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wet n wild Photo Focus Concealer, Light Ivory, Under Eyes, Makeup, Blemish, Full Coverage, Lightweight

4.4 4.4 out of 5 stars 6,139 ratings
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
Amazon's Choice in Concealers & Neutralizing Makeup by wet n wild

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Light Ivory

Purchase options and add-ons

Item Form Cream
Color Light Ivory
Skin Type All
Finish Type Semi-Matte

About this item

  • White cast-free under seven different photo lighting conditions, this high coverage concealer allows only your best features to get noticed.
  • Instantly brightens and perfects appearance of skin - Conceals imperfections, dark spots and blemishes
  • Gentle enough to use on the delicate under eye area - Formulated with light-diffusing pigment
  • Conceals and minimizes imperfections to achieve a flawless look

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From the manufacturer

wet n wild makeup

wet n wild

Make Up For Play

EVERYBODY’S FIRST

wet n wild has made budget beauty accessible to mass audiences since 1979. We reinvent the meaning of value with high-performance essentials and new innovations, in clean, cruelty-free products. wet n wild gives people the freedom to choose – from award-winning eyeliners, to foundations championed by beauty influencers and makeup artists as outperforming luxury products!

100% Cruelty Free

wet n wild NEVER tests on animals. We are proud members of PETA’s “Beauty Without Bunnies” program, which is committed to eradicating animal testing. We believe in cruelty-free beauty first! None of our furry, feathery, or scaly friends would ever be used for product testing.

Bare Focus Tinted Hydrator

wet n wild breakup proof liquid eyeliner

megaslicks lip gloss wet n wild

wet n wild wildshine nail polish

FACE

Your skin, made better! Our vitamin-packed primers, flawless high-coverage foundations and concealers, velvety powders, and hydrating natural perfectors deliver ultimate value and performance.

EYE

For smoking, popping, shaping, or for ultimate smudge-proof precision, our liners, eyeshadows, mascaras and brow products are absolute essentials for your makeup arsenal.

LIP

High-gloss moisture, budge-proof mattes, metallics, and deeply nourishing treatments in every shade and finish you could ask for.

NAIL

We love being your first! Our nail polish is legendary for value, and we continue to offer high-performance innovation in a range of shades and effects for any occasion.

*Cruelty Free PETA guidelines since 1980, Certified CF by PETA Beauty without Bunnies, Certification Confirmed 3/22/19

Product Description

Let your natural beauty shine with our selfie-tested creamy and luminous concealer. Tested to be white cast-free under seven different photo lighting conditions, this high coverage concealer allows only your best features to get noticed. Gorgeous skin will be your only look.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 0.63 x 0.63 x 3.94 inches; 0.71 ounces
  • Item model number ‏ : ‎ 840B
  • UPC ‏ : ‎ 077802584021
  • Manufacturer ‏ : ‎ Markwins Beauty Brands
  • ASIN ‏ : ‎ B071NLR5MG
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.4 4.4 out of 5 stars 6,139 ratings

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wet n wild Photo Focus Concealer, Light Ivory, Under Eyes, Makeup, Blemish, Full Coverage, Lightweight
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Price-9% $4.52
List:$4.99
-17% $4.99
List:$6.00
-20% $3.99
List:$4.99
$4.89-27% $9.50
List:$12.99
-50% $2.99
List:$6.00
Price Per Unit$17.82 / Ounce
Delivery
Get it as soon as Monday, Apr 1
Get it as soon as Monday, Apr 1
Get it as soon as Monday, Apr 1
Get it as soon as Monday, Apr 1
Get it as soon as Monday, Apr 1
Get it as soon as Monday, Apr 1
Customer Ratings
Value for money
4.4
4.4
4.3
4.2
4.3
Sheerness
4.0
4.0
4.0
3.7
3.7
Longevity
4.0
3.9
3.8
4.0
Easy to use
4.7
4.5
4.4
Moisturizing
3.8
4.1
3.7
Sold By
Amazon.com
Amazon.com
Amazon.com
Pro-Cor Merchandising
Amazon.com
Amazon.com
coverage
Medium
Light
Full
Full
Full
Medium
form
Cream
Cream
Stick
Cream
Cream
Liquid
skin type
All
All
All
Normal
All
All
skin tone
Light
All
Deep
Fair
Light
All
finish type
Semi-Matte
Natural
Natural
Matte
Natural
Matte
weight
0.02 kilograms
0.02 pounds
0.2 ounces
0.05 pounds
0.04 pounds
0.02 kilograms

Important information

Safety Information

B071NLR5MG

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Customer reviews

4.4 out of 5 stars
4.4 out of 5
6,139 global ratings

Customers say

Customers like the value, coverage, quality and color of the concealer. For example, they mention it's comparable to high end concealers, works great on undereye area and that it matches their skin tone perfectly. They appreciate the appearance, and weight of the product.

