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Polaroid Originals Now I-Type Instant Camera - Black (9028)
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Brand | Polaroid |
Special Feature | Timer |
Film Format Type | Instant |
Item Weight | 0.5 Kilograms |
Item dimensions L x W x H | 4.4 x 3.7 x 5.9 inches |
Included Components | Camera Body & Accessories |
Model Name | Polaroid Now |
Film Color | i-Type |
Compatible Devices | Camera |
Exposure Control Type | Automatic |
About this item
- NOW: Polaroid's new point-and-shoot analog instant camera has all you need to catch every life moment in an original Polaroid photograph.
- NEW & IMPROVED: Now with autofocus, it’s simple to capture moments as you see them, so you can relive them forever in sharp, vivid color.
- DOUBLE EXPOSURE: Frame two moments in one with double exposure, or get yourself in the picture with self-timer and an accurate flash to make everyone look like they should.
- COLORFUL FUN: Now is available in the 7 colors of the iconic Polaroid spectrum.
- POINT. SHOOT. KEEP FOREVER: Now is compatible with both i-Type and 600 film.
- FILM NOT INCLUDED, MUST BE PURCHASED SEPARATELY
- Viewfinder Type: Optical. Field of view -41 degrees vertical, 40 degrees horizontal
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Price | $84.44$84.44 | $139.00$139.00 | $129.49$129.49 | $69.99$69.99 | $119.95$119.95 | $83.84$83.84 |
Delivery | Get it as soon as Thursday, May 1 | Get it as soon as Thursday, May 1 | Get it as soon as Thursday, May 1 | Get it as soon as Thursday, May 1 | Get it as soon as Thursday, May 1 | Get it as soon as Thursday, May 1 |
Customer Ratings | ||||||
Sold By | Instant Cameras | Instant Cameras | Instant Cameras | Amazon.com | FABBLE | Amazon.com |
model name | Polaroid Now | Impulse | One Step Camera | Polaroid i-Type Now | Polaroid Go Generation 2 Instant Film Camera | Zink KODAK Step Camera |
film format type | Instant | Instant | 600 | Instant | Instant | Instant |
film color type | i-Type | color | Black | Colored | color | Black and White |
exposure control type | Automatic | Manual | Automatic | Automatic | Automatic | Automatic |
Videos
Videos for this product
1:32
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Honest Review After 2 Years Polaroid Now I-TypeLea Cher
Videos for this product
1:53
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Quick review of my Polaroid Now instant film cameraAlejandro & Paige
Videos for this product
0:22
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Polaroid Now Instant Camera for Vintage FilmKristina Kayla
Product information
Product Dimensions | 4.4 x 3.7 x 5.9 inches |
---|---|
Item Weight | 1.1 pounds |
ASIN | B085PQCF7Y |
Item model number | 9028 |
Batteries | 1 Lithium Ion batteries required. (included) |
Customer Reviews |
4.6 out of 5 stars |
Best Sellers Rank | #65,820 in Electronics (See Top 100 in Electronics) #345 in Instant Film Cameras |
Date First Available | March 26, 2020 |
Manufacturer | Polaroid Originals |
Language | English |
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Polaroid Originals Now I-Type Instant Camera - Black (9028)
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What's in the box
Product Description
Polaroid Originals new point-and-shoot analog instant camera has all you need to catch every life moment in an original Polaroid photograph. Now with autofocus, it’s simple to capture moments as you see them, so you can relive them forever in sharp, vivid color. Frame two moments in one with double exposure, or get yourself in the picture with self-timer and an accurate flash to make everyone look like they should. Available in 7 colors. FILM NOT INCLUDED, MUST BE PURCHASED SEPARATELY.
From the manufacturer



Introducing The Polaroid Now i-Type Instant Film Camera
The Polaroid Now takes the simplicity from the OneStep cameras from the ‘70s, along with greater creative control, clean design, and vibrant color to make it more than a moment maker — but a life accessory.

New Dual Lens Autofocus System
The Polaroid Now’s autofocus 2-lens system gives you sharper photos more easily. It decides which lens is suitable, so you get beautiful portraits in more places, more often — even without the flash.

