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Davines OI Nourishing Shampoo & Conditioner for All Hair Types, Adds Silky-Smooth Shine & Volume, Softens And Restores Chemically Treated Hair

4.6 4.6 out of 5 stars 7,275 ratings

Davines
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Purchase options and add-ons

Brand Davines
Item Form Liquid
Hair Type All
Scent Signature OI Scent
Age Range (Description) Adult

Additional Details

Made in Italy
Shop products that have been wholly produced or have undergone their last substantial transformation in Italy. Discover more about “Made in Italy”, a label synonymous throughout the world with refined materials, attention to detail, and creativity.

Made in Italy
This product was wholly produced or has undergone its last substantial transformation in Italy. Discover Made in Italy. Learn more

Description

With naturally-sourced ingredients, OI Shampoo is for everyday cleansing, softness and nourishment.This product is non-sealed

Benefits

Start your routine with OI Shampoo for all hair types for silky soft, shiny, and hydrated hair.

Suggested use

Massage gently into hair and scalp, then rinse thoroughly. Follow with OI Conditioner for next-level softness.

Complete the regimen
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WARNING:

CHOKING HAZARD -- Small parts. Not for children under 3 yrs.

From the brand


From the manufacturer

Davines OI Shampoo, Hair Softening Daily Shampoo Hydrates, Detangles, & Nourishes for All Hair Types
Return to Radiant Hair with Davines OI Haircare Featuring Nourishing Roucou Oil Antioxidant Benefits
Daily Hair Defender Everyday Shampoo Icon

DAILY DEFENDER

Protect your tresses from signs of aging, heat and styling damage, and environmental stressors with this softening shampoo designed for everyday use.

Hydrating Solution for Dry Hair or Dehydrated Hair with Conditioning Milk Formula for All Hair Types

HYDRATION HERO

This daily shampoo cleanses and hydrates the hair and scalp with nourishing natural ingredients that help lock in moisture and improve manageability.

Daily Hair Defense, Protect Hair from Heat Damage, Environmental Aggressors with OI Daily Shampoo

SUPER SOFTNESS

Transform your strands with our award-winning and bestselling OI Shampoo, beloved by many for the luxuriously rich, silky-smooth softness it delivers.

Davines OI Shampoo for Super Shiny Hair, Softer Strands & Bouncy, Silky Smooth Hair

SHINE BRIGHT

Every product in the OI haircare family is specially formulated to deliver long-lasting fragrance, incredible shine and the ultimate lustrous finish.

Davines Pro Haircare Salon Products Good for Your Hair & Good for the Planet, Certified B Corp Brand
Davines Haircare Brand Salon Professional Hair Products Sustainable, Recyclable, Natural Ingredients

OI Shampoo

OI Conditioner

OI All In One Milk

Softening Shampoo

Milky-smooth shampoo ideal for all hair types

Rich and Buttery Conditioner

Providing extraordinary softness, shine and body for all hair types

Leave-in Treatment

Hydrating hair milk for reducing frizz

Enriched with Roucou Oil

The perfect daily shampoo to maintain soft, shiny and voluminous hair

Strong and Immediate Effect

Accelerating the drying process leaving the hair with a sensory scent

Multi-functional Spray

Softens, detangles, controls frizz, and protects the hair from heat

Strengthening Action

It strengthens hair and protects against the effects of aging and damage

UV Ray Protection

It nourishes and moisturizes the hair with an extra beauty effect

Infused with Roucou Oil

Heat protection all day!

