bareMinerals Strength & Length Serum Infused Mascara - Black - 0.4 fl oz - Ulta Beauty

bareMinerals STRENGTH & LENGTH Serum-Infused Mascara features a plant-powered vegan serum with Red Clover Flower plus potent peptides, which is proven to strengthen and enhance for visibly longer, healthier lashes over time. The patent-pending paddle brush instantly lengthens, lifts and defines for your longest lashes ever, while the lightweight, ultra-black formula is clinically shown to deliver up to 65% fuller-looking lashes and up to 39% longer-looking lashes in 8 weeks.**

All bareMinerals products are 100% cruelty-free and free of parabens, phthalates, formaldehyde, chemical sunscreens, triclosan, triclocarban, propylene glycol, mineral oil, coal tar and microbeads. This product is also vegan and formulated without SLS, synthetic fragrance or gluten. Plus, it is ophthalmologist-tested and safe for contact lens wearers.

How to use:
Lengthen: position the brush horizontally, directly under your lashes as close to the root as possible, lifting up and out — no need to wiggle. Apply as many coats as desired.

Build: use the back of the brush to add fullness. Focus on the middle lashes to create a wide-eyed effect.

Define: use the side bristles to define corners and lower lashes.


*Based on an 8-week consumer perception study with 30 people.