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Hot Tools Pro Artist Black Gold Evolve Ionic Salon Hair Flat Iron | Long-Lasting Finish for Straightening Hair, (1-1/4 in)

4.7 4.7 out of 5 stars 6,147 ratings

$54.87 with 54 percent savings $54.87 per Count
List Price: $119.99

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1.25 Inch (Pack of 1)
Micro-Shine Flat Iron
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Purchase options and add-ons

Product Benefits Best in class styling surface for gorgeous hair styles
Shape Straight,Flat
Brand HOT TOOLS
Hair Type Curly
Material Titanium, Ceramic

About this item

  • LONG-LASTING: Create pro-level sleek styles with premium ceramic-titanium plates, style professional waves with ease, and achieve effortless loose curls.
  • VERSATILE STYLING: Whether you’re styling sleek straight hair or effortless waves, the Evolve Ionic Salon Flat Iron creates professional results.
  • SMART TEMPERATURE: Rotating dial, easy-to-read digital LED display, and an audible tone when the desired temperature is reached.
  • TRAVEL READY: Universal dual voltage. Auto shut off and glove included. Variable heat settings up to 455℉ for all hair types.
  • SMOOTH RESULTS: Rounded edges for extra-smooth, shiny styles. Advanced ion generator for maximum ion output and silky smooth hair.
  • SYLISTS PREFERRED: Hot Tools heritage is rooted in the professional community. We’re proud we’ve been a trusted, stylist-recommended brand since we began in 1990.

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From the manufacturer

flatiron; flatirons; straightener; straighteners; hairstraightener; hairstraighteners; blackgold
flatiron; flatirons; straightener; straighteners; hairstraightener; hairstraighteners; blackgold
flatiron; flatirons; straightener; straighteners; hairstraightener; hairstraighteners; blackgold
flatiron; flatirons; straightener; straighteners; hairstraightener; hairstraighteners; blackgold
flatiron; flatirons; straightener; straighteners; hairstraightener; hairstraighteners; blackgold

Product Description

Product Description

Top celebrity stylists call this their “desert island” tool because it does everything! Use it to smooth hair, create curls, form beach waves, create pin curls, flip the ends- its usefulness goes on and on. So even if you have no plans to be stranded on a desert island, you can create any hairstyle wherever you go with the Black Gold 1-1/4” Ionic Salon Flat Iron. The styling surface of a flat iron makes all the difference, and this Black Gold finish is a best-in-class emulating the even heat distribution of 24k gold, combined with titanium and ceramic with a Micro-Shine finish. These plates glide smoothly and effortlessly along each section of hair, that means less pulling. Each strand emerges perfectly and evenly styled, top to tip. What’s more, the titanium is corrosion-resistant, so your iron will last and last. And the proprietary Micro-Shine finish helps reduce friction and damage and add shine. There’s heat and then there’s even, consistent, programmable heat. The Black Gold Flat Iron has it all. Special Pulse Technology heats up in a hurry and stays hot, maintaining temperatures for uninterrupted heat. Set the temperature to where you need (up to 455 degrees F) for your hair type and texture- the digital temperature display provides a constant read-out. Rounded plate edges let you go far beyond straightening. Bend, flip, set pin curls, you name it- this unique plate shape does it all. Get a grip- it’s easy thanks to the soft touch outer finish. Automatic two-hour shut-off offers peace of mind, and thanks to the universal dual voltage, you can bring your iron along anywhere!

Brand Story

Hot Tools Professional is a dependable brand that’s been winning awards for over 25 years, creating superior, stylist preferred styling tools that consist of innovation in every way.

