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IT Cosmetics Superhero Mascara - Super Black Elastic Stretch Volumizing & Lengthening Mascara - Lifts, Separates & Conditions Lashes - With Collagen, Biotin & Peptides

4.5 4.5 out of 5 stars 10,646 ratings
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Amazon's Choice in Mascara by IT Cosmetics

It Cosmetics
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0.30 Fl Oz (Pack of 1)

Purchase options and add-ons

Color Black
Product Benefits Elastic Stretch Technology wraps volume, lengthening and conditioning benefits around each and every lash. See more
Brand IT Cosmetics
Item Form Liquid
Specialty Volumizing, Lengthening

Description

Superhero Mascara gives your lashes super volume & super length in just one coat! Collagen, biotin, proteins & peptides combine to coat every lash from base to tips—lifting & separating them to create a fuller-looking lash line.

Benefits

Elastic Stretch Technology wraps volume, lengthening and conditioning benefits around each and every lash.

Suggested Use

Starting at base of eyelashes, wiggle & sweep up & through to the tips. Apply additional coats for more dramatic, volumizing & lengthening results.
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IT Cosmetics Superhero Mascara - Super Black Elastic Stretch Volumizing & Lengthening Mascara - Lifts, Separates & Conditions Lashes - With Collagen, Biotin & Peptides

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$28.00 ($93.33/Fl Oz)
Get it as soon as Tuesday, Mar 26
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Sold by IT Cosmetics and ships from Amazon Fulfillment.
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$47.00 ($43.52/Fl Oz)
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$19.95 ($19.95/Count)
Get it as soon as Tuesday, Mar 26
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Product Description

IT Cosmetics Superhero Mascara Elastic Stretch Volumizing Lengthening Conditioning Super Black

IT Cosmetics Superhero Mascara Elastic Stretch Volumizing Lengthening Conditioning Super Black

IT Cosmetics Superhero Mascara Elastic Stretch Volumizing Lengthening Conditioning Super Black

IT Cosmetics Superhero Mascara Elastic Stretch Volumizing Lengthening Conditioning Super Black

IT Transforms Your Lashes!

  • Stretches the look of your lashes wider and longer for eye-opening results!

*Results observed in a consumer panel survey.

Skin-Loving Ingredients

  • Infused with Super Black pigment
  • Collagen, biotin and peptides condition as you coat

Developed with Plastic Surgeons & Dermatologists

“Consider this your lash lift in a tube! Lash-enhancing ingredients known to support healthier-looking hair, like biotin and peptides, combine with IT’s Elastic Stretch Technology for visible length and volume in an instant.”

– Dr. Flora Levin, Plastic Surgeon, IT Cosmetics Advisory Board Member

IT Cosmetics Superhero Mascara Elastic Stretch Volumizing Lengthening Conditioning Super Black
IT Cosmetics Superhero Mascara Elastic Stretch Volumizing Lengthening Conditioning Super Black
IT Cosmetics Superhero Mascara Elastic Stretch Volumizing Lengthening Conditioning Super Black

Find the best mascara for you!

Whether you’re looking for dramatic volume, super length or natural-looking definition, discover the best IT Cosmetics mascara to help you achieve your optimal lash look!

IT Cosmetics Superhero Mascara Elastic Stretch Volumizing Lengthening Conditioning Super Black

IT Cosmetics Superhero Mascara Elastic Stretch Volumizing Lengthening Conditioning Super Black

IT Cosmetics Superhero Mascara Elastic Stretch Volumizing Lengthening Conditioning Super Black

IT Cosmetics Superhero Mascara Elastic Stretch Volumizing Lengthening Conditioning Super Black

IT Cosmetics Superhero Mascara Elastic Stretch Volumizing Lengthening Conditioning Super Black IT Cosmetics Superhero Mascara Elastic Stretch Volumizing Lengthening Conditioning Super Black IT Cosmetics Superhero Mascara Elastic Stretch Volumizing Lengthening Conditioning Super Black IT Cosmetics Superhero Mascara Elastic Stretch Volumizing Lengthening Conditioning Super Black
Superhero Lash Blowout Hello Lashes+ Tightline
Customer Reviews
4.5 out of 5 stars
10,646
3.9 out of 5 stars
618
4.4 out of 5 stars
1,312
Description Super volume and length mascara Salon lift and separation mascara Lash-loving mascara with built-in lash care serum 3-in-1 Lash primer, eyeliner and mascara
Benefit Length + volume Lift + separation Instant volume + definition Ultra-separation & length
Brush Lash-changing power brush Salon inspired microsphere roundbrush 360° lash-wrapping Brush Ultra-skinny wand
Formula Super buildable formula No clump or flake formula Lash-caring serum Root-to-tip coverage for fuller-looking lash line

