I have been looking for a shampoo for me and my daughter’s corse, thick hair. I used to have an amazing shampoo that was discontinued last year. Since then I have tried probably 15 different brands, all disappointing. I saw this advertised by Jennifer Garner and was like yeah right it is not gonna work. I went to see the reviews which were all pretty good. I decided to try one more and much to my amazement this stuff really works. My hair is so soft before even conditioning. I need a lather which this shampoo has. I am hooked. Just bought my second bottle. My only complaint is it is a little pricey for such a small bottle. I have a lot of hair so this is an expensive habit.
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This item: Virtue Recovery Sulfate Free Shampoo with Keratin and Baobab Seed Oil for Damaged Hair, Color Safe
$42.00 ($5.25/Fl Oz)
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$44.00 ($6.57/Fl Oz)
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$34.00 ($6.80/Fl Oz)
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This product has sustainability features recognized by trusted certifications.Made with chemicals safer for human health and the environment.As certified by
OEKO-TEX MADE IN GREEN
Made in Green by Oeko-Tex verifies that the article has been manufactured using processes with a reduced environmental impact and under socially responsible working conditions. The label also verifies that the product has been tested for substances that could harm the body and environment. Thanks to the unique product ID, each product can be easily traced by entering the certification number on the Label Check on the Made in Green website, where more information about the production facilities is provided.Certification NumberM1KN8XW04Sustainability features
This product has sustainability features recognized by trusted certifications.Product contains at least 95% organic material.As certified by
USDA Organic
USDA Organic is protected by law, inspected by experts, traced from farm to store, and shaped by public input. USDA develops and enforces the organic standards, which require products to be produced using farming practices that maintain and improve soil and water quality, minimize the use of synthetic materials, conserve biodiversity, and avoid genetic engineering, among other factors. Crops can be certified organic if they’re grown without prohibited substances such as most synthetic fertilizers and pesticides for three years prior to harvest. Livestock are raised on pasture and treated humanely without growth hormones or antibiotics. Organic products do not contain GMOs or artificial colors, flavors, or preservatives. Products that contain a minimum of 95 percent organic ingredients and use the USDA Organic seal are part of Climate Pledge Friendly.Sustainability features
This product has sustainability features recognized by trusted certifications.Product contains at least 95% organic material.As certified byUSDA Organic
USDA Organic is protected by law, inspected by experts, traced from farm to store, and shaped by public input. USDA develops and enforces the organic standards, which require products to be produced using farming practices that maintain and improve soil and water quality, minimize the use of synthetic materials, conserve biodiversity, and avoid genetic engineering, among other factors. Crops can be certified organic if they’re grown without prohibited substances such as most synthetic fertilizers and pesticides for three years prior to harvest. Livestock are raised on pasture and treated humanely without growth hormones or antibiotics. Organic products do not contain GMOs or artificial colors, flavors, or preservatives. Products that contain a minimum of 95 percent organic ingredients and use the USDA Organic seal are part of Climate Pledge Friendly.Sustainability features
This product has sustainability features recognized by trusted certifications.Reduced air and/or water in the product or packaging for more efficient transportation.As certified by
Compact by Design (Amazon-developed Certification)
Compact by Design identifies products that, while they may not always look very different, have a more efficient design. By reducing water and/or air in the product or packaging, these become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.Sustainability features
This product has sustainability features recognized by trusted certifications.Made with chemicals safer for human health and the environment.As certified by
Cradle to Cradle Certified
Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.Certification LevelSILVER ACHIEVEMENT LEVELSustainability features
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From the brand
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Before Virtue became synonymous with healing and strengthening damaged hair, it was used to mend the wounded skin of battlefield soldiers.
Our main ingredient, Alpha Keratin 60ku, was discovered by a retired US Army Colonel working in biotech, transforming lives. Now we're transforming hair. While that may not change your life, it will change your hair. And sometimes that changes everything.
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Product Description
Other Great Virtue Products
 Recovery Shampoo |  Smooth Shampoo |  Flourish Shampoo |  Curl Shampoo |  Full Shampoo |  De-Brassing Shampoo | |
|---|---|---|---|---|---|---|
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Customer Reviews
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1,248
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489
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662
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134
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1,062
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57
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Price
| $42.00 | $42.00 | $44.00 | $42.00 | $42.00 | $44.00 |
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Hair Type Focus
| Heat Damaged or Colored Hair | Frizz Prone or Wavy Hair | Thinning Hair | Broad Range of Curl Patterns | Fine or Flat Hair | Colored or Highlighted Hair |
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What It Does
| Fills in the Cracks of Damage | Cleanses, Refines & De-Frizzes | Clears Debris from Follicles | Mends & Preps Hair | Dissolves Oil & Lifts Roots | Tones & Neutralizes Brassiness |
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Main Benefits
| Rebuilds Damaged Hair | Seals in Moisture & Shine | Creates Environment for Growth | Environmental Curl Protection | Weightless Long-Lasting Volume | UV Ray & Pollution Protection |
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Key Ingredients
| Quinoa, Baobab, & Grapefruit | Phospholipids & Gotu Kola | Alpha Keratin 60KU Clinical | Jojoba Oil & Ceratonia Gum | Phospholipids & Pink Pomelo | Turmeric, Violet, & Lavender |
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Sulfate & Paraben Free
| ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
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Gluten & Cruelty Free
| ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
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Vegan
| ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
It came like this
I can’t really find where the product is damaged, but it came like that…..
Top reviews from the United States
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- Reviewed in the United States on December 23, 2024
- Reviewed in the United States on February 7, 2025
- Reviewed in the United States on January 21, 2025
Top reviews from other countries
- Anna TothReviewed in Germany on July 20, 2023
Very expensive but does wonders with my hair
