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Davines OI Nourishing Shampoo & Conditioner for All Hair Types, Adds Silky-Smooth Shine & Volume, Softens And Restores Chemically Treated Hair
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Return this item for free
We offer easy, convenient returns with at least one free return option: no shipping charges. All returns must comply with our returns policy.
Learn more about free returns.- Go to your orders and start the return
- Select your preferred free shipping option
- Drop off and leave!
Bundles with this item
Purchase options and add-ons
Brand | Davines |
Item Form | Liquid |
Hair Type | All |
Scent | Signature OI Scent |
Age Range (Description) | Adult |
Additional Details


Description
Benefits
Suggested use
Buy it with

Frequently purchased items with fast delivery
WARNING:
From the brand

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Extraordinary Shine & Softness
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The Custom Care Hair Craves
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The Shaving Line Made for Him
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Your Blonde at its Best
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Elevate Your Everyday Style
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Healthy Hair, Healthy Scalp
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From the manufacturer



DAILY DEFENDER
Protect your tresses from signs of aging, heat and styling damage, and environmental stressors with this softening shampoo designed for everyday use.

HYDRATION HERO
This daily shampoo cleanses and hydrates the hair and scalp with nourishing natural ingredients that help lock in moisture and improve manageability.

SUPER SOFTNESS
Transform your strands with our award-winning and bestselling OI Shampoo, beloved by many for the luxuriously rich, silky-smooth softness it delivers.

SHINE BRIGHT
Every product in the OI haircare family is specially formulated to deliver long-lasting fragrance, incredible shine and the ultimate lustrous finish.


