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VIRTUE Full Sulfate Free Volumizing Shampoo Thickens Hair, Safe for All Hair Types, Color Safe

4.3 4.3 out of 5 stars 974 ratings
VIRTUE
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$39.90 with 5 percent savings $4.99 per Fl Oz
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-10% $37.80 ($4.73 / Fl Oz)
One-Time Price: $42.00

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8 Fl Oz (Pack of 1)
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Purchase options and add-ons

Brand VIRTUE
Item Form Liquid
Hair Type Fine
Scent Citrus,Floral,Lemon
Age Range (Description) Adult

Description

Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body.

Benefits

For all hair types looking for a boost in volume or density in strands.

Suggested Use

Work a quarter size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather.
Complete the regimen
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VIRTUE Full Sulfate Free Volumizing Shampoo Thickens...
$42.00
$19.82
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VIRTUE Full Sulfate Free Volumizing Shampoo Thickens Hair, Safe for All Hair Types, Color Safe

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VIRTUE Full Sulfate Free Volumizing Shampoo Thickens Hair, Safe for All Hair Types, Color Safe
$42.00 ($5.25/Fl Oz)
Get it as soon as Thursday, May 16
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Sold by Virtue Labs and ships from Amazon Fulfillment.
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Virtue Flourish Conditioner for Thinning Hair | Nourishes Thickens Detangles
$44.00 ($6.57/Fl Oz)
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Product Description

Full Shampoo and Conditioner
Virtue Full Shampoo

Increase density per strand by 22%

Infused with Virtue's exclusive Alpha Keratin 60ku protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time.

Our Proof is in the Science


Virtue’s Alpha Keratin 60ku is a protein clinically proven to weave together broken keratin strands, making hair healthier, shinier, and more resilient than ever. Women saw 138% increase in color vibrancy, 95% split end reparation, 67% reduction in frizz, and 42% less breakage.

Ingredients in Virtue Recovery Products

Phospholipids

Phospholipids

Molecules derived from natural soybeans that help fight frizz and protect against humidity.

Pink Pomelo

Pink Pomelo

A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality.

Artichoke Leaf

Artichoke Leaf

A nurturing botanical loaded with lipids and protein to help seal and strengthen hair’s cuticle.

Free Of Seal

Our Brand Is Free Of...

All Virtue products are free of sulfate-free, paraben-free, gluten-free, cruelty-free, and vegan

Real People. Real Results.

Results from a Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses), show that 84% of women said their hair felt thicker, 87% said their hair had more body, and 86% said their hair looked fuller.

Full Shampoo Claims

Choose The Right Virtue Shampoo For Your Hair Type

Full Shampoo

Full Shampoo

Recovery Shampoo

Recovery Shampoo

Smooth Shampoo

Smooth Shampoo

Curl Shampoo

Curl Shampoo

Purifying Shampoo

Purifying Shampoo

De-Brassing Shampoo

De-Brassing Shampoo

Customer Reviews
4.3 out of 5 stars
974
4.3 out of 5 stars
1,422
4.4 out of 5 stars
452
4.3 out of 5 stars
71
4.4 out of 5 stars
189
4.4 out of 5 stars
45
Price
$42.00 $42.00 $42.00 $42.00 $32.00 $44.00
Hair Type
Flat, thin, fine Damaged, dry, over-processed Coarse, frizzy, thick Naturally curly Scalp issues Toning for all hair shades
Sulfate-Free
✔ ✔ ✔ ✔ ✔ ✔
Silicone-Free
✘ ✘ ✘ ✔ ✘ ✘
Vegan
✔ ✔ ✔ ✔ ✔ ✔
Safe For Color-Treated Hair
✔ ✔ ✔ ✔ ✔ ✔

Product details

  • Product Dimensions ‏ : ‎ 2 x 2 x 7.5 inches; 8 ounces
  • Item model number ‏ : ‎ 20119
  • UPC ‏ : ‎ 817023022069
  • Manufacturer ‏ : ‎ VIRTUE
  • ASIN ‏ : ‎ B07PW9JWCL
  • Customer Reviews:
    4.3 4.3 out of 5 stars 974 ratings

