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Hot Tools Pro Artist Black Gold Evolve Ionic Salon Hair Flat Iron | Long-Lasting Finish for Straightening Hair, (1-1/4 in)
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Purchase options and add-ons
Product Benefits | Best in class styling surface for gorgeous hair styles |
Shape | Straight,Flat |
Brand | HOT TOOLS |
Hair Type | Curly |
Material | Titanium, Ceramic |
About this item
- LONG-LASTING: Create pro-level sleek styles with premium ceramic-titanium plates, style professional waves with ease, and achieve effortless loose curls.
- VERSATILE STYLING: Whether you’re styling sleek straight hair or effortless waves, the Evolve Ionic Salon Flat Iron creates professional results.
- SMART TEMPERATURE: Rotating dial, easy-to-read digital LED display, and an audible tone when the desired temperature is reached.
- TRAVEL READY: Universal dual voltage. Auto shut off and glove included. Variable heat settings up to 455℉ for all hair types.
- SMOOTH RESULTS: Rounded edges for extra-smooth, shiny styles. Advanced ion generator for maximum ion output and silky smooth hair.
- SYLISTS PREFERRED: Hot Tools heritage is rooted in the professional community. We’re proud we’ve been a trusted, stylist-recommended brand since we began in 1990.
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From the manufacturer





Product Description
Product Description
Top celebrity stylists call this their “desert island” tool because it does everything! Use it to smooth hair, create curls, form beach waves, create pin curls, flip the ends- its usefulness goes on and on. So even if you have no plans to be stranded on a desert island, you can create any hairstyle wherever you go with the Black Gold 1-1/4” Ionic Salon Flat Iron. The styling surface of a flat iron makes all the difference, and this Black Gold finish is a best-in-class emulating the even heat distribution of 24k gold, combined with titanium and ceramic with a Micro-Shine finish. These plates glide smoothly and effortlessly along each section of hair, that means less pulling. Each strand emerges perfectly and evenly styled, top to tip. What’s more, the titanium is corrosion-resistant, so your iron will last and last. And the proprietary Micro-Shine finish helps reduce friction and damage and add shine. There’s heat and then there’s even, consistent, programmable heat. The Black Gold Flat Iron has it all. Special Pulse Technology heats up in a hurry and stays hot, maintaining temperatures for uninterrupted heat. Set the temperature to where you need (up to 455 degrees F) for your hair type and texture- the digital temperature display provides a constant read-out. Rounded plate edges let you go far beyond straightening. Bend, flip, set pin curls, you name it- this unique plate shape does it all. Get a grip- it’s easy thanks to the soft touch outer finish. Automatic two-hour shut-off offers peace of mind, and thanks to the universal dual voltage, you can bring your iron along anywhere!
Brand Story
Hot Tools Professional is a dependable brand that’s been winning awards for over 25 years, creating superior, stylist preferred styling tools that consist of innovation in every way.
