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$39.00$39.00 $22.94 per Fl Oz ($22.94$22.94 / Fl Oz)
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Oribe Rough Luxury Soft Molding Paste 1.7 Fl Oz (Pack of 1)
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Return this item for free
We offer easy, convenient returns with at least one free return option: no shipping charges. All returns must comply with our returns policy.
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Purchase options and add-ons
Product Benefits | Definition and flexible control. Medium hold with memory. Soft shine. |
Hair Type | Long |
Material Type Free | Dairy Free |
Scent | Cote d'Azur |
Liquid Volume | 1.7 Fluid Ounces |
Description
Benefits
Suggested use
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This product has sustainability features recognized by trusted certifications.Farming practicesMade with materials harvested from responsibly managed farms.As certified byRainforest Alliance
Rainforest Alliance is an international non-profit organization working to create a better future for people and nature. By choosing Rainforest Alliance certified products, you help support farmers to follow more sustainable, climate-smart farming practices that protect natural resources and the environment by using land, water, and energy more carefully. These practices also safeguard carbon-storing forests and help farmers mitigate and adapt to climate change, which ultimately improves their livelihoods.Forestry practicesMade with materials harvested from responsibly managed forests.As certified byRainforest Alliance
Rainforest Alliance is an international non-profit organization working to create a better future for people and nature. By choosing Rainforest Alliance certified products, you help support farmers to follow more sustainable, climate-smart farming practices that protect natural resources and the environment by using land, water, and energy more carefully. These practices also safeguard carbon-storing forests and help farmers mitigate and adapt to climate change, which ultimately improves their livelihoods.The Forest Stewardship Council
The Forest Stewardship Council (FSC) supports responsible forestry, which is a vital solution to combat climate change. Choosing FSC-certified products – whether furniture, building materials, paper, rubber, or textiles – helps protect forests, wildlife, clean water and supports the Indigenous Peoples, forest workers and communities who depend on them. Choosing FSC-certified products can also help to mitigate climate change by supporting responsible management of the world’s forests. For a better future, choose FSC.BiodiversityMade with materials harvested in a way that helps protect animals, plants, and a healthy ecosystem.As certified byRainforest Alliance
Rainforest Alliance is an international non-profit organization working to create a better future for people and nature. By choosing Rainforest Alliance certified products, you help support farmers to follow more sustainable, climate-smart farming practices that protect natural resources and the environment by using land, water, and energy more carefully. These practices also safeguard carbon-storing forests and help farmers mitigate and adapt to climate change, which ultimately improves their livelihoods.Worker well-beingManufactured on farms or in facilities that protect the rights and/or health of workers.As certified byRainforest Alliance
Rainforest Alliance is an international non-profit organization working to create a better future for people and nature. By choosing Rainforest Alliance certified products, you help support farmers to follow more sustainable, climate-smart farming practices that protect natural resources and the environment by using land, water, and energy more carefully. These practices also safeguard carbon-storing forests and help farmers mitigate and adapt to climate change, which ultimately improves their livelihoods. - Sustainability features for this product
Sustainability features
This product has sustainability features recognized by trusted certifications.Packaging efficiencyReduced air and/or water in the product or packaging for more efficient transportation.As certified byCompact by Design (Amazon-developed Certification)
Compact by Design identifies products that, while they may not always look very different, have a more efficient design. By reducing water and/or air in the product or packaging, these become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions. - Sustainability features for this product
Sustainability features
This product has sustainability features recognized by trusted certifications.Safer chemicalsMade with chemicals safer for human health and the environment.As certified byCradle to Cradle Certified
Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.Certification LevelSILVER ACHIEVEMENT LEVELWorker well-beingManufactured on farms or in facilities that protect the rights and/or health of workers.As certified byCradle to Cradle Certified
Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.Certification LevelSILVER ACHIEVEMENT LEVELManufacturing practicesManufactured using processes that reduce the risk of negative environmental impact.As certified byCradle to Cradle Certified
Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.Certification LevelSILVER ACHIEVEMENT LEVEL - Sustainability features for this product
Sustainability features
This product has sustainability features recognized by trusted certifications.Safer chemicalsMade with chemicals safer for human health and the environment.As certified byMADE SAFE
The MADE SAFE seal provides instant identification of products made with safer ingredients. MADE SAFE makes it easy for shoppers to select products made without known toxic chemicals by prohibiting substances that are known, or suspected, to harm human health or the environment. All products are vetted using a scientific approach, including screening for over 6,500 harmful substances, to ensure products meet this rigorous standard. The MADE SAFE seal means products are better for people and the planet. - Sustainability features for this product
Sustainability features
This product has sustainability features recognized by trusted certifications.Packaging efficiencyReduced air and/or water in the product or packaging for more efficient transportation.As certified byCompact by Design (Amazon-developed Certification)
Compact by Design identifies products that, while they may not always look very different, have a more efficient design. By reducing water and/or air in the product or packaging, these become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions. - Sustainability features for this product
Sustainability features
This product has sustainability features recognized by trusted certifications.Safer chemicalsMade with chemicals safer for human health and the environment.As certified byEWG Verified
Choosing EWG Verified products means reducing chemicals of concern and supporting companies that are committed to using safer ingredients. This mark is backed by EWG's scientific rigor and decades of research on chemical safety and scientific evidence on the impacts of exposure to toxic chemicals on human health.U.S. EPA Safer Choice
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From the brand

Oribe Hair Care
These are the products of the hair-obsessed.