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OI Shampoo

NOUNOU Conditioner

This is a Curl Gel Oil

ENERGIZING Shampoo

The Renaissance Circle

Silkening Shampoo

Customer Reviews
4.6 out of 5 stars 7,275
4.3 out of 5 stars 3,308
4.4 out of 5 stars 196
4.5 out of 5 stars 3,133
4.6 out of 5 stars 5,596
4.5 out of 5 stars 1,230
Price
$40.00 $39.00 $32.00 $37.00 $12.00 $38.00
Davines Product Line
OI Essential More Inside Naturaltech Circle Chronicles Heart of Glass
About This Product
Infused with Roucou Oil NOUNOU is Nourishing! Transformative Gel-to-Oil Products for hair loss Give new life to hair Products for your best blonde!
For softness and shine! Nourishing and sustaining hair For Defined, hydrated curls Stimulating the scalp and hair Restorative mask Gently cleanse and clarify
Suitable Hair Type
All hair types Processed and damaged Hair Curly to coily hair Fine and fragile hair Damaged hair needing refreshed Natural or cosmetic blondes

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Language ‏ : ‎ French
  • Product Dimensions ‏ : ‎ 2.36 x 2.36 x 5.71 inches; 10.56 ounces
  • Item model number ‏ : ‎ 8004608247630
  • Manufacturer ‏ : ‎ Davines
  • ASIN ‏ : ‎ B00ZPQ129C
  • Country of Origin ‏ : ‎ Italy
  • Customer Reviews:
    4.6 4.6 out of 5 stars 7,275 ratings

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Customer reviews

4.6 out of 5 stars
7,275 global ratings

Review this product

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Customers say

Customers find that the shampoo leaves their hair soft, smooth, and shiny. They say it's gentle on their hair and provides great results for all hair types. Many are satisfied with the shampoo's overall quality and how well it cleans their hair. However, opinions differ on its value for money and moisture level.

AI-generated from the text of customer reviews

230 customers mention "Smell"169 positive61 negative

Customers like the smell of the shampoo. It leaves their hair shiny and smelling good.

"...Your partner will comment all day on how amazing your hair smells." Read more

"...get what they say about the smell I could be then the stuff it smells so delicious . I would wear it as perfume if they made it!..." Read more

"...It leaves your hair shiny, full and smells amazing." Read more

"...the first thing i noticed was how good it smells. the scent is a little strong, so if you're sensitive to that i would skip this shampoo...." Read more

149 customers mention "Shampoo quality"132 positive17 negative

Customers appreciate the shampoo's quality. They say it lathers nicely, makes their hair feel healthier, and is suitable for all hair types.

"...This is the best shampoo and conditioner that I have ever found it is so perfect for my thick yeah fine hair that tangles easily and it’s hard to..." Read more

"...It is the best shampoo & conditioner I’ve tried, and I’ve tried probably hundreds. It leaves your hair shiny, full and smells amazing." Read more

"...overall, i think it's a good shampoo, but not for someone with my hair type. i am curious to see if the moisturizing version works better for me...." Read more

"It’s a great shampoo it’s very moisturizing and smells really good" Read more

131 customers mention "Softness"123 positive8 negative

Customers like the softness of this shampoo. They say it leaves their hair soft and manageable, with defined waves. It's gentle on thin hair and doesn't weigh it down. The liquid feels great in the hand and has a delicious smell.

"...Thirdly, It doesn’t weigh your hair down and it makes it softer, while still giving it body...." Read more

"...love I love the way it rinsed out of my hair again no residue but left it soft and so hydrated I literally could feel how good it was for my hair..." Read more

"...But this truly has helped my hair stay soft and look really shiny. It truly has helped my hair grow as well...." Read more

"Silky. Shinny. Fantastic scent. = lovely hair. 👏..." Read more

80 customers mention "Shine"80 positive0 negative

Customers appreciate the shampoo's shine. They find it gives their hair a gorgeous, healthy glow without being too dry or greasy. The lather is luxurious and cleans without drying out their hair. The product makes their hair smooth and shiny, making it feel and look healthier.

"...hair and this is absolutely fantastic for my extensions and makes them look more vibrant and shiny! I definitely recommend this product...." Read more

"...But this truly has helped my hair stay soft and look really shiny. It truly has helped my hair grow as well...." Read more

"...It leaves your hair shiny, full and smells amazing." Read more

"Silky. Shinny. Fantastic scent. = lovely hair. 👏..." Read more

64 customers mention "Hair health"54 positive10 negative

Customers like the shampoo's hair health benefits. They say it foams well, works great for fine, dry, and color-treated hair. Many mention it makes their hair feel healthy and shiny, helping to tame kinky hair and promote hair growth.

