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Virtue Recovery Sulfate Free Shampoo with Keratin and Baobab Seed Oil for Damaged Hair, Color Safe

4.4 out of 5 stars 1,259 ratings
VIRTUE
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$42.00 $5.25 per Fl Oz
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Purchase options and add-ons

Brand VIRTUE
Item Form Liquid
Hair Type Damaged
Scent Coconut
Age Range (Description) Adult

Description

Virtue Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily buildup while filling in cracks of damage to leave hair healthy, soft, and supple.

Benefits

Virtue Recovery Shampoo works hard to heal hair and repair damage from heat, chemicals, and color treatment.

Suggested use

Ideal for all hair types, especially hair that’s damaged or in need of extra care. Perfect for stressed-out hair that’s been dehydrated from heat styling or chemical treatments.
Complete the regimen
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Virtue Recovery Sulfate Free Shampoo with Keratin and...
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Virtue Recovery Sulfate Free Shampoo with Keratin and Baobab Seed Oil for Damaged Hair, Color Safe
This item: Virtue Recovery Sulfate Free Shampoo with Keratin and Baobab Seed Oil for Damaged Hair, Color Safe
$42.00 ($5.25/Fl Oz)
Get it as soon as Thursday, Apr 17
In Stock
Sold by Virtue Labs and ships from Amazon Fulfillment.
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Virtue Smooth Conditioner for Frizz Control for Curly Hair, Sulfate Free, Safe for All Hair Types, Color Safe
$44.00 ($6.57/Fl Oz)
Get it as soon as Thursday, Apr 17
In Stock
Sold by Virtue Labs and ships from Amazon Fulfillment.
+
Virtue Purifying Leave-In Hair Conditioner Spray, Reduce Frizz and Split Ends, Detangles and Nourishes, Color Safe, 5 Fl Oz
$34.00 ($6.80/Fl Oz)
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From the brand

Previous page

  2. Before Virtue became synonymous with healing and strengthening damaged hair, it was used to mend the wounded skin of battlefield soldiers.

    Our main ingredient, Alpha Keratin 60ku, was discovered by a retired US Army Colonel working in biotech, transforming lives. Now we're transforming hair. While that may not change your life, it will change your hair. And sometimes that changes everything.

  3. Virtue Model Shot
  4. Virtue Hair Model Curly
  5. Virtue Model Smooth
  6. Virtue Hair Model Curly
  7. Virtue Hair Model Blonde
  8. Virtue Hair Model Smooth
  9. Virtue Hair Model Short
Next page

Product Description

virtue
alpha keratin
frizz
The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.
Recovery Shampoo
The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.

Other Great Virtue Products

Recovery Shampoo

Smooth Shampoo

Flourish Shampoo

Curl Shampoo

Buying Options

Full Shampoo

De-Brassing Shampoo

Buying Options
Customer Reviews
4.4 out of 5 stars 1,259
4.5 out of 5 stars 673
4.3 out of 5 stars 698
4.2 out of 5 stars 138
4.3 out of 5 stars 1,509
4.4 out of 5 stars 63
Price
$42.00 $42.00 $44.00 — $42.00 —
Hair Type Focus
Heat Damaged or Colored Hair Frizz Prone or Wavy Hair Thinning Hair Broad Range of Curl Patterns Fine or Flat Hair Colored or Highlighted Hair
What It Does
Fills in the Cracks of Damage Cleanses, Refines & De-Frizzes Clears Debris from Follicles Mends & Preps Hair Dissolves Oil & Lifts Roots Tones & Neutralizes Brassiness
Main Benefits
Rebuilds Damaged Hair Seals in Moisture & Shine Creates Environment for Growth Environmental Curl Protection Weightless Long-Lasting Volume UV Ray & Pollution Protection
Key Ingredients
Quinoa, Baobab, & Grapefruit Phospholipids & Gotu Kola Alpha Keratin 60KU Clinical Jojoba Oil & Ceratonia Gum Phospholipids & Pink Pomelo Turmeric, Violet, & Lavender
Sulfate & Paraben Free
✔ ✔ ✔ ✔ ✔ ✔
Gluten & Cruelty Free
✔ ✔ ✔ ✔ ✔ ✔
Vegan
✔ ✔ ✔ ✔ ✔ ✔

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 2 x 2 x 7.5 inches; 10.4 ounces
  • Item model number ‏ : ‎ 20157
  • UPC ‏ : ‎ 817023020157 817023022106
  • Manufacturer ‏ : ‎ VIRTUE
  • ASIN ‏ : ‎ B07NLH77SY
  • Customer Reviews:
    4.4 out of 5 stars 1,259 ratings

Customer reviews

4.4 out of 5 stars
1,259 global ratings

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Customers say

Customers report that the shampoo makes their hair soft and shiny, with one noting it leaves it smooth without weighing it down. The product receives positive feedback for its thickness, with one customer mentioning it's great for thin hair. While some customers find the scent amazing, others complain about an overwhelming perfume-like smell. Customers disagree on whether the shampoo is worth the cost and whether it works well, with some reporting their hair feels remarkably clean while others say it dries their scalp and hair too much.

