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Hot Tools Pro Artist Black Gold Evolve Ionic Salon Hair Flat Iron | Long-Lasting Finish for Straightening Hair, (1-1/4 in)

4.7 4.7 out of 5 stars 6,196 ratings

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1.25 Inch (Pack of 1)
Micro-Shine Flat Iron

Purchase options and add-ons

Product Benefits Best in class styling surface for gorgeous hair styles
Shape Straight,Flat
Brand HOT TOOLS
Hair Type Curly
Material Titanium, Ceramic

About this item

  • LONG-LASTING: Create pro-level sleek styles with premium ceramic-titanium plates, style professional waves with ease, and achieve effortless loose curls.
  • VERSATILE STYLING: Whether you’re styling sleek straight hair or effortless waves, the Evolve Ionic Salon Flat Iron creates professional results.
  • SMART TEMPERATURE: Rotating dial, easy-to-read digital LED display, and an audible tone when the desired temperature is reached.
  • TRAVEL READY: Universal dual voltage. Auto shut off and glove included. Variable heat settings up to 455℉ for all hair types.
  • SMOOTH RESULTS: Rounded edges for extra-smooth, shiny styles. Advanced ion generator for maximum ion output and silky smooth hair.
  • SYLISTS PREFERRED: Hot Tools heritage is rooted in the professional community. We’re proud we’ve been a trusted, stylist-recommended brand since we began in 1990.

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From the manufacturer

flatiron; flatirons; straightener; straighteners; hairstraightener; hairstraighteners; blackgold
flatiron; flatirons; straightener; straighteners; hairstraightener; hairstraighteners; blackgold
flatiron; flatirons; straightener; straighteners; hairstraightener; hairstraighteners; blackgold
flatiron; flatirons; straightener; straighteners; hairstraightener; hairstraighteners; blackgold
flatiron; flatirons; straightener; straighteners; hairstraightener; hairstraighteners; blackgold

Product Description

Product Description

Top celebrity stylists call this their “desert island” tool because it does everything! Use it to smooth hair, create curls, form beach waves, create pin curls, flip the ends- its usefulness goes on and on. So even if you have no plans to be stranded on a desert island, you can create any hairstyle wherever you go with the Black Gold 1-1/4” Ionic Salon Flat Iron. The styling surface of a flat iron makes all the difference, and this Black Gold finish is a best-in-class emulating the even heat distribution of 24k gold, combined with titanium and ceramic with a Micro-Shine finish. These plates glide smoothly and effortlessly along each section of hair, that means less pulling. Each strand emerges perfectly and evenly styled, top to tip. What’s more, the titanium is corrosion-resistant, so your iron will last and last. And the proprietary Micro-Shine finish helps reduce friction and damage and add shine. There’s heat and then there’s even, consistent, programmable heat. The Black Gold Flat Iron has it all. Special Pulse Technology heats up in a hurry and stays hot, maintaining temperatures for uninterrupted heat. Set the temperature to where you need (up to 455 degrees F) for your hair type and texture- the digital temperature display provides a constant read-out. Rounded plate edges let you go far beyond straightening. Bend, flip, set pin curls, you name it- this unique plate shape does it all. Get a grip- it’s easy thanks to the soft touch outer finish. Automatic two-hour shut-off offers peace of mind, and thanks to the universal dual voltage, you can bring your iron along anywhere!

Brand Story

Hot Tools Professional is a dependable brand that’s been winning awards for over 25 years, creating superior, stylist preferred styling tools that consist of innovation in every way.

