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Madison Reed Root Touch Up + Brow Filler, Terra Medium Brown, Instant Gray Coverage, Fills in Brows & Thinning Hairlines, Temporary Concealing Powder, 0.13 oz (60 uses)

4.2 4.2 out of 5 stars 2,816 ratings

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Terra Medium Brown
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Purchase options and add-ons

Brand Madison Reed
Item Form Powder
Color Terra Medium Brown
Special Feature Temporary
Material Type Free Ammonia Free

About this item

  • INSTANTLY CONCEALS ROOTS: Instantly camouflage roots and grays with our Root Touch Up + Brow Filler powder compact. Rain-proof, sweat-proof & pillow-proof, this brush-on powder stays put until your next shampoo.
  • MULTI-TASKING POWDER: Madison Reed The Great Cover Up Root Touch Up + Brow Filler in Terra is a medium brown brush on powder that instantly conceals roots and grays, fills in and shapes brows, builds up a thinning hairline, and adds highlights. This compact does it all with two brushes for precise application.
  • MAKEUP FOR HAIR: Made from ingredients you can feel good about, including hair-loving nutrients keratin, argan oil, and ginseng root extract, and micro-milled pigments that give hair natural-looking depth and incredible coverage. 100% Cruelty-Free, Paraben-Free & Gluten-Free.
  • ON-THE-GO USE: Each powder lasts approximately 60 uses, and comes in a slim compact design that travels easily for on-the-go touch ups.
  • ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. Our company is founded on the belief that we all deserve better. Better hair color made with better ingredients, and better care for not only our hair, but for our clients and community. Our CEO + Founder believed this so deeply that she named the company after her daughter, Madison Reed.

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Product Description

The Great Cover Up
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Try These Touch Up Techniques
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RCC Root Perfection Root Reboot Color Reviving Gloss The Great Cover Up Color Therapy
Radiant Hair Color Root Perfection Root Reboot Color Reviving Gloss The Great Cover Up Color Therapy
Customer Reviews
4.1 out of 5 stars
5,795
4.2 out of 5 stars
655
3.3 out of 5 stars
346
4.1 out of 5 stars
615
4.2 out of 5 stars
2,816
4.0 out of 5 stars
911
Price $30.00 $34.00 $30.00 $22.00
Category Hair Color Root Touch Up Root Touch Up Hair Color Root Touch Up Hair Treatment
What is it Permanent Hair Color Kit Permanent Root Touch Up Kit Demi-permanent Root touch up Kit Semi-permanent hair color Temporary conceaoot Touch Upling powder Temporary color depositing hair mask
When to Use 100% Gray Coverage: When you prefer to regularly color at home and need to fully cover roots and grays all over Quick Root Fix: When you don’t have time for a salon visit or full color application but your roots are showing; get up to three weeks of 100% gray coverage Quick Root Fix: When you don’t have time for a salon visit or full color application but your roots are showing; get up to two weeks of coverage Revive Faded Color: In between permanent hair coloring or at the same time as root-only application - revive faded color, reduce brassiness & add shine to mid-lengths and ends On-the-go Compact: Brush on powder provides instant coverage to conceal grays & roots and fill in brows and thinning hairlines Refresh & Treat: An in-shower deep conditioning hair mask, when you need a hydrating & restorative treatment that also refreshes and tones your color
Where to Apply All-over coverage for roots and grays T-Zone: Just enough product to only apply to most visible roots and grays on your part and hairline T-Zone: Just enough product to cover visible roots and grays Mid-lengths and ends of hair All-over to cover grays, fill in your hairline or touch up brows All over; for fine hair, best to apply to mid-lengths and ends only
Permanency Level Permanent color grows out with natural hair growth Permanent color grows out with natural hair growth Demi-permanent color gradually fades every time you wash your hair Semi-permanent color gradually fades every time you wash your hair; not intended for gray coverage Temporary color lasts until next shampoo Temporary color lasts until next shampoo; not intended for gray coverage
MR

Product details

  • Package Dimensions ‏ : ‎ 5.43 x 2.95 x 0.83 inches; 0.13 ounces
  • UPC ‏ : ‎ 814474026752
  • Manufacturer ‏ : ‎ Madison Reed
  • ASIN ‏ : ‎ B09M93FNT2
  • Customer Reviews:
    4.2 4.2 out of 5 stars 2,816 ratings

Important information

Ingredients

Keratin, Argan Oil, Ginseng Root Extract

Looking for specific info?

Customer reviews

4.2 out of 5 stars
4.2 out of 5
2,816 global ratings
Best product for root coverup!
4 Stars
Best product for root coverup!
This is by far the best root coverup product out there! It doesn’t make your hair feel like straw after applying it like every other root coverup I have ever used!! And it leaves no stains on anything after applying. You can actually run your fingers through your hair and not have color on them afterwards.The only reason I subtracted one star from this review is because I felt it made my hair look a little dull at the application sites. But maybe it’s not possible to get shine with a powdered product??I wish it was a little less expensive as well.I really love the compact… it’s so pretty and I think it’s pretty cool they printed the words “HELLO BEAUTIFUL” above the mirror.It works really well. And I can tell it’s going to last a good while. I just wish it was a shade darker, but that of course is on me. Next time I will get the darker brown.
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Top reviews from the United States

Reviewed in the United States on March 25, 2024
Color: Sabbia Light BrownVerified Purchase
I was hesitant about ordering because of the price but I’m so glad I did. It’s the best temporary root color I’ve used so far. Very simple to apply and looks totally natural.
The problem with the spray-on temporary root touchups that I’ve tried in the past is; 1)they leave your hair feeling dirty. 2) the spray is hard to aim and manage and it will show on your scalp if not done perfectly.
This product is wonderful …covers the gray easily and there’s no mess or buildup like there is with sprays. I have blond/brown hair color over white/gray hair. I bought SABBIA Light Brown and the color is perfect on my roots and eyebrows.
It’s worth the extra $$ for in between my hair appointments. If you’re hesitating like I was, go ahead and try it.
13 people found this helpful
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Reviewed in the United States on April 18, 2024
Color: Legno BlackVerified Purchase
I absolutely love this product! I have been using Benefit Brow Filler and they discontinued it and was struggling to find something similar.

