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V&Co. Beauty Thickening Hair Shampoo with Peptide Technology, 12 Oz.

4.3 4.3 out of 5 stars 175 ratings
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Purchase options and add-ons

Brand V&CO
Item Form Liquid
Hair Type Thick
Scent Floral
Age Range (Description) Adult

About this item

  • THE FORMULA: Our formula is custom-made for increasing fullness to fine or thinning hair. Infused with our Proprietary Peptide Technology and biotin + coconut oil for thicker appearance.
  • THICKENING BENEFITS: This formula is specifically made for fullness. These ingredients help give you irresistibly full and strong strands.
  • YOUR HAIR TYPE: For increasing fullness to fine or thinning hair.
  • INGREDIENTS: Infused with our Proprietary Peptide Technology and biotin + coconut oil
  • TEXTURE: Light-weight formula with each scent tailored to elevate your shower experience
  • RESULTS: Full, strong and thicker hair
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From the brand


From the manufacturer

Thickening Shampoo
infused with peptide technology biotin and coconut oil
Updated custom made for thickening hair
biotin and coconut oil
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Product Description

Our Hair Thickening Shampoo is custom-made for thick hair or increasing hair volume. Infused with our Proprietary Peptide Technology and biotin + coconut oil for thick voluminous strands. Our Proprietary Peptide Technology allows peptides to dive into your hair follicles and work their magic. We’ve included a rich combination of peptides, amino acids, proteins, and vitamins that support all hair types and textures. Our formula is the ultimate solution for your hair journey, offering boosted hydration, increased volume, intensified shine, and an extra layer of protection – all tailored just for you. This volumizing shampoo is specifically made for naturally thick hair or increasing hair volume. That is why we have added biotin and coconut oil. These ingredients help give you irresistibly voluminous locks. V&Co is a family-owned company on a mission to provide you with the highest-performing hair care products in the industry. Each product is tailored to your hair type because your hair health is our priority. Your healthy hair journey starts here!

Product details

  • Product Dimensions ‏ : ‎ 2.5 x 2.5 x 8.75 inches; 12 ounces
  • UPC ‏ : ‎ 860008924704
  • Manufacturer ‏ : ‎ V&Co
  • ASIN ‏ : ‎ B0D362CDC6
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.3 4.3 out of 5 stars 175 ratings

Compare with similar items

This Item
V&Co. Beauty Thickening Hair Shampoo with Peptide Technology, 12 Oz.
V&Co. Beauty Thickening Hair Shampoo with Peptide Technology, 12 Oz.
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Price$7.98-20% $6.39
List:$7.99
-13% $6.95
List:$7.99
-30% $5.59
List:$7.99
$7.83$44.00
Price Per Unit$0.67 / Fl Oz$0.53 / Fl Oz$0.58 / Fl Oz$0.47 / Fl Oz$0.65 / Fl Oz$5.18 / Fl Oz
Delivery
Get it as soon as Thursday, Mar 27
Get it as soon as Thursday, Mar 27
Get it as soon as Thursday, Mar 27
Get it as soon as Thursday, Mar 27
Get it as soon as Thursday, Mar 27
Get it as soon as Thursday, Mar 27
Customer Ratings
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hair type
scent
liquid volume
form
target species
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ingredients

Important information

Ingredients

Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Dimethyl Lauramide/Myristamide, Pisum Sativum (Pea) Peptide, Salvia Hispanica Seed Extract, Saccharomyces Cerevisiae Extract, Yeast Amino Acids, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Hydrolyzed Lemon Protein, Leuconostoc/Radish Root Ferment Filtrate, Lactobacillus Ferment, Biotin, Cocos Nucifera (Coconut) Oil, Sodium Benzoate, Potassium Sorbate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Fragrance, Citric Acid, Tetrasodium Glutamate Diacetate, Sodium Chloride.

Directions

Apply to wet hair, lather, and rinse.

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Customer reviews

4.3 out of 5 stars
175 global ratings

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Customers say

Customers find that the shampoo makes their hair feel thicker, healthier, and smoother. They appreciate its value for money and consider it worth trying. Many customers are satisfied with the volume, cleansing ability, and effectiveness of the product. However, some have mixed opinions on the smell.

AI-generated from the text of customer reviews

20 customers mention "Thickness"17 positive3 negative

Customers like the thickening effect of the shampoo. They say it makes their hair feel thicker, silky, shiny, and fluffy. The shampoo leaves their hair feeling moisturized and soft. Many customers find it good for curly hair.

