £2,199.00
RRP:£2,899.00
£549.00-39% £429.00
RRP:£699.00
-20% £1,199.00
RRP:£1,499.00
-28% £539.00
RRP:£749.00
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From the manufacturer

x75wl

X75WL Series

Stunning clarity, whatever you watch

Our X1 Processor powers the bright, colourful pictures of the X75WL. Stunning picture processing has always been at the core of our TV philosophy, and decades of development and engineering culminates in X1 Processor to sharpen and refine pictures in real time.

Quality audio for a full sensory experience

x75wl

Great bass with clear acoustics

Our uniquely shaped X-Balanced Speaker complements the TV's slim design and means you can experience the clear sound and rich bass of movies and music.

x75wl

Fill the room with Dolby Atmos sound

Enjoy movie soundtracks and music playlists with more depth, clarity and detail. Dolby Atmos draws you in deeper for seriously immersive spatial sound.

Best entertainment experience

Bravia

Top movies with BRAVIA CORE

Explore today's top movies, instantly. With BRAVIA CORE, you can redeem five movies and enjoy unlimited streaming for 12 months. Our exclusive movie content service with Pure Stream and IMAX Enhanced delivers stunning visuals and expressive sound.

x75wl

Entertainment you love with Google TV

Google TV brings together movies, shows, and more from across your apps and subscriptions and organizes them just for you. Search thousands of apps using your voice, making entertainment even easier.

Designed to inspire and adapt

x75wl

Smart and versatile 2-way stand

Choose the set-up that works for you on TVs that are 55" or bigger. The standard wider setting focuses your eye on the picture, while the narrow setting is perfect for smaller surfaces.

x75wl

Perfect for any interior

The signature, minimalistic style of the X75WL keeps you focused on what is important. The hairline finish and slim blade fixed stand sit in perfect harmony no matter the surrounding, for simple but impactful style.

Level up with BRAVIA CAM for even better viewing

The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.

Take immersive viewing to the next level with BRAVIA CAM. Future firmware updates to the X75WL will allow the BRAVIA CAM to recognise your position and distance from the TV so that sound and picture settings can be tailored to your viewing environment. *Sold separately

X75WL

See how the X75WL compares to other Sony TVs

x75wl

X75WL

x80l

X80L

x85l

X85L

x90l

X90L

Customer Reviews
4.4 out of 5 stars 597
4.4 out of 5 stars 597
4.4 out of 5 stars 597
Price
£799.00 £1,349.00 £2,499.00
Screen sizes
43", 50", 55", 65", 75" 43", 50", 55", 65", 75", 85" 55'', 65", 75" 55", 65", 75", 85", 98"
Display device
LED LED Full Array LED Full Array LED
Processor
X1 Processor X1 HDR Processor X1 HDR Processor XR Processor
Picture quality
4K HDR 4K HDR 4K HDR 4K HDR
Colour
Live Colour Triluminos Pro Triluminos Pro XR Triluminos Pro
Motion
Motionflow XR (Nat. 50Hz) Motionflow XR (Nat. 50Hz) X-Motion Clarity (Nat. 100Hz) XR Motion Clarity (Nat. 100Hz)
Sound
X-Balanced Speaker X-Balanced Speaker X-Balanced Speaker Acoustic Multi-Audio
Stand
2-way stand (55" and above) 2-way stand (55" and above) 2-way stand 3-way stand (fixed for 98")
Remote
Standard Remote Standard Remote Standard Remote Standard Remote
Voice command
Voice Search Hands-Free Search Hands-Free Search Hands-Free Search
BRAVIA CAM compatible
Yes Yes Yes Yes
Eco Pack
Yes Yes Yes Yes

What's in the box?

