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Urban Decay | 24/7 Inks Liquid Liner | All Day WearUrban Decay

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Urban Decay 24/7 Inks Liquid Eyeliner Pen, Water-Resistant, Smudge-Resistant, Fine Tip, Ergonomic Precision Grip, Matte and Shimmer Finishes - 0.01 fl oz

4.1 229 ratings

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$28.00 $2,800.00 per Fl Oz

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Color: Zero - Matte Black

Size: 0.01 Fluid ounce

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Purchase options and add-ons

Color	Zero - Matte Black
Brand	URBAN DECAY
Item Form	Liquid
Finish Type	Matte
Special Feature	Waterproof, Smudge Resistant

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Description

Inspired by professional paint brushes, 24/7 Inks Liquid Liner unleashes your inner artist and delivers chaos-proof performance. Ergonomically designed with a patented, precision grip and an ultra-sharp tip, this innovative eyeliner puts you in control.

Benefits

This life-proof formula is water + smudge resistant for all-day wear. The 9 daringly intense eyeliner colors comes in a ‘flow-through’ pen with either a felt tip or brush tip.

Suggested use

Shake eyeliner to saturate! The flexible, ultra-fine tip makes it easy to draw thin or thick lines without skipping, dragging, or pulling on delicate skin.

Complete the look

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This item: Urban Decay 24/7 Inks Liquid Eyeliner Pen, Water-Resistant, Smudge-Resistant, Fine Tip, Ergonomic Precision Grip, Matte and Shimmer Finishes - 0.01 fl oz

$28.00 ($2,800.00/Fl Oz)

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Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil, Smudge-Proof, Transfer-proof, Long-lasting Color Eye Liners, Hydrating Vitamin E & Jojoba Oil - 0.04 oz

$23.00 ($23.00/Count)

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Urban Decay All Nighter Waterproof Setting Powder - Lightweight, Translucent Makeup Finishing Powder - Smooths Skin + Minimizes Shine - Lasts Up To 11 Hours

$35.00 ($134.62/Ounce)

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Product Description

urban decay 24/7 liquid eyeliner pen ergonomic grip smudgeproof waterproof liner longwear color

What are the best techniques for applying 24/7 Inks Liquid Liner?

Urban Decay has you covered. The key is to start by shaking the eyeliner well and then using a steady hand to apply light strokes, building up thickness for your desired eye look.
How to make your colored liquid eyeliner POP?

Try experimenting with our 9 colorful eyeliners in matte and shimmer finishes. Before applying, shake 24/7 INKS for full pigment and color payoff. Draw outside the lines and create graphic liner looks by playing with bold lines, shapes, and angles.
Is 24/7 Inks Liquid Liner easy to use for beginners?

Our easy-to-use, ergonomically-designed grip, makes application so smooth no matter your skill level! The grip allows you to have a steady hand while applying, and the super sharp tip is perfect for precision. The easiest liquid liner you’ll use!
How do you get the perfect winged liner?

For a winged eyeliner look, draw a thin line along the lash line. Then, at the base of the outer corner, draw a line up towards your eyebrow. Then, start drawing a thicker line down towards your original line along the lashes and fill in any gaps.
How can I make my liquid eyeliner last all day?

If you want to make the most of your fantastic eye look, try priming your eyelids with an eye primer (like our Eyeshadow Primer Potion). Let your primer dry completely before applying your liquid liner.

PLAYS NICE WITH OTHERS

	24/7 Inks Liquid Eyeliner	Eyeshadow Primer Potion	24/7 Moondust Eyeshadow	24/7 Eyeliner Pencil	All Nighter Setting Spray
Customer Reviews	9	4,175	2,114	10,696	14,036
Price	$28.00	$28.00	$24.00	$23.00	$36.00
Benefit	Ergonomic Flow-Through Pen	Crease-Free + Vibrant Shadows	Microfine Glitter Eyeshadow	Ultra-Creamy & Blendable Color	Keeps Makeup Looking Fresh
Wear	Smudge-Proof, Up to 24 Hours	Looks Last Up to 24 Hours	Up to 16 Hours	Waterproof, Up to 16 Hours	Transfer-Proof, Up to 16 Hours
Formula	Infused with Vitamin E	Nude Creamy Eye Primer	Caffeine-Packed, Velvety Color	Vitamin E + Jojoba Oil	Oil-Free, Non-Drying Mist
Available In	9 Shades	2 Sizes	4 Shades	28 Shades, 5 Finishes	Natural, Matte, Glowy Finishes
Vegan	✔	✔	✔	✔	✔

WARNING: California’s Proposition 65

Product details

Package Dimensions ‏ : ‎ 7.36 x 0.91 x 0.67 inches; 0.32 ounces
Item model number ‏ : ‎ 2647998
Manufacturer ‏ : ‎ Urban Decay
ASIN ‏ : ‎ B0BTRW2ZSC

Best Sellers Rank: #26,568 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #211 in Eye Liners

Customer Reviews:
4.1 229 ratings

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229 global ratings

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Customers say

Customers find the eyeliner easy to apply and stay on all day without smudging or fading. They say it works well and has a flawless application. Many customers like the color. However, some customers report that the pen runs dry quickly and is watery. They also dislike the value for money. There are mixed opinions on color accuracy and smudging resistance.