Product details
- Product Dimensions : 2.5 x 13.8 x 5.6 inches; 1.59 Pounds
- Item model number : HT7123BG
- UPC : 078729071236
- Manufacturer : Helen of Troy
- ASIN : B07KSQZ4MR
- Country of Origin : China
- Best Sellers Rank: #2,872 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #9 in Hair Straightening Irons
- Customer Reviews:
Product guides and documents
Compare with similar items
This Item ![]() Hot Tools Pro Artist Black Gold Evolve Ionic Salon Hair Flat Iron | Long-Lasting Finish for Straightening Hair, (1-1/4 in) | Recommendations | dummy | dummy | dummy | dummy | |
Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | |
Price | -54% $54.87$54.87 List: $119.99 | -15% $59.54$59.54 List: $69.99 | $59.99$59.99 | $39.99$39.99 | -17% $41.49$41.49 List: $49.99 | -9% $54.40$54.40 List: $59.99 |
Price Per Unit | $54.87 / Count | $59.54 / Count | $59.99 / Count | $39.99 / Count | $41.49 / Count | $54.40 / Count |
Delivery | Get it as soon as Saturday, Mar 23 | Get it as soon as Monday, Mar 25 | Get it as soon as Monday, Mar 25 | Get it as soon as Saturday, Mar 23 | Get it as soon as Monday, Mar 25 | Get it as soon as Saturday, Mar 23 |
Customer Ratings | ||||||
Lock Feature | 4.7 | — | 3.6 | — | 3.9 | 3.7 |
Temperature Control | 4.6 | — | 4.7 | — | 4.3 | 4.0 |
Easy to use | 4.7 | 4.2 | — | — | 4.0 | — |
Heat resistance | 4.6 | — | 4.5 | — | — | 3.7 |
Drying power | — | 3.8 | 3.6 | — | — | 3.8 |
Sold By | Amazon.com | Amazon.com | Dealz Haven | Dealz Haven | Chic Products, LLC | Amazon.com |
size | 1.25 Inch (Pack of 1) | 1 Count (Pack of 1) | 1 Inch (Pack of 1) | 1 Count (Pack of 1) | 1 Count (Pack of 1) | 1.25 Inch (Pack of 1) |
heater material | Titanium | Titanium | Titanium | Ceramic | Ceramic | Ceramic |
max temperature | 455 degrees fahrenheit | 232.2 degrees celsius | 450 degrees celsius | 232.2 degrees celsius | 440 degrees fahrenheit | 232.2 degrees celsius |
material | Ceramic, Titanium | Titanium | Titanium, Ceramic | Ceramic | Ceramic | Ceramic |
power source | Corded Electric | Corded Electric | Corded Electric | Corded Electric | Corded Electric | Corded Electric |
hair type | Curly | All | curly, Curly | Frizz,Curl | All | fine, Frizzy |
Videos
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#thisorthat chi flat iron vs hot tools flat iron
The Cannamela's
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2:09
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DEMO makes hair feel super soft and heats up fast
Emilyceesfit
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0:14
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Customer Review: Best flat iron I've owned
Chaisty Douglas
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Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers like the quality, value, appearance, performance, and comfort of the hair iron. For example, they mention it's the best straightener they've ever used, it'll straighten your hair very well, and it' s worth the price. That said, some complain that the power button is oddly placed.
AI-generated from the text of customer reviews
Customers are satisfied with the quality of the hair straightener. They mention that it works great for straightening and curling, and is one of the best flat irons they have ever used. They also say that it is easy to maneuver and works well on natural curly hair. Overall, customers are happy with the product's performance and recommend it to others.
"...It’s super easy to pack for travel, fits anywhere and it super durable. Amazing value for the money!..." Read more
"I love the feel of this hair straightener! The material is surprisingly nice. It heats up super fast and works great!..." Read more
"...smooth, shiny & frizz free (just the way I like it :) You can use it for curls also, which is AWESOME!! Thank you Hot Tools for this great product...." Read more
"...This straightener is awesome. It heats up so quickly and has a twist knob at the bottom to adjust the heat...." Read more
Customers like the temperature control of the hair iron. They say that it heats up quickly, stays hot, and has an easy way to change the temperature. They also like the heating plates and how smooth their hair becomes. The temperature control with the digital temperature display makes the product very technologically advanced.
"...It heats up in seconds, it has a digital dial that it super easy to read and change the temp on, it’s ceramic plates are so smooth it doesn’t snag..." Read more
"...The material is surprisingly nice. It heats up super fast and works great!..." Read more
"...This straightener is awesome. It heats up so quickly and has a twist knob at the bottom to adjust the heat...." Read more
"...Wow - what a difference! First off, it heats up very very quickly, clamps my hair perfectly, and I can style it straight or wavy without any frizz...." Read more
Customers like the performance of the hair iron. They say it is easy to use, works well, and doesn't damage their hair. Some customers also mention that it works well on long curly hair and wavy hair.