  • Power Cable, Remote Control, Stand
  • Product details

    • Product Dimensions ‏ : ‎ 7.1 x 124.3 x 72.1 cm; 21 kg
    • Date First Available ‏ : ‎ 4 April 2023
    • Manufacturer ‏ : ‎ Sony
    • ASIN ‏ : ‎ B0BZ9WXSCX
    • Item model number ‏ : ‎ KD-55X75WL
    • Country of origin ‏ : ‎ Slovakia
    • Customer reviews:
      4.4 4.4 out of 5 stars 597 ratings

    Important information

    Energy efficiency class

    F

    Customer reviews

    4.4 out of 5 stars
    597 global ratings

    Review this product

    Share your thoughts with other customers

    Customers say

    Customers are satisfied with the television's picture and sound quality. They find it easy to set up and use, with good software. Many consider it a great TV and good value for money. They appreciate the build quality, screen size, and features.

    AI-generated from the text of customer reviews

    75 customers mention ‘Picture quality’69 positive6 negative

    Customers are pleased with the television's picture and sound quality. They mention it has good color, is easy to use, and offers good value. The overall build is stylish and the audio is crisp and clear.

    "...Easy to set up.Decent stand.Fairly easy operate.Great colour from a 32 inch tv.A little expensive but worth it." Read more

    "...simple to use Sony make their products, they also sound great and looks great so it makes it worth that bit of extra money I personal love my sony..." Read more

    "...As I’ve come to expect from Sony Bravia TVs, the picture quality is excellent. Unfortunately, with this TV, the sound quality is poor...." Read more

    "...What an improvement as you probably expect a lot quicker great picture and a lot lighter...." Read more

    48 customers mention ‘Sound quality’39 positive9 negative

    Customers generally like the sound quality of the television. They say it has good sound for a TV of its size, and the soundbar improves movies. The TV renders all sound and motion effortlessly, and there are options for voice and sound enhancement.

    "...this tele the speakers are quite powerful and there options for voice and sound enhancement as well which adds to the quality, I know some people..." Read more

    "Nice TV. So far very happy. Good picture quality and sound. Nice size screen. Huge range of channels including ability for Freesat...." Read more

    "Very pleased with our new TV. The sound and picture are really nice and the television comes with the superb 'YouView' TV guide, along with various..." Read more

    "...Everything as you'd expect from Sony in terms of quality build, sound and 'smart' features + great value!" Read more

    43 customers mention ‘Television quality’43 positive0 negative

    Customers are satisfied with the television's quality. They say it's a great set with high-quality Sony picture. Some say it does well as a bedroom TV but doesn't feel like quality. The actual product exceeds all expectations, with crystal clear images and vibrant color.

    "Arrived next day.Easy to set up.Decent stand.Fairly easy operate.Great colour from a 32 inch tv.A little expensive but worth it." Read more

    "...Lots of feature more than I ever use, but works really well with Alexa. Amazon is the best price anywhere." Read more

    "Nice TV. So far very happy. Good picture quality and sound. Nice size screen. Huge range of channels including ability for Freesat...." Read more

    "This is a great television with good colour quality, ease of use, and good value for money." Read more

    42 customers mention ‘Ease of setup’36 positive6 negative

    Customers find the television easy to set up. They mention it's simple to attach the legs and unpack. The software is good, and the picture quality is not bad.

    "Arrived next day.Easy to set up.Decent stand.Fairly easy operate.Great colour from a 32 inch tv.A little expensive but worth it." Read more

    "Quality tele, great visuals, easy to set up and easy to follow guides with this tele, very smooth look slim frame, great sound and over all good..." Read more

    "...Set up is the easiest I’ve had with a TV. If you wish to use this easy option you need your Android smartphone handy...." Read more

    "This is a great television with good colour quality, ease of use, and good value for money." Read more

    29 customers mention ‘Value for money’24 positive5 negative

    Customers appreciate the value for money of the television. They say it has good sound quality and is the right size and price point.

    "...tele, very smooth look slim frame, great sound and over all good value for money, the only draw back is the brightness settings arent brilliant, and..." Read more

    "...Amazon is the best price anywhere." Read more

    "...a great television with good colour quality, ease of use, and good value for money." Read more

    "...from Sony in terms of quality build, sound and 'smart' features + great value!" Read more

    23 customers mention ‘Build quality’19 positive4 negative

    Customers like the TV's build quality. They say it has a good quality feel.