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 19.69 x 19.69 x 11.02 inches; 0.8 ounces
  • Item model number ‏ : ‎ SG_B01AKTZFZU_US
  • UPC ‏ : ‎ 817919014642
  • Manufacturer ‏ : ‎ IT Cosmetics
  • ASIN ‏ : ‎ B01AKTZFZU
  • Customer Reviews:
    4.5 4.5 out of 5 stars 10,646 ratings

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Customer reviews

4.5 out of 5 stars
4.5 out of 5
10,646 global ratings

Customers say

Customers like the usability of the mascara. They say it works beautifully and adds length and volume to their lashes. They also say it goes on well and easy to wash off. Customers are also satisfied with durability, appearance, and length. However, some customers report issues with water resistance and clumping. They mention that it dries out fast and leaves clums behind. Opinions are mixed on value, and quality.

AI-generated from the text of customer reviews

292 customers mention277 positive15 negative

Customers are satisfied with the length of the mascara. They mention that it makes their lashes look long and natural, not clumpy or fake. They also say that it lengthens their lash dramatically but still looks natural and doesn't clup. Some say that the mascara is nice for adding length and that it elongates lashes quickly and beautifully. Overall, customers are happy with the product's length.

"...Lengthens your lashes dramatically but still looks natural and doesnt clump" Read more

"Great mascara. Makes lasches look longer, goes on without clumps. Washes off easily. I would recommend this product. I will purchase again." Read more

"High quality product, worth the price--adds definition and length without clumping" Read more

"...It is very, very black and makes my eyelashes look very long with one coat. I don't need eyeliner...." Read more

125 customers mention121 positive4 negative

Customers are satisfied with the appearance of the mascara. They mention that it makes their lashes look amazing, gorgeous, and fuller. Some say that it's a great item exactly as pictured. Overall, customers are happy with the product's appearance.

"...Lengthens your lashes dramatically but still looks natural and doesnt clump" Read more

"...It transforms my stubby/sparse lashes into unbelievably long/lush lashes." Read more

"...I don’t love this price point, but I do love how my lashes look." Read more

"...I hate clumps! The brush is nicely shaped though" Read more

103 customers mention75 positive28 negative

Customers like the durability of the product. They mention that it lasts all day, does not flake off, and is easy to remove when the day is done.

"...Easy to use, lasts all day and the value is impeccable Amazon does sales on this item much better than retailers" Read more

"Doesn’t smidge or flake off and lasts all day. Comfortable to wear even with contacts." Read more

"I thought it would be sooo amazing but it flakes off after it’s dry and causes you to get black on your under eyes. I’m not impressed" Read more

"...now it is amazing, you can build to get the length you want, It lasts all day, no flaking! Definitely worth trying if your looking for a new mascara." Read more

101 customers mention72 positive29 negative

Customers like the usability of the mascara. They mention that it works beautifully, adds length and volume, and is the best mascara they have ever used. It goes on well, stays on very well, and easy to wash off. Some say that it makes their straight, fine, wimpy lashes full and long. Overall, most are satisfied with the usable of the product.

"...The mascara works great for about a month...." Read more

"...overall is the best, but their mascara is absolutely the best I have EVER used. It lengthens quickly and beautifully...." Read more

"...I find the formula to be clumpy and I have to wipe down the eyelash wand every time I use it...." Read more

"Goes on nice, separates and only need two coats to have beautiful long lashes. Will definitely purchase again!" Read more

429 customers mention286 positive143 negative

Customers are mixed about the quality of the mascara. Some mention that it's the best mascara they have ever used, while others say that it flakes really bad and smears really easy.