Product details

  • Product Dimensions ‏ : ‎ 2.5 x 13.8 x 5.6 inches; 1.59 Pounds
  • Item model number ‏ : ‎ HT7123BG
  • UPC ‏ : ‎ 078729071236
  • Manufacturer ‏ : ‎ Helen of Troy
  • ASIN ‏ : ‎ B07KSQZ4MR
  • Country of Origin ‏ : ‎ China
  • Customer Reviews:
    4.7 4.7 out of 5 stars 6,147 ratings

Product guides and documents

Compare with similar items

This Item
Hot Tools Pro Artist Black Gold Evolve Ionic Salon Hair Flat Iron | Long-Lasting Finish for Straightening Hair, (1-1/4 in)
Hot Tools Pro Artist Black Gold Evolve Ionic Salon Hair Flat Iron | Long-Lasting Finish for Straightening Hair, (1-1/4 in)
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Price-54% $54.87
List:$119.99
-15% $59.54
List:$69.99
$59.99$39.99-17% $41.49
List:$49.99
-9% $54.40
List:$59.99
Price Per Unit$54.87 / Count$59.54 / Count$59.99 / Count$39.99 / Count$41.49 / Count$54.40 / Count
Delivery
Get it as soon as Saturday, Mar 23
Get it as soon as Monday, Mar 25
Get it as soon as Monday, Mar 25
Get it as soon as Saturday, Mar 23
Get it as soon as Monday, Mar 25
Get it as soon as Saturday, Mar 23
Customer Ratings
Lock Feature
4.7
3.6
3.9
3.7
Temperature Control
4.6
4.7
4.3
4.0
Easy to use
4.7
4.2
4.0
Heat resistance
4.6
4.5
3.7
Drying power
3.8
3.6
3.8
Sold By
Amazon.com
Amazon.com
Dealz Haven
Dealz Haven
Chic Products, LLC
Amazon.com
size
1.25 Inch (Pack of 1)
1 Count (Pack of 1)
1 Inch (Pack of 1)
1 Count (Pack of 1)
1 Count (Pack of 1)
1.25 Inch (Pack of 1)
heater material
Titanium
Titanium
Titanium
Ceramic
Ceramic
Ceramic
max temperature
455 degrees fahrenheit
232.2 degrees celsius
450 degrees celsius
232.2 degrees celsius
440 degrees fahrenheit
232.2 degrees celsius
material
Ceramic, Titanium
Titanium
Titanium, Ceramic
Ceramic
Ceramic
Ceramic
power source
Corded Electric
Corded Electric
Corded Electric
Corded Electric
Corded Electric
Corded Electric
hair type
Curly
All
curly, Curly
Frizz,Curl
All
fine, Frizzy

Important information

Safety Information

See Product Manual Included with Product for all Safety Warnings

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Customer reviews

4.7 out of 5 stars
4.7 out of 5
6,147 global ratings

Customers say

Customers like the quality, value, appearance, performance, and comfort of the hair iron. For example, they mention it's the best straightener they've ever used, it'll straighten your hair very well, and it' s worth the price. That said, some complain that the power button is oddly placed.

AI-generated from the text of customer reviews

357 customers mention324 positive33 negative

Customers are satisfied with the quality of the hair straightener. They mention that it works great for straightening and curling, and is one of the best flat irons they have ever used. They also say that it is easy to maneuver and works well on natural curly hair. Overall, customers are happy with the product's performance and recommend it to others.

"...It’s super easy to pack for travel, fits anywhere and it super durable. Amazing value for the money!..." Read more

"I love the feel of this hair straightener! The material is surprisingly nice. It heats up super fast and works great!..." Read more

"...smooth, shiny & frizz free (just the way I like it :) You can use it for curls also, which is AWESOME!! Thank you Hot Tools for this great product...." Read more

"...This straightener is awesome. It heats up so quickly and has a twist knob at the bottom to adjust the heat...." Read more

347 customers mention296 positive51 negative

Customers like the temperature control of the hair iron. They say that it heats up quickly, stays hot, and has an easy way to change the temperature. They also like the heating plates and how smooth their hair becomes. The temperature control with the digital temperature display makes the product very technologically advanced.