"...Second of all, it uses all natural ingredients that are good for your hair and they don’t strip it of its own natural oils...." Read more

"...It truly has helped my hair grow as well. I use their shampoo, conditioner, hair softener water, and oil. You HAVE to use this product...." Read more

"It works very well, it makes my fine, dry hair feel clean and soft without being stripped, but it has a strong chemical smell...." Read more

"...Honestly, I think this actually *is* helping with the frizz a little. But more importantly, it does a good job of getting my hair clean...." Read more

52 customers mention "Hair cleans well"49 positive3 negative

Customers appreciate the shampoo's ability to clean their hair effectively. They find it sudsy and effective at removing dirt and oil. The shampoo leaves their hair soft and shiny, with no residue. It restores chemically treated hair while providing volume and softening.

"...it out and oh my goodness I am in love I love the way it rinsed out of my hair again no residue but left it soft and so hydrated I literally could..." Read more

"...it makes my hair squeaky clean. genuinely, when i rinse it out, it squeaks...." Read more

"It works very well, it makes my fine, dry hair feel clean and soft without being stripped, but it has a strong chemical smell...." Read more

"...But more importantly, it does a good job of getting my hair clean...." Read more

178 customers mention "Value for money"109 positive69 negative

Customers have different views on the shampoo's value for money. Some find it well worth the price, a wonderful product, and a luxury brand. Others say it's expensive but worth it, and pouring into your hand wastes product.

"...You name it. I SWEAR on everything I own that this is truly the BEST brand I ever used in my hair. My hair looked very very dry before...." Read more

"...I am looking for a large volume container of this at a good price because I am definitely adding this one to my arsenal...." Read more

"...with shampoo all around the cap, which is annoying because it is pricey. I love this brand and was excited to try this shampoo...." Read more

"...It doesn’t linger in the hair, but at this price point I expect more." Read more

51 customers mention "Moisture level"32 positive19 negative

Customers have different experiences with the shampoo's moisture level. Some find their hair softer and more moisturized after use, while others report that it strips moisture from their hair, leaving it dry and frizzy.

"...way it rinsed out of my hair again no residue but left it soft and so hydrated I literally could feel how good it was for my hair all the way to my..." Read more

"...leaves lots of frizz and that weird dry rough layer on top. overall, i think it's a good shampoo, but not for someone with my hair type...." Read more

"Product: I love this shampoo. It’s the best for dry hair. The shampoo itself gets 5 stars. But I won’t buy through Amazon again...." Read more

"...is a pretty good shampoo, lathers super well with a small amount, isnt drying, leaves hair soft and shiny. but i personally cannot stand the scent...." Read more

This is my go to Shampoo
5 out of 5 stars
This is my go to Shampoo
Here’s why: First of all it smells absolutely fantastic. Second of all, it uses all natural ingredients that are good for your hair and they don’t strip it of its own natural oils. Thirdly, It doesn’t weigh your hair down and it makes it softer, while still giving it body. Fourth, I know this is only a travel size, but this is lasted me for almost a month washing my hair every other day. Lastly, I would like to know that I have Extensions and have to be real careful what I use on my hair and this is absolutely fantastic for my extensions and makes them look more vibrant and shiny! I definitely recommend this product. Your partner will comment all day on how amazing your hair smells.
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Top reviews from the United States

  • Reviewed in the United States on January 31, 2025
    Style: Shampoo (3.04 Fl Oz)Verified Purchase
    Here’s why: First of all it smells absolutely fantastic. Second of all, it uses all natural ingredients that are good for your hair and they don’t strip it of its own natural oils. Thirdly, It doesn’t weigh your hair down and it makes it softer, while still giving it body. Fourth, I know this is only a travel size, but this is lasted me for almost a month washing my hair every other day. Lastly, I would like to know that I have Extensions and have to be real careful what I use on my hair and this is absolutely fantastic for my extensions and makes them look more vibrant and shiny! I definitely recommend this product. Your partner will comment all day on how amazing your hair smells.
    Customer image
    5.0 out of 5 stars
    This is my go to Shampoo

