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OGX Impecca-Blonde Purple Toning Shampoo, 13 fl oz

4.3 4.3 out of 5 stars 6,772 ratings
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
Amazon's Choice in Hair Shampoo by OGX

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Shampoo

Purchase options and add-ons

Brand OGX
Item Form Liquid
Hair Type Color Treated
Scent Coconut/Vanilla
Age Range (Description) Adult

About this item

  • De-Brass Your Hair: Use OGX Blonde Enhance plus Purple Toning Shampoo as often or little as you like to create a personalized toning treatment for silver, pre-lightened or natural blonde hair
  • Freshen Up Your Color: Can't make it to the salon. Extend the life of your color by brightening and color-correcting yellow tones to help protect from color fade with this highly pigmented shampoo formula
  • Refreshingly Nourished: Give your hair that fresh and vibrant look and feel again-and-again with this potent purple toning shampoo made with keratin, purple fig and iris. Invigorate your senses with notes of blood orange, papaya butter and coconut milk
  • Lather and Rinse: Apply a generous amount to wet hair and lather in from root to tip. Lather, rinse and follow with a conditioner—try adding a few OGX Purple Toning Drops to your conditioner or cream-based styling product for an even more personalized tone
  • Personalize Your Tone: The more often you use it, the more toning power it has. Use it as often or as little as you need to keep that fresh-from-the-salon look

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$10.69 ($0.82/Fl Oz)
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Product Description

Say goodbye to brass and hello to a brighter shade of blonde with OGX Impecca-Blonde Purple Toning Shampoo. Formulated with a powerful, highly pigmented purple shade with ingredients like purple fig, iris and keratin, this moisturizing shampoo is great for brightening blonde hair while fighting off brassiness. No matter if your hair is silver, pre-lightened or naturally blonde, let your hair be the best blonde it can be by adding this purple toning shampoo to your routine. Simply add this blonde hair shampoo to your routine to help color-correct yellow tones. This buildable coverage makes it the perfect product for those who want to personalize their tone! Want even more color-correction? Try pairing our Impecca-Blonde Purple Toning Shampoo with our powerful purple toning drops, along with your favorite OGX conditioner.

Product details

  • Product Dimensions ‏ : ‎ 2.18 x 3.5 x 5.98 inches; 14.82 ounces
  • Item model number ‏ : ‎ 4067691
  • UPC ‏ : ‎ 313551962162 052800676916 062600385208
  • Manufacturer ‏ : ‎ Vogue International
  • ASIN ‏ : ‎ B08LYGFG8B
  • Country of Origin ‏ : ‎ Canada
  • Customer Reviews:
    4.3 4.3 out of 5 stars 6,772 ratings

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OGX Impecca-Blonde Purple Toning Shampoo, 13 fl oz
OGX Impecca-Blonde Purple Toning Shampoo, 13 fl oz
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Price-6% $10.69
List:$11.39
-25% $7.97
List:$10.69
$26.00$20.00-27% $21.11
List:$28.99
-10% $8.97
List:$9.99
Price Per Unit$0.82 / Fl Oz$0.61 / Fl Oz$2.57 / Fl Oz$1.98 / Fl Oz$0.62 / Fl Oz$1.32 / Fl Oz
Delivery
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Customer Ratings
Scent
4.0
4.1
4.6
4.0
3.7
4.0
Value for money
4.0
3.6
4.3
4.2
3.8
4.1
Softness
3.8
4.0
3.9
3.5
3.9
Moisturizing
3.6
3.9
3.8
3.4
3.8
Sheerness
4.0
4.0
3.8
3.7
Sold By
Amazon.com
Amazon.com
Amazon.com
Amazon.com
FS HOUSEWARES
Amazon.com
hair type
Color Treated
Oily
Normal
Color Treated
chemically-treated-hair
Color Treated
scent
Coconut/Vanilla
Sweet Peppermint and Teatree
Mixed Berries
Floral
Coconut
Violet & Thyme
active ingredients
water ( aqua ),keratin,glycerin
tea tree oil
Milk Protein
Salicylic Acid, salicylic acid
Aqua \(water\) caprylic/capric triglyceride cetearyl alcohol cetrimonium chloride dipalmitoylethyl hydroxyethylmonium methosulfate parfum \(fragrance\) PPG-26-Buteth-26 PEG-40 hydrogenated castor oil dipropylene glycol methoxy PEG/PPG-7/3 aminopropyl dimethico
Salicylic Acid, salicylic acid
liquid volume
13 fluid ounces
385 milliliters
300 milliliters
300 milliliters
1000 milliliters
6.8 fluid ounces
form
Liquid
Liquid
Liquid
Liquid
Liquid
Cream
target species
Human
Human
Human
Human
Human
Human

