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VIRTUE Restorative Treatment Mask

4.4 4.4 out of 5 stars 709 ratings

VIRTUE
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1.7 Fl Oz (Pack of 1)

Purchase options and add-ons

Brand VIRTUE
Item Form Cream
Material Feature Gluten Free, Cruelty Free
Hair Type Color Treated, Chemically Treated, Dry, Damaged
Product Benefits Hydrating

Benefits

Hydrating
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VIRTUE Restorative Treatment Mask

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$34.00 ($20.00/Fl Oz)
Get it as soon as Wednesday, Apr 3
In Stock
Sold by Virtue Labs and ships from Amazon Fulfillment.
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$44.00 ($6.57/Fl Oz)
Get it as soon as Wednesday, Apr 3
In Stock
Sold by Virtue Labs and ships from Amazon Fulfillment.
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Product Description

Virtue Restorative Treatment Mask
Virtue Restorative Treatment Mask

The most scientifically advanced hair mask ever made

Transform hair’s health in 3 minutes with the ultra-nourishing, super-strengthening mask made to treat every hair type. Infused with Virtue’s exclusive Alpha Keratin 60ku, this mask delivers an immediate hydrating boost for silky hair that’s immediately reinvigorated with health and nourishment.

Our Proof is in the Science


Virtue’s Alpha Keratin 60ku is a protein clinically proven to weave together broken keratin strands, making hair healthier, shinier, and more resilient than ever. Women saw 138% increase in color vibrancy, 95% split end reparation, 67% reduction in frizz, and 42% less breakage.

Ingredients in Virtue Healing Oil

Cystoseira Compressa Extract

Brown Algae Extract

This marine active is known to provide intensive repair and helps provide heat protection.

Amaranthus Caudatus Seed Extract

Amaranthus Caudatus Seed

This plant-based protein enhances hair color, moisture retention, and shine. Rich in flavonoids and polyphenols, it's known to provide antioxidants

Baobab Seed

Baobab Seed Oil

From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.

Artichoke Leaf

Artichoke Leaf Extract

This natural extract is known to preserve cuticle cohesion and helps protect hair from environmental aggressors.

Restorative Treatment Mask Claims

Promises kept. Results delivered. Hair healed.

Results from a Consumer Perception Study of 55 women who used Virtue Restorative Treatment Mask show that 97% of women felt their hair was softer after just 1 use and 95% of women felt their hair was more moisturized after just 1 use.

After 4 uses, 95% of women felt their hair was smoother and silkier.

Choose The Right Virtue Product For Your Hair Type

Restorative Treatment Mask

Restorative Mask

Virtue Split End Serum

Split End Serum

Flourish Mask

Flourish Mask

Virtue Healing Oil

Healing Oil

Customer Reviews
4.4 out of 5 stars
709
3.9 out of 5 stars
8
4.5 out of 5 stars
886
Hair Type
Dry, damaged hair Split ends Thinning or very fine hair All hair types
Product Texture
Rich, creamy mask Serum/cream Whipped mask Lightweight oil/serum
Safe for Color-Treated Hair
Vegan
Contains Alpha Keratin 60ku

Product details

  • Product Dimensions ‏ : ‎ 2 x 2.5 x 2 inches; 2.4 ounces
  • UPC ‏ : ‎ 817023023899
  • Manufacturer ‏ : ‎ VIRTUE
  • ASIN ‏ : ‎ B07ZS32QKP
  • Customer Reviews:
    4.4 4.4 out of 5 stars 709 ratings

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Customer reviews

4.4 out of 5 stars
4.4 out of 5
709 global ratings

Customers say

Customers like the quality and smell of the conditioner. They say it's a great product that softens and smooths hair. They also appreciate the beautiful fragrance. However, some customers feel the value for money is terrible. Customers also differ on moisturizing, and performance.

AI-generated from the text of customer reviews

30 customers mention24 positive6 negative

Customers like the effect of the conditioner on their hair. They mention that it softens and smooths it, restoring its softness. Some say that it hydrates rough ends and turns them silky smooth. Overall, customers are happy with the product's effect on their tresses.

"...After drying my hair, I notice how intensely nourished, smooth my hair feels, somewhat less breakage, yet it leaves it feeling so lightweight and a..." Read more

"I use this hair mask once per week. It will make your hair so soft and shiny. Absolutely love!!" Read more

"...They smell amazing, and they repair hair with every use.I have never seen such fantastic products...." Read more

"...This did NOT make my hair feel smooth, hydrated or better in any way. This shampoo and conditioner actually made my hair feel like straw...." Read more

20 customers mention17 positive3 negative

Customers like the quality of the conditioner. They mention that it's a great hair mask that smooths out the frizz and gives them healthy hair that looks and feels great. They also say that it has been an important part of restoring and strengthening their hair. Some customers also say it'll restore the softness in perm and colored hair.

"...need to coat my hair with this to liberally to get an effective deep conditioning treatment; I find that a little goes a long way with this...." Read more

"I use this hair mask once per week. It will make your hair so soft and shiny. Absolutely love!!" Read more

"This is a great hair mask but be mindful it doesn't just make your hair look better on its on, I tried this a couple times and put it on damp hair..." Read more

"I started using this once a week and my hair is so much healthier. WOW, what a difference and you don’t need much...." Read more

12 customers mention12 positive0 negative

Customers like the smell of the conditioner. They mention it smells great and has a beautiful fragrance.