"...It heats up in seconds, it has a digital dial that it super easy to read and change the temp on, it’s ceramic plates are so smooth it doesn’t snag..." Read more

"...The material is surprisingly nice. It heats up super fast and works great!..." Read more

"...This straightener is awesome. It heats up so quickly and has a twist knob at the bottom to adjust the heat...." Read more

"...Wow - what a difference! First off, it heats up very very quickly, clamps my hair perfectly, and I can style it straight or wavy without any frizz...." Read more

200 customers mention154 positive46 negative

Customers like the performance of the hair iron. They say it is easy to use, works well, and doesn't damage their hair. Some customers also mention that it works well on long curly hair and wavy hair.

"...The material is surprisingly nice. It heats up super fast and works great!..." Read more

"...I went from a 1.5" plate to this 1" plate but this works well, heats well, and for the price it can't be beat...." Read more

"It works great. Works fast -n- smooth. I have thick-n- curly hair. It goes through with out putting. Just love it...." Read more

"I bought two of these flatirons. I loved my first one but it stopped working so I bought another one it didn't last as long...." Read more

143 customers mention137 positive6 negative

Customers like the comfort of the hair iron. They say it has a silicone texture to it, and it always leaves their hair smooth. The glove works very well, and the product makes their hair feel softer. The iron heats up quickly and glides smoothly through their hair, making it easy to create smooth waves as well as straight styles.

"...easy to read and change the temp on, it’s ceramic plates are so smooth it doesn’t snag your hair, and because they are so thin you can get right up..." Read more

"...My hair comes out smooth, shiny & frizz free (just the way I like it :) You can use it for curls also, which is AWESOME!!..." Read more

"...It’s very sleek and easy on the hands, if that makes sense. My hair is super straight after just one time over the hair!..." Read more

"...It's nothing too fancy, has a range of heat settings and is comfortable to hold...." Read more

113 customers mention108 positive5 negative

Customers like the appearance of the hair iron. They mention that the colors are sleek, and their hair looks good every time they use it. The iron gets hot quickly, and leaves hair smooth and shiny. Some love the straight look without using chemicals. The round shape, this tool is well-designed for both straightening hair and curling. It's comfortable to use and they love the matte black color. Overall, customers are satisfied with the appearance and functionality of the product.

"...I have super thick curly hair, and with just one pass, I get sleek, shiny hair...." Read more

"...My hair comes out smooth, shiny & frizz free (just the way I like it :) You can use it for curls also, which is AWESOME!!..." Read more

"...It’s very sleek and easy on the hands, if that makes sense. My hair is super straight after just one time over the hair!..." Read more

"...Easy to use and professional looking results=a win for me...." Read more

102 customers mention89 positive13 negative

Customers like the value of the hair iron. They say it's worth the price, and it'd be worth spending more money on. Some mention that it has a very high-end, luxury feel to it and has a nice design.

"...Amazing value for the money! I loved it so much I bought one for my hair stylist to use on her clients!!!" Read more

"...It is smooth, light, inexpensive (compared to some) and feels great to hold while doing my hair...." Read more

"...3. The cost is amazing when you compare results to other higher end brands. 4. It feels really good to hold & glides effortlessly. 5...." Read more

"...Wish fill think getting something lower in price. This one's worth the price -n- will lost long." Read more

85 customers mention80 positive5 negative

Customers find the hair iron easy to use. They mention that it is comfortable and easy to control. It will do both and so easily. The cord is convenient and it takes less than thirty minutes to style your hair. The temperature control is quick and easy, and the well-designed tool makes it easy to do the styling itself.

"...Easy to use and professional looking results=a win for me...." Read more

"...Great color. Great design. Easy to use...." Read more

"The straightener is sleek and easy to use. The straightener comes with multiple heat settings and a glove to keep you from burning your hand...." Read more

"delivers excellent results, comes with detailed instructions,even comes with a glove for added safety" Read more

46 customers mention41 positive5 negative

Customers like the shrinkage of the hair straightener. They say it glides through their hair without snagging, and it creates beautiful curls without tugging or yanking out strands. The heat distribution is smooth and the plates don't snag.