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Customer reviews

4.3 out of 5 stars
4.3 out of 5
974 global ratings

Top reviews from the United States

Isabelle Dahlfors
5.0 out of 5 stars On my 2nd bottle
Reviewed in the United States on March 29, 2024
Size: 8 Fl Oz (Pack of 1)Verified Purchase
I really like this shampoo! Smells good and does add more volume than most.
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Jbrowdy
4.0 out of 5 stars Great for thin fine hair
Reviewed in the United States on March 8, 2024
Size: 8 Fl Oz (Pack of 1)Verified Purchase
Best product for fine hair. I have alot of hair just very fine. Product doesn't weight down my hair. Hate the cost but worth it. Haven't found store brand that worked as well. I only have to wash hair 2 times a week.
2 people found this helpful
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Patti Howe, Amazon prime customer
5.0 out of 5 stars Keeps the frizz tamed!
Reviewed in the United States on January 2, 2024
Size: 8 Fl Oz (Pack of 1)Verified Purchase
Love the feel & scent of this shampoo. While it's expensive, it's the only shampoo that seems to tame the frizz better than any other that advertises this feature. I now use the shampoo as well as the conditioner. This is a fine product that does what it says it does.
2 people found this helpful
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merrillyn bair
5.0 out of 5 stars Body-i-full
Reviewed in the United States on May 2, 2024
Size: 8 Fl Oz (Pack of 1)Verified Purchase
Hair is full of body and smells great. Product arrived with a seal.
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Special Five-Point Plan
5.0 out of 5 stars Quality shampoo, safe gentle ingredients :-)
Reviewed in the United States on January 10, 2021
Size: 8 Fl Oz (Pack of 1)Verified Purchase
I love this shampoo and the matching conditioner. I'm a chemist and skeptical of beauty product claims, but I've been studying ingredients and this formulation uses gentle cleansers. A lot of shampoos advertising fullness contain harsh detergents. They roughen the hair cuticle (which is why they seem to add volume at first) but they also damage it. (All cleansers damage hair to some extent so it's a matter of minimizing it!)

The results astounded me. I have fine, wispy/flyaway hair, but it looks full and bouncy with these products. You only need about the size of a dime. The shampoo feels noticeably gentle and the scent is light while washing and not noticeable when hair is dry.

I use pastel hair colors which fade easily, but my stylist noticed the color is lasting longer since I switched to this shampoo. I also use mousse and hair spray since my hair is fine, and the shampoo gently gets the product out.

These are pricey and most personal-care products have a big markup, but considering (1) small amount needed, (2) great effectiveness, and (3) good evidence for ingredient safety, I feel comfortable using them. Worth a subscription!
53 people found this helpful
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Kelly A Jones
1.0 out of 5 stars Disappointed
Reviewed in the United States on June 26, 2023
Size: 8 Fl Oz (Pack of 1)Verified Purchase
Unfortunately, I am completely disappointed in this product. I already spend a little bit of money on a quality shampoo and conditioner as I care a great deal about keeping my hair in good condition.

I figured since I am getting older I should up my game and the advertising and ingredients really sold me and got my hopes up that this would help thicken my hair and give it volume.

I bought the shampoo and conditioner and the styling product.

The shampoo does not lather well, at all. I have to use SO much to get it to really lather and after a few days of using it my hair is flatter than ever. I will say, my hair does feel softer but with that I have lost all volume.

The conditioner reminds me of whipped cream, it comes out and seems very full, like you’re using a lot of it, and then when you put it on your hair it disappears and it certainly didn’t detangle my hair, at all. When I went to rinse it out it felt like I wasn’t even rinsing anything out of my hair.

I’m so disheartened because this was pricey and I am beyond disappointed with the results.

This is the first time I have ever written a review. I’m sorry to say such negative things but this is very unfortunate to spend this amount on this product. I will never purchase from this line again.
10 people found this helpful
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KIA always
3.0 out of 5 stars Sent back after reading ingredients
Reviewed in the United States on January 12, 2024
Size: 8 Fl Oz (Pack of 1)Verified Purchase
This definitely made my hair feel different, and only used it once because after I read the ingredients, which I do, was unsure where they came from so sent it back.
2 people found this helpful
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Traci Loftin
5.0 out of 5 stars I actually notice a difference
Reviewed in the United States on October 19, 2022
Size: 8 Fl Oz (Pack of 1)Verified Purchase
So I’ve been using this shampoo along with the conditioner for about 2 months now and I do actually notice a difference. I wasn’t quite sure but just the other night my husband made a comment that my hair has been looking really good lately. I kind of stammered a thank you but then realized the only thing that’s changed is this shamp& cond set. I hate that I love such an expensive product because I think I’m hooked. I did by it as a set with a deal at the time. I have very fine & thin hair and I do notice that it’s a little fuller and doesn’t break as easy. I’m not repunzel overnight or anything but it does seem healthier. I wish it came in bigger bottles for the price but that’s how they get you. I wash my hair about 2-3 times a week and the rest it’s just up. Stupid good but pricey products. I debated between this and the oribe. I’m hoping I can get another deal on this when I run out. Fingers crossed.
5 people found this helpful
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Top reviews from other countries

dp7
5.0 out of 5 stars Amazing product 10/10
Reviewed in Canada on January 17, 2021
Size: 8 Fl Oz (Pack of 1)Verified Purchase
Let’s start off by saying my hair has never been as soft, shiny, and healthy. This shampoo is amazing 10/10 recommend. Just a day after using it I noticed a huge difference in my hair. I typically have to blow dry my hair to avoid frizz, after using this shampoo I can let my hair air dry and there’s no frizz. My hair definitely has more volume now!
2 people found this helpful
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Adelaide
5.0 out of 5 stars Great shampoo for fine hair
Reviewed in Canada on January 22, 2022
Size: 8 Fl Oz (Pack of 1)Verified Purchase
Really like the shampoo and I am going to order the conditioner . The shampoo seems to really help my thin fine hair and I have only used it a few times
One person found this helpful
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Valerie
5.0 out of 5 stars Thickens and volumizes my flat hair!
Reviewed in Canada on July 12, 2021
Size: 8 Fl Oz (Pack of 1)Verified Purchase
My favourite shampoo and conditioner
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