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Ships from: Amazon Sold by: DeMert Brands
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$21.98$21.98 $2.09 per Fl Oz ($2.09$2.09 / Fl Oz)
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Ships from: Amazon Sold by: DeMert Brands
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Not Your Mother's Tough Love Intense Bonding Treatment and Bonding Leave-In Protector (2-Pack)
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Return this item for free
We offer easy, convenient returns with at least one free return option: no shipping charges. All returns must comply with our returns policy.
Learn more about free returns.- Go to your orders and start the return
- Select your preferred free shipping option
- Drop off and leave!
Purchase options and add-ons
Product Benefits | Damage Control, Strengthening, Detangling, Frizz Control, Shine, Moisturizing, Softening, Heat Protection See more |
Hair Type | Normal |
Material Type Free | Sulfate Free, Paraben Free, Dye Free, Gluten Free, Cruelty Free, Vegan |
Liquid Volume | 10.5 Fluid Ounces |
Brand | Not Your Mother's |
About this item
- BONDING TREATMENT AND LEAVE-IN PROTECTOR: Hair treatment and leave-in products help maintain hair strength, repair hair, and provide lasting hair protection; Velvety peony and musk scent
- MADE WITH ACTIVE BONDING TECHNOLOGY: Hair products formulated with Active Bonding Technology ingredients that penetrate hair to repair broken hair bonds and restore damaged hair caused by color, chemical services, heat, and daily styling*
- MADE WITH GOOD VIBES ONLY: Sulfate-free, paraben-free, dye-free, gluten-free, cruelty-free, and vegan; Safe for all hair types, including natural hair and colored hair
- USE TOGETHER: Use Tough Love Intense Bonding Treatment as a pre-wash hair treatment, wash hair with Tough Love Bonding Shampoo & Conditioner, then spray Tough Love Leave-In Protector onto damp hair and style as desired
- NOT YOUR MOTHER'S HAIR PRODUCTS: Try other Not Your Mother's hair products like dry shampoo, hair stylers, hair treatments, and other shampoos and conditioners
Additional Details


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This product has sustainability features recognized by trusted certifications.Packaging efficiencyReduced air and/or water in the product or packaging for more efficient transportation.As certified byCompact by Design (Amazon-developed Certification)
Compact by Design identifies products that, while they may not always look very different, have a more efficient design. By reducing water and/or air in the product or packaging, these become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions. - Sustainability features for this product
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Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.Certification LevelSILVER ACHIEVEMENT LEVELManufacturing practicesManufactured using processes that reduce the risk of negative environmental impact.As certified byCradle to Cradle Certified
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Product Description





