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Added to cart
Colgate Optic White Express Teeth Whitening Pen with 35 Treatments, Enamel Safe, Designed for No Tooth Sensitivity, 0.08 oz
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Purchase options and add-ons
Brand | Colgate |
Product Benefits | Whitening |
Item Form | Gel |
Number of Items | 1 |
Material Type Free | Phthalate Free |
About this item
- Includes one (1) 0.08 fl oz Colgate Optic White Express Teeth Whitening Pen, 7 Days of Whitening Treatment
- Experience whiter teeth in just 1 day* using this hydrogen peroxide teeth whitening pen (*when used as directed)
- The Colgate whitening pen features a new precision applicator to easily target the surface of each tooth with the quick-drying whitening gel formula
- This fast-acting whitening pen is enamel-safe and designed for no tooth sensitivity** (**during and after the whitening process)
- To use, dry your teeth after brushing and paint the whitening gel on each tooth, then let the gel dry for 1 hour and brush with water to remove
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Sustainability features
This product has sustainability features recognized by trusted certifications.Safer chemicalsMade with chemicals safer for human health and the environment.As certified byChoosing EWG Verified products means reducing chemicals of concern and supporting companies that are committed to using safer ingredients. This mark is backed by EWG's scientific rigor and decades of research on chemical safety and scientific evidence on the impacts of exposure to toxic chemicals on human health. - Sustainability features for this product
Sustainability features
This product has sustainability features recognized by trusted certifications.Energy efficiencyConserves energy compared to similar products.As certified byGreenCircle Certified: Certified Energy Savings
GreenCircle certifies that a product saves energy in the use-phase when compared to similar products in the marketplace or a previous version of that product. Certified Energy Savings are represented as the percentage by which the product has reduced energy consumption compared to a standard product. A product must meet a 10% energy savings threshold to qualify for Climate Pledge Friendly. - Sustainability features for this product
Sustainability features
This product has sustainability features recognized by trusted certifications.Forestry practicesMade with materials from well-managed forests, recycled materials, and/or other controlled wood sources.As certified byThe Forest Stewardship Council
The Forest Stewardship Council (FSC) supports responsible forestry, which is a vital solution to combat climate change. Choosing FSC-certified products – whether furniture, building materials, paper, rubber, or textiles – helps protect forests, wildlife, clean water and supports the Indigenous Peoples, forest workers and communities who depend on them. Choosing FSC-certified products can also help to mitigate climate change by supporting responsible management of the world’s forests. For a better future, choose FSC. - Sustainability features for this product
Product Certification (1)
Products with trusted sustainability certification(s). Learn moreProduct Certification (1)ISCC PLUS certified products are created using raw materials like recycled plastics and bio-based materials, which can reduce fossil fuel consumption. - Sustainability features for this product
Sustainability features
This product has sustainability features recognized by trusted certifications.Safer chemicalsMade with chemicals safer for human health and the environment.As certified byU.S. EPA Safer Choice
U.S. Environmental Protection Agency (EPA) created the Safer Choice label to help you find products made with safer ingredients for the health of families, pets, workplaces, and the environment. Safer Choice certified products have been carefully evaluated by EPA scientists. Every ingredient must meet strict safety criteria for both human health and the environment. Products must also meet performance requirements to make sure they work. Products made with safer ingredients can help improve indoor air quality and protect municipal waterways. - Sustainability features for this product
Sustainability features
This product has sustainability features recognized by trusted certifications.Forestry practicesMade with materials from well-managed forests, recycled materials, and/or other controlled wood sources.As certified byThe Forest Stewardship Council
The Forest Stewardship Council (FSC) supports responsible forestry, which is a vital solution to combat climate change. Choosing FSC-certified products – whether furniture, building materials, paper, rubber, or textiles – helps protect forests, wildlife, clean water and supports the Indigenous Peoples, forest workers and communities who depend on them. Choosing FSC-certified products can also help to mitigate climate change by supporting responsible management of the world’s forests. For a better future, choose FSC.
