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[Haruharu Wonder] Black Rice Bakuchiol Eye Cream 0.67 fl.oz / 20ml | Anti-Aging, Wrinkle Care, Natural Retinol Alternative | Cruelty Free, EWG-Green

4.4 out of 5 stars 2,564 ratings
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Brand HARUHARU
Item Volume 20 Milliliters
Item dimensions L x W x H 2.36 x 1.18 x 1.18 inches
Age Range (Description) Adult
Special Feature Anti-wrinkle

About this item

  • DISCOVER THE NATURAL MAGIC OF BAKUCHIOL - a gentle alternative to retinol that addresses fine lines and revitalizes the area around your eyes.
  • THE POWER OF BLACK RICE: Black Rice, is our secret weapon! Fermented black rice extract restores elasticity to the delicate skin around your eyes, revealing a radiant, youthful complexion.
  • IMMEDIATE IMPACT: Feel the immediate magic as powerful, active ingredients penetrate deeply into your skin, delivering swift and effective results.
  • TIMELESS BEAUTY UNVEILED: Embrace timeless beauty! Bakuchiol and bamboo shoot bark extract collaborate to promote a revitalized appearance.
  • VEGAN-FRIENDLY ASSURANCE: Committed to ethical choices, we are vegan-friendly, cruelty-free, and EWG-safe, ensuring a responsible skincare regimen.

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Product Description

eye_cream_main
eye cream 2

bakuchiol

Bakuchiol

Plant-based retinol, Bakuchiol gives a gentle and effective benefit even the thin skin around your eyes

Black Rice

Black Rice

Patented 100% domestic fermented black rice extract restore elasticity to the skin

Patented Technology

Super Absorption technology

Our patented technology enables fast delivery of active ingredients deep into the skin.

*Limited to the characteristics of raw materials

eye cream 4
eye cream 6

Product details

  • Product Dimensions ‏ : ‎ 2.36 x 1.18 x 1.18 inches; 1.23 ounces
  • Item model number ‏ : ‎ 691266703813
  • UPC ‏ : ‎ 691266703813 691266741204
  • Manufacturer ‏ : ‎ GDK
  • ASIN ‏ : ‎ B09ZB7GDJL
  • Country of Origin ‏ : ‎ Korea, Republic of
  • Customer Reviews:
    4.4 out of 5 stars 2,564 ratings

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[Haruharu Wonder] Black Rice Bakuchiol Eye Cream 0.67 fl.oz / 20ml | Anti-Aging, Wrinkle Care, Natural Retinol Alternative | Cruelty Free, EWG-Green
[Haruharu Wonder] Black Rice Bakuchiol Eye Cream 0.67 fl.oz / 20ml | Anti-Aging, Wrinkle Care, Natural Retinol Alternative | Cruelty Free, EWG-Green
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Price-33% $9.99
List:$15.00
-23% $12.25
List:$16.00
-6% $14.40
List:$15.25
$14.96$46.00-30% $13.99
List:$19.99
Price Per Unit$14.27 / Fl Oz$4.34 / Ounce$9.33 / Fl Oz
Delivery
Get it as soon as Wednesday, Apr 30
Get it as soon as Wednesday, Apr 30
Get it as soon as Wednesday, Apr 30
Get it as soon as Wednesday, Apr 30
Get it as soon as Wednesday, Apr 30
Get it as soon as Wednesday, Apr 30
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Important information

Safety Information

For external use only

Ingredients

Water, Glycerin, Helianthus Annuus (Sunflower) Seed Oil, Caprylic/Capric Triglyceride, Niacinamide, 1,2-Hexanediol, Cetyl Alcohol, Cetearyl Alcohol C14-22 Alcohols, Bakuchiol, Stearyl Alcohol, Carbomer, Cetearyl Glucoside, Tromethamine, Butylene Glycol, Oryza Sativa (Rice) Extract, Cetyl Palmitate, C12-20 Alkyl Glucoside, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Sorbitan Palmitate, Sorbitan Olivate, Polyisobutene, Myristyl alcohol, Phyllostachys Pubescens Shoot Bark Extract, Zanthoxylum, Piperitum Fruit Extract, Usnea Barbata (Lichen) Extract, Pulsatilla Koreana Extract, Aspergillus ferment, Ethylhexylglycerin, Panax Ginseng Root Extract, Cydodextrin, Adenosine, Lauryl Alcohol, Sodium Hyaluronate, Disodium EDTA, Capryly/Capryl Glucoside, Sorbitan Oleate, Glucose, Wheat, Amino Acids, Natto Gum, Pentylene Glycol, Madecassoside

