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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Sustainable Packaging Brand
Drunk Elephant's C-Firma Fresh Vitamin-C Day Serum is a super-potent serum packed with a powerful antioxidant complex and fruit enzymes to firm and brighten the appearance of skin while improving the signs of photoaging.
Benefits
- Designed to be mixed by you before its first use, which maximizes the potency of its delicate (but powerful) ingredients while keeping the formula fresh
- Visibly diminishes signs of aging and photodamage, leaving the skin incredibly radiant and luminous
- Enzymatically dissolves surface dead skin cells as it hydrates and soothes
- Reveals a brighter, firmer complexion
- Formulated at a skin-friendly pH of 2.5
- When worn under your sunscreen during the day, C-Firma Fresh works hard to ward off pollution and UV-generated free radical damage
- Dermatologist Tested
- Formulated without the Suspicious 6 - the six ingredients Drunk Elephant believes are at the root of almost every skin issue (Essential oils, Silicones, Chemical sunscreens, SLS, Fragrances + dyes, and Drying alcohols)
Key Ingredients
- L-Ascorbic Acid: improve fine lines, wrinkles, and hyperpigmentation and help brighten skin
- Ferulic Acid: protects against UV-generated free radicals
- 1.0% Tocopherol: aka vitamin E, helps maintain moisture levels, and soothes irritation
Research Results
- In a clinical study with 30 people after 4 weeks:
- 100% showed improvement in skin's tone and radiance
- 96% showed improvement in overall hyperpigmentation
- 93% showed smoother skin texture
STEP 1
Tap to loosen powder.
STEP 2
Slowly pour liquid into powder.
STEP 3
Screw pump on tightly and wipe clean.
STEP 4
Shake until powder is dissolved.
STEP 5
Snap onto white bottle with nozzle facing left and white bottle facing forward.
Mix it once and you're good to glow!
Suggested Use: In the morning, apply one pump to a clean, dry face, neck, chest, and backs of hands, or mix it into your daily Drunk Elephant skincare smoothie. Don't forget to top it off with sunscreen!
Smoothie Tip: "Glow Big or Go Home Smoothie"- 1 pump C-Firma +1 pump D-Bronzi+1 pump B-Hydra, for a just-got-back-from-somewhere- sunny glow.
How to Recycle:
For the liquid serum base, remove the cap and toss the bottle into the recycling bin after assembling.
Pop off the top.
Unscrew the clear vial from the top.
Recycle the vial + outer container.
Precautions: Use only as directed. For external use only. Avoid contact with eyes.
Water/Aqua/Eau, Dimethyl Isosorbide, Ascorbic Acid, Laureth-23, Glycerin, Tocopherol, Lactobacillus/Pumpkin Ferment Extract, Sclerocarya Birrea Seed Oil, Dipotassium Glycyrrhizate, Glycyrrhiza Glabra (Licorice) Root Extract, Vitis Vinifera (Grape) Juice Extract, Ferulic Acid, Phyllanthus Emblica Fruit Extract, Camellia Sinensis Leaf Extract, Lactobacillus/Punica Granatum Fruit Ferment Extract, Propanediol, Gluconolactone, Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate, Oryza Sativa (Rice) Bran Extract, Glutamylamidoethyl Imidazole, Tetrahydrobisdemethoxydiferuloylmethane, Tetrahydrodemethoxydiferuloylmethane, Tetrahydrodiferuloylmethane, Pentylene Glycol, Caprylhydroxamic Acid, Leuconostoc/Radish Root Ferment Filtrate, Sorbic Acid, Phenoxyethanol, Sodium Benzoate, Caprylyl Glycol, Chondrus Crispus (Carrageenan) Extract, Ethylhexylglycerin.
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Questions
Ask a QuestionQ&A
Showing 5 out of 13 Questions
- Q
How many % vit c does this have?. Does it pill under foundation and sunscreen?
- Asked by Sue
- Official Answer By Drunk Elephant - Brand EngageC-Firma has 15% vitamin C, and does not pill under foundation!Was this answer helpful to you
- Q
How long do the contents of a bottle last? Meaning if used daily, does one bottle last a month? Several months?….
- Asked by Curious
- Official Answer By Drunk Elephant - Brand EngageTypically C-Firma lasts about 3-4 months with daily use!Was this answer helpful to you
- Q
is it good for acne
- Asked by kara
- Official Answer By Drunk Elephant - Brand EngageWhen targeting acne, we recommend opting for our TLC Framboos serum! Framboos resurfaces skin, dramatically improving the look of pores, blemishes, and fine lines.Was this answer helpful to you
- Q
Request for Product SDS Test Report: C-Firma Fresh Day Serum by Drunk Elephant
- Asked by Hethish
- Official Answer By Drunk Elephant - Brand EngagePlease contact us at info@drunkelephant.com for more information.Was this answer helpful to you
- Q
Is this serum suitable for 55-65 year old normal to dry skin?
- Asked by Cissafriss
- Official Answer By Drunk Elephant - Brand EngageYes! C-Firma is great for users of this age and skin type.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Day serum
- 1Every morning with moisturizer
- 1For even skin tone
Describe Yourself
- 130's
- 1Normal skin
- 1Product Junkie
- 1Esthetician - 16 years
Skin Type
- 13Combination
- 5Dry
- 3Oily
- 2Normal
Most Helpful Positive Review
Love the product but instructions are unreadable
I actually love this product - it works really well. It does come in a huge box with a ton of marketing materials and then the actual instructions for mixing it up are on the tiniest piece of paper in the smallest font that is light green against a white background. Did an ant design this?
Most Helpful Critical Review
Decrease in quality
I bought the C Firma in 2021 and had an overall good experience with it. I bought it again as part of the Peach Acid mix, and am extremely disappointed. I don't know if it's because I had to mix the ingredients myself, but the solution now leaks from the bottom, dries, and clogs. I have to spend 30s...
1410 results
Visible change within a week
Reviewed at