"Love everything about this flatiron! It doesn't pull my hair at all! It's so smooth and takes less time to straighten my hair meaning less damage!..." Read more

"...This does the trick and best part is the plates don’t snag and pull out hair like some other strainers do!" Read more

"I big positive for this hair straightener is the fact that it doesn't snag my hair. It works great for straightening and curling...." Read more

"...LOVE IT! It reached 385° in seconds. It glides over my hair like butter. Easy to do curls, waves or straight hair...." Read more

Love, Love, LOVE this Hot Tools!
5 Stars
Love, Love, LOVE this Hot Tools!
This is IT!! First off, I have thick/frizzy colored hair. I have had my last flat iron (T3) for almost 20 years! It still works but it started pulling my hair and feeling a bit flimsy. Not bad for a 20 year old flat iron. I have been looking for a new one for the last few months...I have tried and returned the Chi Spin & Curl (I wanted an iron to flat iron & curl) this did not work for me. Then I tried one my daughter uses and loves, the BabylissPro Nano Titanium (expensive) that made an awful electrical buzzing in my ear when I used it (I was afraid it was going to catch on fire) this one pulled my hair and felt just awkward to hold. Then I decided after all the reviews to try my new Hot Tools Pro Artist Black Gold Evolve Ionic Salon Hair Flat Iron...I absolutely love this one!! It is smooth, light, inexpensive (compared to some) and feels great to hold while doing my hair. My hair comes out smooth, shiny & frizz free (just the way I like it :) You can use it for curls also, which is AWESOME!! Thank you Hot Tools for this great product. I definitely recommend this Hot Tools as your new flat/curling iron.
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Top reviews from the United States

Reviewed in the United States on February 23, 2024
Size: 1 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
4 people found this helpful
Report
Reviewed in the United States on March 10, 2024
Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
Reviewed in the United States on February 6, 2024
Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
Customer image
5.0 out of 5 stars Love, Love, LOVE this Hot Tools!
Reviewed in the United States on February 6, 2024
This is IT!! First off, I have thick/frizzy colored hair. I have had my last flat iron (T3) for almost 20 years! It still works but it started pulling my hair and feeling a bit flimsy. Not bad for a 20 year old flat iron. I have been looking for a new one for the last few months...I have tried and returned the Chi Spin & Curl (I wanted an iron to flat iron & curl) this did not work for me. Then I tried one my daughter uses and loves, the BabylissPro Nano Titanium (expensive) that made an awful electrical buzzing in my ear when I used it (I was afraid it was going to catch on fire) this one pulled my hair and felt just awkward to hold. Then I decided after all the reviews to try my new Hot Tools Pro Artist Black Gold Evolve Ionic Salon Hair Flat Iron...I absolutely love this one!! It is smooth, light, inexpensive (compared to some) and feels great to hold while doing my hair. My hair comes out smooth, shiny & frizz free (just the way I like it :) You can use it for curls also, which is AWESOME!! Thank you Hot Tools for this great product. I definitely recommend this Hot Tools as your new flat/curling iron.
Images in this review
Customer image
Customer image
3 people found this helpful
Report
Reviewed in the United States on January 7, 2024
Size: 1 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
2 people found this helpful
Report
Reviewed in the United States on October 2, 2023
Size: 1 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
20 people found this helpful
Report
Reviewed in the United States on February 4, 2024
Size: 1 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
One person found this helpful
Report

Top reviews from other countries

Translate all reviews to English
SAM
5.0 out of 5 stars PROFESSIONAL!
Reviewed in Canada on February 29, 2024
Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
Anayeli Ramos Dominguez
5.0 out of 5 stars Buena calidad
Reviewed in Mexico on February 4, 2024
Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
erin87
5.0 out of 5 stars Great!
Reviewed in Canada on January 13, 2024
Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
marie charlene
5.0 out of 5 stars flat iron works perfectly . Delivered on time
Reviewed in Canada on November 1, 2023
Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
Armando
5.0 out of 5 stars EXCELENTE!!!
Reviewed in Mexico on January 14, 2024
Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase

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