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Better & Better Fortify Toothpaste - Fluoride & SLS Free Hydroxyapatite Toothpaste 1 CT | Remineralizing Toothpaste for Sensitivity w/Organic Mints | Vegan & Whitening Sensitive Toothpaste

3.9 3.9 out of 5 stars 182 ratings

To see product details, add this item to your cart. You can always remove it later.
3.4 Ounce (Pack of 1)

Purchase options and add-ons

Brand Better & Better
Flavor Spearmint
Age Range (Description) Adult
Item Form Paste
Material Type Free Fluoride Free

About this item

  • Out With the Bad - Better & Better Fortify Hydroxyapatite Toothpaste is made with the barest essentials that matter to your oral microbiome. A non-toxic and SLS-free remineralizing toothpaste for sensitive teeth without fluoride, harsh abrasives, GMOs, artificial flavors, colors, or preservatives.
  • In With the Better - Brush better and more confidently with Fortify. Infused with remineralizing hydroxyapatite to support your tooth enamel repair and help reduce sensitivity, our 2022 GQ Grooming award-winning toothpaste is made from clean, non-toxic, and vegan ingredients you recognize, including organic coconut oil, organic blue agave, organic peppermint, and baking soda.
  • Whitens As It Cleans - Whitens, cleans, and protects with the help of safe and gentle ingredients. Our sensitive toothpaste for adults’ fluoride-free formula cleanses with mild foam (no SLS) and gentle scrubbers—an ideal choice for brushers with sensitive teeth.
  • A Coat of Armor for Your Enamel - Fortify Toothpaste supports tooth remineralization and helps repair the enamel while relieving tooth sensitivity. Your body absorbs our toothpaste with hydroxyapatite safely, making it a better alternative to fluoride. Fortify is a science-backed, 2-in-1 natural toothpaste formulated with remineralizing Hydroxyapatite—a naturally occurring & biocompatible calcium that makes up 90% of your teeth’s enamel.
  • Whitening Toothpaste: Contains peroxide to gently whiten teeth over time. If you have any questions or concerns, feel free to reach out to us. We're here to ensure your satisfaction and provide the support you need.

Additional Details

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Frequently bought together

$12.49 ($3.67/Ounce)
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Product Description

Fortify
Fortify

Fortify

Fortify

Purity

Energy

Purity

Purity

Immunity

Immunity

Customer Reviews
3.9 out of 5 stars
182
4.0 out of 5 stars
290
3.9 out of 5 stars
127
4.1 out of 5 stars
61
Has Organic Mints
Vegan
Vitamin Infused
SLS Free
Removes Plaque
Fluoride Free
Fortify

Product details

  • Package Dimensions ‏ : ‎ 6.77 x 1.89 x 1.85 inches; 3.4 ounces
  • Date First Available ‏ : ‎ October 11, 2022
  • Manufacturer ‏ : ‎ Better & Better
  • ASIN ‏ : ‎ B0BHTNYXTS
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    3.9 3.9 out of 5 stars 182 ratings

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Better & Better Fortify Toothpaste - Fluoride & SLS Free Hydroxyapatite Toothpaste 1 CT | Remineralizing Toothpaste for Sensitivity w/Organic Mints | Vegan & Whitening Sensitive Toothpaste
Better & Better Fortify Toothpaste - Fluoride & SLS Free Hydroxyapatite Toothpaste 1 CT | Remineralizing Toothpaste for Sensitivity w/Organic Mints | Vegan & Whitening Sensitive Toothpaste
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Davids Fluoride Free Nano Hydroxyapatite Toothpaste for Remineralizing Enamel & Sensitive Relief, Whitening, Antiplaque, SLS Free, Natural Peppermint, 5.25oz, Made in USA
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Price$12.49$4.99$14.99$19.00$8.99-17% $9.95
List:$11.95
Price Per Unit$3.67 / Ounce$5.87 / Ounce$17.64 / Ounce$4.75 / Ounce$2.25 / Fl Oz$1.90 / Ounce
Delivery
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Customer Ratings
Flavor
4.2
4.2
4.5
4.3
2.3
4.2
Value for money
3.5
3.5
4.6
3.4
3.3
3.8
Freshness
5.0
5.0
4.1
4.3
Whitening capabilities
3.6
3.6
3.7
3.8
Sold By
Better & Better Co.
Better & Better Co.
Better & Better Co.
Wellnesse
MasterMedi
Davids Natural Toothpaste
flavor
Spearmint
Mint
Mint
Mint
Mint
Nano Hydroxyapatite, Peppermint
form
Paste
Paste
Paste
Paste
Paste
weight
3.4 ounces
4 ounces
4 ounces
149 grams
active ingredients
carbon,coconut oil,silica
carbon,menthol,zinc
green tea
sodium bicarbonate
product benefit
Whitening
Teeth Whitening, Gum Health Support, Freshens Breath
Relieves teeth sensitivity, remineralize, whitens teeth, removes plaque, and freshens breath.
recommended uses
Teeth Whitening, Sensitivity Protection
Sensitivity Protection, Teeth Whitening
Plaque, Teeth Whitening, Fresh Breath
Sensitivity Protection, Stain Removal

