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KVD Beauty Mini Go Big or Go Home Long-Wear Vegan Volumizing Mascara - Ulta Beauty
$25.00 when purchased online
Target Online store #3991
About this item
Highlights
- Extreme vegan volume powered by plant-based fats
- Smudge-resistant, flake-resistant long wear
- Remains intensely black throughout the day
- Delivers a full, fluffy, eye-opening effect
- Sunflower and olive oils ensure super-smooth glide
- 100% vegan and cruelty-free
Description
KVD Beauty Go Big or Go Home Volumizing Mascara delivers instant, extreme volume with a high-performance, plant-powered formula. Features a specially designed brush whose wavy-fiber bristles coat each lash for fluffy, full, ultra-black coverage. This lash-maximizing mascara is formulated with a blend of olive and sunflower oils, instead of beeswax which is commonly used in mascara.
As with any new mascara, swirl the brush around inside the tube prior to application to make sure it’s nice and saturated with KVD Beauty’s Go Big or Go Home mascara formula. Layer freely for pumped-up volume.
As with any new mascara, swirl the brush around inside the tube prior to application to make sure it’s nice and saturated with KVD Beauty’s Go Big or Go Home mascara formula. Layer freely for pumped-up volume.
Suggested Age: 16 Years and Up
Health Facts: Vegan
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing
Net weight: .33 Ounces
Features: Built-In Brush, High Pigment Density, Smudgeproof
TCIN: 82572663
UPC: 810763037966
Item Number (DPCI): 342-02-3610
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, hydrogenated olive oil stearyl esters, stearic acid, acrylates/ethylhexyl acrylate copolymer, helianthus annuus seed cera/helianthus annuus (sunflower) seed wax, oryza sativa cera/oryza sativa (rice) bran wax, polybutene, ricinus communis seed oil/ricinus communis (castor) seed oil, polyglyceryl-3 rice branate, propanediol, glyceryl stearate, c18-36 acid triglyceride, polyvinyl stearyl ether, aminomethyl propanediol, phenoxyethanol, hdi/trimethylol hexyllactone crosspolymer, methyl methacrylate crosspolymer, sodium dehydroacetate, ethylhexylglycerin, laureth-21, iron oxides (ci 77499).
Shipping details
Estimated ship dimensions: 5.41 inches length x 1.14 inches width x 0.89 inches height
Estimated ship weight: 0.14 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Related Categories
3.5 out of 5 stars with 255 reviews
28% would recommend
7 recommendations
Changed in a BAD way.
1 out of 5 stars
Thumbs down graphic, would not recommend
Aaust - 14 days ago, Verified purchaser
- Hair color: Black
- Eye color: Brown
- Skin type: Combination
- Skin tone: Medium
The only mascara I used to love. Disappointed this mascara has changed. It’s super dry and does NOT last very long. Before they changed it the tube used to last me a while and now it dries up in 2 weeks and starts to make my lashes clumpy and flaky. Also, this mascara used to be waterproof but now it’s not. ;( idk what mascara I’m going to have to find similar to the old kat products but kvd now lost another long time customer.
This is my favorite mascara, no contest
5 out of 5 stars
Lizzie - 20 days ago
originally posted on http://www.ulta.com

I've been using this mascara for a few years and it's still my absolute favorite. I tend to have more oily skin so makeup often fades/smears/rubs off, but this mascara stays ON. It layers beautifully as long as you're quick - it dries fast. This mascara makes it look like I'm wearing false lashes, without all the hassle of actually doing false lashes. It comes off with some gentle soap and water, and I love not having to use special makeup remover. I like to pair the KVD liquid eyeliner with this mascara for a nice look that lasts until I want it to come off. Seriously, this is the best mascara I've ever used. It dries fast so work quickly, but it will give you huge lashes and won't smudge as it wears. I'll buy it as long as it's available (and it's on my Xmas list every year!)
Was great for the first 2 uses! Dries out SO FAST.
2 out of 5 stars
Carmelita - 1 month ago
originally posted on http://www.ulta.com

I was so excited for this because I'd heard the wear time was great for oily lids and I love a lot of volume. The first wear was great. Brush is a bit large and hard to maneuver at first, and I had to apply 3 coats to get the effect I wanted because the formula is a bit thin, but it looked beautiful. Not much length but tons of volume and separation. I wore it for an 8 hour day landscaping in the heat and it stayed ON. No transfer, smearing or flaking! I was so excited. Second wear was the same, looked great for 12 hours. Third wear, the formula felt much drier and it didn't want to adhere to my lashes and build on itself. I had flakes all over my undereye after applying. It wore ok still but didn't look nearly as nice as before. On the fouth application it felt like I was applying a six-month-old used up mascara. The flaking was terrible and I couldn't even get enough product on the wand to finish off my lower lashes. I had to bring out another mascara for that. I've had this mascara for less than a week! Pretty sure this product has been sitting on the shelves for years because the box still had Kat Von D's name on it…. Such a disappointment because the potential was totally there for this to be a favorite for me.
my #1 Vegan mascara ever!
5 out of 5 stars
Lia - 2 months ago
originally posted on http://www.ulta.com

my everyday mascara
My go-to mascara!
5 out of 5 stars
Jess - 6 months ago
originally posted on http://www.ulta.com

