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Aura Digital Picture Frame - 10.1" HD Display | Wirecutter's Best Digital Frame for Gifting - Send Photos Directly from Your Phone from Anywhere | Quick & Easy Setup Over WiFi - Free Aura App | Black

4.7 out of 5 stars 15,506 ratings
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
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$149.00
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Color: Black Gravel - 10.1"
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Purchase options and add-ons

Brand AURA
Color Black Gravel - 10.1"
Resolution 1280 x 800
Compatible Devices Works with Apple (iOS 14+) and Android Devices (5.0+)
Screen Size 10.1 Inches

About this item

  • TOP-RATED WIFI DIGITAL PHOTO FRAME: Millions of customers are delighted by Aura as the easiest way to share and display photos with loved ones. Recommended by The New York Times/Wirecutter, Wired, and Oprah’s Favorite Things.
  • FROM YOUR PHONE TO THEIR FRAME: Send photos and videos directly from your phone to an Aura digital picture frame. Invite family and friends to add photos too from anywhere in the world. Free, unlimited storage. No fees.
  • QUICK & EASY SETUP: Set up in minutes on WiFi and instantly add photos and videos from your phone using the free Aura app. Works with Apple and Android devices.
  • SMART FEATURES: Designed with high-quality materials and a color-calibrated HD display, the Aura Carver landscape frame automatically adjusts screen brightness, manages photo cropping, turns off automatically at night, and more. Includes built-in speaker for video playback.
  • PERFECT FOR GIFTING: Add photos, videos, and a gift message to this Aura smart frame in the app before sending for a personalized, one-of-a-kind gift.

Frequently bought together

This item: Aura Digital Picture Frame - 10.1" HD Display | Wirecutter's Best Digital Frame for Gifting - Send Photos Directly from Your Phone from Anywhere | Quick & Easy Setup Over WiFi - Free Aura App | Black
$149.00
Get it as soon as Saturday, Apr 5
In Stock
Sold by Aura Home, Inc. and ships from Amazon Fulfillment.
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$32.95 ($32.95/Count)
Get it as soon as Saturday, Apr 5
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Sold by Love to Dream US and ships from Amazon Fulfillment.
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Important information

Visible screen diagonal

11" / 26 cm

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Price$149.00$149.00$199.00-29% $49.98
Typical:$69.99
-33% $47.00
Typical:$69.98
-12% $139.99
List:$159.00
Delivery
Get it as soon as Saturday, Apr 5
Get it as soon as Saturday, Apr 5
Get it as soon as Saturday, Apr 5
Get it as soon as Saturday, Apr 5
Get it as soon as Saturday, Apr 5
Get it as soon as Saturday, Apr 5
Customer Ratings
Sold By
display size
resolution
memory capacity
connectivity tech
power source
control method
controller type
input interface
frame material
aspect ratio

Product Description

from phone to frame
why you'll love aura
how it works
picture perfect from all sides
The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.

Which Aura frame is right for you?

Carver

Carver Mat

Mason

Mason Luxe

Walden

Smith

Customer Reviews
4.7 out of 5 stars 15,506
4.7 out of 5 stars 15,506
4.7 out of 5 stars 2,169
4.7 out of 5 stars 2,169
4.7 out of 5 stars 15,506
4.4 out of 5 stars 33
Price
$149.00 $139.00 $199.00 $279.00
Colorways
Gravel + Sea Salt Gravel + Clay Graphite + White Quartz Pebble + Sandstone Ink Black Onyx + Platinum Rose
Display Size
10.1" 10.1" 9" 9.7" 15" 9.7"
Overall Size
10.5" x 7.3" x 2.1" 10.5" x 7.3" x 2.1" 9.7" x 2" x 7.6" 9.8" x 7.8" x 2" 15.7" x 1.2" x 12.7" 11.8" x 3.3" x 9.8"
Display Resolution
1280 x 800, 150 PPI 1280 x 800, 150 PPI 1600 x 1200, 224 PPI 2048 x 1536, 264 PPI 1600 x 1200, 133 PPI 2048 x 1536, 264 PPI
Aspect Ratio
16:10 16:10 4:3 4:3 4:3 4:3
Orientation
Landscape Landscape Landscape or Portrait Landscape or Portrait Landscape or Portrait Landscape or Portrait
Built-in Speaker
Photo Pairing
Unlimited free storage