From the manufacturer



Find the Teeth Whitener That's Best for You
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Overnight Whitening
Easy, effortless and effective teeth whitening while you sleep
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Special Occasion Whitening
Get your smile ready for that upcoming special occasion
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Professional-Level Whitening
in just 10 minutes a day for 10 days, when used as directed
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Removes years of stains
in just 1 week when used as directed
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Whiter teeth in just 1 day*
*when used as directed
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Removes 10 years of stains
in just 3 days when used as directed
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What's in the box
One (1) overnight whitening pen
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What's in the box
One (1) express whitening pen
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What's in the box
One (1) whitening pen & one (1) LED device to amplify whitening gel
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Enamel-Safe
Designed for no tooth sensitivity during and after the whitening process
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Enamel-Safe
Designed for no tooth sensitivity during and after the whitening process
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Enamel-Safe
Designed for no tooth sensitivity during and after the whitening process
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Product Description
Get your smile ready for a special occasion with the Colgate Optic White Express Teeth Whitening Pen. With this advanced whitening pen at your fingertips, you’ll see whiter teeth in just 1 day* in a few simple steps. Powered by hydrogen peroxide, this easy-to-use tooth whitening pen with a precision tip applicator delivers a glowing smile after just 3 applications. It’s safe on teeth enamel and designed for effective results with no tooth sensitivity during or after the whitening process. Just click, apply and let the power of the teeth whitening gel work its magic! Repeat for a total of 3 applications on Day 1, and a total of 2 applications on Days 2-7 for exceptional whitening results. Use the Colgate teeth whitening pen daily to effectively whiten your smile and remove teeth stains. With Colgate Optic White, you can find the confidence to soak up everything life has to offer without worrying about it soaking into your teeth. Go ahead and live your life to the brightest! *When used as directed.
Product details
- Package Dimensions : 6.77 x 3.62 x 1.54 inches; 0.08 ounces
- Item model number : 61028875
- UPC : 827854005728
- Manufacturer : Colgate-Palmolive
- ASIN : B0B9HZF3T5
- Country of Origin : USA
- Best Sellers Rank: #57,747 in Health & Household (See Top 100 in Health & Household)
- #51 in Teeth Whitening Gels
- #67 in Teeth Whitening Kits
- Customer Reviews:
Compare with similar items
This Item ![]() Colgate Optic White Express Teeth Whitening Pen with 35 Treatments, Enamel Safe, Designed for No Tooth Sensitivity, 0.08 oz | Recommendations | |||||
Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | |
Price | -7% $23.16$23.16 List: $24.99 | $27.99$27.99 | $24.96$24.96 | -19% $21.00$21.00 List: $25.99 | $2.50$2.50 | -16% $15.99$15.99 Typical: $18.99 |
Price Per Unit | $289.50 / Fl Oz | $27.99 / Count | $312.00 / Fl Oz | $161.54 / Fl Oz | $41.67 / Fl Oz | $79.95 / Fl Oz |
Delivery | Get it as soon as Tuesday, Apr 29 | Get it as soon as Tuesday, Apr 29 | Get it as soon as Tuesday, Apr 29 | — | Get it as soon as Tuesday, Apr 29 | Get it as soon as Tuesday, Apr 29 |
Customer Ratings | ||||||
Sold By | Amazon.com | Amazon.com | Amazon.com | TEAM R AND R | Amazon.com | SmallTown River |
form | Gel | Mixed | Gel | Gel | Gel | Gel |
flavor | Unflavored | Mint | Unflavored | Unflavored | Mint | Mild Mint |
weight | 0.08 ounces | 0.23 pounds | 0 pounds | — | — | — |
product benefit | Whitening | Whitening | Whitening | Brightening | Brightening, Whitening | Teeth Whitening, Stain Removal, Plaque Removal, Enamel Protection, Cavity Protection, Reduces Oral Bacteria, RemineralizationTeeth Whitening, Stain Removal, Plaque Removal, Enamel Protection, Cavity Protection, Reduces Oral Bacteria |
Videos
Videos for this product
0:06
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The best easy overnight whitening treatment!Massachusetts Mama
Videos for this product
0:36
Click to play video
Teeth Whitening Pen Colgate Optic White ExpressVinz Leonardo
Important information
Safety Information
Warning: Flammable. Keep away from heat or flames. Do not use while smoking. Keep out of the reach of children. Do not use with children under the age of 12. Do not swallow. If more than the amount used for whitening is accidentally swallowed, get medical help or call a Poison Control Center immediately. Avoid contact with eyes. If product contacts the eyes, rinse thoroughly with water. Avoid direct contact of the product with the gums and/or salivary flow. If irritation of the gums or mouth occurs, discontinue use and consult a dentist. Some people may experience tooth sensitivity or gum discomfort when using whitening products. This discomfort is temporary and not harmful. If you experience more than mild tooth sensitivity, stop use and consult your dentist.
