
Enjoy fast, free delivery, exclusive deals, and award-winning movies & TV shows with Prime
Try Prime
and start saving today with fast, free delivery
Amazon Prime includes:
Fast, FREE Delivery is available to Prime members. To join, select "Try Amazon Prime and start saving today with Fast, FREE Delivery" below the Add to Cart button.
Amazon Prime members enjoy:- Cardmembers earn 5% Back at Amazon.com with a Prime Credit Card.
- Unlimited Free Two-Day Delivery
- Streaming of thousands of movies and TV shows with limited ads on Prime Video.
- A Kindle book to borrow for free each month - with no due dates
- Listen to over 2 million songs and hundreds of playlists
- Unlimited photo storage with anywhere access
Important: Your credit card will NOT be charged when you start your free trial or if you cancel during the trial period. If you're happy with Amazon Prime, do nothing. At the end of the free trial, your membership will automatically upgrade to a monthly membership.
One-time purchase:
$10.47$10.47 $80.54 per Fl Oz ($80.54$80.54 / Fl Oz)
Ships from: Amazon.com Sold by: Amazon.com
Subscribe & Save:
5%
15%
$9.95$9.95 $76.54 per Fl Oz ($76.54$76.54 / Fl Oz)
$8.90 with 41 percent savings $8.90 $68.46 per Fl Oz ($68.46$68.46 / Fl Oz)
First delivery on Mar 11 FREE delivery Saturday, March 8 on orders shipped by Amazon over $35
Ships from: Amazon.com Sold by: Amazon.com
- No fees
- Cancel anytime
Unlock 15% savings
Save 15% when you receive 5 or more products in one auto-delivery to one address. Currently, you'll save 5% on your Jun 5 delivery.Choose how often it's delivered
From once every 2 weeks to once every 6 monthsSkip or cancel any time
We'll send you a reminder before each delivery.Potential Savings
Potential Yearly Savings is an estimate based on your selected delivery frequency and the base discount. Actual savings may change based on delivery frequency and discount eligibility.Pricing
While you will always receive a Subscribe & Save discount, individual product prices can go up or down over time. If the price of your subscribed product changes, the new price will be displayed in your order review email and will be applied only on future shipments. You can review your subscription price and edit or cancel your subscription at any time
Added to cart
-
-
-
-
-
-
-
7 VIDEOS
-

Image Unavailable
Color:
-
-
-
- To view this video download Flash Player
L'Oreal Paris Infallible Volumizing 24H Wear Brow Mascara, Long Lasting Eyebrow Makeup for 2X Fuller Eyebrows, 5.0 Brunette, 0.13 Fl Oz
Learn more
Return this item for free
We offer easy, convenient returns with at least one free return option: no shipping charges. All returns must comply with our returns policy.
Learn more about free returns.- Go to your orders and start the return
- Select your preferred free shipping option
- Drop off and leave!
Learn more
Learn more
Return this item for free
We offer easy, convenient returns with at least one free return option: no shipping charges. All returns must comply with our returns policy.
Learn more about free returns.- Go to your orders and start the return
- Select your preferred free shipping option
- Drop off and leave!
Purchase options and add-ons
Color | Brunette |
Product Benefits | Volumizing, Long-lasting, Smudge-resistant, Transfer-resistant |
Special Feature | Smudge Resistant |
Brand | L’Oréal Paris |
Item Form | Gel |
About this item
- Infallible Volumizing Brow Mascara: Lightweight fiber charged eyebrow mascara formula instantly thickens and volumizes brows. Longwear eye brow gel features a smudge resistant and transfer resistant formula. This volumizing brow gel wears up to 24H
- Eyebrow Gel For 2x Fuller Looking Brows: Choose from seven diverse tinted brow gel shades. For best tinted eyebrow gel application, swipe the 3D micro grip eyebrow makeup brush in short upward strokes to boost eyebrow volume and density
- Define Your Eye: Your Infallible look is not complete without L'Oreal Paris Eyeliner. Enhance your classic look with a black eyeliner, get bold with a green or blue eyeliner or try neutral grey or brown eyeliner
- Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
Frequently bought together

Featured items you may like
From the brand

-
-
Shop New Arrivals
-
Shop Best Sellers
-
Shop Allure Winners
-
From the manufacturer


