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1) You can back up more than just the photos from your phone. You can also backup your contacts and photos from your social media accounts. (Two months ago I lost over half of my contacts because they were connected to my school email. I deleted my school email from my phone and I didn't have my phone connected to the icloud and so I lost all of them. Having a Qubii then would have been a lifesaver.)
2) You can customize. While the app allows you to auto back-up all these things you can choose which ones you actually want to back up and how often. You can even turn off auto-backup and do manual back-up if you like.
3) The Qubii works with Mac and other PCs. While I have two iPhones, my PC and tablet are Windows.
4) It's lightweight, easy to store, and hard to lose. Unless of course, you have a habit of losing your phone charger.
Some things to note:
1) The product does not work without or come with a micro SD card. You will have to get one separately. (Update: You can now buy a Qubii that comes with an SD Card.)
2) You will have to download the Qubii app (don't worry it's free!) While not quite as intuitive as the company's Piconizer app, the Qubii app is still very easy to use and could be picked up by virtually anyway, but that doesn't mean there's not still room for improvement.
3) The Qubii must have power to work. I couldn't get the Qubii to work with my computer at first but had no problems when plugged into my wall charger. I must not have had it plugged in the whole way. There is a little green light above where you plug your usb in that will be lite if the Qubii is connected to power. If you are having trouble I recommend making sure this light is green before going through any other troubleshooting.
Improvements the company could consider moving forward:
1) The onboarding process could be made a little more clear. Right now I'd rate it at 30 minutes to master, which is great, but since I am also familiar with the company's Piconizer app I know they can achieve even more.
2) More features to what can be auto backed-up such as emails and text messages.
3) Add some features as to what you can do with the photos from the app, such as share from the app to text, email, and SM.
4) Offering the product in more colors or fun designs and maybe with a small little drawstring back for storage and carrying. (I'm so happy to see the company has implemented some of the things I suggested in here.)