"...My hair has great volume from it, works well, makes my hair soft and cleans my hair at the end of the day...." Read more

"Loveeee this shampoo! It makes my hair feel so soft and healthy and it smells so good. No complaints" Read more

"...got this product a few.days ago and already with just 2 washes my hair is thicker. Which is what I was hoping for...." Read more

"...My hair is so soft, thick, and the waves/curls are coming back...." Read more

6 customers mention "Value for money"6 positive0 negative

Customers appreciate the shampoo's value for money. They say it's worth the little extra to spend and a great product.

"...reason I ended up getting this is because it was way more affordable than other products...." Read more

"...Which is what I was hoping for. The cost is affordable and the product is well worth the little extra to spend." Read more

"...i went for this one bc it was cheaper than the high end ones and in my opinion works even better than them. i absolutely love this product!!!" Read more

"very good product" Read more

5 customers mention "Health"5 positive0 negative

Customers like the shampoo's health benefits. They say it makes their hair feel healthy, clean, and thick. Some mention no more hair loss and appreciate how kind it is to their hair.

"Loveeee this shampoo! It makes my hair feel so soft and healthy and it smells so good. No complaints" Read more

"...that really does what it says it’s going to, and it has so greatly improved my hair and my confidence...." Read more

"It appears to be a healthier shampoo, but the fragrance is overpowering!!..." Read more

"...I would suggest this to anyone for how kind its been to my hair. It makes my hair soft I don't have to use conditioner. It'll last a while...." Read more

4 customers mention "Shampoo quality"4 positive0 negative

Customers like the shampoo quality. They mention it's a great shampoo, has a high health rating, and is an awesome shampoo and conditioner set.

"Awesome shampoo and gets a high rating on YUKA. Smell is fantastic have purchased multiple times." Read more

"Awesome Shampoo and Conditioner Set..." Read more

"Best shampoo and conditioner brand..." Read more

"This shampoo is great!..." Read more

4 customers mention "Volume"4 positive0 negative

Customers enjoy the shampoo's volume. They mention it adds thickness and volume to their hair.

"...My hair has great volume from it, works well, makes my hair soft and cleans my hair at the end of the day...." Read more

"...It helps define my fine, thin, curls and adds a little more volume/thickness. Very effective, will definitely purchase again once it runs out." Read more

"I really enjoy the scent, lather, volume, and clean feeling hair! I've been using this for a few weeks and I love it!" Read more

"This product is fabulous. It smells terrific and puts so much volume back in your hair ." Read more

3 customers mention "Cleanses hair"3 positive0 negative

Customers like how the shampoo cleans their hair. They say it makes their hair feel healthy, clean, and thick.

"...hair has great volume from it, works well, makes my hair soft and cleans my hair at the end of the day...." Read more

"...It is also a clean product so I love that as well. Definitely worth a try!!!!" Read more

"Makes my hair feel healthy,clean, an thick..." Read more

3 customers mention "Effectiveness"3 positive0 negative

Customers like the shampoo's effectiveness. They say it works well and they will purchase again once it runs out.

"...My hair has great volume from it, works well, makes my hair soft and cleans my hair at the end of the day...." Read more

"...Very effective, will definitely purchase again once it runs out." Read more

"Seems to work good. I like that it doesn't have harmful ingredients. HOWEVER, the floral smell is so overwhelming. I can't stand to use it...." Read more

15 customers mention "Smell"10 positive5 negative

Customers have different views on the smell of the conditioner. Some find it pleasant and say it leaves a nice scent, while others dislike the overwhelming floral scent.

"...This conditioner smells good and the smell actually kinda stays in my hair for hours afterwards...." Read more

"...give five stars if they had an unscented option, but with the overwhelming fragrance I can’t feel secure that they’re not hiding toxic ingredients." Read more

"...It makes my hair feel so soft and healthy and it smells so good. No complaints" Read more

"Awesome shampoo and gets a high rating on YUKA. Smell is fantastic have purchased multiple times." Read more

Disappointed With The Condition
1 out of 5 stars
Disappointed With The Condition
I received four bottles of shampoo today, and I’m really disappointed. The bottles were light, with one even badly dented. They looked old and dusty, which was surprising. When I shined a flashlight through them, I noticed that none of the bottles were even full. This was not what I expected at all, and I’m really unhappy with this purchase.
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Top reviews from the United States

  • Reviewed in the United States on November 7, 2024
    Style: CondtionerVerified Purchase
    Honestly the reason I ended up getting this is because it was way more affordable than other products. This set was like $16 for both which is way less than what I paid for ogx after they discontinued my favorite smelling hair product of all time.