    "Quality tele, great visuals, easy to set up and easy to follow guides with this tele, very smooth look slim frame, great sound and over all good..." Read more

    "Very well packed no breakage , lovely television just what I needed . Very easy to set up and understand all the controls nice sharp bright screen ." Read more

    "...Everything as you'd expect from Sony in terms of quality build, sound and 'smart' features + great value!" Read more

    "...This is way better build quality, Samsung are outclassed by Sony, the TV I recieved has no major display issues, and is a nice solid built TV...." Read more

    12 customers mention ‘Screen size’12 positive0 negative

    Customers are satisfied with the TV's screen size. They find it small, lightweight, and perfect for small bedrooms. The TV has a nice picture and slim frame.

    "...to set up and easy to follow guides with this tele, very smooth look slim frame, great sound and over all good value for money, the only draw back..." Read more

    "...showing that it needs two people to lift it out of the box, it is small, light, and easy enough for one person to handle and remove from the box...." Read more

    "Nice TV. So far very happy. Good picture quality and sound. Nice size screen. Huge range of channels including ability for Freesat...." Read more

    "The size is perfect for my room, it was easy to assemble & the remote control is good, however some of the channels namely bbc1 & 2 don’t seem to be..." Read more

    9 customers mention ‘Features’9 positive0 negative

    Customers appreciate the television's quality build, sound, and smart features. They mention it has a nice remote with voice function for lazy days. The smart apps are useful, and the screen saver feature is a lovely touch.

    "...really happy with, and Google remote with voice function nice little feature for lazy days, ive got to say that I'm really impressed with the sound..." Read more

    "...The voice control feature works well and the screensaver feature is a lovely touch. Overall, I’m very happy and would recommend this TV." Read more

    "...as you'd expect from Sony in terms of quality build, sound and 'smart' features + great value!" Read more

    "...It's a typical Sony - good quality picture and sound, well made, full features, smart Google TV option (can be used to browse the internet) USB ports..." Read more

    Impressive for the price
    5 out of 5 stars
    Impressive for the price
    This was brought to replace a Sony 2018 Tv.What an improvement as you probably expect a lot quicker great picture and a lot lighter.Lots of feature more than I ever use, but works really well with Alexa.Amazon is the best price anywhere.
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    Top reviews from United Kingdom

    • Reviewed in the United Kingdom on 15 February 2025
      Size Name: 32 InchStyle Name: W800Verified Purchase
      Arrived next day.Easy to set up.Decent stand.Fairly easy operate.Great colour from a 32 inch tv.A little expensive but worth it.
    • Reviewed in the United Kingdom on 12 June 2024
      Size Name: 50 InchStyle Name: X75Verified Purchase
      Quality tele, great visuals, easy to set up and easy to follow guides with this tele, very smooth look slim frame, great sound and over all good value for money, the only draw back is the brightness settings arent brilliant, and it can seem overly bright sometimes but overly dark on darker scenes if you switch the brightness down, but saying that once you get the right balance for you that you can live with, it's something you can quite easily over look, it's also packed with apps, the sony picture core that comes with it's great and I got quite a few free movies thrown in, because I bought this tele which I was really happy with, and Google remote with voice function nice little feature for lazy days, ive got to say that I'm really impressed with the sound quality of this tele the speakers are quite powerful and there options for voice and sound enhancement as well which adds to the quality, I know some people might find sony a bit pricier than some teles but for me the extra quality comes from the ease of use and how simple to use Sony make their products, they also sound great and looks great so it makes it worth that bit of extra money I personal love my sony TV and I'd definitely recommend this one
      36 people found this helpful
      Report
    • Reviewed in the United Kingdom on 22 September 2021
      Size Name: 32 InchStyle Name: W800Verified Purchase
      My first flat screen was a 32” and seemed huge when it arrived to replace a 19”CRT. Now, compared to my 49” tellies this new one seems tiny. And despite the quick set up chart showing that it needs two people to lift it out of the box, it is small, light, and easy enough for one person to handle and remove from the box. You need a flat surface handy to rest it on while attaching the small legs. Each leg is fastened on with two screws. You will need a smallish Phillips screwdriver to attach these legs.