Discover More from L'Oreal Paris
![]() Brow Stylist Definer | ![]() Infallible Brow Mascara | ![]() Lash Paradise Mascara | ![]() True Match Tinted Serum | |
---|---|---|---|---|
Customer Reviews
|
4.5 out of 5 stars 51,868
|
4.2 out of 5 stars 801
|
4.3 out of 5 stars 84,822
|
4.4 out of 5 stars 16,685
|
Price
| $7.97$7.97 | $10.47$10.47 | $9.97$9.97 | $14.54$14.54 |
Your Look
| BROW | BROW | MASCARA | TINTED SERUM |
Key Benefit
| PENCIL FILLS SPARSE BROW AREAS | MASCARA VOLUMIZES BROWS | VOLUPTOUS VOLUME AND LENGTH | BRIGHTENS AND EVENS SKIN TONE |
Number of Shades
| 7 | 7 | 6 | 14 |
All Day Wear
| ✔ | ✔ | ✔ | ✔ |
Perfect to Pair With
| INFALLIBLE FULL WEAR | BROW STYLIST DEFINER | LASH PARADISE PRIMER | LASH PARADISE MASCARA |
Product Description
Up to 24HR wear. Easy Application. Smudge-resistant, transfer-resistant. Thicken and volumize your brows with this lightweight, fiber charged formula that delivers up to 2x fuller looking brows. The 3D micro-grip brush grips every hair for maximum volume and density
Product details
- Product Dimensions : 7.06 x 1.88 x 7.06 inches; 0.13 ounces
- Item model number : 0071249675861
- UPC : 071249675861
- Manufacturer : L'Oréal Paris
- ASIN : B0BWP1DYR3
- Country of Origin : USA
- Best Sellers Rank: #9,694 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #100 in Eyebrow Color
- Customer Reviews:
Compare with similar items
This Item ![]() L'Oreal Paris Infallible Volumizing 24H Wear Brow Mascara, Long Lasting Eyebrow Makeup for 2X Fuller Eyebrows, 5.0 Brunette, 0.13 Fl Oz | Recommendations | |||||
Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | |
Price | -30% $10.47$10.47 List: $14.99 | -40% $11.88$11.88 Typical: $19.95 | -33% $9.99$9.99 List: $14.99 | $7.90$7.90 | $15.99$15.99 | -30% $10.47$10.47 List: $14.99 |
Price Per Unit | $80.54 / Fl Oz | — | $76.85 / Fl Oz | — | $57.11 / Fl Oz | $80.54 / Fl Oz |
Delivery | Get it as soon as Saturday, Mar 8 | — | Get it as soon as Saturday, Mar 8 | Get it Mar 10 - 12 | — | Get it as soon as Saturday, Mar 8 |
Customer Ratings | ||||||
Sold By | Amazon.com | A1 Great Deals | LENOX SALES | The Hanna Store | J&S Krafts | Amazon.com |
color | Brunette | Washable Midnight Black | Dark Brunette | Dark Brunette | Waterproof Black | Soft black |
unit count | 0.13 | 1 | 0.13 | 0.1 | 0.28 | 0.13 |
volume | 4.46 fluid ounces | 0.17 fluid ounces | 4.46 fluid ounces | 0.1 fluid ounces | 0.28 fluid ounces | 4.46 fluid ounces |
form | Gel | cylindrical | Gel | Liquid,Gel | Wax | Gel |
product benefit | Volumizing, Long-lasting, Smudge-resistant, Transfer-resistant | Volumizing | — | Softening | Volumizing | Instantly thickens and volumizes brows, transfer-resistant and smudge-resistant, easily removable with soap and water |
skin tone | All | Deep | All | All | Light | All |
skin type | Combination | All | Combination | Sensitive | All | Combination |
package type | Tube | Tube | Tube | Bottle | Tube | Tube |
Videos
Videos for this product
2:19
Click to play video
Honest review of Loreal Infallible Brows
Adrianne Miller
Videos for this product
0:10
Click to play video
L'Oreal Paris Infallible Brow Mascara
Loreal
Videos for this product
1:44
Click to play video
Review of Infallible Volumizing 24H Wear Brow
Jennifer
Videos for this product
0:20
Click to play video
Loreal Paris Eyebrow Mascara - Lasts all day
Jackie Barber
Videos for this product
0:45
Click to play video
Product Overview Video
Amazon Product Imaging
Important information
Ingredients
Aqua / Water / Eau Acrylates Copolymer Alcohol Denat. Butylene Glycol Acrylamide/Sodium Acryloyldimethyltaurate Copolymer Isohexadecane Pentylene Glycol Propylene Glycol Ammonium Polyacryloyldimethyl Taurate Rayon Polysorbate 80 Sodium Dehydroacetate Caprylyl Glycol Steareth-20 Sorbitan Oleate Panthenol Citric Acid [+/- May Contain / Peut Contenir Ci 77491, Ci 77492, Ci 77499 / Iron Oxides Ci 77891 / Titanium Dioxide]
Directions
Swipe the 3D micro-grip brush in short, upward strokes to boost volume and density
Looking for specific info?
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonReviews with images

