Curated by Black Fashion Fair

Curated by Black Fashion Fair

FUBU ARCHIVE curated by Black Fashion Fair

A celebration of the history and influential legacy of one of the most pioneering brands in global Black culture.

Founded in the early 1990s, the New York label, which stands for For Us, By Us (FUBU) became synonymous with contemporary Black empowerment, style and creativity.

Black Fashion Fair honors the renowned New York City label's pathbreaking design with a special collection featuring elements from its revolutionary archives.

STILL For Us, By Us

Discover the collection envisioned by Antoine Gregory

Curated by Black Fashion Fair
Photographed by AB+DM

Djelybacar Kouyate
Dosha Deng
Antoine Gregory
AB+DM Studio
Antoine Gregory
Brandon Thompson
Kerstina Renee
Ernest Robinson
Mideya Parker
Meeze
Victorial Wreen Bah
Bette Adams
Trevor Swain
Ahniya Gold Consulting
Smashbox Studio

Models

Creative Direction
Photography
Styling
Production

Production Assistant
Make Up
Hair

Barber
Manicurist

Set
Casting
Public Relations
Studio

Models Djelybacar Kouyate & Dosha Deng Creative Direction Antoine Gregory Photography AB+DM Studio Styling Antoine Gregory Production Brandon Thompson of nyemaadi Production Assistant Kerstina Renee Make Up Ernest Robinson Hair Mideya Parker Barber Meeze Manicurist Victorial Wreen Bah Set Bette Adams Casting Trevor Swain Public Relations Ah-niya Gold Consulting Studio Smashbox Studio