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26 customers mention "Softness"26 positive0 negative

Customers find the shampoo makes their hair soft and smooth, with improved texture compared to before, and one customer mentions it leaves their hair smooth without being weighed down.

"...Such an amazing product that the first time I used this, my hair was transformed. I'm 60+ years old and the hair was looking frizzy...." Read more

"...My hair is so soft before even conditioning. I need a lather which this shampoo has. I am hooked. Just bought my second bottle...." Read more

"Hair smells amazing and is super soft." Read more

"...My hair is softer and less frizzy." Read more

14 customers mention "Hair health"10 positive4 negative

Customers report that the shampoo leaves their hair soft, with one customer noting it helps with frizz and another mentioning its nourishing properties.

"...My frizz is gone, which I can’t believe! normally I always have very frizzy hair, and I have to straighten it to make you look shiny...." Read more

"...After using shampoo and conditioner for a month now I think I have less frizz and healthier looking hair." Read more

"...hair since it's curly but this absolutely dried my scalp and left my hair like a twig. Absolutely horrible, definitely not for all hair types." Read more

"smells soo good, and you only need a little bit to fully lather your hair. Treat yo self" Read more

7 customers mention "Appearance"7 positive0 negative

Customers like the appearance of their hair after using this shampoo, noting it looks better and is shiny, with one customer mentioning it's easier to style.

"...After this, my hair looks better than it did when I was in my 30's!! I won't use another brand again!! Thanks Jennifer Garner for promoting!!" Read more

"...been able to go three days without washing my hair while still looking super fresh. My frizz is gone, which I can’t believe!..." Read more

"My hair never looked better! Great scent and good lather." Read more

"...I now use less styling product and styling my hair is so much easier. Highly recommend for anyone with fine hair that frizzes and breaks easily." Read more

5 customers mention "Thickness"5 positive0 negative

Customers like the shampoo's thickness, with one mentioning it works well for thin hair and another noting it doesn't feel heavy.

"...about eight weeks and my stylist is amazed with the strength and thickness that’s returning!..." Read more

"...My hair is fine and limp and this duo makes it so soft and thick and HEALTHY. SO WORTH THE MONEY. I love it and can’t say enough good things about it!" Read more

"...You don't need a lot to get the amazing fragrance and nice thick hair. Mine is very fine but thin. My hair can be styled and it looks great...." Read more

"I love how my hair is since using this. It’s very fine and thin. It feels fuller and lightweight now." Read more

57 customers mention "Value for money"32 positive25 negative

Customers have mixed opinions about the shampoo's value for money, with some finding it amazing and the best they've used, while others feel it's not worth the cost, particularly noting that it comes in a small bottle.

"It does exactly what it says it'll do!! Such an amazing product that the first time I used this, my hair was transformed...." Read more

"...My only complaint is it is a little pricey for such a small bottle. I have a lot of hair so this is an expensive habit." Read more

"...All hair types are different, but this company is definitely worth trying out." Read more

"...The conditioner is exceptional, too" Read more

26 customers mention "Greasiness"11 positive15 negative

Customers have mixed experiences with how the shampoo affects their hair, with some reporting it feels remarkably clean while others mention it dries out both scalp and hair.

"...Stinks. Odd smell like old or rotten vanilla. Runny product difficult to apply the right amount...." Read more

"...years with the shampoo, conditioner and conditioner, and my hair quality has transformed. I wish beauty brands had this level of results" Read more

"...late they won’t take it.. THIS particular shampoo is causing my hair to be super oily .. not happy!. 60 dollar out the door!. Very frustrating" Read more

"My hair never looked better! Great scent and good lather." Read more

26 customers mention "Scent"15 positive11 negative

Customers have mixed opinions about the shampoo's scent, with some finding it wonderful while others complain about an overwhelming perfume-like aroma.

"...Smells amazing like all their products...." Read more

"It smells so bad" Read more

"Hair smells amazing and is super soft." Read more

"My hair never looked better! Great scent and good lather." Read more

11 customers mention "Functionality"7 positive4 negative

Customers have mixed experiences with the shampoo's functionality, with some saying it works very well, while others report disappointing results.