Product details

  • Product Dimensions ‏ : ‎ 2.5 x 13.8 x 5.6 inches; 1.54 Pounds
  • Item model number ‏ : ‎ HT7123BG
  • UPC ‏ : ‎ 078729071236
  • Manufacturer ‏ : ‎ Helen of Troy
  • ASIN ‏ : ‎ B07KSQZ4MR
  • Customer Reviews:
    4.7 4.7 out of 5 stars 6,196 ratings

Product guides and documents

Compare with similar items

This Item
Hot Tools Pro Artist Black Gold Evolve Ionic Salon Hair Flat Iron | Long-Lasting Finish for Straightening Hair, (1-1/4 in)
Hot Tools Pro Artist Black Gold Evolve Ionic Salon Hair Flat Iron | Long-Lasting Finish for Straightening Hair, (1-1/4 in)
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Price-54% $55.21
List:$119.99
-9% $31.99
Typical:$34.99
$59.99-15% $59.56
List:$69.99
$39.99-17% $41.49
List:$49.99
Price Per Unit$55.21 / Count$31.99 / Count$59.99 / Count$59.56 / Count$39.99 / Count$41.49 / Count
Delivery
Get it as soon as Monday, Apr 1
Get it as soon as Monday, Apr 1
Get it as soon as Monday, Apr 1
Get it as soon as Monday, Apr 1
Get it as soon as Monday, Apr 1
Get it as soon as Monday, Apr 1
Customer Ratings
Easy to use
4.7
4.2
4.0
Lock Feature
4.7
3.6
3.9
Temperature Control
4.6
4.7
4.3
Sold By
GFW-Products
AB2
Dealz Haven
Amazon.com
Dealz Haven
GZ Mobile Inc
size
1.25 Inch (Pack of 1)
2.25 Inch (Pack of 1)
1 Inch (Pack of 1)
1 Count (Pack of 1)
1 Count (Pack of 1)
1 Count (Pack of 1)
heater material
Titanium
Ceramic
Titanium
Titanium
Ceramic
Ceramic
max temperature
455 degrees fahrenheit
450 degrees fahrenheit
450 degrees celsius
232.2 degrees celsius
232.2 degrees celsius
440 degrees fahrenheit
material
Ceramic, Titanium
Ceramic
Titanium, Ceramic
Titanium
Ceramic
Ceramic
power source
Corded Electric
Corded Electric
Corded Electric
Corded Electric
Corded Electric
Corded Electric
hair type
Curly
All Hair,Frizz
curly, Curly
All
Frizz,Curl
All
weight
2 pounds
1.1 pounds
0.75 pounds
394 grams

Important information

Safety Information

See Product Manual Included with Product for all Safety Warnings

Looking for specific info?

Customer reviews

4.7 out of 5 stars
4.7 out of 5
6,196 global ratings

Customers say

Customers like the quality, ease of use, and value of the hair iron. They mention that it's a great product, straightens hair like a pro, and is worth the price.

AI-generated from the text of customer reviews

337 customers mention293 positive44 negative

Customers like the heat of the hair iron. They mention it heats up quickly and stays hot. They also appreciate the temperature control dial and digital temperature display. The straightener comes with multiple heat settings and a glove to keep you from burning your hand. The temperature adjuster can be locked in so you don't accidentally change your heat setting.

"...It heats up in seconds, it has a digital dial that it super easy to read and change the temp on, it’s ceramic plates are so smooth it doesn’t snag..." Read more

"...The material is surprisingly nice. It heats up super fast and works great!..." Read more

"...Wow - what a difference! First off, it heats up very very quickly, clamps my hair perfectly, and I can style it straight or wavy without any frizz...." Read more

"...It heats so quickly and straightens my thin blonde hair equal to my chi.Cons:It beeps when it's heated and ready to go...." Read more

209 customers mention196 positive13 negative

Customers like the straightness of the hair iron. They say it straightens hairs like a pro, and it keeps their hair straight for days. Customers also mention that it works great for straightening and curling, and that it takes less time to straighten their hair.