Customer reviews

4.4 out of 5 stars
2,564 global ratings

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Customers say

Customers find the eye cream moisturizing and effective, noting it makes the under-eye area brighter and helps lighten dark circles. The product receives positive feedback for its silky smooth texture that goes well under concealer, and customers appreciate its lightweight formula that's easy to carry in a purse. While some customers report it doesn't irritate sensitive skin, others experienced severe allergic reactions.

AI-generated from the text of customer reviews

103 customers mention "Moisturizing"85 positive18 negative

Customers find the eye cream moisturizing, with their skin feeling hydrated and smooth, particularly noting its effectiveness under the eyes.

"...My skin around my eyes feels soft and looks very youthful. I didn't sleep well last night, but you'd never know! This product is amazing so far!..." Read more

"...It provides much-needed hydration, which helps reduce the appearance of puffiness and dryness...." Read more

"Product itself is nice. The eye cream is creamy/hydrating and feels nice under my eyes. The packaging is horrible...." Read more

"...This eye cream is very gentle...." Read more

71 customers mention "Product quality"69 positive2 negative

Customers find this eye cream to be decent and worth trying.

"...My skin around my eyes feels soft and looks very youthful. I didn't sleep well last night, but you'd never know! This product is amazing so far!..." Read more

"Product itself is nice. The eye cream is creamy/hydrating and feels nice under my eyes. The packaging is horrible...." Read more

"...Goes on so gently and smoothly. It's emollient and creamy without being greasy or too heavy and it doesn't migrate into my contacts! WIN!..." Read more

"This is a nice eye cream. You only need a little bit to completely cover both under eye area. My only complaint is with the pump...." Read more

57 customers mention "Brightness"49 positive8 negative

Customers report that the eye cream makes their under-eye area brighter, fuller, and helps lighten dark circles, without causing irritation.

"...and this morning, and I was truly amazed at how much fuller the skin around my eyes look, which minimizes the wrinkles and shadowing from loss of..." Read more

"...for a while now, and I’m really impressed with how it’s made my under-eye area look and feel...." Read more

"...The craziest part is that the smooth, plump, bright under eyes I am experiencing are lasting all day. Even my teenage daughter asked if I had Botox!..." Read more

"...After the first night, the skin under my eyes was even toned (as opposed to dark, sunken, and thin-looking)...." Read more

47 customers mention "Effectiveness"36 positive11 negative

Customers find that the eye cream works well, with results showing over time, and one customer specifically mentions its effectiveness in tackling fine lines.

"...It soaks right in, with some gentle tapping, and seems to work almost immediately. It's not sticky or oily at all...." Read more

"...added bakuchiol is a great alternative to retinol and works wonderfully to tackle fine lines without causing irritation...." Read more

"...off. Your skin soaks it up within minutes and the results truly show...." Read more

"...because it has been recommended for dark circles, but it did nothing for me on that sense...." Read more

43 customers mention "Texture"43 positive0 negative

Customers love the texture of this eye cream, describing it as silky smooth and soft, with one customer noting it's creamy without being greasy or too heavy.

"...It soaks right in, with some gentle tapping, and seems to work almost immediately. It's not sticky or oily at all...." Read more

"...The texture is rich yet lightweight, and it absorbs quickly without any greasy residue...." Read more

"...Goes on so gently and smoothly. It's emollient and creamy without being greasy or too heavy and it doesn't migrate into my contacts! WIN!..." Read more

"...The craziest part is that the smooth, plump, bright under eyes I am experiencing are lasting all day. Even my teenage daughter asked if I had Botox!..." Read more

30 customers mention "Lightweight"30 positive0 negative

Customers appreciate that the eye cream is lightweight and easy to carry in a purse.