Ingredients
Alcohol, Acrylates/Octylacrylamide Copolymer, Water, Hydrogen Peroxide
Directions
1. Click, apply and let the power of the teeth whitening gel work its magic! Repeat for a total of 3 applications on Day 1, and a total of 2 applications on Days 2-7 for exceptional whitening results. Use the Colgate teeth whitening pen daily to effectively whiten your smile and remove teeth stains.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonReviews with images

Not worth the effort or the money!
Top reviews from the United States
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- Reviewed in the United States on April 1, 2025Size: 0.08 Fl Oz (Pack of 1)Style: Express PenVerified Purchasefive stars because I have one veneer from a childhood accident. I needed to make sure I found a product that would be distributed evenly on real teeth as well as the veneer. This said safe for both..! I gave it a try as I drink ice tea and a lot of fresh blueberries. Complete change after the first use. So impressed I only had to use it three times. I wished I took a before & after pic. I def will if I do it again. No issue’s with teeth sensitivity like other products …. 😁
- Reviewed in the United States on April 9, 2025Size: 0.08 Fl Oz (Pack of 1)Style: Express PenVerified PurchaseThis Colgate Optic White Express Teeth Whitening Pen promised a brighter smile with 35 treatments, all while being enamel-safe and gentle. Unfortunately, my experience fell far short of those claims.
After just *one* application, the pen became completely clogged, rendering it useless. Despite following the instructions carefully, the whitening gel simply wouldn't dispense. This effectively turned a product marketed for 35 treatments into a single-use item – and a highly disappointing one at that.
Beyond the functionality issues, there were no discernible results after that initial use. I understand that significant whitening takes time, but even a slight improvement would have been encouraging. Sadly, there was absolutely no difference in the shade of my teeth.
Ultimately, this purchase felt like a complete waste of money. While I was fortunate enough to receive a refund, the frustration and disappointment of a product failing so quickly are hard to ignore.
**Pros:**
* Enamel-safe (though I didn't get to experience the claimed benefits)
* Money was refunded (Colgate customer service was responsive in this case)
**Cons:**
* Clogged after only one use
* No noticeable whitening results
* Feels like a waste of money
* Product failed to deliver on its promises
**Verdict:**
Avoid this product. The Colgate Optic White Express Pen, in my experience, is plagued by clogging issues that make it unreliable and ineffective. While the prospect of quick and easy whitening is appealing, this pen simply doesn't deliver. Save your money and explore other whitening options.
- Reviewed in the United States on April 9, 2025Size: 0.08 Fl Oz (Pack of 1)Style: Express PenVerified PurchaseI had hopes for this product but not so much. Doesn't work in 1 day like it states. I'm on my second day and not much change. I won't order again. So disappointed.
- Reviewed in the United States on April 21, 2025Size: 0.08 Fl Oz (Pack of 1)Style: Express PenVerified PurchaseThis product is great. It dries down fast so it is comfortable to keep on. Follow the instructions and it works great!
- Reviewed in the United States on August 24, 2024Size: 0.08 Fl Oz (Pack of 1)Style: Express PenVerified PurchaseThis product is somewhat effective. It was able to whiten my teeth a little bit (not to the extent I want it to) but you have to apply it twice on the first day then once for 7 days straight for an hour, which can be tedious for busy people.
- Reviewed in the United States on February 12, 2025Size: 0.08 Fl Oz (Pack of 1)Style: Express PenVerified PurchaseWaste of time and money. Have followed the directions precisely and no difference the first, second, or third day. Discontinued using after no more serum would come out. Frustrated with this product. Would not recommend!
2.0 out of 5 starsWaste of time and money. Have followed the directions precisely and no difference the first, second, or third day. Discontinued using after no more serum would come out. Frustrated with this product. Would not recommend!Not worth the effort or the money!
Reviewed in the United States on February 12, 2025
Images in this review
- Reviewed in the United States on March 24, 2025Size: 0.08 Fl Oz (Pack of 1)Style: Express PenVerified PurchaseWhiten my teeth immediately and I drink coffee and smoke.. Some people are just slow. It isn't hard or confusing at all! Pump the pen and brush.. You'll see it's on there because it bubbles. Tips: I put a paper towel in my mouth and Vaseline on my lips for protection and I didn't want saliva touching the gel.. Get a white smile and keep it pushing..
- Reviewed in the United States on April 14, 2025Size: 0.08 Fl Oz (Pack of 1)Style: Express PenVerified PurchaseWorks well and is easy to use
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