Important information

Safety Information

B08LYGFG8B

Ingredients

Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Citric Acid, Hydrolyzed Keratin, Ficus Carica (Fig) Fruit Extract, Iris Germanica Florentina Root Extract, Polyquaternium-22, PEG-7 Amodimethicone, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Polyquaternium-39, Glycerin, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Propylene Glycol, Hexylene Glycol, Sodium Citrate, Sodium Hydroxide, Sodium Benzoate, Fragrance (Parfum), Ext. Violet 2 (CI 60730).

Directions

Apply shampoo generously to wet hair, massage into a lather through to ends, rinse hair thoroughly. After shampooing, follow with conditioner. Results may vary.

Looking for specific info?

Customer reviews

4.3 out of 5 stars
4.3 out of 5
6,772 global ratings

Customers say

Customers like the color of the shampoo. They say it will make brassy hair blonde and toning the yellow out of it. They appreciate the value, and texture. However, some customers have reported that the shampoo is extremely drying and leaves their hair feeling stripped. They also say it makes their hair coarse and breaks it. Customers have mixed opinions on performance, smell, and quality.

AI-generated from the text of customer reviews

130 customers mention106 positive24 negative

Customers like the color of the shampoo. They mention that it makes brassy hair blonde, bright, and sparkly with no yellow brassiness. It's great for toning the yellow out of your hair and doing a great job of tonifying orange/brass. The product is super pigmented and makes a big difference. Customers also say that it's good for keeping blonde hair blonde and not brassy.

"...Dark purple color. I read that the darker the color, usually the more effective it is...." Read more

"...I've noticed that it toned down the brassiness of my hair but notice it more on the black than on the grey...." Read more

"...It is super pigmented, so I would massage it into the hair until it was not.Finally. Relief and confidence that my hair looks good...." Read more

"...blue instead of purple like many others I have used, but it doesn't turn my hair green (yellow + blue = green), so I am happy about that...." Read more

32 customers mention32 positive0 negative

Customers appreciate the value of the shampoo. They say it's good for the price, saves them money, and is versatile. Some customers also mention that the smell is a bit loose, but it works for the cost.

"...and it would be a good value for the money, if it worked...." Read more

"...Overall these drops are a fantastic value and they work great, even if it takes a little trial and error to figure out the right amount for your..." Read more

"Good shampoo for a good price can’t complain" Read more

"...Still, it works good for the price." Read more

25 customers mention21 positive4 negative

Customers like the texture of the shampoo. For example, they say it leaves their hair soft, silky, and smooth. Some mention that it's gentle and good ingredients. Overall, most are happy with the product's texture.

"...So smooth! I don’t think I’ve ever used a shampoo that made my hair feel this good. It feels soft when rinsing the shampoo out...." Read more

"...I have thick course hair and this added moisture and softness. Hope it works for you...worth a try" Read more

"Lovely!! And my hair doesn’t feel super dry after I use it" Read more

"...The smell is amazing, and my hair is so soft after each wash" Read more

116 customers mention80 positive36 negative

Customers are mixed about the performance of the shampoo. Some mention that it works well, while others say that it doesn't work well mixed into shampoo/conditioner and makes their hair coarse.

