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IT Cosmetics Superhero Mascara - Super Black Elastic Stretch Volumizing & Lengthening Mascara - Lifts, Separates & Conditions Lashes - With Collagen, Biotin & Peptides
We work closely with your favorite premium beauty brands and their approved resellers to ensure the premium products sold in our stores are authentic.
Purchase options and add-ons
Color | Black |
Product Benefits | Elastic Stretch Technology wraps volume, lengthening and conditioning benefits around each and every lash. See more |
Brand | IT Cosmetics |
Item Form | Liquid |
Specialty | Volumizing, Lengthening |
Description
Benefits
Suggested Use
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From the brand
Product Description
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IT Transforms Your Lashes!
*Results observed in a consumer panel survey. |
Skin-Loving Ingredients
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Developed with Plastic Surgeons & Dermatologists“Consider this your lash lift in a tube! Lash-enhancing ingredients known to support healthier-looking hair, like biotin and peptides, combine with IT’s Elastic Stretch Technology for visible length and volume in an instant.” – Dr. Flora Levin, Plastic Surgeon, IT Cosmetics Advisory Board Member |
Find the best mascara for you!
Whether you’re looking for dramatic volume, super length or natural-looking definition, discover the best IT Cosmetics mascara to help you achieve your optimal lash look!
Superhero Mascara
- Elastic Stretch Technology stretches the look of your lashes wider and longer
- Lash-changing power brush wraps each lash in a lengthening cape of color
REAL RESULTS!* BEST FOR ACHIEVING: Super lash length and volume
- 96% said lashes looked stretched!
*Results observed in a consumer panel survey.
Lash Blowout Mascara
- Intensely saturated black pigment delivers bold definition
- Lash-lifting microsphere brush gently catches every lash for blowout lift & separation!
REAL RESULTS! 19X YOUR VOLUME!**
- 93% say product does not flake*
*Results observed in a consumer panel study. **Results observed in an instrumental study.
Hello Lashes+ Mascara with Lash Care Serum
- Volumized, defined lashes instantly
- Gentle removal for less lash loss
- Lash-loving formula for soft, cared-for lashes
REAL RESULTS!* BEST FOR ACHIEVING: The look of naturally healthy-looking lashes
- 93% say lashes look fuller
Superhero | Lash Blowout | Hello Lashes+ | Tightline | |
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Customer Reviews |
4.5 out of 5 stars
10,646
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3.9 out of 5 stars
618
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4.4 out of 5 stars
1,312
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Description | Super volume and length mascara | Salon lift and separation mascara | Lash-loving mascara with built-in lash care serum | 3-in-1 Lash primer, eyeliner and mascara |
Benefit | Length + volume | Lift + separation | Instant volume + definition | Ultra-separation & length |
Brush | Lash-changing power brush | Salon inspired microsphere roundbrush | 360° lash-wrapping Brush | Ultra-skinny wand |
Formula | Super buildable formula | No clump or flake formula | Lash-caring serum | Root-to-tip coverage for fuller-looking lash line |
Product details
- Is Discontinued By Manufacturer : No
- Product Dimensions : 19.69 x 19.69 x 11.02 inches; 0.8 ounces
- Item model number : SG_B01AKTZFZU_US
- UPC : 817919014642
- Manufacturer : IT Cosmetics
- ASIN : B01AKTZFZU
- Best Sellers Rank: #2,732 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #45 in Mascara
- Customer Reviews:
Videos
Videos for this product
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Honest Review - IT Cosmetics Superhero Mascara
Alexandra Daddura
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1:18
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REVIEW IT Cosmetics Superhero Mascara
Skylar Williams
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1:13
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IT Cosmetics Superhero Mascara Review & Demo
Kristi Toguchi
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0:12
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Legit This Mascara Is Just Like False Lashes
Dr. Sarah’s Favorite Things
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Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers like the usability of the mascara. They say it works beautifully and adds length and volume to their lashes. They also say it goes on well and easy to wash off. Customers are also satisfied with durability, appearance, and length. However, some customers report issues with water resistance and clumping. They mention that it dries out fast and leaves clums behind. Opinions are mixed on value, and quality.
AI-generated from the text of customer reviews
Customers are satisfied with the length of the mascara. They mention that it makes their lashes look long and natural, not clumpy or fake. They also say that it lengthens their lash dramatically but still looks natural and doesn't clup. Some say that the mascara is nice for adding length and that it elongates lashes quickly and beautifully. Overall, customers are happy with the product's length.