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Oribe combines decades of styling experience from the top of the editorial and salon worlds with cutting-edge innovation, advanced formulations and award-winning design to deliver a high-performing, specialty collection that redefines the standard in luxury hair care. These are the products of the hair-obsessed.
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Oribe Hair Care
From the manufacturer



Signature Stylers
![]() Rough Luxury Soft Paste | ![]() Oribe Fiber Groom Paste | ![]() Rock Hard Gel | ![]() Gel Sérum | |
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Customer Reviews
|
4.5 out of 5 stars 768
|
4.5 out of 5 stars 547
|
4.3 out of 5 stars 316
|
4.4 out of 5 stars 135
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Price
| $39.00$39.00 | $39.00$39.00 | $42.00$42.00 | — |
Benefit
| Adds flexible definition | Defines layers & tames | Moisturizes with intense hold | Flexible hold & moisture |
Form
| Paste | Paste | Gel | Gel |
Hold
| Medium | Light | Very strong | Medium |
FInish
| Satin | Natural | Shiny | Shiny |
Cruelty-free
| ✔ | ✔ | ✔ | ✔ |
Product details
- Is Discontinued By Manufacturer : No
- Product Dimensions : 2.8 x 2.8 x 3 inches; 0.01 ounces
- Item model number : WARLS17ZGUN11
- UPC : 811913011164 840035216010
- Manufacturer : Oribe
- ASIN : B00BH3MWPK
- Country of Origin : USA
- Best Sellers Rank: #11,571 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #70 in Hair Styling Creams & Lotions
- #168 in Hair Styling Gels
- Customer Reviews:
Videos
Videos for this product
1:48
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Comparison of Oribe Hair Hold Styling Products
Simon & Angie Parsons
Videos for this product
1:15
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Hairstylist review of Oribe Rough Luxury
Honest reviews with Sarah
Videos for this product
0:42
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Look good n lock it in Get Oribe Soft Molding Hair Paste
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Videos for this product
0:34
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How-To Use Oribe’s Rough Luxury Soft
Amazon Luxury Beauty
Videos for this product
0:40
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Oribe Rough Luxury Soft Molding Paste
Oribe Hair Care LLC
Looking for specific info?
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find that the hair styling product leaves their hair with a nice texture and matte finish. They describe it as effective and worth the price. The hold is not too firm, leaving the hair feeling healthy and natural. Customers appreciate the pleasant scent. While most are satisfied with the longevity, hair length, and ease of styling, there are mixed opinions on value for money.
AI-generated from the text of customer reviews
Select to learn more
Customers like the texture of the product. It leaves their hair textured without feeling waxy or oily. They mention it adds shine and a matte finish without leaving a crunchy or stiff look. Many find it perfect for shaping hair without a greasy feeling.
"...It's like holding gel, but with more give, better texture, and a matte finish. If that's what you're looking for, it's worth the $40...." Read more
"...This product has competitive pricing, phenomenal quality and the scent I like so much. I can’t speak highly enough...." Read more
"Keeps hair is place and looks natural" Read more
"This is one of the best hair styling products I've ever used after trying probably 100+ in my life across the last 28 years." Read more
Customers like the product's effectiveness. They say it works well, is useful, and worth the price. Some find it perfect for short hair and great as a freshen up on top of gel.