"...The texture is rich yet lightweight, and it absorbs quickly without any greasy residue...." Read more

"...eye cream that feels protective in the delicate eye area but not heavy nor tacky. My only complaint is how the container dispenses product...." Read more

"I loved how compact the product was, which made it easy for travelling. The product goes on like a watery lotion - not necessarily a cream...." Read more

"...It feels very light weight under the eyes, and has a nice cooling consistency...." Read more

29 customers mention "Value for money"29 positive0 negative

Customers find the eye cream to be worth the price, appreciating the nice dollop of cream they receive.

"...is small, but you only need a very small amount, so I feel this is a good value and it will last me a few weeks, probably...." Read more

"...What a great value this is, especially since I ordered it on Black Friday deal...." Read more

"...I'm totally hooked. It's also really affordable and I has a hygienic little pump so you can apply it without having to stick your finger in a jar...." Read more

"I like this eye cream. It's a great price and has lasted a long time. I love that it is non toxic, which is a priority for me...." Read more

47 customers mention "Skin irritation"28 positive19 negative

Customers have mixed experiences with how the eye cream affects their skin, with some reporting it doesn't irritate sensitive areas while others experience immediate irritation, itchiness, and severe allergic reactions.

"...It’s gentle and doesn’t irritate my sensitive skin, which is a big plus...." Read more

"...to notice my under eye area looked drier than normal and then became sore/irritated...." Read more

"...However, absolutely zero irritation with this eye cream! Goes on so gently and smoothly...." Read more

"...ingredients, has a retinol alternative, and doesn't bother my sensitive eyes or skin...." Read more

A+ pump mechanism
5 out of 5 stars
A+ pump mechanism
This is the first eye cream I have ever re-purchased. Why? For one simple reason: it consistently pumps out product. I don't like creams in jars that I have to dig in all the time and other pump products stop working at some point, leaving a ton of product inside the tube. This packaging appears to suck out the air as it propels the cream forward. (See photo) Amazing! I don't notice any difference with this eye cream, but I don't think eye creams work like that. I see it as a preventative measure whose benefits are realized later on in life. Because of the ease of use and reliable pump mechanism, I will continue to use this product.
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Top reviews from the United States

  • Reviewed in the United States on April 7, 2025
    Size: 0.7 Fl Oz (Pack of 1)Verified Purchase
    Amazing! I have heavily-hooded eyes, dark circles, and due to beginning to show my age and recent significant weight loss, I have lost some volume under my eye area, which has made me feel as though fine lines and wrinkles have appeared overnight. I have only used this product twice, but it's been a game-changer! The applicator is very nice, and it dispenses the proper amount of product for both eyes. I used it last night and this morning, and I was truly amazed at how much fuller the skin around my eyes look, which minimizes the wrinkles and shadowing from loss of volume. It soaks right in, with some gentle tapping, and seems to work almost immediately. It's not sticky or oily at all. The tube is small, but you only need a very small amount, so I feel this is a good value and it will last me a few weeks, probably. My skin around my eyes feels soft and looks very youthful. I didn't sleep well last night, but you'd never know! This product is amazing so far! I truly have never seen such instant results in a skincare product! I will update again if anything changes, or I have further feedback.
    7 people found this helpful
    Report
  • Reviewed in the United States on December 23, 2024
    Size: 0.7 Fl Oz (Pack of 1)Verified Purchase
    I’ve been using the Haruharu Black Rice Bakuchiol Eye Cream for a while now, and I’m really impressed with how it’s made my under-eye area look and feel. The texture is rich yet lightweight, and it absorbs quickly without any greasy residue. It provides much-needed hydration, which helps reduce the appearance of puffiness and dryness.

    Since using this eye cream, I’ve noticed my under-eye area looks brighter and smoother. It’s gentle and doesn’t irritate my sensitive skin, which is a big plus. The added bakuchiol is a great alternative to retinol and works wonderfully to tackle fine lines without causing irritation. It’s definitely become a staple in my skincare routine, and I’m loving the results!
    Customer image
    5.0 out of 5 stars
    Nourishing and effective—perfect for delicate under-eye skin

    Reviewed in the United States on December 23, 2024
    I’ve been using the Haruharu Black Rice Bakuchiol Eye Cream for a while now, and I’m really impressed with how it’s made my under-eye area look and feel. The texture is rich yet lightweight, and it absorbs quickly without any greasy residue. It provides much-needed hydration, which helps reduce the appearance of puffiness and dryness.