    This conditioner smells good and the smell actually kinda stays in my hair for hours afterwards. I know the packaging looks like it is for women but I love this stuff. My hair has great volume from it, works well, makes my hair soft and cleans my hair at the end of the day. So everything I expected but at a price I couldn’t believe. Wish there were bigger sizes with pump tops!

    Also I kinda already have thick hair but I’ve seen good results for it to stay thick in places I’m getting grey/thinner in. 10/10
    3 people found this helpful
    Report
  • Reviewed in the United States on February 6, 2025
    Style: ShampooVerified Purchase
    Loveeee this shampoo! It makes my hair feel so soft and healthy and it smells so good. No complaints
    One person found this helpful
    Report
  • Reviewed in the United States on September 1, 2024
    Style: Shampoo + ConditionerVerified Purchase
    I just got this product a few.days ago and already with just 2 washes my hair is thicker. Which is what I was hoping for. The cost is affordable and the product is well worth the little extra to spend.
    8 people found this helpful
    Report
  • Reviewed in the United States on December 2, 2024
    Style: ShampooVerified Purchase
    I am a college student in a competitive major, so I’m under a lot of stress. Between the stress, not much sleep, and using a drugstore shampoo (that claimed to be clean), I was losing SOOO much hair. Literally handfuls upon handfuls coming out constantly. Looking at my hairline, you could tell I was experiencing hair loss, and my once very thick, wavy hair was flat and thin. I’ve been working on growing my hair out, so seeing so much start falling out was very discouraging. I decided to switch shampoo and conditioner, but as a college student, I can’t spend 20 dollars a bottle. I found this brand and decided to just try it.
    It has literally only been one week, and my roommate has noticed a difference. When I brought it up to her and pulled my hair back to show my hairline, her jaw hit the floor because of how different it was. My hair is so soft, thick, and the waves/curls are coming back. This is one of those products that really does what it says it’s going to, and it has so greatly improved my hair and my confidence. I had never heard of V&Co before ordering, but I’m so glad I found this company- this shampoo and conditioner really saved my hair!
    10 people found this helpful
    Report
  • Reviewed in the United States on February 18, 2025
    Style: ShampooVerified Purchase
    Awesome shampoo and gets a high rating on YUKA. Smell is fantastic have purchased multiple times.
    One person found this helpful
    Report
  • Reviewed in the United States on August 13, 2024
    Style: ShampooVerified Purchase
    I received four bottles of shampoo today, and I’m really disappointed. The bottles were light, with one even badly dented. They looked old and dusty, which was surprising. When I shined a flashlight through them, I noticed that none of the bottles were even full. This was not what I expected at all, and I’m really unhappy with this purchase.
    Customer image
    1.0 out of 5 stars
    Disappointed With The Condition

    Reviewed in the United States on August 13, 2024
    I received four bottles of shampoo today, and I’m really disappointed. The bottles were light, with one even badly dented. They looked old and dusty, which was surprising. When I shined a flashlight through them, I noticed that none of the bottles were even full. This was not what I expected at all, and I’m really unhappy with this purchase.
    Images in this review
    Customer imageCustomer image
    4 people found this helpful
    Report
  • Reviewed in the United States on February 13, 2025
    Style: ShampooVerified Purchase
    It appears to be a healthier shampoo, but the fragrance is overpowering!! Having said that, I’m very suspicious of what bad or toxic ingredients they’re hiding in the “fragrance.” I would give five stars if they had an unscented option, but with the overwhelming fragrance I can’t feel secure that they’re not hiding toxic ingredients.
    One person found this helpful
    Report
  • Reviewed in the United States on January 11, 2025
    Style: CondtionerVerified Purchase
    i use the straight hair v&co shampoo and the thickening conditioner. it leaves my hair so silky smooth it’s insane. i’ve never used a better shampoo and conditioner combo. i went for this one bc it was cheaper than the high end ones and in my opinion works even better than them. i absolutely love this product!!!
    2 people found this helpful
    Report

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