AI-generated from the text of customer reviews

88 customers mention75 positive13 negative

Customers like the coverage of the makeup. They say that it provides great buildable coverage, blends easily, and doesn't leave any harsh lines. Some customers also mention that it covers well under the eyes and dark circles. Overall, most are satisfied with the coverage and value of the product.

"...good coverage but lightweight. 2) it’s a true skin tone color —not pink and not too white...." Read more

"...The coverage is good and I use it everyday. It's also good at covering blemishes...." Read more

"Hopefully it works to cover my dark circles. 😊..." Read more

"Covers dark circles beautifully and appears natural. Will definitely buy again" Read more

88 customers mention86 positive2 negative

Customers appreciate the value of the concealer. They say it provides great coverage at a penny price, and is comparable to high-end concealers that cost a lot of money.

"I like this makeup. It’s a great product and great value. I like finding good make up that works as well as the high end brands." Read more

"This is by far the best drugstore brand concealer and the price is great!..." Read more

"This item was extremely inexpensive, but does the job better than the expensive concealer." Read more

"...I’m so astonished that this product has done this & the price is amazing.the product worked for me. You should give it a shot." Read more

67 customers mention54 positive13 negative

Customers like the quality of the concealer. They mention that it is the best drugstore brand concealer, it works great on their undereye area, and it covers great and flawlessly. Some are pleasantly surprised by the quality and the price. Overall, most are happy with the product and recommend it to others.

"...and was still solid and not falling apart like some of them made of foam. Glad Amazon offers this ! Thanks and thanks to Wet n Wild" Read more

"This is by far the best drugstore brand concealer and the price is great!..." Read more

"...It does dry quickly so work in small sections first. This is the perfect concealer if you are running out of your main one or want the most natural..." Read more

"Good concealer" Read more

54 customers mention46 positive8 negative

Customers like the color of the concealer. They say it's perfect for medium/tan skin, and matches their skin tone perfectly. The color is neutral, with no orangey colors coming through. Customers also mention that it pairs well with the Elf poreless primer.

"...it’s a true skin tone color —not pink and not too white. 3) the applicator has a sponge tip which holds it shape and doesn’t fall apart...." Read more

"This concealer is lightweight, and matches my skin very well. I only wear this concealer and no foundation...." Read more

"Perfect color on medium/Tan skin. Full coverage wear alone or with Foundation." Read more

"...This thing matches my skin perfectly. I’m so astonished that this product has done this & the price is amazing.the product worked for me...." Read more

40 customers mention40 positive0 negative

Customers are satisfied with the performance of the concealer. They mention that it works well as a concealer, and helps to hide dark areas. Some say that it's the best they have ever used. Overall, most are happy with their purchase and recommend it to others.

"Use it every morning, works great" Read more

"This is my 2nd purchase with the same color. It works for me perfectly. My favorite go to." Read more

"...I really only use it on my eyelids and around my nose, it works really well and hides my dark areas." Read more

"...But its a good price and works well for my skin so overall I will keep repurchasing until i find something better...." Read more

28 customers mention28 positive0 negative

Customers like the appearance of the concealer. They mention it's really nice, has a beautiful finish, and looks really natural. They say it'll hide acne and is great for a light makeup look. The concealer is soft, shiny, and has great staying power. It also makes for decent contouring and is fantastic at making them look more alive. Customers also say it lays beautifully and is not cakey.

"...In all, this concealer is good. Good coverage, doesn't crease, lasts a few hours at least...but the tube is small and the shades run dark...." Read more

"Cute concealer and pretty cheap. I don’t know my exact color but it came a little darker then expected so keep in mind while ordering." Read more

"...It goes on beautifully and smoothly and covers things perfectly. One of my favorite makeup items!!!..." Read more

"Beautiful concealer. I have DRY skin. I'm talking eczema and lupus rash on my face half the time...." Read more

25 customers mention18 positive7 negative

Customers like the weight of the makeup. They mention it's lightweight, not heavy, and can fit into a pocket. Some say that the formula is thick but not cakey.