"Works great" Read more

"...Overall these drops are a fantastic value and they work great, even if it takes a little trial and error to figure out the right amount for your..." Read more

"...I gave this product 3 stars because I am very neutral about it. It doesn't work for me, but it may for others. It doesn't smell bad...." Read more

"She said it works great." Read more

79 customers mention52 positive27 negative

Customers are mixed about the smell of the shampoo. Some mention that it smells amazing and does not dry their hair out, while others say that it's not appealing.

"...Pleasant smell. Fragrance is very personal I know. To me this smells lovely and luxurious...." Read more

"...The scent is pleasant, though can get strong if you use a lot, so I would prefer that the scent be toned down or not be present at all...." Read more

"...Scent- pleasant but a very slight chemical smellValue for your money- good" Read more

"...It doesn't work for me, but it may for others. It doesn't smell bad. It doesn't leave my hair feeling too dry or too oily...." Read more

20 customers mention6 positive14 negative

Customers are mixed about the quality of the shampoo. Some mention that it lasts a lot longer than 1 use toner, and is a great long-term solution. However, others say that it's cheap, apathetic, and not worth the money.

"...Toning is very very mild and not at all the quality you get from a regular purple shampoo...." Read more

"...Item was opened and exploded all over package, and now all over me and my clothes as well...." Read more

"...I'd say this color lasts for maybe three washes and then I need to reapply to get back to the tone I was looking for...." Read more

"...It’s almost impossible to squeeze or to come out of bottle and splatters everywhere and stains whatever it touches...." Read more

36 customers mention8 positive28 negative

Customers find the shampoo extremely drying and stripping. They say it provides no moisture and leaves their hair very dry. Customers also mention that the sulfates leave their scalp very dry and irritated. They also say the product is runny and watery, and soaked through the packaging.

"...I'm just box-dye-stupid. It's not particularly moisturizing but saying that, it's not drying either. Pretty neutral...." Read more

"...But beware because it will dry out your hair, so don’t use too often. I didn’t want to pay $20+ for purple shampoo and ended up buying this...." Read more

"It doesn't smell good, can be a bit drying, but man this stuff will make brassy hair blonde!..." Read more

"...NOTE: I personally think this product is drying, although I did use much more than indicated...." Read more

34 customers mention8 positive26 negative

Customers are dissatisfied with the shampoo's effect on their hair. They mention that it breaks their hair, leaves it brittle, and causes it to become coarse. Some customers also report that the shampoo is not strong enough to lift the brassy color from their hair and that it causes huge patches of hair to fall out.

"...ago while getting ready for an event, I noticed fistfuls of hair falling out in the shower. The drain was full and it wasn’t stopping...." Read more

"The shampoo was open and all the other items were damaged please send me another ones or refund my money" Read more

"...the moisturizing is average, there is no scent and it doesn't soften hair as much as an average shampoo." Read more

"...Results are noticable in the first wash and definitely makes a difference in the hair...." Read more

Not the healthiest treatment but it works!!
4 Stars
Not the healthiest treatment but it works!!
My stylist recommended these drops for in between toning sessions. I have a ton of purple shampoos but since I didn’t have a great purple conditioner, she basically instructed me to just buy this and add to my favorite conditioners and treatment masks.The instructions say to add 3-5 drops to a handful of product in your palm—my hair is longer than my waist so that is definitely not enough. I actually just poured about 1/4 of the OGX bottle into my conditioner bottle and shook it up really well. I also added some to my shampoo too, to make it extra pigmented. The video shows before and after just one wash.NOTE: I personally think this product is drying, although I did use much more than indicated. I deducted one star because I lost a LOT more hair in the shower after shampooing than normal when I used this product—not sure if that is a direct result of the product at all, but something to look out for. Picture attached for reference.Asides from that, which may or may not be related, I highly recommend this product for anyone trying to remove brassy tones!TIP: You’ll know you are using too much if your hair starts tinting purple, but just shampoo with a clarifying shampoo to strip some of the purple out if that happens.I hope you find this helpful! 🙂
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