Tab through the images or use the previous or next buttons to navigate each product image
Cuz I'm Black- Available to ship
- See same day delivery eligibility in bag
Earn points on this purchase.
Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
The FENTY BEAUTY by Rihanna Full Frontal Volume, Lift & Curl Mascara is the ultimate do-it-all mascara designed for a fully exposed lash look, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls.
Benefits
- Clinically proven* to volumize, lengthen, lift & curl lashes - exposing every lash with eye-opening definition
- Formula builds easily, giving you plenty of playtime to layer, define, and separate
- Longwear
- Water-resistant
- Flat to fat brush to lift and curl
- *In an independent clinical study on 35 women
Formulated Without
- Parabens
- Phthalates
Use the FAT side to load and lift, wiggling at the base of your lashes to build volume.
Use the FLAT side to comb through and define, curl, and separate.
Use the pointed tip to coat the hardest-to-reach lashes in the inner corners. Layer as desired.
Rihanna's way: Rihanna loves to accentuate her eye shape with a fanned-out lash look. To achieve this, add extra layers to the just outer edges of your lashes while brushing them outward.
Aqua/Water/Eau, Synthetic Beeswax, Paraffin, Palmitic Acid, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Stearic Acid, Butylene Glycol, Aminomethyl Propanediol, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Glyceryl Stearate, Vp/Eicosene Copolymer, Acacia Seyal Gum, Polybutene, Phenoxyethanol, Nylon-66, Hydroxyethylcellulose, Triethoxycaprylylsilane, Sodium Laureth-12 Sulfate, Caprylyl Glycol, C11-15 Pareth-7, Potassium Sorbate, Tetrasodium Edta, Disodium Phosphate, Polysorbate 60, Silica, Bht, Sodium Phosphate, Iron Oxides (CI 77499), Titanium Dioxide (CI 77891).
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
The best mascara!
I never write reviews, but I always read them. I reveived this mascara iny August boxycharm. My hopes were low to be honest because most of the mascaras I have received in boxycharm bixes have been duds. I prefer a dryer formula to one that is too wet, but I hate when mascaras get flakey because the...
Most Helpful Critical Review
Needs to be waterproof
If they had a waterproof formula, I would rate 5 stars. I bought the travel size to try it out and it literally is everything I wanted in a mascara. Curls, lifts, lengthens, and adds volume. However, I have naturally oily eyelids and this product definitely reminds me that I do. I wore this to a com...
75 results
Always my favorite
Since I found this I don't even bother using any other. Very pleased and recommended
My one and only mascara
I've tried other brands but Fenty Beauty has just perfected everything I look for in a mascara. I only use one coat and it's never clumpy, looks amazing (someone once asked me if I was wearing extensions), and it is versatile. For everyday looks I only use the skinny side and for going out I use both. I recommended it to a friend and she loves it too!!
not repurchasing.
i love fenty products, but this mascara probably did its' job once or twice. it dried out pretty quickly, so it lacked the ability to build up. i couldve picked up a better formula at the fraction of the price.
I wanted to like this!
I really wanted to like this mascara. I love the brush. I love how it goes on however, it ends up underneath my eyes every time where I had to toss it such a shame.
Not Good
This mascara is water resistant but it gave me terrible raccoon eyes. It also didn't give me lift or volume.