"It works very well, but too expensive." Read more

"It was expensive and did NOTHING like the product said it would" Read more

"...I used tons of shampoos throughout the years, and this one delivers good results. A little on the pricey side, but worthy." Read more

"I love how my hair is since using this. It’s very fine and thin. It feels fuller and lightweight now." Read more

It came like this
3 out of 5 stars
It came like this
I can’t really find where the product is damaged, but it came like that…..
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Top reviews from the United States

  • Linda - Pittsburgh PA
    5.0 out of 5 stars it's truly a MIRACLE in a bottle
    Reviewed in the United States on January 21, 2025
    Verified Purchase
    It does exactly what it says it'll do!! Such an amazing product that the first time I used this, my hair was transformed. I'm 60+ years old and the hair was looking frizzy. After this, my hair looks better than it did when I was in my 30's!! I won't use another brand again!! Thanks Jennifer Garner for promoting!!
    6 people found this helpful
    Helpful
     Report
  • mark g.
    5.0 out of 5 stars Amazing shampoo
    Reviewed in the United States on July 7, 2024
    Verified Purchase
    I have been looking for a shampoo for me and my daughter’s corse, thick hair. I used to have an amazing shampoo that was discontinued last year. Since then I have tried probably 15 different brands, all disappointing. I saw this advertised by Jennifer Garner and was like yeah right it is not gonna work. I went to see the reviews which were all pretty good. I decided to try one more and much to my amazement this stuff really works. My hair is so soft before even conditioning. I need a lather which this shampoo has. I am hooked. Just bought my second bottle. My only complaint is it is a little pricey for such a small bottle. I have a lot of hair so this is an expensive habit.
    8 people found this helpful
    Helpful
     Report
  • Emi
    5.0 out of 5 stars WOW
    Reviewed in the United States on March 10, 2025
    Verified Purchase
    I never do reviews unless the product truly made a significant change with me. This shampoo is absolutely unbelievable! Normally, after the first day, I have to wash my hair because it becomes very oily. With this shampoo I’ve been able to go three days without washing my hair while still looking super fresh. My frizz is gone, which I can’t believe! normally I always have very frizzy hair, and I have to straighten it to make you look shiny. With this product that has not been the case and I’m absolutely amazed. Healthy hair loading.
    One person found this helpful
    Helpful
     Report
  • preseedplaybook
    5.0 out of 5 stars My favorite!
    Reviewed in the United States on November 19, 2024
    Verified Purchase
    I love virtue products, although looking at the clean ingredients, they are appalling! Although with bleached hair End it been previously damaged this has been a complete lifesaver. I have been using virtue for almost 3 years with the shampoo, conditioner and conditioner, and my hair quality has transformed. I wish beauty brands had this level of results
    3 people found this helpful
    Helpful
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  • Dagmara G
    4.0 out of 5 stars Lasts forever and smells great
    Reviewed in the United States on March 7, 2025
    Verified Purchase
    I love Virtue and all their products. I believe in this company and what the are aiming for. This might be expensive but you use very little of product and it will last forever. Smells amazing like all their products.
    I don't know if it is the shampoo or not, but I think this exact product may be not the best for my hair in the long run. Maybe I should try different line. All hair types are different, but this company is definitely worth trying out.
    Helpful
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  • Rebekah Edmondson
    5.0 out of 5 stars Smells amazing.
    Reviewed in the United States on March 4, 2025
    Verified Purchase
    Hair smells amazing and is super soft.
    Helpful
     Report
  • Sa
    3.0 out of 5 stars The smell
    Reviewed in the United States on January 11, 2025
    Verified Purchase
    It smells so bad
    Helpful
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  • Laurie
    5.0 out of 5 stars great brand
    Reviewed in the United States on March 5, 2025
    Verified Purchase
    So good... I highly recommend and the leave in condition is the best I've ever used.
    Helpful
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Top reviews from other countries

  • Anna Toth
    4.0 out of 5 stars Very expensive but does wonders with my hair
    Reviewed in Germany on July 20, 2023
    Verified Purchase
    Price point is steep but makes my hair very soft
    Report
  • Katarzyna
    5.0 out of 5 stars Amazing shampoo
    Reviewed in the United Kingdom on August 9, 2022
    Verified Purchase
    This shampoo is amazing. Makes my hair so much better, smoother and looking healthier
    Report
  • Amazon Customer
    5.0 out of 5 stars Excellent product
    Reviewed in Canada on December 23, 2024
    Verified Purchase
    This is a superior shampoo and I love how it makes my hair feel; soft and nourished. Will definitely purchase again.
    Report
  • LAS
    5.0 out of 5 stars Great shampoo
    Reviewed in Canada on December 27, 2020
    Verified Purchase
    This shampoo works great. A small amount goes a long way. Hair is shiny and does not get damaged with heat.
    Report
  • Kindle Customer
    4.0 out of 5 stars Good
    Reviewed in the United Kingdom on July 15, 2021
    Verified Purchase
    Loved this at first ! It really does make split ends better ! After a while my hair looked dull , so I haven't reused it ! But it definitely helped untill it grew out enough to get cut ! Thought it was over priced though
    Report