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Stay on Ease of application Functionality Color Color accuracy Smudging resistance Dries out quickly Value for money

12 customers mention "Stay on"9 positive3 negative

Customers like how the eyeliner stays on. It's easy to grip and hold onto, and it stays where you put it without flaking or smudging. Some say it stays on swimming in the ocean, which is the only liner that can do that.

"...Stays where you put it. No flaking or smudging. Easily removed with make-up remover...." Read more

"...The shape makes it easy to grip and hold onto. It's long lasting (I've used it for 13 hours) and no smudging...." Read more

"...wing or a delicate line, this eyeliner does it all—and stays in place no matter what. Pros:..." Read more

"...I had to shake it and work to get it to glide. It did stay on great but I was surprised at the lack of pigmentation...." Read more

11 customers mention "Ease of application"11 positive0 negative

Customers find the eyeliner easy to apply. They say it's the easiest liquid eyeline they have tried.

"...✔ Intense, Vibrant Color – The color payoff is amazing! The eyeliner goes on smoothly and delivers a rich, opaque color that doesn’t fade or smudge...." Read more

"...of the container is beautiful and it seemed like it would be very easy to apply. I do plan to go to Ulta or Sephora to purchase one of these again...." Read more

"This product was easy to use but it dries out quickly. Too quickly. I was only able to use it 2 times." Read more

"This is absolutely the most AMAZING easy to use eyeliner , it’s precise and one sweep does it! MUST TRY ! U will be hooked!" Read more

10 customers mention "Functionality"7 positive3 negative

Customers like the eyelid color. It works well and has a flawless application.

"...Works like a dream on my oily combo late 30's finicky skin 😎..." Read more

"...out after maybe 5 days of using it.. such a shame because it works really well! 😟..." Read more

"...It doesn’t stay on long and smudges off even with primer." Read more

"This is very nice and works great but I had higher expectations I guess...." Read more

7 customers mention "Color"7 positive0 negative

Customers like the color. They say it's opaque, stays in place all day, and is a matte dark black that glides on smoothly.

"...100% worth it in my experience because: long lasting, opaque, matte darkest black, quick dry down, glides flawlessly on regular or glitter/shimmer..." Read more

"This is amazing eyeliner. goes on so perfect. Best looking eyeliner I’ve ever used. Drags out in a week...." Read more

"Great deal for a great product" Read more

"...I love the formula. I love the tip. Goes on super black and stays black all day...." Read more

11 customers mention "Color accuracy"7 positive4 negative

Customers have mixed opinions about the color accuracy of the eyeliner. Some find it has vibrant colors and great pigmentation, making it versatile for creating bold, dramatic looks or softer, more natural lines. Others mention it lacks pigmentation, is watery, and goes on unevenly and patchy.

"...✔ Intense, Vibrant Color – The color payoff is amazing! The eyeliner goes on smoothly and delivers a rich, opaque color that doesn’t fade or smudge...." Read more

"...I was SO disappointed because the design of the container is beautiful and it seemed like it would be very easy to apply...." Read more

"...The product must be shaken before use or there is no color, very watery. Highly recommended!" Read more

"This is amazing eyeliner. goes on so perfect. Best looking eyeliner I’ve ever used. Drags out in a week...." Read more

8 customers mention "Smudging resistance"4 positive4 negative

Customers have different experiences with the eyelid color's smudging resistance. Some say it stays put all day without smudging, fading, or transferring. Others mention it doesn't stay on long and smudges off even with primer.

"...Stays where you put it. No flaking or smudging. Easily removed with make-up remover...." Read more

"Rated water resistant but still smudged at the end of the day. Won’t buy again." Read more

"...It's long lasting (I've used it for 13 hours) and no smudging. Even after washing my face, you have to really get in there to remove it...." Read more

"Smudging and water will take it off but the application is flawless." Read more

25 customers mention "Dries out quickly"5 positive20 negative

Customers are unhappy with the eyeliner's drying out quickly. They mention it runs dry quickly, is watery, and not waterproof.

