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Better & Better Fortify Toothpaste - Fluoride & SLS Free Hydroxyapatite Toothpaste 1 CT | Remineralizing Toothpaste for Sensitivity w/Organic Mints | Vegan & Whitening Sensitive Toothpaste
Purchase options and add-ons
Brand | Better & Better |
Flavor | Spearmint |
Age Range (Description) | Adult |
Item Form | Paste |
Material Type Free | Fluoride Free |
About this item
- Out With the Bad - Better & Better Fortify Hydroxyapatite Toothpaste is made with the barest essentials that matter to your oral microbiome. A non-toxic and SLS-free remineralizing toothpaste for sensitive teeth without fluoride, harsh abrasives, GMOs, artificial flavors, colors, or preservatives.
- In With the Better - Brush better and more confidently with Fortify. Infused with remineralizing hydroxyapatite to support your tooth enamel repair and help reduce sensitivity, our 2022 GQ Grooming award-winning toothpaste is made from clean, non-toxic, and vegan ingredients you recognize, including organic coconut oil, organic blue agave, organic peppermint, and baking soda.
- Whitens As It Cleans - Whitens, cleans, and protects with the help of safe and gentle ingredients. Our sensitive toothpaste for adults’ fluoride-free formula cleanses with mild foam (no SLS) and gentle scrubbers—an ideal choice for brushers with sensitive teeth.
- A Coat of Armor for Your Enamel - Fortify Toothpaste supports tooth remineralization and helps repair the enamel while relieving tooth sensitivity. Your body absorbs our toothpaste with hydroxyapatite safely, making it a better alternative to fluoride. Fortify is a science-backed, 2-in-1 natural toothpaste formulated with remineralizing Hydroxyapatite—a naturally occurring & biocompatible calcium that makes up 90% of your teeth’s enamel.
- Whitening Toothpaste: Contains peroxide to gently whiten teeth over time. If you have any questions or concerns, feel free to reach out to us. We're here to ensure your satisfaction and provide the support you need.
Additional Details
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- Climate Pledge FriendlyProducts with trusted sustainability certification(s). Learn more
PRODUCT CERTIFICATION (1)
EWG Verified products are reviewed to ensure they are free from EWG’s known chemicals of concern and adhere to strict health standards.
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Product details
- Package Dimensions : 6.77 x 1.89 x 1.85 inches; 3.4 ounces
- Date First Available : October 11, 2022
- Manufacturer : Better & Better
- ASIN : B0BHTNYXTS
- Country of Origin : USA
- Best Sellers Rank: #79,565 in Health & Household (See Top 100 in Health & Household)
- #859 in Toothpaste
- Customer Reviews:
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This Item Better & Better Fortify Toothpaste - Fluoride & SLS Free Hydroxyapatite Toothpaste 1 CT | Remineralizing Toothpaste for Sensitivity w/Organic Mints | Vegan & Whitening Sensitive Toothpaste | Recommendations | dummy | dummy | dummy | dummy | |
Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | |
Price | $12.49$12.49 | $4.99$4.99 | $14.99$14.99 | $19.00$19.00 | $8.99$8.99 | -17% $9.95$9.95 List: $11.95 |
Price Per Unit | $3.67 / Ounce | $5.87 / Ounce | $17.64 / Ounce | $4.75 / Ounce | $2.25 / Fl Oz | $1.90 / Ounce |
Delivery | — | Get it as soon as Tuesday, Apr 2 | Get it as soon as Tuesday, Apr 2 | Get it as soon as Tuesday, Apr 2 | Get it as soon as Tuesday, Apr 2 | — |
Customer Ratings | ||||||
Flavor | 4.2 | 4.2 | 4.5 | 4.3 | 2.3 | 4.2 |
Value for money | 3.5 | 3.5 | 4.6 | 3.4 | 3.3 | 3.8 |
Freshness | 5.0 | 5.0 | — | 4.1 | — | 4.3 |
Whitening capabilities | 3.6 | 3.6 | — | 3.7 | — | 3.8 |
Sold By | Better & Better Co. | Better & Better Co. | Better & Better Co. | Wellnesse | MasterMedi | Davids Natural Toothpaste |
flavor | Spearmint | Mint | Mint | Mint | Mint | Nano Hydroxyapatite, Peppermint |
form | Paste | Paste | Paste | Paste | — | Paste |
weight | 3.4 ounces | — | — | 4 ounces | 4 ounces | 149 grams |
active ingredients | carbon,coconut oil,silica | — | carbon,menthol,zinc | green tea | — | sodium bicarbonate |
product benefit | Whitening | — | — | Teeth Whitening, Gum Health Support, Freshens Breath | — | Relieves teeth sensitivity, remineralize, whitens teeth, removes plaque, and freshens breath. |
recommended uses | Teeth Whitening, Sensitivity Protection | — | Sensitivity Protection, Teeth Whitening | Plaque, Teeth Whitening, Fresh Breath | — | Sensitivity Protection, Stain Removal |
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Better & Better Fortify Toothpaste
Better & Better Co.