"...good coverage but lightweight. 2) it’s a true skin tone color —not pink and not too white...." Read more

"This concealer is lightweight, and matches my skin very well. I only wear this concealer and no foundation...." Read more

"...I was using the shape tape concealer but found that it was a little bit heavy for what I was looking for...." Read more

"...It is lightweight and the price was fantastic. I usually use a more expensive brand and it works as good." Read more

28 customers mention9 positive19 negative

Customers are mixed about the dryness of the product. Some mention that it didn't accentuate dryness or feel dry, while others say that it's ungodly dry and the coverage is so light.

"...I would use your hands to blend because a brush left me patchy. It does dry quickly so work in small sections first...." Read more

"...This concealer was moist, was a neutral color and was easily blended easily." Read more

"I'm not a fan. not hydrating, dried cakey. spend the extra dollar or two and get elf camo concealer" Read more

"Watery, tiny" Read more

Very nice!
5 Stars
Very nice!
This concealer is lightweight, and matches my skin very well. I only wear this concealer and no foundation. I just apply the concealer to a few areas on my face to create a natural and smooth look. No foundation at all! Also it is good to moisturize or add a natural non tinted primer for great results. I used concealer under my eyes and a few other spots but not the spot on my chin because I don’t wear makeup in areas where I get bumps so it can heal properly.
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Top reviews from the United States

Reviewed in the United States on March 20, 2024
Color: Light IvoryVerified Purchase
Reviewed in the United States on October 30, 2023
Color: Light HoneyVerified Purchase
Customer image
5.0 out of 5 stars Superior touch-up
Reviewed in the United States on October 30, 2023
Several things make this concealer better than most: 1) good coverage but lightweight. 2) it’s a true skin tone color —not pink and not too white. 3) the applicator has a sponge tip which holds it shape and doesn’t fall apart. I know this cuz my last tube lasted 3 years and the tip still had a point (not sharp but you could blot out a skin spot accurately). and was still solid and not falling apart like some of them made of foam. Glad Amazon offers this ! Thanks and thanks to Wet n Wild
Images in this review
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Customer imageCustomer image
One person found this helpful
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Reviewed in the United States on November 27, 2023
Color: Medium TawnyVerified Purchase
2 people found this helpful
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Reviewed in the United States on February 17, 2024
Color: Light HoneyVerified Purchase
2 people found this helpful
Report
Reviewed in the United States on March 3, 2024
Color: Medium PeachVerified Purchase
Reviewed in the United States on March 22, 2024
Color: Med/Deep TanVerified Purchase
Reviewed in the United States on February 19, 2024
Color: Med/Deep TanVerified Purchase
Customer image
5.0 out of 5 stars Very nice!
Reviewed in the United States on February 19, 2024
This concealer is lightweight, and matches my skin very well. I only wear this concealer and no foundation. I just apply the concealer to a few areas on my face to create a natural and smooth look. No foundation at all! Also it is good to moisturize or add a natural non tinted primer for great results. I used concealer under my eyes and a few other spots but not the spot on my chin because I don’t wear makeup in areas where I get bumps so it can heal properly.
Images in this review
Customer image
Customer image
3 people found this helpful
Report
Reviewed in the United States on March 17, 2024
Color: Light IvoryVerified Purchase

Top reviews from other countries

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Mady
5.0 out of 5 stars Actually pretty good
Reviewed in Canada on January 7, 2024
Color: Light IvoryVerified Purchase
One person found this helpful
Report
Emilio Hermida
5.0 out of 5 stars Que el producto no sea pesado en el rostro
Reviewed in Mexico on December 1, 2023
Color: Light/Med BeigeVerified Purchase
maryfer diaz de león
5.0 out of 5 stars bueno
Reviewed in Mexico on August 13, 2023
Color: Light IvoryVerified Purchase
Ms Smiley
5.0 out of 5 stars eliminates all imperfections!
Reviewed in the United Kingdom on July 11, 2023
Color: Fair BeigeVerified Purchase
aura
5.0 out of 5 stars Cubre bien
Reviewed in Spain on June 7, 2023
Color: Light IvoryVerified Purchase

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