"...The smell is mild and very pleasant. Someone pointed out it smells like snicker-doodles and that all I can smell from this now!..." Read more

"...The smell is like a fresh coconut. will purchase again but I wish it were a lil less 💲💲💲..." Read more

"...Their products are #1 in the industry. They smell amazing, and they repair hair with every use.I have never seen such fantastic products...." Read more

"Works very well if you have dry scalp and hair, smells very nice." Read more

3 customers mention3 positive0 negative

Customers are satisfied with the health of their hair after using the conditioner. They mention that their hair has gotten stronger, healthier, and intensely nourished. Some say that the product also nourishes their split ends.

"...After drying my hair, I notice how intensely nourished, smooth my hair feels, somewhat less breakage, yet it leaves it feeling so lightweight and a..." Read more

"...I have super thin, straight damaged hair. This nourishes my split ends and you can see the difference after I blow dry. A little goes a long way...." Read more

"My hair has gotten stronger and healthier! I LOVE this product!" Read more

15 customers mention7 positive8 negative

Customers are mixed about the performance of the conditioner. Some mention that it works great, while others say that they didn't see any results.

"...you get LITERALLY about 3 or 4 tablespoons in this “jar” and it does NOT help at all. It’s just as bad if not worse than the regular conditioner...." Read more

"Works very well if you have dry scalp and hair, smells very nice." Read more

"Used product twice in the month I had it. These products do not perform, improve hair texture or repair…in any way. My hair is back on Moroccan oil...." Read more

"I love this product! I use the shampoo and conditioner as well. Works amazingly!!" Read more

12 customers mention5 positive7 negative

Customers are mixed about the moisturizing of the conditioner. Some mention that it helps strengthen and smooth their hair, while others say that it made their hair more dry and frizzy. Some customers also say that the product is filled with alcohol and made their fine hair feel like straw.

"This is a very heavily moisturizing mask. My hair is fine so it really weighs it down" Read more

"...This has really made a difference in the dryness in my hair" Read more

"...This shampoo and conditioner actually made my hair feel like straw. I’ve used hotel shampoo that was better than this...." Read more

"Seriously the best moisturizing mask ever!! I love virtue overall but this is definitely one of my top products from them...." Read more

16 customers mention4 positive12 negative

Customers are dissatisfied with the value of the conditioner. They mention that it provides no benefits and is not worth the money.

"...It’s ok, but too expensive." Read more

"Not enough product for the price." Read more

"I think this is a very good product but, it is so over priced it’s ridiculous." Read more

"...I know the price is high for a small amount. However, since I switched to using more expensive brands, I’ve noticed my hair behaving better...." Read more

Legit and absolute best product I’ve ever tried
5 Stars
Legit and absolute best product I’ve ever tried
This is medicine for the hair. It doesn’t coat but repairs fin real time. #impressive
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Top reviews from the United States

Reviewed in the United States on January 9, 2023
Size: 1.7 Fl Oz (Pack of 1)Verified Purchase
15 people found this helpful
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Reviewed in the United States on January 22, 2024
Size: 1.7 Fl Oz (Pack of 1)Verified Purchase
3 people found this helpful
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Reviewed in the United States on July 31, 2021
Size: 1.7 Fl Oz (Pack of 1)Verified Purchase
7 people found this helpful
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Reviewed in the United States on August 25, 2023
Size: 1.7 Fl Oz (Pack of 1)Verified Purchase
4 people found this helpful
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Reviewed in the United States on March 16, 2024
Size: 5 Fl Oz (Pack of 1)Verified Purchase
Reviewed in the United States on March 12, 2024
Size: 1.7 Fl Oz (Pack of 1)Verified Purchase
One person found this helpful
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Reviewed in the United States on December 31, 2023
Size: 5 Fl Oz (Pack of 1)Verified Purchase
2 people found this helpful
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Reviewed in the United States on June 7, 2021
Size: 1.7 Fl Oz (Pack of 1)Verified Purchase
40 people found this helpful
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Top reviews from other countries

Daniela Montagner
5.0 out of 5 stars Restores hair to a healthy state!
Reviewed in Canada on April 5, 2021
Size: 1.7 Fl Oz (Pack of 1)Verified Purchase
Mona Dennaoui
2.0 out of 5 stars Did not see a change in hair texture. Dissapointed
Reviewed in Australia on May 3, 2023
Size: 5 Fl Oz (Pack of 1)Verified Purchase
Heidi Flowers
5.0 out of 5 stars Great
Reviewed in Canada on February 26, 2021
Size: 1.7 Fl Oz (Pack of 1)Verified Purchase
Nadia b
5.0 out of 5 stars Excellent
Reviewed in Canada on January 25, 2021
Size: 1.7 Fl Oz (Pack of 1)Verified Purchase
SP
1.0 out of 5 stars Its a no for me
Reviewed in Canada on May 20, 2021
Size: 1.7 Fl Oz (Pack of 1)Verified Purchase