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RUSK Deepshine Platinum Shampoo, 12 Oz, Gentle Cleansing Shampoo, Brightening Boost for Platinum, Silver, Gray, White, and Blonde Hair, Removes Yellows, Brightens Hair Color

4.4 4.4 out of 5 stars 1,050 ratings
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
Amazon's Choice in Hair Shampoo by RUSK
RUSK
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$16.00 $1.33 per Fl Oz
-5% $15.20 ($1.27 / Fl Oz)
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Purchase options and add-ons

Brand RUSK
Item Form Liquid
Hair Type All
Scent Honey
Age Range (Description) Adult

Description

This everyday gentle cleansing formula features wheat protein to help balance moisture; honey , lemongrass, verbena and citrus extracts to help brighten hair color.

Benefits

Who is it for? Specifically for natural or color treated platinum, gray, silver or blonde hai

Suggested Use

Formulated with Violet 2 to help neutralize unwanted yellow, boost brightness, eliminate brassiness.

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RUSK Deepshine Platinum Shampoo, 12 Oz, Gentle Cleansing Shampoo, Brightening Boost for Platinum, Silver, Gray, White, and Bl
$16.00 ($1.33/Fl Oz)
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RUSK Deepshine PlatinumX Lusterizer, 4 Oz, Lightweight Cream Delivers Shine and Eliminates Brassiness, Brightening Boost for
$16.00 ($3.20/Fl Oz)
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RUSK Deepshine PlatinumX Repair Treatment, 8.5 Oz, Repairs Chemically Treated or Damaged Hair, Adds Shine, and Moisture, Plat
$16.00 ($1.88/Ounce)
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From the brand

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  2. rusk w8less

    The RUSK brand was born on the gritty streets of Glasgow, Scotland, by the culture-defining hair stylist, Irvine Rusk.

    Modernized and perfected over the years in salons across the globe, RUSK products retain the anti-establishment attitude of its founder, while performing in a way that consumers have come to rely on.

  3. speed titanium - brand story
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    Shop RUSK

    Visit the Store

  4. blowout

    Big, Bouncy Blowout

    Get your dream blowout with RUSK Styling Products.

  5. deepshine oil
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From the manufacturer

RUSK PLATINUM X

Product details

  • Product Dimensions ‏ : ‎ 2 x 2 x 9 inches; 8 ounces
  • Item model number ‏ : ‎ IRDSPS12
  • UPC ‏ : ‎ 611186047576
  • Manufacturer ‏ : ‎ Fab Products
  • ASIN ‏ : ‎ B079KMQW8L
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.4 4.4 out of 5 stars 1,050 ratings

Looking for specific info?

Customer reviews

4.4 out of 5 stars
4.4 out of 5
1,050 global ratings

Customers say

Customers like the softness, smell, quality and shine of the shampoo. They mention that it's gentle, makes their hair soft and brilliantly shiny. They appreciate the ease of use and value of the product.

AI-generated from the text of customer reviews

22 customers mention22 positive0 negative

Customers are satisfied with the quality of the shampoo. They mention that it's a great shampoo for white hair, natural blondes, gray or platinum hair, and a good in between shampoo. Some say that it lathers well and cleans their hair really well.

"Clean, soft and no brassy shine. Been using for 3 years, still love it." Read more

"It cleans my hair very well" Read more

"Wonderful shampoo. You can use it daily without it turning your hair blue, yet it helps to shine and reduces brassiness...." Read more

"This shampoo and conditioner is amazing. Its made my hair incredibly soft and shiny...." Read more

22 customers mention22 positive0 negative

Customers are satisfied with the shine of the shampoo. They mention that it makes their hair brilliantly shiny, lustrous, and white. They also say that it tones down any brassiness and cleans their hair well.

"Clean, soft and no brassy shine. Been using for 3 years, still love it." Read more

"My hair feels clean looks shinny like a lot" Read more

"...This Rusk product is so gentle, makes my hair so soft and brilliantly shiny that I will never switch again!..." Read more

"Great for keeping my silver hair silver." Read more

17 customers mention17 positive0 negative

Customers are satisfied with the effect of the shampoo. They mention that it does not leave a purple tint, it brightens their gray hair, and it keeps their color longer than most. They also say that it stops the yellowing of their hair and brings back much healthier, color correct hair.

"Works great on platinum color hair" Read more

"...It left my hair soft, and most importantly..... my hair is not purple!!." Read more

"...This product has a nice light scent and works well!" Read more

"I like this product for my white hair.. it stops the yellowing" Read more

17 customers mention17 positive0 negative

Customers like the softness of the shampoo. They say it smells great, makes their hair soft, and shiny. Some customers also say that the product is gentle and gets them all kinds of compliments.

"Clean, soft and no brassy shine. Been using for 3 years, still love it." Read more

"...It also feels softer which I find useful because I do not liketo use conditioners." Read more

"...I haven’t really noticed much more “whitening” of my hair but it is soft and easy to manage." Read more

"...Not this one! It lathers nicely so I dont need that much. It left my hair soft, and most importantly..... my hair is not purple!!." Read more

6 customers mention6 positive0 negative

Customers like the smell of the shampoo. They say it cleans their hair well, and they like the product effects and fragrance.