    Since using this eye cream, I’ve noticed my under-eye area looks brighter and smoother. It’s gentle and doesn’t irritate my sensitive skin, which is a big plus. The added bakuchiol is a great alternative to retinol and works wonderfully to tackle fine lines without causing irritation. It’s definitely become a staple in my skincare routine, and I’m loving the results!
    Images in this review
    Customer image
    41 people found this helpful
    Report
  • Reviewed in the United States on April 11, 2025
    Size: 0.7 Fl Oz (Pack of 1)Verified Purchase
    Product itself is nice. The eye cream is creamy/hydrating and feels nice under my eyes. The packaging is horrible. It comes in a tube that has a pump to get the product out. But it’s hard to use the pump even when you have the tube facing upright! I almost have the squeeze the time at the same time I pump to get product out. The company should just change this to a regular squeeze tube or jar.
  • Reviewed in the United States on April 22, 2025
    Size: 0.7 Fl Oz (Pack of 1)Verified Purchase
    Very moisturizing and easy application. I cannot use retinol as I’m breastfeeding currently, so this is a good alternative. Pretty light texture and works well with my other lotion and moisturizer!
  • Reviewed in the United States on January 21, 2025
    Size: 0.7 Fl Oz (Pack of 1)Verified Purchase
    I'm turning 70yo this spring. I have fine lines around my eyes and lips - would never consider any injected filler - I earned those lines!! I'm frequently told I look like I'm in my 50s, so I wanted something fairly natural that I could use at home and traveling. This is it. I recently heard about bakuchiol, but most products have retinoids or hyaluronic acid added - this product has neither. A little goes a long way & is very smooth. In 3 days, I noticed a difference. I asked my partner what he thought - he said the lines were definitely decreased. I'm skin-sensitive and this cream doesn't irritate or burn my eye or lip areas at all. The results are for real. We're both using it. Totally Recommend!!
    13 people found this helpful
    Report
  • Reviewed in the United States on January 30, 2025
    Size: 0.7 Fl Oz (Pack of 1)Verified Purchase
    I really like the Haruharu products. After running out of my eye cream from another brand, I thought I’d try Haruharu’s eye cream. The product itself feels really nice on the skin, and it seems keep my eye area moisturized and feeling good. However, the tube it comes in is just horrible! It’s very difficult to get any product out of it, and I have to fight with it every single day. Unfortunately, it cannot stand because it is a tube, but I still lean it against something to try to get the pump to work correctly. Still yet, it doesn’t work most of the time. I’m going to have to cut the tube and squeeze it into a small container to be able to use the product. Very frustrating!
    12 people found this helpful
    Report
  • Reviewed in the United States on April 3, 2025
    Size: 0.7 Fl Oz (Pack of 1)Verified Purchase
    One week ago, I was researching surgical options for my under eye concerns. A mix of puffiness directly under my eyelid combined with the hollowness that comes from aging had me feeling so low about myself that I could hardly stand to see my face in the mirror. I have been using this for exactly 72 hours and I cannot believe the difference. The craziest part is that the smooth, plump, bright under eyes I am experiencing are lasting all day. Even my teenage daughter asked if I had Botox! I am shocked, truly, in the very best way.
    8 people found this helpful
    Report
  • Reviewed in the United States on April 17, 2025
    Size: 0.7 Fl Oz (Pack of 1)Verified Purchase
    I love how hydrating and easy to use this product is. I've been using it for a few weeks and notice a difference already. My new go to night product.

Top reviews from other countries

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  • Jill Gill
    2.0 out of 5 stars No results
    Reviewed in Singapore on June 15, 2023
    Size: 0.7 Fl Oz (Pack of 1)Verified Purchase
    Still waiting for results the eye cream finishing already
  • Lexies 🌙
    5.0 out of 5 stars Calidad precio estupenda
    Reviewed in Spain on March 30, 2025
    Size: 0.67 Fl Oz (Pack of 2)Verified Purchase
    The media could not be loaded.
    Es hidratante, no nutritivo y funciona bastante bien. Calidad precio genial. Tengo 46 años y piel seca
    Customer image
    Lexies 🌙
    5.0 out of 5 stars
    Calidad precio estupenda