I cannot believe how quickly I noticed a drastic difference in my skin. Only one week. It is clearer, firmer and absolutely brighter. I've had multiple people say it's the best my skin has looked and when I'm not wearing any makeup. I don't even feel the need to put on much makeup this last week. I've tried many serums. This by far is the best I've used. Highly recommend!
Happy!
Reviewed at

I've tried many popular vit c serums - skinceuticals, Timeless, Maelove, Paula's choice, Sunday Riley and more and I've found that drunk elephants vit c does not have the offensive smell many others do. It doesn't sting, cause redness or itching. I don't understand all the negative reviews about the smell - I am seeing results and smell is minimal compared to alternatives. It's the best on the market to reduce dark spots, build collagen and elastin. Well formulated! Thank you!
Smells like hot dog water
This was in a package set with 2 other DE serums for the Feb diamond day gift. Never used DE before then and I dont think I will after trying these. This one in particular smells like hot dog water - I literally had to wash my face and redo my skjncare because it smelled that bad. There are much better smelling vitamin c options out there that are also more affordable. Don't even waste your time
Smells like hot dog water
This was in a package set with 2 other DE serums for the Feb diamond day gift. Never used DE before then and I dont think I will after trying these. This one in particular smells like hot dog water - I literally had to wash my face and redo my skjncare because it smelled that bad. There are much better smelling vitamin c options out there that are also more affordable. Don't even waste your time
Smells awful
Reviewed at

The only reason I bought this is because it came with a midi set and I love the other two products in the set. My facial skin hates Vitamin C; no matter what form I use it does the opposite of what it's supposed to do (most of the brown spots on my face are from using vitamin C), so I'm only using it in my neck. Not a fan of the watery, sticky texture, but the worst thing is the smell. It smells exactly like bacon, which I don't eat, so I *really* don't like smelling it on my neck. I'll review again if it actually works on my neck. At this point it's too early to tell.