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Add an Accessory:
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$24.00
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Dream Coat Supernatural Spray - Keep Your Hair Frizz-Free and Shiny No Matter the Weather with Award-Winning Anti-Frizz Spray
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COLOR WOW Root Cover Up – Instantly cover greys + touch up highlights, create thicker-looking hairlines, water-resistant, sweat-resistant root concealer- No mess multi-award-winning root touch up

4.1 4.1 out of 5 stars 18,024 ratings
COLOR WOW
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Price: $34.50 ($34.50 / Ounce) Get Fast, Free Shipping with Amazon Prime FREE Returns
Medium Brown
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Purchase options and add-ons

Color Medium Brown
Package Information Box
Product Benefits Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps.
Brand COLOR WOW
Item Form Powder

Description

Natural looking, water-resistant root touch up powder; covers grey seamlessly, even over dark roots.

Benefits

Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps.

Suggested Use

Apply to dry hair. Load up small end of brush with powder, pull hair taut and press brush firmly into roots.
Complete the regimen
Discover product recommendations selected by Amazon Buyers
COLOR WOW Root Cover Up – Instantly cover greys + touch...
$34.50
$135.68

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COLOR WOW Root Cover Up – Instantly cover greys + touch up highlights, create thicker-looking hairlines, water-resistant, swe
$34.50 ($34.50/Ounce)
Get it as soon as Tuesday, Apr 30
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Ships from and sold by Amazon.com.
+
COLOR WOW Raise the Root Thicken + Lift Spray - All-Day Volume for Fine, Flat Hair without dulling color
$24.00 ($24.00/Ounce)
Get it as soon as Wednesday, May 1
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From the manufacturer

Explore more from Color Wow

Xtra Large Bombshell Volumizer

Xtra Large Bombshell Volumizer

Curl Wow

NEW! Curl Wow

Color Wow Shampoo and Conditioner

Shampoo + Conditioners

Non-drying volumizing tech

Weightless, frothy foam for big, bouncy, bombshell volume.

Revolutionary Naked Technology

Expose the beauty of your natural curls.

The Ultimate Dream Clean Duo

100% clean shampoo + weightless hydration for ultra clean, healthy-looking hair.

Best For

Fine, thin, limp hair. Safe for color-treated hair + extensions.

Best For

Curly and Coily Hair (Type 3a - 4b curls).

Best For

All hair types. Safe for color-treated hair + extensions.

Key Ingredients

No alcohol, salt or crispy resins. Fortified with strand-strengthening bamboo.

Key Ingredients

Powerful hydrators plus crunch-free stylers that feel like nothing on the hair.

Key Ingredients

Shampoo: Sulfate-free, no residues Conditioner: Nourishing argan + avocado oils.

Benefits

Long-lasting volume plus super healthy hair quality. Non-drying, non-dulling.

Benefits

Bundled, bouncy, juicy curls with no weight, greasy feel, crunch or rigid cast.

Benefits

Buildup-free sudsing, anti-color fade, non-greasy + go longer between wash days.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 4.9 x 2.13 x 0.55 inches; 0.16 ounces
  • Manufacturer recommended age ‏ : ‎ 0 months and up
  • Item model number ‏ : ‎ CW543
  • Department ‏ : ‎ Unisex Adult
  • Manufacturer ‏ : ‎ AmazonUs/FEDM1
  • ASIN ‏ : ‎ B00FYSZDQ4
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.1 4.1 out of 5 stars 18,024 ratings

Looking for specific info?

Customer reviews

4.1 out of 5 stars
4.1 out of 5
18,024 global ratings
Lightens dark roots
5 Stars
Lightens dark roots
The emoji photo shows the application on the left side of my head only.The photo of the top of my head shows powder along my part. The back is untouched so you can see the how dark my roots are.Gives me confidence between touchups. It's clear I have root growth, but it's nice having a lighter color instead of a stark color difference. It leaves shimmery gold dust on my scalp if I'm loose with the application, but I'm honestly fine with it. Will buy again.
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Top reviews from the United States