      Despite the instructions making it clear that you should not put pressure on the screen, there are two totally unnecessary stickers actually stuck to the screen and which need peeling off. These are fiddly to get a grip on and need a fingernail pressing repeatedly against the screen to scrape up enough of an edge to get a grip before peeling off. Utter stupidity.

      Also I would suggest inserting the power connector (UK 3 Pin plug) while you have the TV face down after attaching the legs. This connector is a tight fit and needs some pressure to push fully home. I found this easier to do with the TV lying down rather than struggling to reach round the back of it when in its final resting place.

      This TV has a decent number of ports (for a modern TV that is) There are two standard HDMI ins, plus one HDMI (ARC) making three altogether. There are two USB-As. One of these is dedicated for the use of either a portable HDD or flash drive. This is used to record programmes (via the programme guide) to watch later. There’s also a headphone socket, LAN connectors, Optical audio out, a satellite co-ax, and a terrestrial aerial co-ax.

      As always with Sony gear the remote is supplied with the necessary pair of AAA batteries. The whole back of the remote comes off to insert the batteries rather than having a small battery compartment door.

      Set up is the easiest I’ve had with a TV. If you wish to use this easy option you need your Android smartphone handy. The TV and smartphone connect via Bluetooth (by the way, the remote works via Bluetooth too. This is a new one for me.) and the TV loads your Google account details up from your smartphone, and also the wifi router password and connection details. Piece of cake. Very little input needed.

      As I’m only using this TV for streaming and satellite services I didn’t go through the terrestrial tuning setup.

      As I’ve come to expect from Sony Bravia TVs, the picture quality is excellent. Unfortunately, with this TV, the sound quality is poor. It has no depth or quality. This is the worst sound from a Sony TV I’ve ever had. Considering the price of this Bravia TV compared to other manufacturers offerings in the 32” range, there is no excuse for skimping on sound quality. I’m happy with everything else on this TV, and my judgement may be a little coloured because my main TV is connected to a high quality sound system so that’s what I’m used to hearing, but the sound on this TV is noticeably weak - not in volume, in depth. Knowing this wouldn’t necessarily stop me from purchasing this model, but I would have to budget, at the very least, for a sound bar to go with it. If Sony can’t make it sound good enough on its own, then it should be bundled with a sound bar. Unfortunately, from reading a lot of reviews, it seems that Sony isn’t alone in this and poor quality sound on flatscreen TVs is the norm rather than the exception. Still if they made the sound high quality they couldn’t part your from more of your pennies with sound bars and receivers and surround sound systems could they?

      Apart from sound quality, this is a really nice TV and I’d happily buy another. I have, however, knocked off a star for the poor sound and those stupid stickers on the screen.
      105 people found this helpful
      Report
    • Reviewed in the United Kingdom on 25 January 2025
      Size Name: 65 InchStyle Name: X80Verified Purchase
      This was brought to replace a Sony 2018 Tv.
      What an improvement as you probably expect a lot quicker great picture and a lot lighter.
      Lots of feature more than I ever use, but works really well with Alexa.
      Amazon is the best price anywhere.
      Customer image
      5.0 out of 5 stars
      Impressive for the price

      Reviewed in the United Kingdom on 25 January 2025
      This was brought to replace a Sony 2018 Tv.
      What an improvement as you probably expect a lot quicker great picture and a lot lighter.
      Lots of feature more than I ever use, but works really well with Alexa.
      Amazon is the best price anywhere.
      Images in this review
      Customer image
      One person found this helpful
      Report
    • Reviewed in the United Kingdom on 10 December 2024
      Size Name: 50 InchStyle Name: X75Verified Purchase
      Nice TV. So far very happy. Good picture quality and sound. Nice size screen. Huge range of channels including ability for Freesat. Was initially annoyed at lack of instructions but there is plenty on the TV itself, and once registered for its Guarantee, even more available on the APP.
      4 people found this helpful
      Report