I made a decision to not color my hair anymore (embrace my beautiful naturally curly hair and natural highlights) and I noticed in the last year, my hair has more silver than ever before but my previous black hair looked more brown, which was frustrating because it looked mousy and dull. This purple shampoo neutralizes any brassiness, making the dark hair look darker and richer and the silver hair brighter!
Remember, purple neutralizes brassy gold tones. If you use a blue based shampoo, your hair will turn GREEN!
This purple based shampoo is great and I also use Alberto VO5 Conditioning Hairdressing Gray or White or Silver Blonde Hair. I put the shampoo on my hair while it's dry, then add a little water and massage it in. Leave it on for about five minutes (be sure to get all your hair including your hairline), then rinse, rinse, rinse. This is more so for people with salt and pepper hair that is virgin hair and not treated with any chemicals. I imagine that people with whiter hair may not need to leave this on as long. I did not have any purple strands on my silver hairs. This shampoo did not stain my hands or nail polish but use gloves if you are concerned it may stain your skin. Use a dark towel because you will see the purple in the towel.
This also works great on relaxed hair going silver gray or white.
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Cradle to Cradle Certified
Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.
Certification Level
SILVER ACHIEVEMENT LEVEL
