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wet n wild Photo Focus Concealer, Light Ivory, Under Eyes, Makeup, Blemish, Full Coverage, Lightweight
Purchase options and add-ons
Item Form | Cream |
Color | Light Ivory |
Skin Type | All |
Finish Type | Semi-Matte |
Recommended Uses For Product | Face Makeup |
About this item
- White cast-free under seven different photo lighting conditions, this high coverage concealer allows only your best features to get noticed.
- Instantly brightens and perfects appearance of skin - Conceals imperfections, dark spots and blemishes
- Gentle enough to use on the delicate under eye area - Formulated with light-diffusing pigment
- Conceals and minimizes imperfections to achieve a flawless look
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From the manufacturer
Make Up For Play
EVERYBODY’S FIRST
wet n wild has made budget beauty accessible to mass audiences since 1979. We reinvent the meaning of value with high-performance essentials and new innovations, in clean, cruelty-free products. wet n wild gives people the freedom to choose – from award-winning eyeliners, to foundations championed by beauty influencers and makeup artists as outperforming luxury products!
100% Cruelty Free
wet n wild NEVER tests on animals. We are proud members of PETA’s “Beauty Without Bunnies” program, which is committed to eradicating animal testing. We believe in cruelty-free beauty first! None of our furry, feathery, or scaly friends would ever be used for product testing.
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FACEYour skin, made better! Our vitamin-packed primers, flawless high-coverage foundations and concealers, velvety powders, and hydrating natural perfectors deliver ultimate value and performance. |
EYEFor smoking, popping, shaping, or for ultimate smudge-proof precision, our liners, eyeshadows, mascaras and brow products are absolute essentials for your makeup arsenal. |
LIPHigh-gloss moisture, budge-proof mattes, metallics, and deeply nourishing treatments in every shade and finish you could ask for. |
NAILWe love being your first! Our nail polish is legendary for value, and we continue to offer high-performance innovation in a range of shades and effects for any occasion. |
*Cruelty Free PETA guidelines since 1980, Certified CF by PETA Beauty without Bunnies, Certification Confirmed 3/22/19
Product Description
Let your natural beauty shine with our selfie-tested creamy and luminous concealer. Tested to be white cast-free under seven different photo lighting conditions, this high coverage concealer allows only your best features to get noticed. Gorgeous skin will be your only look.
Product details
- Is Discontinued By Manufacturer : No
- Product Dimensions : 0.63 x 0.63 x 3.94 inches; 0.71 ounces
- Item model number : 840B
- UPC : 077802584021
- Manufacturer : Markwins Beauty Brands
- ASIN : B071NLR5MG
- Country of Origin : USA
- Best Sellers Rank: #5,026 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- Customer Reviews:
Compare with similar items
This Item wet n wild Photo Focus Concealer, Light Ivory, Under Eyes, Makeup, Blemish, Full Coverage, Lightweight | Recommendations | dummy | dummy | dummy | dummy | |
Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | |
Price | -9% $4.52$4.52 List: $4.99 | -17% $4.99$4.99 List: $6.00 | -20% $3.99$3.99 List: $4.99 | $4.89$4.89 | -27% $9.50$9.50 List: $12.99 | -50% $2.99$2.99 List: $6.00 |
Price Per Unit | — | $17.82 / Ounce | — | — | — | — |
Delivery | Get it as soon as Monday, Apr 1 | Get it as soon as Monday, Apr 1 | Get it as soon as Monday, Apr 1 | Get it as soon as Monday, Apr 1 | Get it as soon as Monday, Apr 1 | Get it as soon as Monday, Apr 1 |
Customer Ratings | ||||||
Value for money | 4.4 | 4.4 | 4.3 | 4.2 | — | 4.3 |
Sheerness | 4.0 | 4.0 | 4.0 | 3.7 | — | 3.7 |
Longevity | — | 4.0 | 3.9 | 3.8 | — | 4.0 |
Easy to use | — | 4.7 | 4.5 | — | — | 4.4 |
Moisturizing | — | 3.8 | 4.1 | — | — | 3.7 |
Sold By | Amazon.com | Amazon.com | Amazon.com | Pro-Cor Merchandising | Amazon.com | Amazon.com |
coverage | Medium | Light | Full | Full | Full | Medium |
form | Cream | Cream | Stick | Cream | Cream | Liquid |
skin type | All | All | All | Normal | All | All |
skin tone | Light | All | Deep | Fair | Light | All |
finish type | Semi-Matte | Natural | Natural | Matte | Natural | Matte |
weight | 0.02 kilograms | 0.02 pounds | 0.2 ounces | 0.05 pounds | 0.04 pounds | 0.02 kilograms |
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Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers like the value, coverage, quality and color of the concealer. For example, they mention it's comparable to high end concealers, works great on undereye area and that it matches their skin tone perfectly. They appreciate the appearance, and weight of the product.
