Yes, it's a tad firmer than I was used to, but the back and edge support this hybrid mattress offers are exceptional, eliminating the back pain I had with my previous memory foam-only mattress. The build quality and luxurious materials used are high grade. Overall, the Sapira is a class act. Day 1: The mattress arrives in a tall square-box, about 2x2x4. I attached a photo of what the mattress looks like compressed inside the box. Upon placing the mattress on my boxspring, I cut the plastic off and the bed immediately sprung to life, literally, as the coils decompressed. Yes, there is a noticeable off-gassing smell, but it's not offensive. I left my window open at night, and 90% of the smell was gone by the next morning. Day 2: At first, the mattress was a bit firm, but after about 24-36 hours the mattress had fully decompressed and was much more comfortable. It's probably a 6.5/7 out of 10 on the firmness scale, the way most online professional mattress websites suggest. The top Avena foam layer sleeps cool, so I don't overheat. The bounce the Avena foam + the pocketed coils provide makes moving around, and getting out of bed effortless. The off-gassing smell is just about gone now. Day 3: Decided to get rid of my old mattress and keep the Sapira. I sleep mostly on my back, but sometimes on my side and stomach throughout the night. The only sleep position I thought wasn't going to work out was the side position, because of the firmness, but the 3 inches of Avena + memory foam actually provide just enough sinkage, while keeping my spine aligned. The off-gassing smell is completely gone now. I bought a mattress protector, and then my bed sheet goes over that to complete the package. When I bought this mattress last Sunday, there were 20 left in stock with Amazon. As of this morning, only 9 Queen-size beds were left in stock, while some sizes other than Queen were already out of stock. So clearly word is getting out about this mattress. At $1,325, it's also a lot less expensive than every other hybrid mattress on the market, most of which will cost at least $2,000 more than this one, and will require you going to a showroom, and taking time off work to be home for delivery. In conclusion, I highly recommend this mattress. Please feel free to ask me any direct questions on here. Also, if you have time, I recommend reading the review on Sleepopolis, as it's the most comprehensive professional review that matches my own experience. Update: although I bought a Claritin mattress protector, and although when I called Sapira customer service they recommended having one too, I removed it on Day 4. It added a "plastic" feel to the surface of the bed that became unbearable. Once I removed it, that initial softness I experienced on Day 1 came back again. I only intend to use just my bedsheet from here on out. I recommend you do the same. ((On a side note, I suggest ignoring the only other two reviews on here, both two stars. Unlike myself, neither one is a confirmed buyer of this product. The first review is too short to be real for a legitimate mattress evaluation by an actual customer. The fact that this mattress has the firmness rating it does shows the Sapira is designed for superior back support, so the reviewer's complaint is illogical. The second review is also partially off topic, as they discuss the manufacturers's website, which has nothing to do with how the mattress feels. Yes, they are correct the mattress is a little firm, but every other online review already confirms this. So to slam the product with only two stars for performing how it was designed is unfair.))