"...Lengthens your lashes dramatically but still looks natural and doesnt clump" Read more
"Great mascara. Makes lasches look longer, goes on without clumps. Washes off easily. I would recommend this product. I will purchase again." Read more
"High quality product, worth the price--adds definition and length without clumping" Read more
"...It is very, very black and makes my eyelashes look very long with one coat. I don't need eyeliner...." Read more
Customers are satisfied with the appearance of the mascara. They mention that it makes their lashes look amazing, gorgeous, and fuller. Some say that it's a great item exactly as pictured. Overall, customers are happy with the product's appearance.
"...Lengthens your lashes dramatically but still looks natural and doesnt clump" Read more
"...It transforms my stubby/sparse lashes into unbelievably long/lush lashes." Read more
"...I don’t love this price point, but I do love how my lashes look." Read more
"...I hate clumps! The brush is nicely shaped though" Read more
Customers like the durability of the product. They mention that it lasts all day, does not flake off, and is easy to remove when the day is done.
"...Easy to use, lasts all day and the value is impeccable Amazon does sales on this item much better than retailers" Read more
"Doesn’t smidge or flake off and lasts all day. Comfortable to wear even with contacts." Read more
"I thought it would be sooo amazing but it flakes off after it’s dry and causes you to get black on your under eyes. I’m not impressed" Read more
"...now it is amazing, you can build to get the length you want, It lasts all day, no flaking! Definitely worth trying if your looking for a new mascara." Read more
Customers like the usability of the mascara. They mention that it works beautifully, adds length and volume, and is the best mascara they have ever used. It goes on well, stays on very well, and easy to wash off. Some say that it makes their straight, fine, wimpy lashes full and long. Overall, most are satisfied with the usable of the product.
"...The mascara works great for about a month...." Read more
"...overall is the best, but their mascara is absolutely the best I have EVER used. It lengthens quickly and beautifully...." Read more
"...I find the formula to be clumpy and I have to wipe down the eyelash wand every time I use it...." Read more
"Goes on nice, separates and only need two coats to have beautiful long lashes. Will definitely purchase again!" Read more
Customers are mixed about the quality of the mascara. Some mention that it's the best mascara they have ever used, while others say that it flakes really bad and smears really easy.
"I have been using this for years and it is the best mascara i have ever used...." Read more
"Great mascara. Makes lasches look longer, goes on without clumps. Washes off easily. I would recommend this product. I will purchase again." Read more
"...time I wear it I have little black specks on my cheeks from it flaking after it dries. It’s dry and thick and hard to apply as well...." Read more
"High quality product, worth the price--adds definition and length without clumping" Read more
Customers are mixed about the value of the mascara. Some mention that the splurge is worth it, while others say that it's kind of expensive compared to drugstore products.
"...Only thing I dislike about it is that it’s expensive." Read more
"High quality product, worth the price--adds definition and length without clumping" Read more
"...I use a lengthening mascara as my first coat. It’s a bit pricey so I tried it when it was on sale on Amazon...." Read more
"Expensive - even though I only ever buy it on sale. My daughter and I don't use it every day, but we really love it." Read more
Customers are dissatisfied with the clumping of the mascara. They say it goes on clumpedy, has huge clums, and leaves small flecks of mascara on their lashes and eyelid. They also mention that the mascara is messy and difficult to deal with.
"...I don't need eyeliner. I gave it four stars instead of five because it clumps...." Read more
"...But every tube I’ve gotten dries out by the second month and has huge clumps and I end up having to throw it out. I will Not be purchasing again." Read more
"...that although this mascara covered my lashes well, it left clumps behind. I hate clumps! The brush is nicely shaped though" Read more
"This mascara was great at first, but then suddenly it became too clumpy to use, won’t buy again." Read more
Customers are not satisfied with the water resistance of the mascara. They mention that it can dry up fast, clumps, and runs. Some say that the mascara is thick, which leads to a slightly longer dry time. Overall, some customers are not happy with the product's water resistance.
"...But every tube I’ve gotten dries out by the second month and has huge clumps and I end up having to throw it out. I will Not be purchasing again." Read more
"...Completely dried out." Read more
"...It’s dry and thick and hard to apply as well. The positive is that it does make lashes look full and dark after application." Read more
"...The one I recently received from Amazon must be old because it was dry. I’ll go back to Qvc" Read more
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It is very, very black and makes my eyelashes look very long with one coat. I don't need eyeliner. I gave it four stars instead of five because it clumps. What's the point of having really long eyelashes if it looks like you have 15 per eye? That might be a little bit of exaggeration but it feels like that.
Removal isn't great. It gives raccoon eyes pretty easily, so don't buy if you live somewhere that rains. Always check it if you cry.
Still worth it. I'll try to figure out the clumping issue.
Goes on smooth, no clumps and lashes look longer