"...It heats so quickly and straightens my thin blonde hair equal to my chi.Cons:It beeps when it's heated and ready to go...." Read more

"...Curls well, I'm just struggling to get it to hold the wave technique...." Read more

"...smooth, shiny & frizz free (just the way I like it :) You can use it for curls also, which is AWESOME!! Thank you Hot Tools for this great product...." Read more

"...are over $100-$200 and i tried this one and i am in loveee my hair gets so straight and living in houston and the humidity it doesn't turn into an..." Read more

205 customers mention152 positive53 negative

Customers like the performance of the hair iron. For example, they say it heats up very quickly, works amazing, and does a really nice job. Some mention that it doesn't damage their hair. That said, most are happy with their purchase and recommend it to others.

"...The material is surprisingly nice. It heats up super fast and works great!..." Read more

"...I went from a 1.5" plate to this 1" plate but this works well, heats well, and for the price it can't be beat...." Read more

"It works great. Works fast -n- smooth. I have thick-n- curly hair. It goes through with out putting. Just love it...." Read more

"...RIP hot one...... :( I have had zero problems up until it just stopped working...." Read more

163 customers mention133 positive30 negative

Customers like the quality of the hair iron. They say it's a great product that can both straighten and curl their hair. Some customers also mention that it'll get really hot so they need to watch their temperature. Overall, customers are satisfied with the quality and durability of the product.

"...plates are so smooth it doesn’t snag your hair, and because they are so thin you can get right up to the root...." Read more

"I love the feel of this hair straightener! The material is surprisingly nice. It heats up super fast and works great!..." Read more

"My favorite hair straightener! It’s better than a CHI iron and it heats up in 30 seconds. Careful because this iron gets hot!..." Read more

"I bought 2 of these. It warms up quickly and is easy to use. It doesn't feel cheap." Read more

151 customers mention144 positive7 negative

Customers like the comfort of the hair iron. They say the heating plates are smooth and don't snag their hair. The iron has a high end, luxury feel to it and has s very nice design. Customers also say it makes their hair feel softer after using it.

"...easy to read and change the temp on, it’s ceramic plates are so smooth it doesn’t snag your hair, and because they are so thin you can get right up..." Read more

"I love how smooth my hair looks when I use this straightener. I got the largest size because my hair is thick and coarse...." Read more

"...It is smooth, light, inexpensive (compared to some) and feels great to hold while doing my hair...." Read more

"...Leaves hair so sleek & smooth! & doesn’t tug on it. Definitely get it if you’re thinking about it 🤷🏻‍♀️..." Read more

131 customers mention116 positive15 negative

Customers generally like the value of the hair iron. They say it is 100% worth the price, a descent straightener for the price and not worth spending more money. Some customers also mention that the design is very high end and has a very nice design.

"...Amazing value for the money! I loved it so much I bought one for my hair stylist to use on her clients!!!" Read more

"...Definitely worth the price and I plan on purchasing the matching hair dryer...." Read more

"...It is smooth, light, inexpensive (compared to some) and feels great to hold while doing my hair...." Read more

"...Wish fill think getting something lower in price. This one's worth the price -n- will lost long." Read more

105 customers mention101 positive4 negative

Customers are satisfied with the appearance of the hair iron. They mention that it is very sleek, well-designed, and comfortable to hold. Some say that it does not snag and creates beautiful curls. They also love the straight look without using chemicals. Overall, most are happy with their purchase and recommend it to others.

"...I have super thick curly hair, and with just one pass, I get sleek, shiny hair...." Read more

"...Easy to use and professional looking results=a win for me...." Read more

"...The LED display is also really cool, it heats up in what seems like seconds. The lock feature is great for when you store it." Read more

"...I genuinely can't believe how fast this heated. It's nothing too fancy, has a range of heat settings and is comfortable to hold...." Read more

94 customers mention91 positive3 negative

Customers find the hair iron easy to use. They mention it's comfortable, easy to control, and convenient. They say it glides right through their hair with no issues, and it takes less than thirty minutes to style their hair. Customers also appreciate the detailed instructions and the glove that comes with the product. They also mention that the curved edges make it easy to do beach waves and straight hair, and that the well-designed tool makes it easy for the styling itself.