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Product information

Warranty & Support

Product Warranty: For warranty information about this product, please click here

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Aura Digital Picture Frame - 10.1" HD Display | Wirecutter's Best Digital Frame for Gifting - Send Photos Directly from Your Phone from Anywhere | Quick & Easy Setup Over WiFi - Free Aura App | Black


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Customer reviews

4.7 out of 5 stars
15,506 global ratings

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Customers say

Customers find the digital picture frame easy to use and set up, with hundreds of pictures easily uploaded and the ability to invite people to upload their own photos. The frame receives positive feedback for its quality, design with brilliant colors, and picture quality that is super crisp and bright. While some customers say it works very well, others report it stops working after about a year, and while it serves as a wonderful way to keep loved ones connected, some mention issues with staying connected to WiFi.

AI-generated from the text of customer reviews

1,311 customers mention "Ease of use"1,213 positive98 negative

Customers find the digital picture frame easy to use and set up, with one customer specifically mentioning that the app is straightforward to use for uploading photos.

"...The mobile app is intuitive and makes uploading pictures a smooth experience, allowing me to quickly add photos to the frame...." Read more

"...Setting up the frame was incredibly easy...." Read more

"This was very easy to set up as a gift for my MIL. It looks very lovely on her dresser at the home...." Read more

"...The setup was a breeze with the WiFi connect, allowing me to link my phone to the frame and merge photos effortlessly...." Read more

1,138 customers mention "Photo sharing"1,056 positive82 negative

Customers appreciate the picture frame's photo sharing capabilities, as they can add and invite others to upload photos at any time, with hundreds of pictures easily uploaded.

"...The mobile app is intuitive and makes uploading pictures a smooth experience, allowing me to quickly add photos to the frame...." Read more

"...Plus, I love that you can share photos with family and friends directly to the frame, making it a perfect gift or way to keep loved ones..." Read more

"...I love being able to add images at any time, and if I choose to share the details with family they'll be able to add more pictures also...." Read more

"...Sharing photos with family and friends is incredibly simple—whether in landscape or portrait mode, the frame displays each picture beautifully...." Read more

630 customers mention "Quality"551 positive79 negative

Customers praise the picture frame's quality, noting its great screen display and solid construction, with one customer describing it as having an Apple-like feel.

"...It's a wonderful product that adds a personal touch to any space!" Read more

"...It looks very lovely on her dresser at the home. The quality for the price is excellent and the viewing angle from her chair is just right...." Read more

"...The overall quality and thoughtful design of this digital frame have convinced me of its outstanding value...." Read more

"...⭐ Rating: 5/5 – Absolutely worth it!..." Read more

584 customers mention "Gift value"577 positive7 negative

Customers find the digital picture frame makes a great gift, with several mentioning they can set it up themselves. One customer notes it's perfect for long-distance family connections.

"...It's truly a fantastic way to showcase memories, and I highly recommend it!" Read more

"...photos with family and friends directly to the frame, making it a perfect gift or way to keep loved ones connected...." Read more

"...It’s the perfect gift to keep loved ones connected and brighten their day. Highly recommend!" Read more

"...What a phenomenal product and gift!" Read more

582 customers mention "Design"573 positive9 negative

Customers appreciate the digital picture frame's design, noting its brilliant colors and nice display, with one customer highlighting its exceptional picture and build quality.

"...I also appreciate all the customizable settings, which let me personalize the frame to suit my needs...." Read more

"...recommend the Aura Digital Photo Frame to anyone looking for a beautiful, user-friendly way to display their photos...." Read more

"This was very easy to set up as a gift for my MIL. It looks very lovely on her dresser at the home...." Read more

"...The overall quality and thoughtful design of this digital frame have convinced me of its outstanding value...." Read more

535 customers mention "Picture quality"519 positive16 negative

Customers praise the digital frame's picture quality, noting its crisp 15-inch screen and bright display resolution, with one customer highlighting its vibrant 10.1-inch display.