![]() OI Shampoo | ![]() OI Conditioner | ![]() OI All In One Milk |
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Softening Shampoo Milky-smooth shampoo ideal for all hair types | Rich and Buttery Conditioner Providing extraordinary softness, shine and body for all hair types | Leave-in Treatment Hydrating hair milk for reducing frizz |
Enriched with Roucou Oil The perfect daily shampoo to maintain soft, shiny and voluminous hair | Strong and Immediate Effect Accelerating the drying process leaving the hair with a sensory scent | Multi-functional Spray Softens, detangles, controls frizz, and protects the hair from heat |
Strengthening Action It strengthens hair and protects against the effects of aging and damage | UV Ray Protection It nourishes and moisturizes the hair with an extra beauty effect | Infused with Roucou Oil Heat protection all day! |
You may also like
![]() OI Shampoo | ![]() NOUNOU Conditioner | ![]() This is a Curl Gel Oil | ![]() ENERGIZING Shampoo | ![]() The Renaissance Circle | ![]() Silkening Shampoo | |
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Customer Reviews
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4.6 out of 5 stars 7,275
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4.3 out of 5 stars 3,308
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4.4 out of 5 stars 196
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4.5 out of 5 stars 3,133
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4.6 out of 5 stars 5,596
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4.5 out of 5 stars 1,230
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Price
| $40.00$40.00 | $39.00$39.00 | $32.00$32.00 | $37.00$37.00 | $12.00$12.00 | $38.00$38.00 |
Davines Product Line
| OI | Essential | More Inside | Naturaltech | Circle Chronicles | Heart of Glass |
About This Product
| Infused with Roucou Oil | NOUNOU is Nourishing! | Transformative Gel-to-Oil | Products for hair loss | Give new life to hair | Products for your best blonde! |
| For softness and shine! | Nourishing and sustaining hair | For Defined, hydrated curls | Stimulating the scalp and hair | Restorative mask | Gently cleanse and clarify |
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Suitable Hair Type
| All hair types | Processed and damaged Hair | Curly to coily hair | Fine and fragile hair | Damaged hair needing refreshed | Natural or cosmetic blondes |
Product details
- Is Discontinued By Manufacturer : No
- Language : French
- Product Dimensions : 2.36 x 2.36 x 5.71 inches; 10.56 ounces
- Item model number : 8004608247630
- Manufacturer : Davines
- ASIN : B00ZPQ129C
- Country of Origin : Italy
- Best Sellers Rank: #3,364 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #89 in Hair Shampoo
- Customer Reviews:
Videos
Videos for this product
0:35
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Davines Oi shampoo, enriched with oils
Geri Terranova
Videos for this product
0:51
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Davines - Oi Shampoo, Oi Conditioner, Oi Hair Serum
Michele Marie
Videos for this product
0:26
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My honest review of Daviness OI Shampoo
Reviews by Lanie
Videos for this product
1:45
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Davines OI shampoo for silky and soft hair - tutorial
Kigaa
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Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find that the shampoo leaves their hair soft, smooth, and shiny. They say it's gentle on their hair and provides great results for all hair types. Many are satisfied with the shampoo's overall quality and how well it cleans their hair. However, opinions differ on its value for money and moisture level.
AI-generated from the text of customer reviews
Customers like the smell of the shampoo. It leaves their hair shiny and smelling good.
"...Your partner will comment all day on how amazing your hair smells." Read more
"...get what they say about the smell I could be then the stuff it smells so delicious . I would wear it as perfume if they made it!..." Read more
"...It leaves your hair shiny, full and smells amazing." Read more
"...the first thing i noticed was how good it smells. the scent is a little strong, so if you're sensitive to that i would skip this shampoo...." Read more
Customers appreciate the shampoo's quality. They say it lathers nicely, makes their hair feel healthier, and is suitable for all hair types.
"...This is the best shampoo and conditioner that I have ever found it is so perfect for my thick yeah fine hair that tangles easily and it’s hard to..." Read more
"...It is the best shampoo & conditioner I’ve tried, and I’ve tried probably hundreds. It leaves your hair shiny, full and smells amazing." Read more
"...overall, i think it's a good shampoo, but not for someone with my hair type. i am curious to see if the moisturizing version works better for me...." Read more
"It’s a great shampoo it’s very moisturizing and smells really good" Read more
Customers like the softness of this shampoo. They say it leaves their hair soft and manageable, with defined waves. It's gentle on thin hair and doesn't weigh it down. The liquid feels great in the hand and has a delicious smell.
"...Thirdly, It doesn’t weigh your hair down and it makes it softer, while still giving it body...." Read more
"...love I love the way it rinsed out of my hair again no residue but left it soft and so hydrated I literally could feel how good it was for my hair..." Read more
"...But this truly has helped my hair stay soft and look really shiny. It truly has helped my hair grow as well...." Read more
"Silky. Shinny. Fantastic scent. = lovely hair. 👏..." Read more
Customers appreciate the shampoo's shine. They find it gives their hair a gorgeous, healthy glow without being too dry or greasy. The lather is luxurious and cleans without drying out their hair. The product makes their hair smooth and shiny, making it feel and look healthier.
"...hair and this is absolutely fantastic for my extensions and makes them look more vibrant and shiny! I definitely recommend this product...." Read more
"...But this truly has helped my hair stay soft and look really shiny. It truly has helped my hair grow as well...." Read more
"...It leaves your hair shiny, full and smells amazing." Read more
"Silky. Shinny. Fantastic scent. = lovely hair. 👏..." Read more
Customers like the shampoo's hair health benefits. They say it foams well, works great for fine, dry, and color-treated hair. Many mention it makes their hair feel healthy and shiny, helping to tame kinky hair and promote hair growth.
"...Second of all, it uses all natural ingredients that are good for your hair and they don’t strip it of its own natural oils...." Read more
"...It truly has helped my hair grow as well. I use their shampoo, conditioner, hair softener water, and oil. You HAVE to use this product...." Read more
"It works very well, it makes my fine, dry hair feel clean and soft without being stripped, but it has a strong chemical smell...." Read more
"...Honestly, I think this actually *is* helping with the frizz a little. But more importantly, it does a good job of getting my hair clean...." Read more
Customers appreciate the shampoo's ability to clean their hair effectively. They find it sudsy and effective at removing dirt and oil. The shampoo leaves their hair soft and shiny, with no residue. It restores chemically treated hair while providing volume and softening.
"...it out and oh my goodness I am in love I love the way it rinsed out of my hair again no residue but left it soft and so hydrated I literally could..." Read more
"...it makes my hair squeaky clean. genuinely, when i rinse it out, it squeaks...." Read more
"It works very well, it makes my fine, dry hair feel clean and soft without being stripped, but it has a strong chemical smell...." Read more
"...But more importantly, it does a good job of getting my hair clean...." Read more
Customers have different views on the shampoo's value for money. Some find it well worth the price, a wonderful product, and a luxury brand. Others say it's expensive but worth it, and pouring into your hand wastes product.
"...You name it. I SWEAR on everything I own that this is truly the BEST brand I ever used in my hair. My hair looked very very dry before...." Read more
"...I am looking for a large volume container of this at a good price because I am definitely adding this one to my arsenal...." Read more
"...with shampoo all around the cap, which is annoying because it is pricey. I love this brand and was excited to try this shampoo...." Read more
"...It doesn’t linger in the hair, but at this price point I expect more." Read more
Customers have different experiences with the shampoo's moisture level. Some find their hair softer and more moisturized after use, while others report that it strips moisture from their hair, leaving it dry and frizzy.
"...way it rinsed out of my hair again no residue but left it soft and so hydrated I literally could feel how good it was for my hair all the way to my..." Read more
"...leaves lots of frizz and that weird dry rough layer on top. overall, i think it's a good shampoo, but not for someone with my hair type...." Read more
"Product: I love this shampoo. It’s the best for dry hair. The shampoo itself gets 5 stars. But I won’t buy through Amazon again...." Read more
"...is a pretty good shampoo, lathers super well with a small amount, isnt drying, leaves hair soft and shiny. but i personally cannot stand the scent...." Read more
Reviews with images