AI-generated from the text of customer reviews
Customers like the coverage of the makeup. They say that it provides great buildable coverage, blends easily, and doesn't leave any harsh lines. Some customers also mention that it covers well under the eyes and dark circles. Overall, most are satisfied with the coverage and value of the product.
"...good coverage but lightweight. 2) it’s a true skin tone color —not pink and not too white...." Read more
"...The coverage is good and I use it everyday. It's also good at covering blemishes...." Read more
"Hopefully it works to cover my dark circles. 😊..." Read more
"Covers dark circles beautifully and appears natural. Will definitely buy again" Read more
Customers appreciate the value of the concealer. They say it provides great coverage at a penny price, and is comparable to high-end concealers that cost a lot of money.
"I like this makeup. It’s a great product and great value. I like finding good make up that works as well as the high end brands." Read more
"This is by far the best drugstore brand concealer and the price is great!..." Read more
"This item was extremely inexpensive, but does the job better than the expensive concealer." Read more
"...I’m so astonished that this product has done this & the price is amazing.the product worked for me. You should give it a shot." Read more
Customers like the quality of the concealer. They mention that it is the best drugstore brand concealer, it works great on their undereye area, and it covers great and flawlessly. Some are pleasantly surprised by the quality and the price. Overall, most are happy with the product and recommend it to others.
"...and was still solid and not falling apart like some of them made of foam. Glad Amazon offers this ! Thanks and thanks to Wet n Wild" Read more
"This is by far the best drugstore brand concealer and the price is great!..." Read more
"...It does dry quickly so work in small sections first. This is the perfect concealer if you are running out of your main one or want the most natural..." Read more
"Good concealer" Read more
Customers like the color of the concealer. They say it's perfect for medium/tan skin, and matches their skin tone perfectly. The color is neutral, with no orangey colors coming through. Customers also mention that it pairs well with the Elf poreless primer.
"...it’s a true skin tone color —not pink and not too white. 3) the applicator has a sponge tip which holds it shape and doesn’t fall apart...." Read more
"This concealer is lightweight, and matches my skin very well. I only wear this concealer and no foundation...." Read more
"Perfect color on medium/Tan skin. Full coverage wear alone or with Foundation." Read more
"...This thing matches my skin perfectly. I’m so astonished that this product has done this & the price is amazing.the product worked for me...." Read more
Customers are satisfied with the performance of the concealer. They mention that it works well as a concealer, and helps to hide dark areas. Some say that it's the best they have ever used. Overall, most are happy with their purchase and recommend it to others.
"Use it every morning, works great" Read more
"This is my 2nd purchase with the same color. It works for me perfectly. My favorite go to." Read more
"...I really only use it on my eyelids and around my nose, it works really well and hides my dark areas." Read more
"...But its a good price and works well for my skin so overall I will keep repurchasing until i find something better...." Read more
Customers like the appearance of the concealer. They mention it's really nice, has a beautiful finish, and looks really natural. They say it'll hide acne and is great for a light makeup look. The concealer is soft, shiny, and has great staying power. It also makes for decent contouring and is fantastic at making them look more alive. Customers also say it lays beautifully and is not cakey.
"...In all, this concealer is good. Good coverage, doesn't crease, lasts a few hours at least...but the tube is small and the shades run dark...." Read more
"Cute concealer and pretty cheap. I don’t know my exact color but it came a little darker then expected so keep in mind while ordering." Read more
"...It goes on beautifully and smoothly and covers things perfectly. One of my favorite makeup items!!!..." Read more
"Beautiful concealer. I have DRY skin. I'm talking eczema and lupus rash on my face half the time...." Read more
Customers like the weight of the makeup. They mention it's lightweight, not heavy, and can fit into a pocket. Some say that the formula is thick but not cakey.
"...good coverage but lightweight. 2) it’s a true skin tone color —not pink and not too white...." Read more
"This concealer is lightweight, and matches my skin very well. I only wear this concealer and no foundation...." Read more
"...I was using the shape tape concealer but found that it was a little bit heavy for what I was looking for...." Read more
"...It is lightweight and the price was fantastic. I usually use a more expensive brand and it works as good." Read more
Customers are mixed about the dryness of the product. Some mention that it didn't accentuate dryness or feel dry, while others say that it's ungodly dry and the coverage is so light.
"...I would use your hands to blend because a brush left me patchy. It does dry quickly so work in small sections first...." Read more
"...This concealer was moist, was a neutral color and was easily blended easily." Read more
"I'm not a fan. not hydrating, dried cakey. spend the extra dollar or two and get elf camo concealer" Read more
"Watery, tiny" Read more
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