Say Hello to the Digital Photo Counter
The new film counter display keeps you up-to-date with your camera. Know how much film is left, or when the battery is low all within this small screen. It even says ‘hello’.

Now with a Brighter Flash
The new Accurate Flash gives you just the right amount of light on your subjects. We like to call it: a more human-friendly flash.

Polaroid Now i-Type Camera

Dual Lens with Autofocus

Digital Photo Counter

New Flash System
Forever Now.

Your New Polaroid Now Camera Needs Film!
Color i-Type Film
Battery-free color film that’s optimized for your Polaroid Now camera wrapped in that iconic white frame.
Color 600 Film
The color film you love, framed in block colors you wouldn’t expect. 8 unexpected instant photos to mix up your collection.
Color Wave Edition Film
Catch moments made in the sunshine with this special edition film. Inspired by our famous logo, each frame is decorated in a vibrant ripple of color.
Photo Stands and Accessories
Your Polaroid photographs are here to be shared, displayed, and admired. Here are 5 photo stands with a small slot to help each moment stand tall.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonReviews with images

Exactly as advertised
Top reviews from the United States
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- Reviewed in the United States on June 14, 2024Color: BlackStyle: Gen1 Camera + FilmVerified PurchaseIt's so fun to take a picture and have an instant hard copy in hand. Obviously, the picture quality isn't up to par with the new iPhones and cameras that we have now, but there's something to be said about having these old school polaroids in hand after taking a photo. It's just kinda fun and the pictures aren't bad they just aren't as crystal clear as our new devices and cameras can now make them. But maybe that's a good thing, like putting of softening filter on photos, haha.
- Reviewed in the United States on June 27, 2022Color: BlackStyle: Gen1 CameraVerified PurchaseI decided to read other reviews before I wrote mine and it's sad to see all the people who don't understand a piece of vintage analog tech. If you don't read the manual and don't take necessary steps for a good picture then you'll just be wasting your film. It's sad to think of all the people who might of been turned off from buying this because of those review. So here's my honest review!
The camera it's self is a nice light sturdy plastic. The rechargeable battery last up to 120 pictures or 15 film packs. Charges fast. Fairly easy to learn how to get good exposures for optimal pictures. These pictures aren't suppose to be top of the line high def pictures polaroid's were made to not have to wait to have a memory saved forever. Take your first pack of film and burn through a few pictures to figure out how to get good light and focus. Don't forget a half press of the capture button focuses the lens!! Pictures turn out amazingly retro, vintage, and nostalgic when done right. They will be kinda dark maybe a little blurry and you'll have chem burns on a few but thats one of the things that polaroid users love! So don't blame the camera for user error, I LOVE my polaroid now and dont go anywhere without a fresh pack of film and a fully charged battery! FOR THE LOVE OF GOD DON'T SHAKE THE PICTURE, STORE YOUR FILM IN THE FRIDGE, AND AFTER YOU TAKE THE PICTURE LAY IF FACE DOWN ON A FLAT SURFACE FOR 15 MINS TO GET A GOOD PIC!!!
- Reviewed in the United States on April 15, 2025Color: BlackStyle: Gen1 Camera + FilmVerified PurchaseI am trying to expand my network to meet people. I plan to use this camera as a way to start conversations.
A friend of mine gave me the idea and now I’m going to try it.
The camera is great, the only problem is that I need a way always have it ready.
- Reviewed in the United States on July 5, 2023Color: BlackStyle: Gen1 Camera + FilmVerified PurchaseThings to mention that are listed in the product information i wish i would have paid closer attention to :
-the film refills are very expensive (although this product did come with a starter kit that inc one film block of about 8 pictures) the replacements are very pricey and come in options of only 8-10 approx at a time .
-“shake it like a polaroid picture “ -NO
this product does require you to lay the picture flat face down for about 7-10 min for the picture to come through, i stubbornly tried the shaking method, even though the directions advised not to / it would. it work that way . turns out they are right lol so the experience of enjoying the picture right after is not there
but other than that it provides the retro look and old school feeling of everything that is polaroid and is 100% what it is advertised to be , just have to read the fine print ;)