Cynthia F
5.0 out of 5 stars You get what you pay for
Reviewed in the United States on April 7, 2024
Color: RedVerified Purchase
I rarely write reviews but this product is a game changer for dealing with root grow out. I color my hair every 4 to 5 weeks. Normally my roots would look terrible between coloring. It wasn't as bad when I was younger but my grey roots really stand out against my red hair. When I apply the red color to my roots it lasts for days. I love that I can wait to get my roots touched up by using this product. It's a game changer!
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WS
5.0 out of 5 stars Natural looking texture
Reviewed in the United States on April 16, 2024
Color: BlackVerified Purchase
This is the best root touch up product. I have thin hair at the front and a wide forehead. This WOW product provides the most natural looking coverage for areas with less hair and even makes my forehead appear smaller. The texture is great and it feels like there's nothing covering my skin. Plus, it stays unlike other root touch up products that tend to smudge and show on your forehead.
2 people found this helpful
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Heather
4.0 out of 5 stars Great product to extend time between visits.
Reviewed in the United States on April 16, 2024
Color: BlondeVerified Purchase
Easy to apply. Helps camouflage roots as they come in. The powder stays on the hair, doesn’t transfer. Nice to have between salon visits to touch up without commitment.
2 people found this helpful
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espressoanddoodles
5.0 out of 5 stars Magic and multi purpose
Reviewed in the United States on April 12, 2024
Color: Medium BrownVerified Purchase
My hairdresser recommended this product to use in between my colors and WOW, I was more than surprised how well it covered my grey. I joked with him later saying: it works as hair color touch up, eye pencil, eyebrow pencil and scalp coverage and probably more-GAME CHANGER! Easy to apply and washes out easily. No need to reapply unless you do wash your hair! Highly recommend!
2 people found this helpful
Helpful
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Squirrel
5.0 out of 5 stars Lightens dark roots
Reviewed in the United States on March 28, 2024
Color: PlatinumVerified Purchase
The emoji photo shows the application on the left side of my head only.

The photo of the top of my head shows powder along my part. The back is untouched so you can see the how dark my roots are.

Gives me confidence between touchups. It's clear I have root growth, but it's nice having a lighter color instead of a stark color difference. It leaves shimmery gold dust on my scalp if I'm loose with the application, but I'm honestly fine with it. Will buy again.
Customer image
Squirrel
5.0 out of 5 stars Lightens dark roots
Reviewed in the United States on March 28, 2024
The emoji photo shows the application on the left side of my head only.

The photo of the top of my head shows powder along my part. The back is untouched so you can see the how dark my roots are.

Gives me confidence between touchups. It's clear I have root growth, but it's nice having a lighter color instead of a stark color difference. It leaves shimmery gold dust on my scalp if I'm loose with the application, but I'm honestly fine with it. Will buy again.
Images in this review
Customer image Customer image
Customer imageCustomer image
One person found this helpful
Helpful
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nicole
5.0 out of 5 stars This is awesome!
Reviewed in the United States on April 7, 2024
Color: RedVerified Purchase
I actually use this on my brows since it is impossible to find red shades for eyebrows. It fills in and defines really well. Staying power is excellent. I use a brow liner brush instead of the one included but the brush provided is nice as well. After using this I would not go back to anything else.
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Amazon Customer
3.0 out of 5 stars Ok..
Reviewed in the United States on April 18, 2024
Color: Dark BrownVerified Purchase
I really love all other products from WOW.. This one is just OK, especially for the price. I have bought others that I like better for less money. I thought I would try this one because I really enjoyed their other hair products. I purchased the dark brown, but I don’t feel it’s covering like it should. I will use it till it’s done and then go back to my old faithful.
One person found this helpful
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Beth
4.0 out of 5 stars Perfect product
Reviewed in the United States on April 3, 2024
Color: Light BrownVerified Purchase
I use this for both root coverup and to hide my thinning hair areas. It works brilliantly for both. It is overpriced in my opinion, as the actual product is about the size of a large pan of eyeshadow.
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Top reviews from other countries

Translate all reviews to English
hnh
5.0 out of 5 stars coverage
Reviewed in Canada on April 20, 2024
Color: Medium BrownVerified Purchase
easy to use, very helpful
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Alma
5.0 out of 5 stars Bueno
Reviewed in Mexico on March 20, 2024
Color: PlatinumVerified Purchase
Muy buen producto
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Anne elliott
5.0 out of 5 stars Always my go to
Reviewed in the United Kingdom on April 18, 2024
Color: BlackVerified Purchase
Always have it to touch up in-between colour
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Sara
5.0 out of 5 stars Magico!
Reviewed in Italy on March 20, 2024
Color: Light BrownVerified Purchase
Ho letto le recensioni positive e l’ho acquistato. Meraviglioso! Ho acquistato light brown. Uso la tinta BioCap Delicato 7.0 e per coprire la ricrescita è perfetto! Risultato straordinario, ricrescita coperta perfettamente, non sporca il cuscino dura anche una settimana. Non lo abbandonerò più 😊
2 people found this helpful
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angelika kiener
5.0 out of 5 stars Funktioniert zu 100 Prozent
Reviewed in Germany on March 7, 2024
Color: BlackVerified Purchase
Hammer !
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