    Reviewed in Spain on March 30, 2025
    Es hidratante, no nutritivo y funciona bastante bien. Calidad precio genial. Tengo 46 años y piel seca
    Images in this review
    Customer image
    Report
  • Leonardo B.
    5.0 out of 5 stars Perfetto per me.
    Reviewed in Italy on November 16, 2024
    Size: 0.67 Fl Oz (Pack of 2)Verified Purchase
    Premetto che ho 45 anni e ho sempre sofferto di acne grave, curata con isotetrinoina ma con l'effetto collaterale si avermi lasciato con una pelle reattiva e asfittica in alcune zone (come il contorno occhi) e grassa in altre. Aggiungete un paio di occhiaie congenite a cui nell'ultimo anno si sono aggiunte anche le borse dovute alla mancanza di sonno, all'alimentazione e allo stress.
    Non cerco il miracolo, ma questa offerta 2x1 a 17 euro per la qualità di questa cremina è fenomenale. L'avevo già acquistata singolarmente lo scorso anno e mi aveva colpito molto positivamente, è una crema ma molto leggera e si assorbe molto bene, lasciando la zona del contorno occhi (anche la palpebra) morbida, idratata e soprattutto non unta. Rossori e discromie vengono attenuati e con l'utilizzo costante e prolungato ho visto sparire quelle microrughe da secchezza che avevo sotto e ai lati. Nessun problema di irritazione nemmeno nella palpebra superiore, che è un po' la mia prova del 9 per i prodotti aggressivi. A me interessava solo idratare, ma credo che faccia davvero molto di più, già valida a prezzo pieno, imperdibile con questa offerta 2x1.
  • Chandrashekhar H
    5.0 out of 5 stars Best eye serum
    Reviewed in India on June 10, 2024
    Size: 0.7 Fl Oz (Pack of 1)Verified Purchase
    This haruharu wonder black rice bakuchiol eye cream is the best eye cream i have ever used. This helped to reduce fine eye lines and dark circles around ur eyes. The texture is so soft and silky and very hydrating absolutely love this product. It performs as the moisturizer as well under ur eyes. Its worth every single penny.
    Customer image
    Chandrashekhar H
    5.0 out of 5 stars
    Best eye serum

    Reviewed in India on June 10, 2024
    This haruharu wonder black rice bakuchiol eye cream is the best eye cream i have ever used. This helped to reduce fine eye lines and dark circles around ur eyes. The texture is so soft and silky and very hydrating absolutely love this product. It performs as the moisturizer as well under ur eyes. Its worth every single penny.
    Images in this review
    Customer image
  • Tovah
    5.0 out of 5 stars A CRUELTY FREE NATURAL RETINOL under eye cream that WORKS!
    Reviewed in Canada on January 5, 2025
    Size: 0.7 Fl Oz (Pack of 1)Verified Purchase
    It is very tough now to find a really GOOD or even GREAT skin cream with all of the selection and “influencers” out there making money off of how they review them that I won’t even look at a “Vine” review or any Influencer regardless of it being Beyoncé or Katie Holmes (ok, MAYBE I would take Katies’s opinion as honest but that list is very small). I look for reviews and photos of REAL PEOPLE.
    So, I am a REAL person who received absolutely NOTHING for free and PAID out of my own pocket for this product.
    I have been on a Centella kick for the last year and most likely will stay there unless there is a reason not to but as a Nurse practitioner with a Minor in Chem, I will say that when you read “100% Pure NATURAL” that should not be your only reason to purchase a facial product. Quite simply, there really ARE some synthetic ingredients that you NEED (and WANT) in some of your facial and body products vs “The juice of a rare blueberry picked at exactly 32degrees on a Thursday and the oil from a rare mushroom found only at 3,000 feet above sea level in 3 Countries that are a closely guarded secret.”….ohhh PUhhhhhleeeesseee.

    So, Haruharu Wonder Black Rice Under Eye Cream was something I stumbled across while searching for an under eye cream that didn’t cost me a kidney every time I ran out. I have been an Avocado Kiehl’s under eye cream loyal user for the past 6-7 years and I still love it. I just can NOT love that the price has gone up over 35% and I feel as if the product has gone down in quality. I have joined the Japanese and Korean Skin “kick” and not a single item that I have tried, have I sent back. NOT ONE. I still purchase my “The Ordinary” products which most likely won’t change as they always have a place in my skin care regimen due to the fact that they are one of the few that have not doubled in price and become one the “Shrinkflation” products. Their quality has stayed UP there as well.