Things to mention that are listed in the product information i wish i would have paid closer attention to :
-the film refills are very expensive (although this product did come with a starter kit that inc one film block of about 8 pictures) the replacements are very pricey and come in options of only 8-10 approx at a time .
-“shake it like a polaroid picture “ -NO
this product does require you to lay the picture flat face down for about 7-10 min for the picture to come through, i stubbornly tried the shaking method, even though the directions advised not to / it would. it work that way . turns out they are right lol so the experience of enjoying the picture right after is not there
but other than that it provides the retro look and old school feeling of everything that is polaroid and is 100% what it is advertised to be , just have to read the fine print ;)
Images in this review
- Reviewed in the United States on June 30, 2023Color: BlackStyle: Gen1 CameraVerified PurchaseThis camera is easy to use and fun to watch the film develop before your eyes. However, the picture quality hasn’t improved much in 40 years. Maybe I was expecting too much, but I thought the pictures would be less grainy and have more defined color. To repeat my opening statement, it really was fun for my granddaughter to watch the picture appear in a few minutes. She learned how to “point and shoot” with accuracy because of the instant developing. The case (sold separately) is sturdy and protects the camera and developed pictures well.
- Reviewed in the United States on December 13, 2024Color: BlackStyle: Gen1 CameraVerified PurchaseBought this as a gift, great purchase & the receiver loved it!
- Reviewed in the United States on January 13, 2021Color: BlackStyle: Gen1 CameraVerified PurchaseI got this as a xmas gift and absolutely love it. The picture quality is great for what it is; a simple, analogue camera with no bells or whistles. Personally I love Polaroid pictures. I love how they look. If you're not expecting iPhone quality pics, you'll be happy with what this camera puts out.
It has a flash and a self timer, which is cool. It comes with the charger and a neck strap (which is thin and cheap and I'll be getting a nice one soon) and an easy to follow manual with pictures on how to operate the camera and load the film. The camera is super simple and straightforward to use.
The only downside is that the film is expensive; about $15-20, depending on the style, for 8 shots. So this camera isnt a toy for kids. Get your kid one of those IMAX mini's or whatever they're called. This camera is probably best for teens and older.
- Reviewed in the United States on May 15, 2024Color: BlackStyle: Gen1 CameraVerified PurchaseIt’s great. People are such babies about the quality of the photos. Its Polaroid film. It’s not going to be perfect.
Battery lasts awhile. Keep film in fridge. Keep camera clean and In that bag they give you.
But honestly splurge for the Now+ instead. Has much cooler features. I should have done more research before buying. I’ll never forgive myself.
Top reviews from other countries
- GaSaKaDaReviewed in the United Kingdom on December 27, 2021
5.0 out of 5 stars Photos are vintage quality, bit blurry, brilliant fun though
Color: BlackStyle: Gen1 CameraVerified PurchaseSo easy to use and great fun, photos develop after a couple of minutes but seem to mature fully over a longer period. Nowhere near as good quality as phone photos but brilliant to have physical photo to hold and pass along.
-
Sara MastangReviewed in Italy on December 16, 2024
5.0 out of 5 stars Favoloso
Color: BlackStyle: Gen1 CameraVerified PurchasePer gli appassionati di fotografia e un po nostalgici questa macchina fotografica è perfetta. La qualità delle foto è buona e molto carina come regalo. Semplice da usare, proprio come quelle di una volta
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Norman DiazReviewed in Mexico on October 20, 2023
5.0 out of 5 stars De las mejores compras
Color: BlackStyle: Gen1 CameraVerified PurchaseGran cámara, buena resolución de impresión en las fotos, muy fácil de usar además de que es muy bonita. Lo recomendable es complementarla con una funda aunque es muy resistente.
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OguzhanReviewed in Turkey on September 14, 2023
5.0 out of 5 stars Now+ almayın bunu alın kaçın
Color: BlackStyle: Gen1 CameraVerified PurchaseGüzel ve basit ürün film masrafını dert etmiyosanız zevkini çıkarın . 1 günlük çekim deneyimimde polaroid now+ a göre %35-40 daha iyi kalite aldım . Boşuna üstü diye para vermeyin bu yeterli .
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concepcion diazReviewed in Spain on June 21, 2021
5.0 out of 5 stars Polaroid
Color: BlackStyle: Gen1 Camera + FilmVerified PurchaseLlegó a tiempo y genial,buen regalo