"...The material is surprisingly nice. It heats up super fast and works great!..." Read more
"...I went from a 1.5" plate to this 1" plate but this works well, heats well, and for the price it can't be beat...." Read more
"It works great. Works fast -n- smooth. I have thick-n- curly hair. It goes through with out putting. Just love it...." Read more
"I bought two of these flatirons. I loved my first one but it stopped working so I bought another one it didn't last as long...." Read more
Customers like the comfort of the hair iron. They say it has a silicone texture to it, and it always leaves their hair smooth. The glove works very well, and the product makes their hair feel softer. The iron heats up quickly and glides smoothly through their hair, making it easy to create smooth waves as well as straight styles.
"...easy to read and change the temp on, it’s ceramic plates are so smooth it doesn’t snag your hair, and because they are so thin you can get right up..." Read more
"...My hair comes out smooth, shiny & frizz free (just the way I like it :) You can use it for curls also, which is AWESOME!!..." Read more
"...It’s very sleek and easy on the hands, if that makes sense. My hair is super straight after just one time over the hair!..." Read more
"...It's nothing too fancy, has a range of heat settings and is comfortable to hold...." Read more
Customers like the appearance of the hair iron. They mention that the colors are sleek, and their hair looks good every time they use it. The iron gets hot quickly, and leaves hair smooth and shiny. Some love the straight look without using chemicals. The round shape, this tool is well-designed for both straightening hair and curling. It's comfortable to use and they love the matte black color. Overall, customers are satisfied with the appearance and functionality of the product.
"...I have super thick curly hair, and with just one pass, I get sleek, shiny hair...." Read more
"...My hair comes out smooth, shiny & frizz free (just the way I like it :) You can use it for curls also, which is AWESOME!!..." Read more
"...It’s very sleek and easy on the hands, if that makes sense. My hair is super straight after just one time over the hair!..." Read more
"...Easy to use and professional looking results=a win for me...." Read more
Customers like the value of the hair iron. They say it's worth the price, and it'd be worth spending more money on. Some mention that it has a very high-end, luxury feel to it and has a nice design.
"...Amazing value for the money! I loved it so much I bought one for my hair stylist to use on her clients!!!" Read more
"...It is smooth, light, inexpensive (compared to some) and feels great to hold while doing my hair...." Read more
"...3. The cost is amazing when you compare results to other higher end brands. 4. It feels really good to hold & glides effortlessly. 5...." Read more
"...Wish fill think getting something lower in price. This one's worth the price -n- will lost long." Read more
Customers find the hair iron easy to use. They mention that it is comfortable and easy to control. It will do both and so easily. The cord is convenient and it takes less than thirty minutes to style your hair. The temperature control is quick and easy, and the well-designed tool makes it easy to do the styling itself.
"...Easy to use and professional looking results=a win for me...." Read more
"...Great color. Great design. Easy to use...." Read more
"The straightener is sleek and easy to use. The straightener comes with multiple heat settings and a glove to keep you from burning your hand...." Read more
"delivers excellent results, comes with detailed instructions,even comes with a glove for added safety" Read more
Customers like the shrinkage of the hair straightener. They say it glides through their hair without snagging, and it creates beautiful curls without tugging or yanking out strands. The heat distribution is smooth and the plates don't snag.
"Love everything about this flatiron! It doesn't pull my hair at all! It's so smooth and takes less time to straighten my hair meaning less damage!..." Read more
"...This does the trick and best part is the plates don’t snag and pull out hair like some other strainers do!" Read more
"I big positive for this hair straightener is the fact that it doesn't snag my hair. It works great for straightening and curling...." Read more
"...LOVE IT! It reached 385° in seconds. It glides over my hair like butter. Easy to do curls, waves or straight hair...." Read more
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Top reviews from the United States
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Reviewed in the United States on February 6, 2024

The power button is on the inside of the blades (which made me nervous because the iron gets very hot), but it does come with a glove to use if necessary. I used the recommended setting for Normal hair and it was fine. It does stay hot for a while, so one has to be careful when laying it down, although there is a hook to hang it.
I don't usually use a flat iron for straightening because I get pretty good results blow drying my hair. I prefer a flat iron for waves (rather than a curling iron) and this one does a great job with its rounded edges. I also appreciated that it didn't seem to "fry" my hair. No frizz either. I recommend this flat iron.
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