    This particular eye cream struck me as one I wanted to try because of the research that is being done on Black Rice and “natural” alternatives to Retinol. I am one of those that can BARELY tolerate Retinol and I wish I had started when I was in my 20’s rather than starting to try it in my 40’s as my skin does NOT “like” retinol regardless of the strength however I still wanted that retinol efficacy. So….hence the hunt for as close as I could get without HAVING to go back to trying retinol a AGAIN and losing 2-3 layers of my skin as it sloughs off and believe me…..I did EVERYTHING CORRECTLY. It was just a “nope” for me.

    So when I came across Haruharu Wonder Black Rice Under Eye Cream, I thought “what the heck, for $20 it either works or it doesn’t but it won’t break the bank AND with any luck from Mother Nature and a “Natural Retinol” maybe…..just maybe I WILL hit the jackpot.

    Well, JACKPOT IT WAS!!!! This stuff is amazing! NO stinging, no worrying about it drying out your skin like Retinol CAN and DOES do with many people which then means adding ANOTHER product to your daily skin regimen as well as keeping a close eye (pun intended) on ANY signs of redness or irritation because THEN you have to go and wash it all off and start from scratch, I don’t wear much makeup but it is STILL a hassle.

    This eye cream is absolutely amazing. I absorbs fast but NOT TOO FAST for those of you that wear undereye concealer as it is nice to have a bit of moisture on your “canvas” when putting on some concealer and this product allows that to happen with the absorption time. Yes we are all different so it may absorb faster or slower for you than me but you won’t know until you try!

    NO smell that I could detect at all which is a huge bonus as well as it being TRULY “Cruelty Free”. THOSE are two MUSTS for me in a search for ANY face/body product unless I WANT it to smell amazing which would apply to body cream and even then, it’s usually a “nope” as “it’s a Nurse thing” and anyone who has been ill and come into ER, the LAST thing you want to smell is a Nurse with body cream plus perfume plus hairspray etc. etc. NOT when u do not feel well!

    THIS UNDER EYE CREAM WORKS! I am getting close to the end of my 50’s…..gulp…..and I actually was asked about 3/4 of the way into the tube, “…if I had my “tear troughs” done as I looked good, younger or as if you had a really good nights sleep” (Meaning, did I have filler put into the area under my eyes where bags are and it starts to look sunken, crepey and sallow). Well, as much as it is a compliment I guess, everyone who knows me, knows I have an autoimmune disease and I couldn’t have “filler” if I wanted to. It was nice (I think) to have someone think I looked like I had something “done” however no, so I told them about this amazing new under eye cream that I found that was a “natural retinol” and funny enough, she couldn’t tolerate Retinol either. I just saw her the other day after about a month and I will admit she LOOKS LIKE SHE HAD A GOOD NIGHT SLEEP!! Says something because in ER, we don’t usually have “good nights sleep” as we are usually working them.

    Two final points for this cream that sold me as my “never going back to my old under eye cream”…..Firstly, the “tube” it is like a long thin toothpaste tube BUT it has a lid that cover a PUMP….so, NO sticking your fingers in a pot which is a huge “Fail” for sooooo MANY eye creams or ANY facial products for that matter. Right there when. I saw it had a PUMP on it, I was thrilled.

    Now for the closer and final home run……THIS CREAM DOES NOT PILL!!!!! I have tried MANY primers as well as my usual Caffeine under eye serum that I have used for years, to see what product was I going to HAVE to throw away because THIS Haruharu Wonder Black Rice Under Eye Cream was FIRST and everything else was SECOND. NOT A SINGLE Primer or under eye concealer (which is RARE for me) made this Haruharu Wonder Black Rice Under Eye Cream PILL. There is NOTHING worse than having completed all of your morning facial regimen to find out that 1/2 of the makeup or other products that you LOVE, do NOT “play well” with the newest, latest and greatest love of your fave products and ONE or TWO or THREE or FOUR of them have to GO. This cream did NOT make a single product I use, PILL.
    I use everything from Chanel to ELF as well as Japanese and Korean products that are both Facial creams and cleansers and masks to some light makeup such as the newest rage “TIRTIR” and NONE of them PILL!!!