This is my go to Shampoo
Top reviews from the United States
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- Reviewed in the United States on January 31, 2025Style: Shampoo (3.04 Fl Oz)Verified PurchaseHere’s why: First of all it smells absolutely fantastic. Second of all, it uses all natural ingredients that are good for your hair and they don’t strip it of its own natural oils. Thirdly, It doesn’t weigh your hair down and it makes it softer, while still giving it body. Fourth, I know this is only a travel size, but this is lasted me for almost a month washing my hair every other day. Lastly, I would like to know that I have Extensions and have to be real careful what I use on my hair and this is absolutely fantastic for my extensions and makes them look more vibrant and shiny! I definitely recommend this product. Your partner will comment all day on how amazing your hair smells.
5.0 out of 5 starsHere’s why: First of all it smells absolutely fantastic. Second of all, it uses all natural ingredients that are good for your hair and they don’t strip it of its own natural oils. Thirdly, It doesn’t weigh your hair down and it makes it softer, while still giving it body. Fourth, I know this is only a travel size, but this is lasted me for almost a month washing my hair every other day. Lastly, I would like to know that I have Extensions and have to be real careful what I use on my hair and this is absolutely fantastic for my extensions and makes them look more vibrant and shiny! I definitely recommend this product. Your partner will comment all day on how amazing your hair smells.This is my go to Shampoo
Reviewed in the United States on January 31, 2025
Images in this review
- Reviewed in the United States on January 21, 2024Style: Shampoo (9.46 Fl Oz)Verified PurchaseI was reading some hairstylist and online blogger reviews about the OI shampoo by davines. They were raving about how incredible this line is and my daughter uses the heart of glass which I like a lot. Then everybody kept raving about how incredible it smells. I just received my Amazon shipment today and I am hooked I will never use another shampoo and conditioner again! This is the best shampoo and conditioner that I have ever found it is so perfect for my thick yeah fine hair that tangles easily and it’s hard to brush through after I get out of the shower. I totally get what they say about the smell I could be then the stuff it smells so delicious . I would wear it as perfume if they made it! But even more importantly you only have to use a tiny bit I have medium long hair and it’s very thick and I typically have to use five pumps of any other shampoo to make sure that I get clear to the scalp and scrub. Just a tiny bit goes a long ways and your scalp and hair feel so good after shampooing it washes out easily doesn’t leave a residue. I ended up getting the 0I butter conditioner and use maybe a dime size started at the ends of my hair and just that small amount was more than enough I left it on for about two minutes And then rinsed it out and oh my goodness I am in love I love the way it rinsed out of my hair again no residue but left it soft and so hydrated I literally could feel how good it was for my hair all the way to my scalp. I thought well here’s the true test trying to get a brush through it after I take my towel off… It was amazing easily to brush through but then I thought OK I know how this ends. Any time I’ve ever used shampoo and conditioner that makes my hair soft and easy to comb through it typically blow dries and although it’s super soft it’s too soft it won’t hold a curl and is just silky. Wow was I surprised when I blew dry my hair and it stayed hydrated and full without any frizz and its styles so nice I can’t explain how much I love this product I will never buy anything else. Highly recommend I’d give it 100 stars if I could
- Reviewed in the United States on September 25, 2023Style: Shampoo (9.46 Fl Oz)Verified PurchaseThe first time I tried this product was when I bought it from the hair salon because I was so tired of trying store brand shampoos and conditioners. I’ve literally tried it all y’all. Every store brand, hairatage, Monat, Maui. You name it. I SWEAR on everything I own that this is truly the BEST brand I ever used in my hair. My hair looked very very dry before. I dye my hair black every month and still I’ve never had my hair as soft as it is now. I know dying your hair (without bleaching) adds proteins and does make your hair soft but I would notice my hair feeling a bit more dry and brittle a few days later. But this truly has helped my hair stay soft and look really shiny. It truly has helped my hair grow as well.