"...This product has a nice light scent and works well!" Read more

"...I actually liked it. Smells great!my hair feels soft, and shiny. I really recommend this product for hair with highlights." Read more

"Liked product effects and fragrance. Great product value." Read more

"...My hair stays put with just the right 'hold' and smells great too" Read more

5 customers mention5 positive0 negative

Customers find the shampoo easy to use. They say it makes their hair shiny and manageable, and they appreciate that they don't have to use a large amount.

"...I like the fact that you don't have to use a large amount . My hair is ultra short and does not need much at one time...." Read more

"Leaves hair soft, shiny & manageable." Read more

"Hair is soft, manageable and has a great shine to it!" Read more

"...And my hair is so soft and manageable." Read more

5 customers mention5 positive0 negative

Customers appreciate the value of the shampoo. They say it's worth every dollar.

"Liked product effects and fragrance. Great product value." Read more

"Expensive but worth it." Read more

"Worth the money..." Read more

"It is worth every dollar!..." Read more

3 customers mention3 positive0 negative

Customers are satisfied with the shampoo's effect on gray hair. They mention that it works great on gray and perfect hair.

"...Finally tried this and it works perfectly!..." Read more

"Rusk Platinumx Shampoo review: Love it! It works great on gray hair." Read more

"Great for Gray hair ❤️..." Read more

Top reviews from the United States

Yates
5.0 out of 5 stars No brassy shine
Reviewed in the United States on January 3, 2024
Verified Purchase
Clean, soft and no brassy shine. Been using for 3 years, still love it.
Helpful
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Lorie
5.0 out of 5 stars Great shampoo
Reviewed in the United States on March 21, 2024
Verified Purchase
Works great on platinum color hair
Helpful
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Liz westerberg
5.0 out of 5 stars No mor scalp problems
Reviewed in the United States on March 18, 2024
Verified Purchase
My hair feels clean looks shinny like a lot
Helpful
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KITTY
4.0 out of 5 stars SMOOTH AND SHINY
Reviewed in the United States on April 14, 2023
Verified Purchase
My hair is grey and with this champoo it looks much brighter
It also feels softer which I find useful because I do not like
to use conditioners.
9 people found this helpful
Helpful
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Lori P.
3.0 out of 5 stars No staining
Reviewed in the United States on August 13, 2023
Verified Purchase
I’ ve tried other purple shampoos, this is the first one that hasn’t gotten under my nails and stained my fingers. I haven’t really noticed much more “whitening” of my hair but it is soft and easy to manage.
3 people found this helpful
Helpful
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TxBpo
5.0 out of 5 stars Finally I found what Ive been looking for!
Reviewed in the United States on February 13, 2024
Verified Purchase
My hair is more white than grey. I have tried several Purple shampoos. They all leave my hair dry, my scalp itchy and with a purple tint. Not this one! It lathers nicely so I dont need that much. It left my hair soft, and most importantly..... my hair is not purple!!.
4 people found this helpful
Helpful
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Amazon Customer
5.0 out of 5 stars H A P P Y
Reviewed in the United States on February 28, 2024
Verified Purchase
Love the product. I can't say that it really has a scent. My sense of smell is not that great. I like the fact that you don't have to use a large amount . My hair is ultra short and does not need much at one time. I have already recommended this shampoo to my daughter.
Helpful
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Amazon Customer
5.0 out of 5 stars Better shampoo for white hair
Reviewed in the United States on January 30, 2024
Verified Purchase
I've tried other purple shampoo and didn't like the scent or tinted hair purple. This product has a nice light scent and works well!
One person found this helpful
Helpful
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Top reviews from other countries

Marlo
5.0 out of 5 stars Platinum X shampoo for white hair
Reviewed in Canada on November 28, 2023
Verified Purchase
I have tried most of the other shampoos out there, and this one works the best for me. I definitely notice a difference. My hair is soft and shiny no yellow.
Report
Pauline D.
5.0 out of 5 stars Rusk , Purple Shampoo !
Reviewed in Canada on December 29, 2023
Verified Purchase
I have used it before .Knew I would love it .
Report
VALHALLALAND
5.0 out of 5 stars AMAZING SHAMPOO FOR HIGHLIGHTED OR GRAYING HAIR
Reviewed in Canada on December 31, 2019
Verified Purchase
Gives you squeaky clean hair and keeps highlights and grey areas from yellowing or turning brassy. Terrific product.
Report
Larry
5.0 out of 5 stars Good Product
Reviewed in Canada on May 23, 2019
Verified Purchase
Concentrated shampoo. will last long time. Like the smell and does what it is supposed to do
Report
K Morgan
5.0 out of 5 stars Love it! Great for blondes.
Reviewed in Canada on March 9, 2020
Verified Purchase
Love this shampoo!
Report