    Reviewed in the United States on January 31, 2025
    Here’s why: First of all it smells absolutely fantastic. Second of all, it uses all natural ingredients that are good for your hair and they don’t strip it of its own natural oils. Thirdly, It doesn’t weigh your hair down and it makes it softer, while still giving it body. Fourth, I know this is only a travel size, but this is lasted me for almost a month washing my hair every other day. Lastly, I would like to know that I have Extensions and have to be real careful what I use on my hair and this is absolutely fantastic for my extensions and makes them look more vibrant and shiny! I definitely recommend this product. Your partner will comment all day on how amazing your hair smells.
    Images in this review
    Customer image
    3 people found this helpful
    Report
  • Reviewed in the United States on January 21, 2024
    Style: Shampoo (9.46 Fl Oz)Verified Purchase
    I was reading some hairstylist and online blogger reviews about the OI shampoo by davines. They were raving about how incredible this line is and my daughter uses the heart of glass which I like a lot. Then everybody kept raving about how incredible it smells. I just received my Amazon shipment today and I am hooked I will never use another shampoo and conditioner again! This is the best shampoo and conditioner that I have ever found it is so perfect for my thick yeah fine hair that tangles easily and it’s hard to brush through after I get out of the shower. I totally get what they say about the smell I could be then the stuff it smells so delicious . I would wear it as perfume if they made it! But even more importantly you only have to use a tiny bit I have medium long hair and it’s very thick and I typically have to use five pumps of any other shampoo to make sure that I get clear to the scalp and scrub. Just a tiny bit goes a long ways and your scalp and hair feel so good after shampooing it washes out easily doesn’t leave a residue. I ended up getting the 0I butter conditioner and use maybe a dime size started at the ends of my hair and just that small amount was more than enough I left it on for about two minutes And then rinsed it out and oh my goodness I am in love I love the way it rinsed out of my hair again no residue but left it soft and so hydrated I literally could feel how good it was for my hair all the way to my scalp. I thought well here’s the true test trying to get a brush through it after I take my towel off… It was amazing easily to brush through but then I thought OK I know how this ends. Any time I’ve ever used shampoo and conditioner that makes my hair soft and easy to comb through it typically blow dries and although it’s super soft it’s too soft it won’t hold a curl and is just silky. Wow was I surprised when I blew dry my hair and it stayed hydrated and full without any frizz and its styles so nice I can’t explain how much I love this product I will never buy anything else. Highly recommend I’d give it 100 stars if I could
    56 people found this helpful
    Report
  • Reviewed in the United States on September 25, 2023
    Style: Shampoo (9.46 Fl Oz)Verified Purchase
    The first time I tried this product was when I bought it from the hair salon because I was so tired of trying store brand shampoos and conditioners. I’ve literally tried it all y’all. Every store brand, hairatage, Monat, Maui. You name it. I SWEAR on everything I own that this is truly the BEST brand I ever used in my hair. My hair looked very very dry before. I dye my hair black every month and still I’ve never had my hair as soft as it is now. I know dying your hair (without bleaching) adds proteins and does make your hair soft but I would notice my hair feeling a bit more dry and brittle a few days later. But this truly has helped my hair stay soft and look really shiny. It truly has helped my hair grow as well.

