This is a must have product!!! Say good bye to brassiness. I dye my hair blonde and Ive been using this shampoo for years now. My hair dresser is always surprised when I come back to him for a touch up because my blond stays cooled toned not that ugly yellow. Doesn’t dry my hair and smells great!! I use it 2 a week. Trust me you will love too.
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$15.99 with 20 percent savings $1.18 per Fl Oz
List Price: $19.98 
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This item: L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
$15.99 ($1.18/Fl Oz)
Get it as soon as Friday, Mar 7
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$9.97 ($1.47/Fl Oz)
Get it as soon as Friday, Mar 7
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$13.97 ($0.82/Fl Oz)
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Sustainability features
This product has sustainability features recognized by trusted certifications.Carbon emissions from the lifecycle of this product were measured, reduced and offset.As certified by
Carbonfree Certified
Each Carbonfree Certified product goes through a cradle-to-grave assessment to determine the product’s carbon footprint. The carbon emissions associated with the product are reduced where possible, and remaining carbon emissions are offset with third-party verified carbon reduction projects in renewable energy, energy efficiency and forestry.Sustainability features
This product has sustainability features recognized by trusted certifications.Made with materials from well-managed forests, recycled materials, and/or other controlled wood sources.As certified by
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This product has sustainability features recognized by trusted certifications.Made with chemicals safer for human health and the environment.As certified by
Cradle to Cradle Certified
Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.Certification LevelSILVER ACHIEVEMENT LEVELSustainability features
This product has sustainability features recognized by trusted certifications.Carbon emissions from the lifecycle of this product were measured, reduced and offset.As certified by
ClimatePartner certified
The Climate neutral label by ClimatePartner certifies that the carbon footprint of a product was calculated and all associated emissions were offset. Additionally, ClimatePartner encourages companies to set ambitious reduction targets and reduce their products' carbon footprints. The certificate number can be entered on ClimatePartner’s website for additional information such as the supported carbon offset project(s). ClimatePartner is improving lives by helping companies tackle climate change with practical solutions.Certification Number3YLLHKSustainability features
This product has sustainability features recognized by trusted certifications.Made with chemicals safer for human health and the environment.As certified byCradle to Cradle Certified
Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.Certification LevelSILVER ACHIEVEMENT LEVELSustainability features
This product has sustainability features recognized by trusted certifications.Made with chemicals safer for human health and the environment.As certified byCradle to Cradle Certified
Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.Certification LevelSILVER ACHIEVEMENT LEVEL
From the manufacturer
Your Brightest Blonde with EverPure
 Purple Shampoo |  Purple Conditioner |  Bond Repair Shampoo |  Bond Repair Conditioner |  Silver Care Shampoo |  Silver Care Conditioner | |
|---|---|---|---|---|---|---|
|
Customer Reviews
|
25,478
|
9,145
|
2,881
|
2,336
|
873
|
489
|
|
Price
| $8.97 | $8.90 | $8.97 | $8.92 | $8.99 | $8.78 |
|
Product Type
| Shampoo | Conditioner | Shampoo | Conditioner | Shampoo | Conditioner |
|
Product Benefit
| Neutralizes Brass | Neutralizes Brass | Repair Damaged Hair | Repair Damaged Hair | Strengthen Fragile, Gray Hair | Strengthen Fragile, Gray Hair |
|
Usage
| 2-3 Times Per Week | 2-3 Times Per Week | All Other Wash Days | All Other Wash Days | All Other Wash Days | All Other Wash Days |
|
Without Sulfates and Parabens
| ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
|
Vegan
| ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Compare with similar items
This Item  L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit | Recommendations  |  |  |  |  | |
| Price | -20% $15.99 List: $19.98 | $21.48 | $11.99 | $17.92 | -7% $27.50 List: $29.50 | -30% $13.97 List: $19.98 |
| Price Per Unit | $1.18 / Fl Oz | $1.29 / Fl Oz | $2.26 / Fl Oz | $17.92 / Ounce | $779.04 / Ounce | $0.82 / Fl Oz |
| Delivery | Get it as soon as Friday, Mar 7 | Get it as soon as Friday, Mar 7 | Get it as soon as Friday, Mar 7 | Get it as soon as Friday, Mar 7 | Get it as soon as Friday, Mar 7 | Get it as soon as Friday, Mar 7 |
| Customer Ratings | ||||||
| Sold By | Amazon.com | Amazon.com | DiSu Tech | Amazon.com | Watermans Official | Amazon.com |
| scent | Violet & Thyme | Unscented | — | Magnolia, Bergamot | Rosemary | Rosemary |
| hair type | Dry, Damaged, bleached hair | Normal | All | All, Color Treated | Blonde, Platinum, Grey, White | Dry, Color Treated |
| weight | 1.02 pounds | 8.3 ounces | — | 1.22 pounds | 600 grams | 1.23 grams |
| product benefit | Hydrating | Brightening,Moisturizing,Revitalizing | — | Nourishing | Removes Yellow Tones | Hydrating,Moisturizing,Replenishing,Shine,Softness,Thickening,Volumizing |
This stuff works!
So I bleached my hair recently and it was VERY brassy. I didn’t want to use any toner to lessen any damage on my hair, so I applied the purple shampoo directly on to my dry hair and left it on for 45 mins. Rinsed it out and used the purple conditioner as directed. It has made a huge improvement, I’m very happy with the results! And using purple shampoo as a toner can be a great thing to use without the damage. My hair also feels good (well considering I bleached it lol)
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
- Reviewed in the United States on February 1, 2025
So I bleached my hair recently and it was VERY brassy. I didn’t want to use any toner to lessen any damage on my hair, so I applied the purple shampoo directly on to my dry hair and left it on for 45 mins. Rinsed it out and used the purple conditioner as directed. It has made a huge improvement, I’m very happy with the results! And using purple shampoo as a toner can be a great thing to use without the damage. My hair also feels good (well considering I bleached it lol)
Images in this review
- Reviewed in the United States on January 20, 2025
I like this shampoo to help keep my blonde hair from showing my grey roots as bad. This is not a reason to not purchase IIt is a great product and does what I need.
Shampoo tube was burst open of purple shampoo with shampoo leaking out at the
Reviewed in the United States on January 20, 2025
. I believe during packaging a big cut through happened
Images in this review
- Reviewed in the United States on February 15, 2025
- Reviewed in the United States on February 2, 2025
OMG. With one wash it got rid of my brassy hair color and made it more blended. I just leathered up the shampoo real good and left it untouched for about 3 minutes and then washed it off. Then spread conditioner all over my colored part of my hair and left it for 3-4 minutes as well and you’ll see the results in the pictures.
Images in this review
- Reviewed in the United States on February 11, 2025
I bought 3 packs of these I had no idea the last one I opened would be busted.
Bought 3 and last one is busted? No refund,,, REALLY
Reviewed in the United States on February 11, 2025
Images in this review
- Reviewed in the United States on February 1, 2025
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Reviewed in the United States on February 19, 2025
Top reviews from other countries
- Wala'aReviewed in the United Arab Emirates on July 21, 2024
Keeps the hair's colour
- Best diaper than premium other brand.. really no leak especially at nightReviewed in the United Arab Emirates on November 28, 2023
Good product
- DiReviewed in the United Arab Emirates on March 11, 2023
Left my hair soft and shiny.