"...The product must be shaken before use or there is no color, very watery. Highly recommended!" Read more

"...I haven't used it a very long time and it already feels like it might be drying out...." Read more

"...On the first use, right out of the box, it was completely dried out before I could apply to my 2nd eye...." Read more

"...✔ Waterproof & Smudge-Proof – It’s waterproof and doesn’t budge, even in humid conditions or if I accidentally rub my eyes...." Read more

9 customers mention "Value for money"0 positive9 negative

Customers are dissatisfied with the value for money. They say it's overpriced, not waterproof, and dries quickly.

"This eye liner is pricey, but doesn't move...." Read more

"...The design is fun, but there’s very little product" Read more

"...Not this one! Stay with Stila - this is not worth the money!" Read more

"...It just won't go any more. What a total waste of money...." Read more

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Top reviews from the United States

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csb
Easy to use and looks great -remember to shake it before using
Reviewed in the United States on January 4, 2024
Size: 0.01 Fluid ounceColor: Zero - Matte BlackVerified Purchase

Really love this liner. Can be applied in as thick a line as you want, and can be applied into a VERY thin point. Stays where you put it. No flaking or smudging. Easily removed with make-up remover. The product must be shaken before use or there is no color, very watery. Highly recommended!

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5 people found this helpful

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Brielle
Best Black Brushtip Eyeliner I've tried
Reviewed in the United States on January 9, 2025
Size: 0.01 Fluid ounceColor: Zero - Matte BlackVerified Purchase
As someone who loves felt tip liners, I was surprised I fell in love with this Eyeliner. The shape makes it easy to grip and hold onto. It's long lasting (I've used it for 13 hours) and no smudging. Even after washing my face, you have to really get in there to remove it. Im on my 3rd Eyeliner for this because it has become my daily Eyeliner.

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Blingqueen
⭐ Bold, Precise, and Long-Lasting – The Ultimate Eyeliner! ⭐
Reviewed in the United States on February 24, 2025
Size: 0.01 Fluid ounceColor: Zero - Matte BlackVerified Purchase
The Urban Decay 24/7 Inks Liquid Eyeliner Pen has quickly become my go-to eyeliner for a reason! It delivers unmatched precision, vibrant color, and all-day wear. Whether I want a bold wing or a delicate line, this eyeliner does it all—and stays in place no matter what.

Pros:
✔ Incredible Precision – The fine-tipped pen gives me complete control, allowing me to create precise lines every time. Whether I’m going for a sleek, thin line or a bold, dramatic look, this eyeliner pen helps me achieve the perfect shape with ease.
✔ Intense, Vibrant Color – The color payoff is amazing! The eyeliner goes on smoothly and delivers a rich, opaque color that doesn’t fade or smudge. It’s perfect for creating bold, dramatic looks or softer, more natural lines—your choice!
✔ Long-Lasting Formula – This eyeliner is seriously long-lasting. Once it’s on, it stays put all day without smudging, fading, or transferring. I can wear it through a full day of work, a workout, or even a night out, and it still looks as fresh as when I first applied it.
✔ Waterproof & Smudge-Proof – It’s waterproof and doesn’t budge, even in humid conditions or if I accidentally rub my eyes. Whether I’m caught in the rain or wearing it through a sweaty workout, this eyeliner stays exactly where I put it.
✔ Quick-Drying & Comfortable – The formula dries almost instantly, which means no smudging or transferring to my eyelids. It also feels incredibly lightweight and comfortable, so I forget I’m even wearing eyeliner.
✔ Versatile for Any Look – The variety of shades available allows me to get creative and experiment with different styles. From classic black to vibrant hues, this eyeliner can be used to create anything from everyday looks to bold, statement-making designs.

Cons:
➖ Not Ideal for Sensitive Eyes – If you have very sensitive eyes, the formula may feel a bit harsh. However, it hasn’t caused any irritation for me personally.

Final Verdict:
The Urban Decay 24/7 Inks Liquid Eyeliner Pen is an absolute must-have for anyone who loves precision, long-lasting color, and smudge-proof performance. It’s become an essential part of my makeup routine, and I can’t recommend it enough. Whether you're a beginner or a seasoned makeup artist, this eyeliner will help you achieve flawless lines every time.

⭐ 5/5 – Highly Recommend! ⭐

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C
Great design
Reviewed in the United States on December 12, 2023
Size: 0.01 Fluid ounceColor: Zero - Matte BlackVerified Purchase
The shape makes it easy and comfortable to hold. It applies in nice clean lines, just takes a few coats. I haven't used it a very long time and it already feels like it might be drying out. Seems to be the case with these types of liners but it seemed like it should last much longer given how much bigger it is. I'd still buy again. I wish they made this in bright colors. Like neon pink 😁

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One person found this helpful

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Shar
It was dried out upon arrival. Requesting a full refund.
Reviewed in the United States on January 25, 2024
Size: 0.01 Fluid ounceColor: Zero - Matte BlackVerified Purchase
More of a warning about Amazon! The product MIGHT be great.