"...however it does work really well. I just feel that you not get enough product for the amount you have to spend." Read more
"Perfect! Just a dab will do ya! Longer hair and like the natural look so a pea size after half blow dry is perfect for my manly mane...." Read more
"Great product! Makes styling my pixie cut super easy. This paste also makes my hair super shiny and really soft...." Read more
"...If you have short hair, this is the best product for you." Read more
Customers appreciate the hold of the product. It provides just enough hold without being sticky or goopy. They find it great for styling and holding hair in place without being too stiff or difficult to wash out. The product gives a sleek look, holds down flyaways, and is good for tough hair.
"...I used the Molding WAX for about a year, and its superior in hold, and gives a nice matte finish. And while it says its a wax, it's not wax...." Read more
"...I can’t speak highly enough. The hold of the product is not too firm and leaves the hair feeling healthy and natural, with a finished look." Read more
"Keeps hair is place and looks natural" Read more
"...this oribe product is fantastic- gives my hair a sleek look, holds down flyaways, smells great, allows tons of different styles, I can iron over it..." Read more
Customers like the scent of the hair styling product. It doesn't shine too much and has a pleasant smell.
"...This product has competitive pricing, phenomenal quality and the scent I like so much. I can’t speak highly enough...." Read more
"...The thing that really sets this apart is the great smell and the fact that it's oribe, but you can definitely get the same look/hold for less money...." Read more
"...It’s not sticky, brushes out fine. And has a nice very subtle fragrance." Read more
"...Has a great scent too which is never overpowering and is not noticeable to me once I have finished working the product into my hair." Read more
Customers like the product's longevity. They say it holds well all day without buildup and is forgiving if used too much. The packaging is pretty.
"...even between two fingers, immediately settles them into place and lasts all day...." Read more
"...and while I feel like the product is high quality and will last a long time... the packaging is pretty cheap and I have a hard time opening and..." Read more
"...like my hands are covered in sap and I'm ripping my hair out, holds well all day, doesn't seem to leave build-up...." Read more
"...Additionally the product lasts all day long and keeps his hair in place just as he did it in the first place." Read more
Customers like the product for short and medium-length hair. They find it works well on thick, unruly hair and allows them to grow their hair longer while keeping it looking good. It has a nice texture and works into their hair easily without feeling like their hands are covered. The scent is never overpowering and is not noticeable to them.
"...This product will do best with short hair. It's like holding gel, but with more give, better texture, and a matte finish...." Read more
"...paste, wax and gel to style, but I find this product works very well with my short hair. It’s not sticky, brushes out fine...." Read more
"...hair was still damp and it worked, but I think it serves a better purpose on shorter hair. I like that it doesn't make my hair look shiny and hard...." Read more
"...Has a great scent too which is never overpowering and is not noticeable to me once I have finished working the product into my hair." Read more
Customers find the product easy to use and say it takes no time to style. It's pliable and works well for them.
"...look crunchy and too stiff afterward and it’s very pliable and easy to work with...." Read more
"Expensive for sure but it doesn’t take much and lasts a long time...." Read more
"...isn't very smooth when it's in your hair, but it will style your hair perfectly. Very high quality product." Read more
"Great product! Makes styling my pixie cut super easy. This paste also makes my hair super shiny and really soft...." Read more
Customers have mixed opinions about the value for money of the hair styling product. Some find it good value, with competitive pricing and quality they like. Others say it leaves dandruff, is greasy, and not worth the price.
"...It might seem expensive for such a small container, but it comes out to about $7/month with everyday use." Read more
"...If that's what you're looking for, it's worth the $40. I prefer the Paste just because its one step lower in terms of hold." Read more
"...Adds a bit of shine but is pricey." Read more
"...My only issue (and it is minor) is that it is very expensive and while I feel like the product is high quality and will last a long time... the..." Read more
Reviews with images

Good quality
Top reviews from the United States
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- Reviewed in the United States on January 27, 2019This is hard to review, but I will try.
I have a left parted haircut. I started with the Clay from Shu' Mera. Love it, and thinking about buying it, but I like the Oribe Molding PASTE because it it gives my hair a little more shine for a healthier look.
I used the Molding WAX for about a year, and its superior in hold, and gives a nice matte finish. And while it says its a wax, it's not wax. I have used other wax products where you cannot wash it off your hands. You don't have to use your lifeforce to emulsify the product between your hands. It washes off nicely, and leaves your hair nice with a non-waxy texture.
