If you're looking for a lip product that delivers both beautiful shine and nourishing hydration, this is it. First and foremost, the coconut flavor is heavenly. It's a subtle, sweet, and authentic coconut scent that is not overpowering, making it perfect for everyday wear. The "milky" aspect of this lip jelly is what sets it apart. It provides a soft, creamy, and comfortable texture that glides on smoothly and feels incredibly soothing. It's not sticky or greasy, which is the most important part. This lip jelly is also packed with nourishing ingredients that keep your lips hydrated and soft. It's a perfect blend of skincare and makeup, and the delightful coconut flavor is the cherry on top. Highly recommended!
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1 Count (Pack of 1)
$16.99 ($16.99/count)
1 sustainability feature Unwell Hydration from Alex Cooper
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Frequently bought together
This item: Tower 28 ShineOn Milky Lip Jelly, PISTACHIO, Non-Sticky, Hydrating Vegan Lip Gloss in Milky Nude Pink, Moisturizing Apricot and Raspberry Seed Oil, Clean, Cruelty Free
$16.00 ($123.08/fluid ounce)
Get it as soon as Tuesday, May 20
In Stock
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$28.00 ($7.00/fluid ounce)
Get it as soon as Tuesday, May 20
In Stock
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$20.00 ($20.00/ounce)
Get it as soon as Tuesday, May 20
In Stock
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Adheres to the National Eczema Association Ingredient Guidelines
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Product Description
Tower 28 ShineOn Lip Jelly Product Comparison
 Lip Gloss |  SOS Spray |  Mascara |  SunnyDays |  Blush | |
|---|---|---|---|---|---|
|
Customer Reviews
|
916
|
1,198
|
639
|
365
|
240
|
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Price
| $16.00 | $28.00 | $20.00 | $32.00 | $20.00 |
|
Shade Range
| 12 | 2 Sizes | 1 | 14 | 7 |
|
Finish
| High-Shine | N/A | Matte | Natural | Luminous |
|
Non-Irritating
| ✔ | ✔ | ✔ | ✔ | ✔ |
|
Dermatologist Approved
| ✔ | ✔ | ✔ | ✔ | ✔ |
|
Clinically-Tested
| ✔ | ✔ | ✔ | ✔ | ✔ |
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Safe for Sensitive Skin
| ✔ | ✔ | ✔ | ✔ | ✔ |
Compare with similar items
This Item  Tower 28 ShineOn Milky Lip Jelly, PISTACHIO, Non-Sticky, Hydrating Vegan Lip Gloss in Milky Nude Pink, Moisturizing Apricot and Raspberry Seed Oil, Clean, Cruelty Free | Recommendations  |  |  |  |  | |
| Price | $16.00 | $2.00 | -17% $4.13 List: $5.00 | $4.99 | $8.00 | $5.97 |
| Price Per Unit | $123.08 / fluid ounce | $66.67 / ounce | $4.13 / count | $4.99 / count | $32.00 / fluid ounce | $22.11 / fluid ounce |
| Delivery | Get it as soon as Tuesday, May 20 | Get it as soon as Tuesday, May 20 | Get it as soon as Tuesday, May 20 | Get it as soon as Tuesday, May 20 | Get it as soon as Tuesday, May 20 | Get it as soon as Tuesday, May 20 |
| Customer Ratings | ||||||
| Sold By | LA Beauty 2026 | Amazon.com | Amazon.com | Amazon.com | Amazon.com | Amazon.com |
| form | Liquid | Pencil | Pencil | Pencil | Liquid | Liquid |
| finish type | Glossy | Semi-Matte | Satin | Matte | Glossy | Glossy |
| size | 0.13 Fl Oz (Pack of 1) | 0.03 Ounce (Pack of 1) | 1 Count (Pack of 1) | 1 Count (Pack of 1) | 0.25 Fl Oz (Pack of 1) | 0.27 Fl Oz (Pack of 1) |
| weight | — | 0.01 pounds | 0.01 pounds | 4.8 grams | 7.6 grams | 0.02 grams |
| sun protection | — | — | 0 | 0 | — | 0 |
| skin tone | All | All | All | All | All | All |
| skin type | All, Sensitive | All | All | All | All | All |
| specialty | Cruelty Free | Paraben-free, phthalate-free, sulphate-free | Cruelty,Long-lasting,Natural | Long Lasting | Non-sticky, Hydrating, High-gloss finish, Infused with nourishing oils, Can be worn on its own or over lipstick, Squalane-infused, Apricot oil-infused, Avocado oil-infused, Jojoba oil-infused, Pomegranate oil-infused | Cruelty Free |
| target audience | Women | Unisex-Adults | All | All | Women | Unisex-Adults |
Eh. I see why it’s cheaper than Fenty
My biggest problem with this “lip oil jelly” (why is it called that btw it’s literally just lip gloss) was the scent. It lacks any scent and if anything has a bit of an unpleasant musty smell, which to me is a huge kind of unforgivable oversight when it comes to a beauty product that goes right underneath your nose, also I feel like ESPECIALLY for lip gloss one of the staple draws of why we wear lip gloss is for that little burst of some pleasant scent, strawberry or flowers or SOMETHING, like how is a lip gloss not going to be scented I actually can’t get over that, I was SHOCKED when I first applied it. Now, on to the wear length. When I bought it, I was looking for a good Fenty gloss alternative, something less expensive with that same bombshell super juicy shine and staying power. This gloss does last, unless you’re eating or sipping from a cup or something like that, similar to most glosses although I have to say Fenty by comparison resists from disappearing while eating a little better than than Tower 28. There’s also no plumping power (which I knew it would not have but thought it’s worth mentioning), no tackiness, and it’s not thick—much more liquidy than I was expecting, all things I miss from my beloved thick Fenty gloss, so I will be finishing this Tower 28 tube and promptly going back to Fenty forever. As for the color, I actually love it. I got XOXO which was a leap of faith as a brown skin girl that doesn’t wear lip liner. I have shied away from highly tinted gloss in the past bc as someone who doesn’t wear makeup I don’t want to just have a random bright color on my lips and nothing else on, but this ratio of color to sheerness I think complimented me despite the color being very bright, and I think it’s formulated in a way that many different skin tones will go well with it.
Top reviews from the United States
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Top reviews from other countries
- Lauren SilverReviewed in the United Arab Emirates on June 24, 2024
Obsessed!
Color: PistachioVerified Purchase - ReizReviewed in the United Arab Emirates on February 14, 2025
Received an item that had already been used.
Color: SesameVerified Purchase