Important information
Ingredients
We use clean, organic, natural, simple, and recognizable ingredients: Organic Vegetable Glycerin, Deionized Water (Aqua), Calcium Carbonate, Sodium Cocoyl Glutamate, Organic Cocos Nucifera (Coconut) Evaporated Water, Organic Cocos Nucifera (Coconut) Oil, Organic Xylitol, Hydroxyapatite, Organic Mentha Piperita (Peppermint) Oil, Organic Agave Tequilana (Blue Agave) Extract, Sodium Bicarbonate (Baking Soda), Organic Stevia Rebaudiana Leaf/Stem Extract, Organic Mentha Spicata (Spearmint) Oil, Xanthan Gum, Leuconostoc/Radish Root Ferment Filtrate, Organic Menthol, Sodium Chloride (Salt)
Legal Disclaimer
Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.
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Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers like the cleanliness and consistency of the toothpaste. For example, they mention it makes their mouth feel clean and fresh after brushing. That said, some complain about the seal being broken or peeled back on the toothpaste, and issues with value and capacity. Opinions are mixed on quality and taste.
AI-generated from the text of customer reviews
Customers are satisfied with the cleanliness of the toothpaste. They mention that it makes their mouth feel super clean after brushing without leaving a bunch of weird residue. They also appreciate the very clean and polished feeling their teeth have with the use of the product.
"...Fresh breath, and zero cavities in my visits to the dentist...." Read more
"...Ah well.It’s tastes ok and brushes well. Good clean feeling. But I won’t be buying it again. It’s too expensive for the size." Read more
"...My teeth feel good, my mouth is fresh and now I hope it helps my enamel long term." Read more
"I like the feel of cleanliness on my teeth" Read more
Customers like the consistency of the tooth cleaning agent. They mention that it has a runny consistency.
"...how much tooth is being rebuilt as of yet, but liking the flavor, consistency, and overall effect." Read more
"...I love that this one has hydroxyapatite for remineralization. I love the consistency and how it is not overly foamy...." Read more
"Consistency is very runny but taste is good" Read more
Customers are mixed about the quality of the toothpaste. Some mention it's a great product, effective, and worth all its benefits. However, others say that it hurts their teeth and leaves a nasty film on their toothbrush and teeth. Some say that the toothpaste tastes weird and leaves weird film in their mouth.
"...being rebuilt as of yet, but liking the flavor, consistency, and overall effect." Read more
"...Whatever it is, DO NOT BUY THIS. The residual deposits from it are loaded at the bottom of bristle of my brush and bristles have turned from black..." Read more
"It took some time to get used to the texture of the toothpaste, but it works well! Fresh breath, and zero cavities in my visits to the dentist...." Read more
"...Ah well.It’s tastes ok and brushes well. Good clean feeling. But I won’t be buying it again. It’s too expensive for the size." Read more
Customers are mixed about the taste of the tooth cleaning agent. Some mention that the flavor is ok, while others say that it's a little strong and has a bad aftertaste.