I get compliments on my lashes all the time with this mascara! This is my all-time favorite. My lashes look long and thick with this on. Love it!!
Disappointing
3 out of 5 stars
Thumbs down graphic, would not recommend
V - 6 months ago
- Skin type: Oily
- Eye color: Brown
The mascara is just clumpy, flaky & not buildable. Lots of clumping or sticking to other lashes. My lashes are naturally LONG but they never look this chunky - hate it. Just not for me, it’s EH. I can’t separate my lashes bc the formula dries too fast and even if you try it’s too sticky. Wouldn’t recommend /: Also I have two different lash outcomes and they don’t look similar at all because some lashes clumped more together than my other eye. They look wonky in person ),:
This mascara is amazing
5 out of 5 stars
Sanya baby - 9 months ago
originally posted on http://www.ulta.com

Much more volume to my lashes than the Benefit yes they are real mascara I was using. I use Lancome CILX primer then this and have amazing results.
Not a good mascara!
2 out of 5 stars
Red in FL - 11 months ago
originally posted on http://www.ulta.com

I am very particular about mascara, there are few that meet my standards, but I'm always willing to try a different one to see if I like it. I have had this one less than a week, used it maybe 3 times & it is horrible. It is dry right out of the tube, doesn't coat my lashes, makes them stick together & barely leaves any on my lashes. I usually apply at least 2 coats of other mascara because I like the way it looks on me, but I have to apply at least 3 or more coats for any results & it still looks terrible. A brand new mascara should be wet, stay wet for two months, at least & coat lashes easily, this does none of those. I wish I had thought to look at reviews before I bought it in the store, I have regrets.
I do not recommend unless you want black mascara all over
2 out of 5 stars
Alicia - 1 year ago
originally posted on http://www.ulta.com

I was so excited to see this mascara at Ulta. It's been awhile since I've been in. After having it for just a short amount of time it literally exploded and is no longer usable. I don't think I even got to use it enough to decide how much I like the actual Mascara.
Do not buy
1 out of 5 stars
A jones - 1 year ago
originally posted on http://www.ulta.com

This was so clumpy and flakey - I had flakes under my eyes after four hours of wear. You would have thought this was a year old tube of mascara, not just opened. Would not buy again and would never recommend
Best Mascara Out There
5 out of 5 stars
Kat - 1 year ago
originally posted on http://www.ulta.com

10/10 Recommend
Way Too Think
1 out of 5 stars
AliRae - 1 year ago
originally posted on http://www.ulta.com

The only thing I liked about this mascara was the fact it didnt smudge.
Great mascara
5 out of 5 stars
Mya - 1 year ago
originally posted on http://www.ulta.com

Makes my lashes look full
I love this one!
5 out of 5 stars
Morgan - 1 year ago
originally posted on http://www.ulta.com

This product stays where you put it. I did not have any residue at the end of the day and my lashes looked full all day.
I will keep buying this product
5 out of 5 stars
Elizabeth - 1 year ago
originally posted on http://www.ulta.com

It makes your lashes look so full and long without having to put on false eyelashes
Bad item
1 out of 5 stars
Thumbs down graphic, would not recommend
Meh - 1 year ago, Verified purchaser
I’ve bought this before from Target with no issues but last time I received either an old or used item. Chunky and dried up. I sent back for return and got an email that they could not return item. So no product and no refund. Will order from more reputable store like Sephora in future.
Great!
5 out of 5 stars
Malolo - 1 year ago
originally posted on http://www.ulta.com

The mascara is so good and makes my lashes so dark and long. As long as youre not applying 100 layers it wont be clumpy and flakey. To make it last, curl lashes first.
Flakes!!!
1 out of 5 stars
Starship - 1 year ago
originally posted on http://www.ulta.com

Flakes when dry!! Looks good when you first apply but can't stand the flaking!!
Flakes when dried!
5 out of 5 stars
Starship - 1 year ago
originally posted on http://www.ulta.com

Love when you put it on and it looks pretty but when it dries it flakes :(
After a week or so, it becomes dry while applying
3 out of 5 stars
Coleen - 1 year ago
originally posted on http://www.ulta.com

Too dry