    I use their shampoo, conditioner, hair softener water, and oil. You HAVE to use this product. Especially if you suffered from dry hair the way I did! I’m obsessed! This is a genuine and honest review. And I truly don’t take the time to review products lol but I had to give credit where credit is due!
    23 people found this helpful
    Report
  • Reviewed in the United States on February 5, 2025
    Style: Shampoo (9.46 Fl Oz)Verified Purchase
    This was in a basket I won at a fundraiser or I’d have never discovered it. It is the best shampoo & conditioner I’ve tried, and I’ve tried probably hundreds. It leaves your hair shiny, full and smells amazing.
    One person found this helpful
    Report
  • Reviewed in the United States on March 5, 2025
    Style: Shampoo (3.04 Fl Oz)Verified Purchase
    Silky. Shinny. Fantastic scent. = lovely hair. 👏
  • Reviewed in the United States on September 16, 2023
    Style: Shampoo (3.04 Fl Oz)Verified Purchase
    i got the smallest versions of the shampoo and conditioner to try. banana for scale.
    i have medium-thick density, wavy, virgin hair, with medium porosity. it is just below shoulder length. i struggle with moisturizing products because my strands are quite fine. my scalp is pretty dry but no dandruff issues so can't speak on that. usually i opt for a moisturizing curly line, but often they're too heavy for my hair, so i chose to try this first to get a baseline view on their products.
    a little bit goes a long way with this stuff. but it's sort of annoying with this small bottle, because there's no pump or anything, it's hard to control how much you get.
    it smells very good. the first thing i noticed was how good it smells. the scent is a little strong, so if you're sensitive to that i would skip this shampoo.
    it makes my hair squeaky clean. genuinely, when i rinse it out, it squeaks. it does leave my hair feeling a little rough and i don't think the conditioner can bring it back from that.
    this pair doesn't do much for my waves. leaves lots of frizz and that weird dry rough layer on top.
    overall, i think it's a good shampoo, but not for someone with my hair type. i am curious to see if the moisturizing version works better for me. if you have straight, low maintenance hair this would probably work really well.
    Customer image
    4.0 out of 5 stars
    i like it, but for somebody else

    Reviewed in the United States on September 16, 2023
    i got the smallest versions of the shampoo and conditioner to try. banana for scale.
    i have medium-thick density, wavy, virgin hair, with medium porosity. it is just below shoulder length. i struggle with moisturizing products because my strands are quite fine. my scalp is pretty dry but no dandruff issues so can't speak on that. usually i opt for a moisturizing curly line, but often they're too heavy for my hair, so i chose to try this first to get a baseline view on their products.
    a little bit goes a long way with this stuff. but it's sort of annoying with this small bottle, because there's no pump or anything, it's hard to control how much you get.
    it smells very good. the first thing i noticed was how good it smells. the scent is a little strong, so if you're sensitive to that i would skip this shampoo.
    it makes my hair squeaky clean. genuinely, when i rinse it out, it squeaks. it does leave my hair feeling a little rough and i don't think the conditioner can bring it back from that.
    this pair doesn't do much for my waves. leaves lots of frizz and that weird dry rough layer on top.
    overall, i think it's a good shampoo, but not for someone with my hair type. i am curious to see if the moisturizing version works better for me. if you have straight, low maintenance hair this would probably work really well.
    Images in this review
    Customer image
    22 people found this helpful
    Report

Top reviews from other countries

Translate all reviews to English
  • Kátila Maria
    5.0 out of 5 stars PRODUTO MUITO BOM
    Reviewed in Brazil on February 21, 2025
    Style: Shampoo (9.46 Fl Oz)Verified Purchase
    PRODUTO MUITO BOM
    Report
  • Jissel Urbieta
    5.0 out of 5 stars Excelente
    Reviewed in Mexico on October 3, 2024
    Style: Shampoo (9.46 Fl Oz)Verified Purchase
    Excelente producto se requiere poco hace mucha espuma y deja el pelo limpio y suave
  • Emer O'Sullivan
    5.0 out of 5 stars Amazing
    Reviewed in Canada on May 7, 2024
    Style: Shampoo (9.46 Fl Oz)Verified Purchase
    Leaves hair really soft and I dont have to wash it as frequently
  • Paula Campbell
    5.0 out of 5 stars Shampoo Davines
    Reviewed in Brazil on June 8, 2023
    Style: Shampoo (3.04 Fl Oz)Verified Purchase
    Shampoo perfeito, faz bastante espuma, limpa e hidrata. Sem contar a fragrância maravilhosa de rica.
  • LORENA
    5.0 out of 5 stars recomendadisimo.
    Reviewed in Spain on January 31, 2025
    Style: Shampoo (9.46 Fl Oz)Verified Purchase
    Me encanta esta marca, y ninguno de sus productos me decepciona, más bien todo lo contrario. Me deja el cabello super suave y manejable y además limpio por más día a