Yogi About the brand
Our story begins in 1969 when Yogi Bhajan, an inspired and inspiring teacher of holistic living, started teaching yoga in America. He shared the wisdom and knowledge of Ayurveda and healthy living that he had mastered in India with his students while serving a specially spiced tea, which they affectionately named "Yogi Tea." The recipe contained five traditional Ayurvedic spices: cardamom seed, cinnamon bark, clove bud, ginger root and black pepper. When blended and brewed, these delicious spices leave you feeling vibrant and alive, while boosting overall well-being. Intrigued by the complex flavor and inherent health benefits of this unique combination of spices, it wasn't long before several of the yogi's students were inspired to brew their own "Yogi Tea."
In 1984 this grassroots endeavor blossomed into the Yogi Tea Company. Packages of the rough, dried spices began to appear in natural foods stores throughout Southern California. As demand increased, the spices were more finely ground, packaged and sealed into individual tea bags. By 1986, Yogi Tea was distributed nationwide in three flavors.
Yogi has continued to expand and evolve our tea offerings to address specific health needs by creating specialized herbal formulas, blended for both flavor and purpose. Today, Yogi has nearly 60 tea blends, many of which are created using the five original Yogi spices.
Yogi's expertise in sensual well-being has inspired our newest offering, Yogi cereals. As with our teas, Yogi cereals are created with purpose and blended to enhance the health of mind, body and spirit, while enlivening your senses with delightful flavors.
Whether you need to jump start the day, recover from physical activity, calm your mind and clarify thoughts, or revive the spirit and reflect, there's a Yogi tea or cereal to meet your specific needs.
The holistic teachings of Ayurveda and healthy living are the inspiration behind Yogi. These teachings continue to inform how we develop our products, and we honor and reflect them through the Yogi Principles.
Yogi Principles
- Tasting great is essential, but it isn't enough. If what we make doesn't taste great and leave you feeling great, we won't make it.
- We think before we blend or bake. How will our recipes work with body and mind?
- Health is found in nature. We work with what nature already offers rather than trying to concoct it. We don't have laboratories, we have kitchens.
- Creative combinations can optimize what nature has to offer. Ever added Goji Berry to Ginger? They work together to produce a remarkably fresh and innovative taste... and a remarkable level of energy.
- Whenever possible, we work with wholes, not parts. We don't add vitamin C. We add Indian Gooseberry, which is naturally rich in vitamin C.