"...The resolution is stunning – the images come out crisp and vibrant...." Read more

"...The photo quality is stunning — images appear vibrant and crisp, making it a joy to display my favorite memories...." Read more

"...The color brightness is on point. She has a lot of pictures of her flowers and it shows them beautifully...." Read more

"...The screen resolution is bright, crisp and brilliant colors so it's easy for older eyes to see clearly...." Read more

353 customers mention "Functionality"184 positive169 negative

Customers have mixed experiences with the picture frame's functionality, with some reporting that it works very well and the app performs well, while others mention that it stopped working after about a year of use.

"...This is an excellent function for when we can't be there; we can then send her special messages and make sure she sees them when we send them—highly..." Read more

"...have better luck, but consider what happens after 30 days when it stops working and you can’t even contact the company for support, especially if..." Read more

"...The images are sharp and bright. The frame works very well We do have fast internet, which probably helps quite bit...." Read more

"...Why wait so long to write a review? It suddenly stopped working, so I went on the website to troubleshoot...." Read more

244 customers mention "Connectivity"151 positive93 negative

Customers have mixed experiences with the digital picture frame's connectivity, with some finding it a wonderful way to keep in touch with loved ones and appreciate the smart pairing feature, while others report issues with the device being unable to connect to WiFi.

"...The setup process was incredibly easy, and connecting it to my Wi-Fi was a breeze...." Read more

"...to both the wifi and bluetooth on his phone and yet, the frame would not connect...." Read more

"...directly to the frame, making it a perfect gift or way to keep loved ones connected...." Read more

"...The setup was a breeze with the WiFi connect, allowing me to link my phone to the frame and merge photos effortlessly...." Read more

"You get what you pay for" is still a saying that holds true!
5 out of 5 stars
"You get what you pay for" is still a saying that holds true!
I could go on for pages about my experience, but I’ll keep it concise. The first digital frame I bought for $39.99 failed just 15 minutes after setup. The images froze, and any accompanying sound turned into a dreadful screeching noise. I thought about reaching out to the manufacturer, but there was no name on the box, no manual—just a plain white box with “Digital Frame” printed on it, clearly an attempt to keep their identity under wraps.Fortunately, after consulting an AI tool for recommendations on decent digital picture frames, this brand, Aura, came highly suggested, and I couldn’t be happier with the choice. I explored the various models they offer and selected one that caught my eye. As someone who has spent over 39 years in IT and has a perfectionist streak, I can confidently say: don’t waste your money on other brands. There’s simply no comparison. From the beautiful packaging to the exquisite details, it’s all top-notch quality.Once I unwrapped it and began the setup, I was genuinely impressed with the exquisite quality of the power cord and the sturdy chrome connectors. They even included clever clips to keep the power cord organized instead of the usual wire ties. Every single aspect of this product exudes excellence. It was more than just unpacking another electronic item; it was a delightful experience.I won’t spoil everything about this fantastic device because I want you to share in this experience. I’m so glad I chose to invest properly this time rather than skimping out for the sake of saving a few dollars. Sure, you could opt for something cheaper and perhaps have better luck, but consider what happens after 30 days when it stops working and you can’t even contact the company for support, especially if they’re based in China. Ultimately, you might end up tossing it in the trash along with your hard-earned money, only to face the hassle of purchasing another one. It’s worth asking: wouldn’t it have been easier and less frustrating to make a smart investment from the start? In the long run, you may find that you end up spending even more than I did.
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Top reviews from the United States

  • Reviewed in the United States on March 16, 2025
    Color: Black Gravel with White Mat - 10.1"Verified Purchase
    I absolutely love the Aura digital picture frame!

    The setup process was incredibly easy, and connecting it to my Wi-Fi was a breeze. The mobile app is intuitive and makes uploading pictures a smooth experience, allowing me to quickly add photos to the frame. The resolution is stunning – the images come out crisp and vibrant. I also appreciate all the customizable settings, which let me personalize the frame to suit my needs.

    Sharing pictures with family and friends is so simple, and I’ve already uploaded over 6,000 photos! It's truly a fantastic way to showcase memories, and I highly recommend it!
    Customer image
    5.0 out of 5 stars
    A Fantastic Way to Share Memories!

    Reviewed in the United States on March 16, 2025
    I absolutely love the Aura digital picture frame!