Perfect Auburn for My Red Hair
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
- Reviewed in the United States on February 18, 2025Color: AuburnSize: 0.13 Fl Oz (Pack of 1)Verified PurchaseIf you’re a redhead, you know the struggle of finding the perfect eyebrow product—one that actually matches, stays put, and doesn’t smudge. Well, this is the one! It’s the only product I’ve found that works flawlessly, lasting all day without fading. The design is super convenient, with the brush attached to the colored end of the tube, so there’s no second-guessing which side to twist. The rich auburn shade is perfect, especially for helping to define my graying brows. If you’re a redhead, this is an absolute must-have in your makeup routine! Highly recommend!
- Reviewed in the United States on February 4, 2025Color: BlondeSize: 0.13 Fl Oz (Pack of 1)Verified PurchaseI love this product! I've used it for well over a year now....it gives a nice, natural brow!
- Reviewed in the United States on February 26, 2025Color: BrunetteSize: 0.13 Fl Oz (Pack of 1)Verified PurchasePerfect for natural looking brows and easy to apply.
- Reviewed in the United States on May 14, 2024Color: Light BlondeSize: 0.13 Fl Oz (Pack of 1)Verified PurchaseI was looking for an easy way to style my eyebrows without looking like they are painted on.
This product has amazed me. It works just like mascara, making it very easy to apply and still look very natural. The color easily covers any grey/white hairs, sparing what natural brow that I have left.
My brows look natural, fuller with the perfect coloring.
The shape of the wand is perfect for applying on an eyebrow. It is well designed and applies just the right amount of product.
I haven't noticed any bleeding of color or smudging. It stays in place, but easily washes off at the end of the day.
As with any mascara or mascara-like product, there are occasional "clumps" but when I notice them, they easily smooth back out with an extra swipe.
I love this product and don't want to be without it. I've even turned my MIL on to it and she loves it too!
If I could give this product more than 5 stars I would.
If you're looking for an easy, natural looking way to enhance your brows, this is the product for you!
- Reviewed in the United States on February 28, 2025Color: Light BrunetteSize: 0.13 Fl Oz (Pack of 1)Verified PurchaseI personally don’t care for this product. The brush is a bad design and brow product is thick and messy. Leaves goopy marks. I cannot recommend.
- Reviewed in the United States on December 24, 2024Color: BrunetteSize: 0.13 Fl Oz (Pack of 1)Verified PurchaseMy daughter requested this for Christmas and it arrived on time and it is perfect!
- Reviewed in the United States on October 25, 2024Color: Light BrunetteSize: 0.13 Fl Oz (Pack of 1)Verified PurchaseWhile I liked the previous version of brow stylist and used it daily, and found it to be superior to the costly brands I used, because it did not clump, this new version is even better. The volume and coverage of this updated version is natural, easy to use, full, provides great coverage, and I love it! It achieves everything that I wanted.
- Reviewed in the United States on November 18, 2024Color: Light BrunetteSize: 0.13 Fl Oz (Pack of 1)Verified PurchaseI like the color, coverage on gray brow hairs and the way it makes my wirey old brow hairs stay in place! The brush globs, so I go back with a mascara type brush and spread it out a bit.
Top reviews from other countries
- Faye LeutyReviewed in Canada on October 23, 2024
5.0 out of 5 stars Favourite brow product
Color: BrunetteSize: 0.13 Fl Oz (Pack of 1)Verified PurchaseThe colour of this is a perfect ashy/cool brown that looks natural, and I love that it applies to your existing brows like mascara. I wouldn't recommend it for someone who does not have a lot of brow hair, as it works best to cling to your existing brows, rather than draw on new ones IMO. Lengthens and darkens and does not quit!
- LucyReviewed in Canada on September 16, 2024
3.0 out of 5 stars A little messy
Color: BlondeSize: 0.13 Fl Oz (Pack of 1)Verified PurchaseGreat product. A little messy to use .
- Betty Jean PageReviewed in Canada on November 12, 2024
5.0 out of 5 stars Good product.
Color: BlondeSize: 0.13 Fl Oz (Pack of 1)Verified PurchaseProceed with care.
- DIWReviewed in Canada on February 8, 2025
1.0 out of 5 stars Blond is really dark brown
Color: BlondeSize: 0.13 Fl Oz (Pack of 1)Verified PurchaseWhen I read the reviews about the colour of blonde being too dark, I thought, since I’m auburn, I can take a darker product. NOT!! This product is so dark (dark brown) that I tossed it after the first use. Should have returned it, but didn’t think I could since it was used.
- JSReviewed in Canada on July 12, 2024
5.0 out of 5 stars Perfect for light brown brows
Color: Light BlondeSize: 0.13 Fl Oz (Pack of 1)Verified PurchaseI have light brown/ dark blonde eyebrows and have had difficulty finding just the right shade to fill in my sparse menopause eyebrows. until now! I bought the taupe colour and it's perfect but not overbearing. Stays on all day and is easy to take off at the end of my day with my Micellar water
Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.