Important information

Ingredients

We use clean, organic, natural, simple, and recognizable ingredients: Organic Vegetable Glycerin, Deionized Water (Aqua), Calcium Carbonate, Sodium Cocoyl Glutamate, Organic Cocos Nucifera (Coconut) Evaporated Water, Organic Cocos Nucifera (Coconut) Oil, Organic Xylitol, Hydroxyapatite, Organic Mentha Piperita (Peppermint) Oil, Organic Agave Tequilana (Blue Agave) Extract, Sodium Bicarbonate (Baking Soda), Organic Stevia Rebaudiana Leaf/Stem Extract, Organic Mentha Spicata (Spearmint) Oil, Xanthan Gum, Leuconostoc/Radish Root Ferment Filtrate, Organic Menthol, Sodium Chloride (Salt)

Legal Disclaimer

Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

Looking for specific info?

Customer reviews

3.9 out of 5 stars
3.9 out of 5
182 global ratings

Customers say

Customers like the cleanliness and consistency of the toothpaste. For example, they mention it makes their mouth feel clean and fresh after brushing. That said, some complain about the seal being broken or peeled back on the toothpaste, and issues with value and capacity. Opinions are mixed on quality and taste.

AI-generated from the text of customer reviews

9 customers mention9 positive0 negative

Customers are satisfied with the cleanliness of the toothpaste. They mention that it makes their mouth feel super clean after brushing without leaving a bunch of weird residue. They also appreciate the very clean and polished feeling their teeth have with the use of the product.

"...Fresh breath, and zero cavities in my visits to the dentist...." Read more

"...Ah well.It’s tastes ok and brushes well. Good clean feeling. But I won’t be buying it again. It’s too expensive for the size." Read more

"...My teeth feel good, my mouth is fresh and now I hope it helps my enamel long term." Read more

"I like the feel of cleanliness on my teeth" Read more

3 customers mention3 positive0 negative

Customers like the consistency of the tooth cleaning agent. They mention that it has a runny consistency.

"...how much tooth is being rebuilt as of yet, but liking the flavor, consistency, and overall effect." Read more

"...I love that this one has hydroxyapatite for remineralization. I love the consistency and how it is not overly foamy...." Read more

"Consistency is very runny but taste is good" Read more

19 customers mention11 positive8 negative

Customers are mixed about the quality of the toothpaste. Some mention it's a great product, effective, and worth all its benefits. However, others say that it hurts their teeth and leaves a nasty film on their toothbrush and teeth. Some say that the toothpaste tastes weird and leaves weird film in their mouth.

"...being rebuilt as of yet, but liking the flavor, consistency, and overall effect." Read more

"...Whatever it is, DO NOT BUY THIS. The residual deposits from it are loaded at the bottom of bristle of my brush and bristles have turned from black..." Read more

"It took some time to get used to the texture of the toothpaste, but it works well! Fresh breath, and zero cavities in my visits to the dentist...." Read more

"...Ah well.It’s tastes ok and brushes well. Good clean feeling. But I won’t be buying it again. It’s too expensive for the size." Read more

17 customers mention11 positive6 negative

Customers are mixed about the taste of the tooth cleaning agent. Some mention that the flavor is ok, while others say that it's a little strong and has a bad aftertaste.