    The setup process was incredibly easy, and connecting it to my Wi-Fi was a breeze. The mobile app is intuitive and makes uploading pictures a smooth experience, allowing me to quickly add photos to the frame. The resolution is stunning – the images come out crisp and vibrant. I also appreciate all the customizable settings, which let me personalize the frame to suit my needs.

    Sharing pictures with family and friends is so simple, and I’ve already uploaded over 6,000 photos! It's truly a fantastic way to showcase memories, and I highly recommend it!
    Images in this review
    Customer imageCustomer imageCustomer image
    4 people found this helpful
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  • Reviewed in the United States on January 13, 2025
    Color: Black Gravel with White Mat - 10.1"Verified Purchase
    I recently purchased the Aura Digital Photo Frame, and I am absolutely thrilled with it! The design is sleek and modern, and it fits seamlessly into my living room. The photo quality is stunning — images appear vibrant and crisp, making it a joy to display my favorite memories.

    Setting up the frame was incredibly easy. The Wi-Fi connectivity allowed me to upload photos from my phone instantly, and the frame even has a feature that automatically adjusts the brightness based on the room's lighting, which is a nice touch. Plus, I love that you can share photos with family and friends directly to the frame, making it a perfect gift or way to keep loved ones connected.

    Overall, I highly recommend the Aura Digital Photo Frame to anyone looking for a beautiful, user-friendly way to display their photos. It's a wonderful product that adds a personal touch to any space!
    10 people found this helpful
    Report
  • Reviewed in the United States on January 16, 2025
    Color: White Clay with White Mat - 10.1"Verified Purchase
    This was very easy to set up as a gift for my MIL. It looks very lovely on her dresser at the home. The quality for the price is excellent and the viewing angle from her chair is just right. The color brightness is on point. She has a lot of pictures of her flowers and it shows them beautifully. I love being able to add images at any time, and if I choose to share the details with family they'll be able to add more pictures also. At this moment I'm keeping it to just my husband and I due to all the images I downloaded from her phone. I like that I can set the pace for her to watch them. I originally set it at 15 seconds and she told my husband it was too fast so we could change it from home. I love that it has more than just one function of showing images, that we can also send her videos with sound too.
    This is an excellent function for when we can't be there; we can then send her special messages and make sure she sees them when we send them—highly recommended.
    12 people found this helpful
    Report
  • Reviewed in the United States on February 24, 2025
    Color: Ink Black with White Mat - 15"Verified Purchase
    I bought this Aura Walden digital picture frame as a gift for my mom and grandma, and they absolutely love it. From the moment they unwrapped it, the sleek design and user-friendly interface impressed everyone. The setup was a breeze with the WiFi connect, allowing me to link my phone to the frame and merge photos effortlessly.

    Sharing photos with family and friends is incredibly simple—whether in landscape or portrait mode, the frame displays each picture beautifully. It’s clear that this frame was designed with both ease of use and versatility in mind.

    One standout feature is its ability to convert black and white photos into color. I uploaded some stills from my grandma’s old photobook, and she was amazed to see her cherished memories transformed into vibrant, lifelike images. This remarkable feature brought her back to her childhood, evoking precious memories even after 70+ years.

    The overall quality and thoughtful design of this digital frame have convinced me of its outstanding value. It’s so impressive that I’m planning to get one for myself soon. Highly recommended for anyone looking to bring their memories to life in a truly special way!
    4 people found this helpful
    Report
  • Reviewed in the United States on February 12, 2025
    Color: White Sea Salt - 10.1"Verified Purchase
    This digital frame is fantastic! I bought one for my mom and grandma, and they absolutely love it. It was super easy to set up, and the best part is that relatives can join the frame to add photos anytime, making it a great way to share special moments. The display is crisp and vibrant, and the whole experience is seamless. It’s the perfect gift to keep loved ones connected and brighten their day. Highly recommend!
    One person found this helpful
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  • Reviewed in the United States on March 5, 2025
    Color: Ink Black with White Mat - 15"Verified Purchase
    I got this frame for Christmas, and it is now March. The frame is excellent! It is so easy to use the app, the upload speed is instantaneous, and the picture quality is excellent! I appreciate that it turns off when the room is dark, and I also like that there is no limit to the number of pictures I can add. It is easy to customize as well.
    2 people found this helpful
    Report
  • Reviewed in the United States on January 17, 2025
    Color: White Clay with White Mat - 10.1"Verified Purchase
    Gave one to each (widowed) grandmother this year for Christmas. They are in love with them! I cannot explain how easy this is to set up, invite people to add photos, and to add photos in initial set up. The fact that you can add photos and a gift message without even opening the package so when the recipient first plugs it in it's ready, is brilliant! The screen resolution is bright, crisp and brilliant colors so it's easy for older eyes to see clearly. It's also fun to go through the app on my phone and see all the photos everyone has added to the grandmothers' frames! What a phenomenal product and gift!
    2 people found this helpful
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  • Reviewed in the United States on February 2, 2025
    Color: White Clay with White Mat - 10.1"Verified Purchase
    Very easy to set up & add photos. Reasonable price. Very pretty frame. No problems sending invites to family & friends. Images are clean & vibrant. For the most part, it's user friendly. I've had a couple issues adding photos, but mostly easy. I had no issues connecting to my wifi.
    Customer image
    4.0 out of 5 stars
    Nice gift.