"I have been using this for years and it is the best mascara i have ever used...." Read more

"Great mascara. Makes lasches look longer, goes on without clumps. Washes off easily. I would recommend this product. I will purchase again." Read more

"...time I wear it I have little black specks on my cheeks from it flaking after it dries. It’s dry and thick and hard to apply as well...." Read more

"High quality product, worth the price--adds definition and length without clumping" Read more

122 customers mention44 positive78 negative

Customers are mixed about the value of the mascara. Some mention that the splurge is worth it, while others say that it's kind of expensive compared to drugstore products.

"...Only thing I dislike about it is that it’s expensive." Read more

"High quality product, worth the price--adds definition and length without clumping" Read more

"...I use a lengthening mascara as my first coat. It’s a bit pricey so I tried it when it was on sale on Amazon...." Read more

"Expensive - even though I only ever buy it on sale. My daughter and I don't use it every day, but we really love it." Read more

302 customers mention58 positive244 negative

Customers are dissatisfied with the clumping of the mascara. They say it goes on clumpedy, has huge clums, and leaves small flecks of mascara on their lashes and eyelid. They also mention that the mascara is messy and difficult to deal with.

"...I don't need eyeliner. I gave it four stars instead of five because it clumps...." Read more

"...But every tube I’ve gotten dries out by the second month and has huge clumps and I end up having to throw it out. I will Not be purchasing again." Read more

"...that although this mascara covered my lashes well, it left clumps behind. I hate clumps! The brush is nicely shaped though" Read more

"This mascara was great at first, but then suddenly it became too clumpy to use, won’t buy again." Read more

140 customers mention24 positive116 negative

Customers are not satisfied with the water resistance of the mascara. They mention that it can dry up fast, clumps, and runs. Some say that the mascara is thick, which leads to a slightly longer dry time. Overall, some customers are not happy with the product's water resistance.

"...But every tube I’ve gotten dries out by the second month and has huge clumps and I end up having to throw it out. I will Not be purchasing again." Read more

"...Completely dried out." Read more

"...It’s dry and thick and hard to apply as well. The positive is that it does make lashes look full and dark after application." Read more

"...The one I recently received from Amazon must be old because it was dry. I’ll go back to Qvc" Read more

Best one I've had yet!!!
5 Stars
Best one I've had yet!!!
My husband gifted me this mascara, he said he had done his research and chose this one 🤭🩷 well besides of how sweet and thoughtful he is, he gave me an absolutely amazing product. I'm in love with this mascara, I don't even need fake eyelashes lol. Me encantó!
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Top reviews from the United States

Reviewed in the United States on February 29, 2024
Size: 0.30 Fl Oz (Pack of 1)Verified Purchase
Reviewed in the United States on February 29, 2024
Size: 0.30 Fl Oz (Pack of 1)Verified Purchase
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Reviewed in the United States on December 4, 2023
Size: 0.30 Fl Oz (Pack of 1)Verified Purchase
4 people found this helpful
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Reviewed in the United States on March 9, 2024
Size: 0.30 Fl Oz (Pack of 1)Verified Purchase
Reviewed in the United States on March 9, 2024
Size: 0.30 Fl Oz (Pack of 1)Verified Purchase
Reviewed in the United States on January 21, 2024
Size: 0.30 Fl Oz (Pack of 1)Verified Purchase
5 people found this helpful
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Reviewed in the United States on March 15, 2024
Size: 0.30 Fl Oz (Pack of 1)Verified Purchase

Top reviews from other countries

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Helen Ferguson
5.0 out of 5 stars Excellent mascara
Reviewed in Canada on February 10, 2024
Size: 0.30 Fl Oz (Pack of 1)Verified Purchase
Madia Corolla
3.0 out of 5 stars Muy pequeño para el costo
Reviewed in Mexico on April 9, 2023
Size: 0.30 Fl Oz (Pack of 1)Verified Purchase
Patrizia M.
5.0 out of 5 stars Ottimo e confortevole
Reviewed in Italy on February 11, 2024
Size: 0.30 Fl Oz (Pack of 1)Verified Purchase
One person found this helpful
Report
Tula
5.0 out of 5 stars My favourite mascara.
Reviewed in the United Kingdom on July 26, 2023
Size: 0.30 Fl Oz (Pack of 1)Verified Purchase
2 people found this helpful
Report
Kate
5.0 out of 5 stars No flaking no smudging
Reviewed in Germany on November 22, 2022
Size: 0.30 Fl Oz (Pack of 1)Verified Purchase