"...Unsure about how much tooth is being rebuilt as of yet, but liking the flavor, consistency, and overall effect." Read more

"...It’s really tiny, almost like travel size. Ah well.It’s tastes ok and brushes well. Good clean feeling. But I won’t be buying it again...." Read more

"...There's no real flavor so the minty after brushed teeth taste isn't there, which I miss...." Read more

"...sensitivity disappeared, it whitened very well, & had a refreshingly pleasant taste. The price was a bit steep but worth all its benefits...." Read more

5 customers mention0 positive5 negative

Customers are dissatisfied with the capacity of the toothpaste. They mention that the tube was only half full, and that the seal was broken.

"...It seemed like the tube was only half full" Read more

"In 1st place this toothpaste package comes half empty, there's a pic so you can confirm it...." Read more

"I held the bottles up to the light and the tubes are barely filled--maybe halfway and the rest is just air...." Read more

"...and effectiveness is awesome but for the price receiving half filled tubes is a problem! Please fix this issue and do better quality control." Read more

4 customers mention0 positive4 negative

Customers are dissatisfied with the value of the tooth cleaning agent. They mention that it's too expensive for what you get, and a waste of money.

"...Good clean feeling. But I won’t be buying it again. It’s too expensive for the size." Read more

"...The price was a bit steep but worth all its benefits. However, the paste too easily ran & dripped off my brush, being wasted too many times...." Read more

"...it's way to expensive for how little you get. Plus the seals are broken. Never again." Read more

"...It was nearly an empty tube to begin with. Expensive waste of money!" Read more

3 customers mention0 positive3 negative

Customers are dissatisfied with the seal of the tooth cleaning agent. They mention that it was broken or peeled back on the toothpaste and leaking out.

"...My bad. Seal was pealed back on the toothpaste and leaking out. Unusable, non returnable or refundable at this point. Out almost 15 bucks." Read more

"...it's way to expensive for how little you get. Plus the seals are broken. Never again." Read more

"seal was broken....not much toothpaste left...." Read more

Dangerous toothpaste
1 Star
Dangerous toothpaste
If I could give negative stars to this toothpaste I would give those.I am allergic to SLS and so I bought this EWG verified toothpaste. This doesn’t contain SLS but it has other nasty ingredients. This toothpaste damaged my new electric toothbrush. On brushing this toothpaste left weird film and lots of white deposits on the bristles of my brush which won’t go away even after washing with hot water multiple times. Imagine what it would have done to my teeth .. and what if the product went inside my body since it is so sticky that it won’t go off my toothbrush even after multiple attempts to clean it.I am wondering did they even test this product before launching or is it some scam seller on Amazon. Whatever it is, DO NOT BUY THIS. The residual deposits from it are loaded at the bottom of bristle of my brush and bristles have turned from black to grey/white
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Top reviews from the United States

Reviewed in the United States on October 17, 2023
Size: 3.4 Ounce (Pack of 1)Verified Purchase
2 people found this helpful
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Reviewed in the United States on January 14, 2023
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9 people found this helpful
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Reviewed in the United States on February 10, 2024
Size: 0.85 Ounce (Pack of 1)Verified Purchase
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Reviewed in the United States on December 12, 2022
Size: 3.4 Ounce (Pack of 1)Verified Purchase
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Reviewed in the United States on March 22, 2024
Size: 0.85 Ounce (Pack of 1)Verified Purchase
Customer image
1.0 out of 5 stars Dangerous toothpaste
Reviewed in the United States on March 22, 2024
If I could give negative stars to this toothpaste I would give those.
I am allergic to SLS and so I bought this EWG verified toothpaste. This doesn’t contain SLS but it has other nasty ingredients. This toothpaste damaged my new electric toothbrush. On brushing this toothpaste left weird film and lots of white deposits on the bristles of my brush which won’t go away even after washing with hot water multiple times. Imagine what it would have done to my teeth .. and what if the product went inside my body since it is so sticky that it won’t go off my toothbrush even after multiple attempts to clean it.

I am wondering did they even test this product before launching or is it some scam seller on Amazon. Whatever it is, DO NOT BUY THIS. The residual deposits from it are loaded at the bottom of bristle of my brush and bristles have turned from black to grey/white
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Customer image
Reviewed in the United States on February 17, 2024
Size: 3.4 Ounce (Pack of 1)Verified Purchase
One person found this helpful
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Reviewed in the United States on July 10, 2023
Size: 3.4 Ounce (Pack of 2)Verified Purchase
5 people found this helpful
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Reviewed in the United States on December 16, 2023
Size: 0.85 Ounce (Pack of 1)Verified Purchase
One person found this helpful
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Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.