    That is a HUGE expense to fall in love with an amazingly EFFECTIVE under eye cream to find out that it will NOT work with over 1/2 of your makeup or other facial products. TOO expensive for me anyway!!!

    So, for me, this is NOT a 5 star, it is a 10 star. Quality, efficacy, a TRUE “natural” retinol effect, NO SMELL and CRUELTY FREE with a price tag that would be something that feels and acts as if there was a 1 in front of the price (Seller….please do not do it…..🙏🏻!!! IT IS AMAZING BUT I CAN’T AFFORD THAT….if I could, I would pay it, but please don’t!). It is absolutely an under eye cream that I have told friends about and not a single one has come back with ANYTHING to say about it except “THANK YOU! I am HOOKED!”.

    Now give it a try because you will be too. I’m adding it to a subscription order because it is THAT good. My husband has even started to use it so THAT says something!!!!

    Eyelashes (Lash extensions) was before I started and after using the K-Avacado for years. The next one was about 3/4 of a tube in and the last one was the end on Tube 1 starting tube 2.
    Customer image
    Tovah
    5.0 out of 5 stars
    A CRUELTY FREE NATURAL RETINOL under eye cream that WORKS!

    Reviewed in Canada on January 5, 2025
    It is very tough now to find a really GOOD or even GREAT skin cream with all of the selection and “influencers” out there making money off of how they review them that I won’t even look at a “Vine” review or any Influencer regardless of it being Beyoncé or Katie Holmes (ok, MAYBE I would take Katies’s opinion as honest but that list is very small). I look for reviews and photos of REAL PEOPLE.
    So, I am a REAL person who received absolutely NOTHING for free and PAID out of my own pocket for this product.
    I have been on a Centella kick for the last year and most likely will stay there unless there is a reason not to but as a Nurse practitioner with a Minor in Chem, I will say that when you read “100% Pure NATURAL” that should not be your only reason to purchase a facial product. Quite simply, there really ARE some synthetic ingredients that you NEED (and WANT) in some of your facial and body products vs “The juice of a rare blueberry picked at exactly 32degrees on a Thursday and the oil from a rare mushroom found only at 3,000 feet above sea level in 3 Countries that are a closely guarded secret.”….ohhh PUhhhhhleeeesseee.

    So, Haruharu Wonder Black Rice Under Eye Cream was something I stumbled across while searching for an under eye cream that didn’t cost me a kidney every time I ran out. I have been an Avocado Kiehl’s under eye cream loyal user for the past 6-7 years and I still love it. I just can NOT love that the price has gone up over 35% and I feel as if the product has gone down in quality. I have joined the Japanese and Korean Skin “kick” and not a single item that I have tried, have I sent back. NOT ONE. I still purchase my “The Ordinary” products which most likely won’t change as they always have a place in my skin care regimen due to the fact that they are one of the few that have not doubled in price and become one the “Shrinkflation” products. Their quality has stayed UP there as well.

    This particular eye cream struck me as one I wanted to try because of the research that is being done on Black Rice and “natural” alternatives to Retinol. I am one of those that can BARELY tolerate Retinol and I wish I had started when I was in my 20’s rather than starting to try it in my 40’s as my skin does NOT “like” retinol regardless of the strength however I still wanted that retinol efficacy. So….hence the hunt for as close as I could get without HAVING to go back to trying retinol a AGAIN and losing 2-3 layers of my skin as it sloughs off and believe me…..I did EVERYTHING CORRECTLY. It was just a “nope” for me.

    So when I came across Haruharu Wonder Black Rice Under Eye Cream, I thought “what the heck, for $20 it either works or it doesn’t but it won’t break the bank AND with any luck from Mother Nature and a “Natural Retinol” maybe…..just maybe I WILL hit the jackpot.

    Well, JACKPOT IT WAS!!!! This stuff is amazing! NO stinging, no worrying about it drying out your skin like Retinol CAN and DOES do with many people which then means adding ANOTHER product to your daily skin regimen as well as keeping a close eye (pun intended) on ANY signs of redness or irritation because THEN you have to go and wash it all off and start from scratch, I don’t wear much makeup but it is STILL a hassle.