I use their shampoo, conditioner, hair softener water, and oil. You HAVE to use this product. Especially if you suffered from dry hair the way I did! I’m obsessed! This is a genuine and honest review. And I truly don’t take the time to review products lol but I had to give credit where credit is due!
- Reviewed in the United States on February 5, 2025Style: Shampoo (9.46 Fl Oz)Verified PurchaseThis was in a basket I won at a fundraiser or I’d have never discovered it. It is the best shampoo & conditioner I’ve tried, and I’ve tried probably hundreds. It leaves your hair shiny, full and smells amazing.
- Reviewed in the United States on March 5, 2025Style: Shampoo (3.04 Fl Oz)Verified PurchaseSilky. Shinny. Fantastic scent. = lovely hair. 👏
- Reviewed in the United States on September 16, 2023Style: Shampoo (3.04 Fl Oz)Verified Purchasei got the smallest versions of the shampoo and conditioner to try. banana for scale.
i have medium-thick density, wavy, virgin hair, with medium porosity. it is just below shoulder length. i struggle with moisturizing products because my strands are quite fine. my scalp is pretty dry but no dandruff issues so can't speak on that. usually i opt for a moisturizing curly line, but often they're too heavy for my hair, so i chose to try this first to get a baseline view on their products.
a little bit goes a long way with this stuff. but it's sort of annoying with this small bottle, because there's no pump or anything, it's hard to control how much you get.
it smells very good. the first thing i noticed was how good it smells. the scent is a little strong, so if you're sensitive to that i would skip this shampoo.
it makes my hair squeaky clean. genuinely, when i rinse it out, it squeaks. it does leave my hair feeling a little rough and i don't think the conditioner can bring it back from that.
this pair doesn't do much for my waves. leaves lots of frizz and that weird dry rough layer on top.
overall, i think it's a good shampoo, but not for someone with my hair type. i am curious to see if the moisturizing version works better for me. if you have straight, low maintenance hair this would probably work really well.
4.0 out of 5 starsi got the smallest versions of the shampoo and conditioner to try. banana for scale.i like it, but for somebody else
Reviewed in the United States on September 16, 2023
i have medium-thick density, wavy, virgin hair, with medium porosity. it is just below shoulder length. i struggle with moisturizing products because my strands are quite fine. my scalp is pretty dry but no dandruff issues so can't speak on that. usually i opt for a moisturizing curly line, but often they're too heavy for my hair, so i chose to try this first to get a baseline view on their products.
a little bit goes a long way with this stuff. but it's sort of annoying with this small bottle, because there's no pump or anything, it's hard to control how much you get.
it smells very good. the first thing i noticed was how good it smells. the scent is a little strong, so if you're sensitive to that i would skip this shampoo.
it makes my hair squeaky clean. genuinely, when i rinse it out, it squeaks. it does leave my hair feeling a little rough and i don't think the conditioner can bring it back from that.
this pair doesn't do much for my waves. leaves lots of frizz and that weird dry rough layer on top.
overall, i think it's a good shampoo, but not for someone with my hair type. i am curious to see if the moisturizing version works better for me. if you have straight, low maintenance hair this would probably work really well.
Images in this review
Top reviews from other countries
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Kátila MariaReviewed in Brazil on February 21, 2025
5.0 out of 5 stars PRODUTO MUITO BOM
Style: Shampoo (9.46 Fl Oz)Verified PurchasePRODUTO MUITO BOM
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Jissel UrbietaReviewed in Mexico on October 3, 2024
5.0 out of 5 stars Excelente
Style: Shampoo (9.46 Fl Oz)Verified PurchaseExcelente producto se requiere poco hace mucha espuma y deja el pelo limpio y suave
- Emer O'SullivanReviewed in Canada on May 7, 2024
5.0 out of 5 stars Amazing
Style: Shampoo (9.46 Fl Oz)Verified PurchaseLeaves hair really soft and I dont have to wash it as frequently
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Paula CampbellReviewed in Brazil on June 8, 2023
5.0 out of 5 stars Shampoo Davines
Style: Shampoo (3.04 Fl Oz)Verified PurchaseShampoo perfeito, faz bastante espuma, limpa e hidrata. Sem contar a fragrância maravilhosa de rica.
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LORENAReviewed in Spain on January 31, 2025
5.0 out of 5 stars recomendadisimo.
Style: Shampoo (9.46 Fl Oz)Verified PurchaseMe encanta esta marca, y ninguno de sus productos me decepciona, más bien todo lo contrario. Me deja el cabello super suave y manejable y además limpio por más día a