I was really looking forward to trying this eyeliner for the first time. When I received the package, it was maybe a few days before I had a chance to open and try the eyeliner. On the first use, right out of the box, it was completely dried out before I could apply to my 2nd eye.

I was SO disappointed because the design of the container is beautiful and it seemed like it would be very easy to apply. I do plan to go to Ulta or Sephora to purchase one of these again. This isn't the first time a package I purchased from Amazon was stale or unusable or dried out, probably from sitting in a warehouse for WAY too long.

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5 people found this helpful

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M-pants
Couldn’t love it
Reviewed in the United States on December 23, 2024
Size: 0.01 Fluid ounceColor: Zero - Matte BlackVerified Purchase
I love UD products most of the time but this was disappointing. The pen ran dry very quickly even during the first use. I had to shake it and work to get it to glide. It did stay on great but I was surprised at the lack of pigmentation. I also did not like how long it is. As a vision challenged girlie who needs to be close to the mirror to see, the fact that the pen is super long impeded my ability to use the eyeliner.

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One person found this helpful

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Del B.
Fabulous & Opaque
Reviewed in the United States on September 2, 2024
Size: 0.01 Fluid ounceColor: Zero - Matte BlackVerified Purchase
This eye liner is pricey, but doesn't move. It is 100% worth it in my experience because: long lasting, opaque, matte darkest black, quick dry down, glides flawlessly on regular or glitter/shimmer eye shadows! Works like a dream on my oily combo late 30's finicky skin 😎

Read more

Del B.

Fabulous & Opaque

Reviewed in the United States on September 2, 2024
This eye liner is pricey, but doesn't move. It is 100% worth it in my experience because: long lasting, opaque, matte darkest black, quick dry down, glides flawlessly on regular or glitter/shimmer eye shadows! Works like a dream on my oily combo late 30's finicky skin 😎

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2 people found this helpful

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Katie Gardner
I like it
Reviewed in the United States on December 9, 2024
Size: 0.01 Fluid ounceColor: Zero - Matte BlackVerified Purchase
I like it very much. Seems to be pretty smudge and water proof.

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Top reviews from other countries

Zoe
Can't go wrong with Urban Decay!
Reviewed in the United Kingdom on September 14, 2024
Size: 0.01 Fluid ounceColor: Zero - Matte BlackVerified Purchase

Love this 'edgy' brand, always exceptional quality.

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Ella K.
Amazing To Apply, Just Not Fully Tear-Proof
Reviewed in the United Kingdom on January 26, 2025
Size: 0.01 Fluid ounceColor: Zero - Matte BlackVerified Purchase
I wish I could give this a 4.5 instead of a 4. As an eyeliner applicator it’s amazing to hold and apply. The body makes it easy to make precision strokes. The colour I got was black and it’s the perfect black for wing tipped eyeliner. The only really it’s not 5 is because it says it’s waterproof but if I get the winged liner a little too close to the putter corner of my eye and I happen to have tears (such as laughing) it will smudge.

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Swede
Not as great as other UD eyeliners
Reviewed in the United Kingdom on May 13, 2024
Size: 0.01 Fluid ounceColor: Zero - Matte BlackVerified Purchase
I was a bit disappointed as there isn't an even flow of eyeliner, with it getting a bit patchy and needing to use another eyeliner over the top. I was disappointed as a different eyeliner from UD was much better.

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Urban Decay 24/7 Inks Liquid Eyeliner Pen, Water-Resistant, Smudge-Resistant, Fine Tip, Ergonomic Precision Grip, Matte and Shimmer Finishes - 0.01 fl oz

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Product Description

What are the best techniques for applying 24/7 Inks Liquid Liner?

How to make your colored liquid eyeliner POP?

Is 24/7 Inks Liquid Liner easy to use for beginners?

How do you get the perfect winged liner?

How can I make my liquid eyeliner last all day?

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Fabulous & Opaque

Top reviews from the United States

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Fabulous & Opaque

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5.0 out of 5 stars Can't go wrong with Urban Decay!

4.0 out of 5 stars Amazing To Apply, Just Not Fully Tear-Proof

3.0 out of 5 stars Not as great as other UD eyeliners

Can't go wrong with Urban Decay!

Amazing To Apply, Just Not Fully Tear-Proof

Not as great as other UD eyeliners