"...It heats up in seconds, it has a digital dial that it super easy to read and change the temp on, it’s ceramic plates are so smooth it doesn’t snag..." Read more

"...Easy to use and professional looking results=a win for me...." Read more

"...Great color. Great design. Easy to use...." Read more

"The straightener is sleek and easy to use. The straightener comes with multiple heat settings and a glove to keep you from burning your hand...." Read more

Love, Love, LOVE this Hot Tools!
5 Stars
Love, Love, LOVE this Hot Tools!
This is IT!! First off, I have thick/frizzy colored hair. I have had my last flat iron (T3) for almost 20 years! It still works but it started pulling my hair and feeling a bit flimsy. Not bad for a 20 year old flat iron. I have been looking for a new one for the last few months...I have tried and returned the Chi Spin & Curl (I wanted an iron to flat iron & curl) this did not work for me. Then I tried one my daughter uses and loves, the BabylissPro Nano Titanium (expensive) that made an awful electrical buzzing in my ear when I used it (I was afraid it was going to catch on fire) this one pulled my hair and felt just awkward to hold. Then I decided after all the reviews to try my new Hot Tools Pro Artist Black Gold Evolve Ionic Salon Hair Flat Iron...I absolutely love this one!! It is smooth, light, inexpensive (compared to some) and feels great to hold while doing my hair. My hair comes out smooth, shiny & frizz free (just the way I like it :) You can use it for curls also, which is AWESOME!! Thank you Hot Tools for this great product. I definitely recommend this Hot Tools as your new flat/curling iron.
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Top reviews from the United States

Reviewed in the United States on February 23, 2024
Size: 1 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
10 people found this helpful
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Reviewed in the United States on March 10, 2024
Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
Reviewed in the United States on October 2, 2023
Size: 1 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
23 people found this helpful
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Reviewed in the United States on March 21, 2024
Size: 1 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
Reviewed in the United States on December 31, 2023
Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
2 people found this helpful
Report
Reviewed in the United States on February 4, 2024
Size: 1 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
2 people found this helpful
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Reviewed in the United States on March 7, 2024
Size: 1 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
2 people found this helpful
Report
Reviewed in the United States on February 6, 2024
Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
Customer image
5.0 out of 5 stars Love, Love, LOVE this Hot Tools!
Reviewed in the United States on February 6, 2024
This is IT!! First off, I have thick/frizzy colored hair. I have had my last flat iron (T3) for almost 20 years! It still works but it started pulling my hair and feeling a bit flimsy. Not bad for a 20 year old flat iron. I have been looking for a new one for the last few months...I have tried and returned the Chi Spin & Curl (I wanted an iron to flat iron & curl) this did not work for me. Then I tried one my daughter uses and loves, the BabylissPro Nano Titanium (expensive) that made an awful electrical buzzing in my ear when I used it (I was afraid it was going to catch on fire) this one pulled my hair and felt just awkward to hold. Then I decided after all the reviews to try my new Hot Tools Pro Artist Black Gold Evolve Ionic Salon Hair Flat Iron...I absolutely love this one!! It is smooth, light, inexpensive (compared to some) and feels great to hold while doing my hair. My hair comes out smooth, shiny & frizz free (just the way I like it :) You can use it for curls also, which is AWESOME!! Thank you Hot Tools for this great product. I definitely recommend this Hot Tools as your new flat/curling iron.
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Customer image
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6 people found this helpful
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Top reviews from other countries

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SAM
5.0 out of 5 stars PROFESSIONAL!
Reviewed in Canada on February 29, 2024
Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
Anayeli Ramos Dominguez
5.0 out of 5 stars Buena calidad
Reviewed in Mexico on February 4, 2024
Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
erin87
5.0 out of 5 stars Great!
Reviewed in Canada on January 13, 2024
Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
marie charlene
5.0 out of 5 stars flat iron works perfectly . Delivered on time
Reviewed in Canada on November 1, 2023
Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
Armando
5.0 out of 5 stars EXCELENTE!!!
Reviewed in Mexico on January 14, 2024
Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase

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