"...Unsure about how much tooth is being rebuilt as of yet, but liking the flavor, consistency, and overall effect." Read more
"...It’s really tiny, almost like travel size. Ah well.It’s tastes ok and brushes well. Good clean feeling. But I won’t be buying it again...." Read more
"...There's no real flavor so the minty after brushed teeth taste isn't there, which I miss...." Read more
"...sensitivity disappeared, it whitened very well, & had a refreshingly pleasant taste. The price was a bit steep but worth all its benefits...." Read more
Customers are dissatisfied with the capacity of the toothpaste. They mention that the tube was only half full, and that the seal was broken.
"...It seemed like the tube was only half full" Read more
"In 1st place this toothpaste package comes half empty, there's a pic so you can confirm it...." Read more
"I held the bottles up to the light and the tubes are barely filled--maybe halfway and the rest is just air...." Read more
"...and effectiveness is awesome but for the price receiving half filled tubes is a problem! Please fix this issue and do better quality control." Read more
Customers are dissatisfied with the value of the tooth cleaning agent. They mention that it's too expensive for what you get, and a waste of money.
"...Good clean feeling. But I won’t be buying it again. It’s too expensive for the size." Read more
"...The price was a bit steep but worth all its benefits. However, the paste too easily ran & dripped off my brush, being wasted too many times...." Read more
"...it's way to expensive for how little you get. Plus the seals are broken. Never again." Read more
"...It was nearly an empty tube to begin with. Expensive waste of money!" Read more
Customers are dissatisfied with the seal of the tooth cleaning agent. They mention that it was broken or peeled back on the toothpaste and leaking out.
"...My bad. Seal was pealed back on the toothpaste and leaking out. Unusable, non returnable or refundable at this point. Out almost 15 bucks." Read more
"...it's way to expensive for how little you get. Plus the seals are broken. Never again." Read more
"seal was broken....not much toothpaste left...." Read more
Reviews with images
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Top reviews
Top reviews from the United States
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One of the main comments I read is that this is too thin or runny. The thing is that this is closer to a gel than a paste. It is thinner than commercial pastes. I shook and kneaded my tube before using and I think it helped. (kind of like shaking the ketchup)
As for the flavor, it’s about a 7, if 10 is the strongest toothpaste I’ve ever used. The mint is a bit different from any other I’ve used. Tastes a bit like a cross between peppermint and wintergreen. Not bad, just different. Personally, I wish they made cinnamon (if the company ever sees this).
My teeth feel good, my mouth is fresh and now I hope it helps my enamel long term.
It’s really tiny, almost like travel size. Ah well.
It’s tastes ok and brushes well. Good clean feeling. But I won’t be buying it again. It’s too expensive for the size.
I am allergic to SLS and so I bought this EWG verified toothpaste. This doesn’t contain SLS but it has other nasty ingredients. This toothpaste damaged my new electric toothbrush. On brushing this toothpaste left weird film and lots of white deposits on the bristles of my brush which won’t go away even after washing with hot water multiple times. Imagine what it would have done to my teeth .. and what if the product went inside my body since it is so sticky that it won’t go off my toothbrush even after multiple attempts to clean it.
I am wondering did they even test this product before launching or is it some scam seller on Amazon. Whatever it is, DO NOT BUY THIS. The residual deposits from it are loaded at the bottom of bristle of my brush and bristles have turned from black to grey/white
Reviewed in the United States on March 22, 2024
I am allergic to SLS and so I bought this EWG verified toothpaste. This doesn’t contain SLS but it has other nasty ingredients. This toothpaste damaged my new electric toothbrush. On brushing this toothpaste left weird film and lots of white deposits on the bristles of my brush which won’t go away even after washing with hot water multiple times. Imagine what it would have done to my teeth .. and what if the product went inside my body since it is so sticky that it won’t go off my toothbrush even after multiple attempts to clean it.
I am wondering did they even test this product before launching or is it some scam seller on Amazon. Whatever it is, DO NOT BUY THIS. The residual deposits from it are loaded at the bottom of bristle of my brush and bristles have turned from black to grey/white
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