Product details
- Product Dimensions : 4 x 2 x 7.5 inches; 13.44 ounces
- Item model number : 13513
- Manufacturer : Demert Brands, Inc.
- ASIN : B0CKWMGB7Z
- Country of Origin : USA
- Best Sellers Rank: #50,444 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #64 in Deep Hair Conditioners
- Customer Reviews:
Compare with similar items
This Item ![]() Not Your Mother's Tough Love Intense Bonding Treatment and Bonding Leave-In Protector (2-Pack) | Recommendations | |||||
Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | |
Price | $21.98$21.98 | $23.76$23.76 | $9.94$9.94 | -30% $7.48$7.48 List: $10.69 | -27% $7.69$7.69 List: $10.47 | -14% $27.49$27.49 List: $31.99 |
Price Per Unit | $2.09 / Fl Oz | $1.32 / Fl Oz | $3.01 / Fl Oz | $2.27 / Fl Oz | $1.18 / Fl Oz | $1.04 / Fl Oz |
Delivery | Get it as soon as Thursday, Apr 3 | Get it as soon as Thursday, Apr 3 | Get it as soon as Thursday, Apr 3 | Get it as soon as Thursday, Apr 3 | Get it as soon as Thursday, Apr 3 | Get it as soon as Thursday, Apr 3 |
Customer Ratings | ||||||
Sold By | DeMert Brands | DeMert Brands | Amazon.com | Amazon.com | Amazon.com | DeMert Brands |
form | — | Drop | Oil | Oil | Flarosol | Mousse |
scent | — | Vanilla Scent | Fragranced | Coconut | Rose, Orange, Jasmine | Mint |
liquid volume | 10.5 fluid ounces | 18 fluid ounces | 3.3 fluid ounces | 100 fluid ounces | 6.5 fluid ounces | 26.4 fluid ounces |
hair type | Normal | All | Damaged | Dry, Coarse | All | Curly |
product benefit | Strengthening, Damage Control, Heat Protection, Detangling, Shine, Moisturizing, Softening, Frizz Control | Detangle,Detangling,Moisturizing,Shine,Split Ends | Repairing | Shine, Hydrating, Anti-Frizz, Damage Repair | Heat Protection, Damage Control, Breakage Control, Strengthening, Smoothening | Maximum hair definition, frizz control, moisture sealing, added shine, flexible-firm hold, curl enhancement, humidity protection, lightweight touchable hold |
Videos
Videos for this product
1:30
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Great bonding PLUS heat protection that is light weight too
Jess Spence
Videos for this product
0:39
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Tough Love Bonding Leave In Hair
DeMert Brands
Videos for this product
0:43
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Tough Love Bonding Hair Treatment
DeMert Brands
Important information
Safety Information
No
Ingredients
Water (Aqua) (Eau), Cetearyl Alcohol, Butylene Glycol, Bis-4-PCA Dimethicone, Behentrimonium Chloride, Caprylic/Capric Triglyceride, Glycerin, Cetrimonium Chloride, Ceteareth-20, Disodium PEG-12 Dimethicone Sulfosuccinate, Acrylamidopropyltrimonium Chloride/Acrylates Copolymer, Caesalpinia Spinosa Gum, Isohexadecane, Coceth-7, Isopropyl Alcohol, Fragrance (Parfum), Hexyl Cinnamal, Aminomethyl Propanol, Phenoxyethanol, Ethylhexylglycerin, Lactic Acid.
Directions
Start with the Not Your Mother's Tough Love Intense Bonding Treatment. Simply wet hair, remove excess moisture, divide hair into sections, and work treatment evenly from root to tip. Leave on for 10 minutes or longer, then rinse well. Follow up with Not Your Mother's Tough Love Bonding Shampoo and Conditioner. Finish your hair care routine with Not Your Mother's Tough Love Bonding Leave-In Protector: spray onto clean, damp hair, then comb through and style as desired.
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Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the product effective for frizzy and fine hair. They say it produces results immediately and leaves their hair soft, smooth, and protected. The product has an amazing smell and helps restore hair health.
AI-generated from the text of customer reviews
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Customers appreciate the product's suitability for hair types. It works well on frizzy, fine, and curly hair, leaving them with beautiful curls. They also mention it improves their hair immediately.
"Great for 4c hair. So soft and gives the hair lots of shine" Read more
"I love the smell of these products and they work amazing!!..." Read more
"...I tried the intense conditioner, and it worked great. It made my hair super soft...." Read more
"...it also comes with a pleasant smell for both products and produces results immediately...." Read more
Customers like the softness of the product. It makes their hair silky, smooth, and protected.
"Great for 4c hair. So soft and gives the hair lots of shine" Read more
"...The pre wash always makes my hair so soft and feels nice and the leave in conditioner is my favorite. I have repurchased now twice...." Read more
"...is such a light formula that doesn’t weigh the hair down and keeps it silky, smooth & protected. I’m obsessed!" Read more
"...I tried the intense conditioner, and it worked great. It made my hair super soft...." Read more
Customers like the smell of the hair styling agent. They mention it has a nice scent.
"I love the smell of these products and they work amazing!!..." Read more
"...Not only is this system easy to use but it also comes with a pleasant smell for both products and produces results immediately...." Read more
"...along with thw shampoo and conditioner and it works so good and smells nice, makes my thick wavy hair soft." Read more
"It leaves the hair in such beautiful curls and has an amazing smell to it too!!! Would definitely recommend for curly hair." Read more
Customers like the product's hair health benefits. It helps get their hair back in good shape and helps with brittle hair. They recommend it for curly hair, leaving it with beautiful curls.
"...pretty good tangles with my curly hair and this always helps get my hair back in good shape." Read more
"...My breakage is very minimal. I have graves disease and this has helped my brittle hair." Read more
"Healthy hair awaits you......." Read more
Reviews with images

Top reviews from the United States
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- Reviewed in the United States on March 5, 2025Great for 4c hair. So soft and gives the hair lots of shine
- Reviewed in the United States on December 14, 2024I love the smell of these products and they work amazing!! The pre wash always makes my hair so soft and feels nice and the leave in conditioner is my favorite. I have repurchased now twice. I get pretty good tangles with my curly hair and this always helps get my hair back in good shape.
- Reviewed in the United States on June 4, 2024Using these made my hair softer and the split ends don't look as messy and damaged as they did before using. I haven't used the shampoo and conditioner with this, but I'm sure if I tried those with these two products then it'd make these two work better.
- Reviewed in the United States on December 28, 2024This whole line is a fine hair blonde’s dream! The pre-wash treatment is excellent, making it easy to wash hair without tangles or feeling like you’re pulling out chunks. The leave-in protector is such a light formula that doesn’t weigh the hair down and keeps it silky, smooth & protected. I’m obsessed!
- Reviewed in the United States on November 19, 2024I bleached the underneath of my hair so it's of course very damaged/dry. I tried the intense conditioner, and it worked great. It made my hair super soft. After about a week of shampooing and all, it gets back to looking damaged/dry (not as bad as before though), but it suggests using about 1x a week. The leave in spray is awesome. I need more of the spray, but I haven't found where it's sold separately without it costing. I'll be ordering more of this for sure!
- Reviewed in the United States on March 15, 2025Fries my hair out. It’s worse off after using this product.
- Reviewed in the United States on June 1, 2024I didnt notice much difference on my
dry hair. Im not sure what a bond multiplier is but it didnt do much for my dry wavy hair.
- Reviewed in the United States on August 20, 2024I have a peekaboo bleach job on my hair, that i originally did at home so all of my blonde hair was severely damaged from bleaching it. I have used this product once and there is already a significant difference in my hair visually and texture wise. It used to feel very dry and coarse and look VERY frizzy. Not only is this system easy to use but it also comes with a pleasant smell for both products and produces results immediately. i have had damaged, frizzy hair for almost a year now and this is the best it’s felt since. i recommend this product highly.
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