    Reviewed in the United States on February 2, 2025
    Very easy to set up & add photos. Reasonable price. Very pretty frame. No problems sending invites to family & friends. Images are clean & vibrant. For the most part, it's user friendly. I've had a couple issues adding photos, but mostly easy. I had no issues connecting to my wifi.
    Images in this review
    Customer imageCustomer image
    One person found this helpful
    Report

Top reviews from other countries

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  • echegut
    5.0 out of 5 stars cadre photo avec utilisation facile et rapide
    Reviewed in France on January 8, 2025
    Color: Black Gravel with White Mat - 10.1"Verified Purchase
    Ce cadre m'a été offert pour Noël et je dois dire que je suis agréablement surprise tant sur le fait que l'envoie des photos se fait extrêmement facilement via l'application Aura! de plus c'est très agréable de pouvoir visionner nos photos qui malheureusement en règles générales se trouvent dans notre téléphone ou autre support.
    Report
  • souhaité
    5.0 out of 5 stars Super achat
    Reviewed in France on August 8, 2022
    Super cadre photo, esthétique, pratique, programmable, contrôllable à distance... tout est parfait!
    L'installation pourrait être plus simple, des personnes pas très à l'aise avec la technologie peuvent y perdre des cheveux.
  • Maria C.
    5.0 out of 5 stars Excelente compra
    Reviewed in Mexico on March 7, 2025
    Color: Black Gravel with White Mat - 10.1"Verified Purchase
    Excelente definición de imagen, es muy amigable para la carga de fotografías, el único "pero" es que no da la opción de generar álbumes para agrupar / decidir un conjunto de fotografías a mostrar y luego poder cambiar a otro... Fuera de eso es una compra excelente para ver las fotos que de otra manera solo se quedan almacenadas en los dispositivos electrónicos...
  • Carli
    5.0 out of 5 stars Best digital picture frame on the market
    Reviewed in Canada on January 25, 2025
    Color: Black Gravel - 10.1"Verified Purchase
    I LOVE this so much! Easy to set up and use. Holds unlimited pictures and short video clips. Easily upload from your phone. Perfect for any home. Would make a very thoughtful gift too. I could sit and watch the pictures all day. The quality of the pictures are amazing and it’s such a great way to watch and remember special memories. The app for your phone is very easy to use. Has a sleep mode for when you turn off your lights at night. Very functional and practical.
  • Sarah Irene
    5.0 out of 5 stars A Top Tier Present
    Reviewed in Canada on January 3, 2025
    Color: White Clay with White Mat - 10.1"Verified Purchase
    I purchased this frame for my mom for Christmas. I can't stress enough how beautiful of a gift it is, and how easy it is to upload pictures at the drop of a hat. My favourite feature is that I can add photos to her frame at any distance, and even select certain photos to appear on the frame in a timely manner. So phone calls become more fun when I can broadcast certain pictures virtually.

    Photos can be arranged both chronologically - which the frame can even tell you the precise date each picture was taken on by simply tapping the top of the frame once - or they can be arranged on shuffle mode.

    If you're looking for the perfect present that's a conversation starter and keepsake all in one, look no further!