This item was showcased on the Today Show and I decided to try it out. It works very well.

I already have a Mac brush to fill in my eyebrows so I use that and not the one that comes with the product.
2 people found this helpful
Report
Reviewed in the United States on April 9, 2024
Color: Sabbia Light BrownVerified Purchase
I bought this Madison Reed Root Touch Up since I was so busy with work and family I didn’t have time to have my roots done professionally and thought this product might tide be over.
In hind site, not sure what I was thinking to imagine I could pick my root color from swatches on a website.
Try as I might I got pretty close, albeit a bit dark.
To note, my grey hairs are sporadic and cleverly mixed with my light brownish hair color, so to try and cover them all is a task. With this said I could cover a majority of them but it took forever. I would recommend this product for a very short period of time for minimal roots/grey’s. I liked that it didn’t have a scent, and the case is very sturdy and pretty.
I probably used this for about 3 weeks until I couldn’t stand my roots anymore!
5 people found this helpful
Report
Reviewed in the United States on April 26, 2024
Color: Sabbia Light BrownVerified Purchase
Wow. My colorist is booked out and my temples and part are graying. This stuff is amazing. Used the light brown. Did not get on my white pillow case while I slept. Looks very natural.
One person found this helpful
Report
Reviewed in the United States on May 6, 2024
Color: Terra Medium BrownVerified Purchase
Great for that last or two before your next color. So easy to use.
Reviewed in the United States on May 6, 2024
Color: Legno BlackVerified Purchase
Love this product!
Reviewed in the United States on February 11, 2024
Color: Cascata + Pinoli BlondeVerified Purchase
Since there are several options online, it was hard to make a decision. I have white/gray roots and was hoping this would help with new growth until I get my hair colored. Unfortunately, the color Pinoli Blonde didn't do much for me. It has very little coverage...it was barely noticeable. It made my hair look dry and was unflattering. I would not recommend. Maybe the darker colors work better, but I have thick hair and for me, it simply did not work.
7 people found this helpful
Report
Reviewed in the United States on August 30, 2023
Color: Terra Medium BrownVerified Purchase
This powder DOES cover grey hair effectively, but be aware of a few things:

1. As it's a powder, it easily dusts your scalp. If your hair is very thin, the powder will be very visible on your skin-and it doesn't come off easily. Water won't remove it. Alcohol only removes it a bit. If you wash it off your scalp, you also wash it off your hair.
2. To try to avoid the above, I got the powder slightly damp an smoothed it on. This worked and was less likely to get any on the scalp. It goes on heavier, though, so it looks darker. Just be aware of that.
3. If your hair is very thin, you'll need to hold your hair straight out from your scalp and be VERY deliberate where you put this to avoid getting any of the powder on your scalp. Brushing it on opposite 'sides' of your hair help the coverage look better. Go slow. Tapping off the excess helps, and using a VERY gentle hand when brushing this on helps a bit, too.
4. It really helps if you've applied hair spray first. It holds the powder very well. It'll last for hours!
5. The color is good, but it has NO sheen. Hair naturally does, so it's noticeable that there is no shine at all to the areas you've used this on. If you have a product that you can apply afterward that can add shine to your hair, maybe give that a try.
RECOMMEND, BUT WITH CAVEATS.

[Addendum] I have since found that using a large, soft blusher brush works much better than the brush this product comes with. I can apply the powder with decent coverage with less worry about the powder noticeably staining my scalp. This is also a much quicker technique. Also, applying hairspray to sections of hair, particularly getting to the base, then ALSO applying the powder to lifted sections of hair at a time works very well.
123 people found this helpful
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Top reviews from other countries

Esther
1.0 out of 5 stars Total mess
Reviewed in Canada on December 12, 2022
I never write reviews, but I'm really shocked and disappointed!
As soon as I opened the package, there was powder all over the box. I figured, okay, no problem, this probably usually happens.
I pulled out the product, and it was in pieces. Everything I touched was full of powder, and the powder stuck to my fingers. Total total mess.

Will never be buying from Madison Reed again.
Customer image
Esther
1.0 out of 5 stars Total mess
Reviewed in Canada on December 12, 2022
I never write reviews, but I'm really shocked and disappointed!
As soon as I opened the package, there was powder all over the box. I figured, okay, no problem, this probably usually happens.
I pulled out the product, and it was in pieces. Everything I touched was full of powder, and the powder stuck to my fingers. Total total mess.

Will never be buying from Madison Reed again.
Images in this review
Customer image Customer image
Customer imageCustomer image
Harsh Lamba
4.0 out of 5 stars I would order it again!
Reviewed in Canada on February 28, 2022
I used this product for my hair line. It doesn't make any kind of mess. I already recommended it to my family.
It's pricy though.
Wu Yi Xian
5.0 out of 5 stars Good product to try - serves it purpose
Reviewed in Singapore on January 29, 2023
Easy to use and serve it purpose well.

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