VERDICT: You won't find this in CVS. This is a high quality product, but there's a million high quality products. It just takes experimenting and the look you want. This product will do best with short hair. It's like holding gel, but with more give, better texture, and a matte finish. If that's what you're looking for, it's worth the $40. I prefer the Paste just because its one step lower in terms of hold.
- Reviewed in the United States on December 19, 2022I am an airline aficionado, their anti-dandruff line, Serene Scalp, is probably the best one out there. I had been wishing for a hair pomade that could match the wonderful scent of Serene Scalp, and here was the solution, right under my nose all along! This product has competitive pricing, phenomenal quality and the scent I like so much. I can’t speak highly enough. The hold of the product is not too firm and leaves the hair feeling healthy and natural, with a finished look.
- Reviewed in the United States on October 26, 2024Keeps hair is place and looks natural
- Reviewed in the United States on November 12, 2019I switched to this product after a hairstylist had used a similar formula molding paste/ clay pomade on my hair and I really liked the look. As usual, this oribe product is fantastic- gives my hair a sleek look, holds down flyaways, smells great, allows tons of different styles, I can iron over it, and it washes out easily without being too sticky or shiny.
As a fan of the brand, I know it's expensive so I rarely complain about the price, however since purchasing this molding paste I've used 2 other similar, less expensive products, and they do an equally good job. The thing that really sets this apart is the great smell and the fact that it's oribe, but you can definitely get the same look/hold for less money. The biggest downside to this product is you'll end up going through it just as quickly as you would the cheap stuff, but I'd say it's still worth treating yourself to.
- Reviewed in the United States on February 3, 2025I’ve used paste, wax and gel to style, but I find this product works very well with my short hair. It’s not sticky, brushes out fine. And has a nice very subtle fragrance.
- Reviewed in the United States on May 19, 2024This is one of the best hair styling products I've ever used after trying probably 100+ in my life across the last 28 years.
- Reviewed in the United States on March 3, 2020I've been using this product almost everyday for the past 4 years. One container will last me about 6 months. I've used it with my hair ranging from about 3 inches, wavy/curly, to about half an inch, no curl. I think it works best applying it to nearly-dry short hair. When I had longer hair I would apply it when my hair was still damp and it worked, but I think it serves a better purpose on shorter hair. I like that it doesn't make my hair look shiny and hard. It looks more dry with a soft texture and doesn't leave my hair sticky. It might seem expensive for such a small container, but it comes out to about $7/month with everyday use.
- Reviewed in the United States on June 2, 2020Love the combination of hold, and texture. Never feels like I have too much product in. I have very lightweight hair with a lot of fly-aways that need controlling. Just a little bit of this spread over my palms, or even between two fingers, immediately settles them into place and lasts all day. Has a great scent too which is never overpowering and is not noticeable to me once I have finished working the product into my hair.
Top reviews from other countries
- N GReviewed in Canada on January 28, 2023
5.0 out of 5 stars Best hair product of this type on the market!!
This is literally the best product I’ve ever used. For my hair this works great, provides the right kind of hold and sheen I want.
- Dorothy Jane CookReviewed in the United Kingdom on December 16, 2019
1.0 out of 5 stars Cost is prohibitive
Loved the product but I actually thought I was buying 3 pots of this -I couldn’t believe that one pot of this paste cost over £60 including postage
I’m sorry but will not be purchasing this again from this site -just seen it elsewhere at half the price!!
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GVS Gillmeier Versicherungsservice GmbH & Co.KGReviewed in Germany on April 19, 2019
5.0 out of 5 stars Sehr gutes Produkt
Perfekt
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giovanniReviewed in Italy on April 16, 2019
1.0 out of 5 stars Prodotto sbagliato
Prodotto ottimo ma mi è arrivata la cera e non la pasta
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M.Reviewed in Germany on January 31, 2019
1.0 out of 5 stars Reinfall
Habe mir dieses Produkt gekauft, da ich viele Styling Tipps darüber gesehen und gelesen habe. Muss dazu sagen, daß ich Mittellanges, strohiges Haar habe.
Bin sehr enttäuscht! Jeder günstige Haarwachs ist mindestens genau so gut.
Der Geruch ist gut, sonst keine Kaufempfehlung!