    This eye cream is absolutely amazing. I absorbs fast but NOT TOO FAST for those of you that wear undereye concealer as it is nice to have a bit of moisture on your “canvas” when putting on some concealer and this product allows that to happen with the absorption time. Yes we are all different so it may absorb faster or slower for you than me but you won’t know until you try!

    NO smell that I could detect at all which is a huge bonus as well as it being TRULY “Cruelty Free”. THOSE are two MUSTS for me in a search for ANY face/body product unless I WANT it to smell amazing which would apply to body cream and even then, it’s usually a “nope” as “it’s a Nurse thing” and anyone who has been ill and come into ER, the LAST thing you want to smell is a Nurse with body cream plus perfume plus hairspray etc. etc. NOT when u do not feel well!

    THIS UNDER EYE CREAM WORKS! I am getting close to the end of my 50’s…..gulp…..and I actually was asked about 3/4 of the way into the tube, “…if I had my “tear troughs” done as I looked good, younger or as if you had a really good nights sleep” (Meaning, did I have filler put into the area under my eyes where bags are and it starts to look sunken, crepey and sallow). Well, as much as it is a compliment I guess, everyone who knows me, knows I have an autoimmune disease and I couldn’t have “filler” if I wanted to. It was nice (I think) to have someone think I looked like I had something “done” however no, so I told them about this amazing new under eye cream that I found that was a “natural retinol” and funny enough, she couldn’t tolerate Retinol either. I just saw her the other day after about a month and I will admit she LOOKS LIKE SHE HAD A GOOD NIGHT SLEEP!! Says something because in ER, we don’t usually have “good nights sleep” as we are usually working them.

    Two final points for this cream that sold me as my “never going back to my old under eye cream”…..Firstly, the “tube” it is like a long thin toothpaste tube BUT it has a lid that cover a PUMP….so, NO sticking your fingers in a pot which is a huge “Fail” for sooooo MANY eye creams or ANY facial products for that matter. Right there when. I saw it had a PUMP on it, I was thrilled.

    Now for the closer and final home run……THIS CREAM DOES NOT PILL!!!!! I have tried MANY primers as well as my usual Caffeine under eye serum that I have used for years, to see what product was I going to HAVE to throw away because THIS Haruharu Wonder Black Rice Under Eye Cream was FIRST and everything else was SECOND. NOT A SINGLE Primer or under eye concealer (which is RARE for me) made this Haruharu Wonder Black Rice Under Eye Cream PILL. There is NOTHING worse than having completed all of your morning facial regimen to find out that 1/2 of the makeup or other products that you LOVE, do NOT “play well” with the newest, latest and greatest love of your fave products and ONE or TWO or THREE or FOUR of them have to GO. This cream did NOT make a single product I use, PILL.
    I use everything from Chanel to ELF as well as Japanese and Korean products that are both Facial creams and cleansers and masks to some light makeup such as the newest rage “TIRTIR” and NONE of them PILL!!!

    That is a HUGE expense to fall in love with an amazingly EFFECTIVE under eye cream to find out that it will NOT work with over 1/2 of your makeup or other facial products. TOO expensive for me anyway!!!

    So, for me, this is NOT a 5 star, it is a 10 star. Quality, efficacy, a TRUE “natural” retinol effect, NO SMELL and CRUELTY FREE with a price tag that would be something that feels and acts as if there was a 1 in front of the price (Seller….please do not do it…..🙏🏻!!! IT IS AMAZING BUT I CAN’T AFFORD THAT….if I could, I would pay it, but please don’t!). It is absolutely an under eye cream that I have told friends about and not a single one has come back with ANYTHING to say about it except “THANK YOU! I am HOOKED!”.

    Now give it a try because you will be too. I’m adding it to a subscription order because it is THAT good. My husband has even started to use it so THAT says something!!!!

    Eyelashes (Lash extensions) was before I started and after using the K-Avacado for years. The next one was about 3/4 of a tube in and the last one was the end on Tube 1 starting tube 2.
    Images in this review
    Customer imageCustomer imageCustomer image

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