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Pureology Pure Volume Shampoo - For Flat, Fine, Color-Treated Hair, Adds Lightweight Volume and Body, Clarifies Buildup, Sulfate-Free & Vegan

4.3 4.3 out of 5 stars 5,040 ratings
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Manufactured using processes that reduce the risk of negative environmental impact.
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Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.

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SILVER ACHIEVEMENT LEVEL

Pureology
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$37.00 $4.11 per Fl Oz
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Size: 9 Fl Oz (Pack of 1)
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Purchase options and add-ons

Brand Pureology
Item Form Liquid
Hair Type Fine
Scent Wild Rose, Grapefruit
Age Range (Description) Adult

Description

Lightweight, sulfate free shampoo that enhances volume and restores movement to flat, fine color-treated hair.

Benefits

Body-boosting formula infuses hair with airy movement, fullness and extraordinary color protection

Suggested use

Apply a dime-sized amount to wet hair. Using your fingers, lather and work the shampoo down to the ends. Rinse.

Complete the regimen
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This item: Pureology Pure Volume Shampoo - For Flat, Fine, Color-Treated Hair, Adds Lightweight Volume and Body, Clarifies Buildup, Sulfate-Free & Vegan
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Sustainability features

Sustainability features

This product has sustainability features recognized by trusted certifications.

Manufacturing practices

Manufactured using processes that reduce the risk of negative environmental impact.

As certified by
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Made with chemicals safer for human health and the environment.

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Manufactured on farms or in facilities that protect the rights and/or health of workers.

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From the manufacturer

pureology pure volume shampoo conditioner
pure volume
The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.
LESS IS PURE

WHICH PUREOLOGY RANGE IS RIGHT FOR YOU?

Pure Volume Shampoo & Conditioner

PURE VOLUME

Pureology Hydrate Shampoo & Conditioner

HYDRATE

Hydrate Sheer Shampoo & Conditioner

HYDRATE SHEER

Strength Cure Shampoo & Conditioner

STRENGTH CURE

Strength Cure Blonde Shampoo & Conditioner

STRENGTH CURE BLONDE

Strength Cure Shampoo & Conditioner

SMOOTH PERFECTION

Nanoworks Shampoo & Conditioner

NANOWORKS GOLD

Customer Reviews
4.3 out of 5 stars 444
4.8 out of 5 stars 6,139
4.7 out of 5 stars 1,293
4.6 out of 5 stars 1,207
4.6 out of 5 stars 438
4.5 out of 5 stars 176
4.5 out of 5 stars 72
Price
$74.00 $74.00 $74.00 $74.00 $74.00 $74.00 $100.00
HAIR TYPE
Fine, color-treated Normal, dry color-treated Fine, dry color-treated Damaged, color-treated Blonde or highlighted Frizzy, color-treated Very dry, dull color-treated
HAIR CONCERN
Lack of volume, fullness, body Dryness, lack of moisture Dryness, lack of moisture Damage, split ends, breakage Brassy, yellow or orange tones Frizz, curl manageability Dryness, lack of shine
BENEFITS
Body and fullness Moisture and softness Moisture and softness Strength and softness Neutralizes brass Smoothness and frizz control Softness and shine
KEY INGREDIENTS
Wheat Protein, Eucalyptus Leaf Jojoba, Green Tea, Sage Jojoba, Green Tea, Sage Keravis, Astaxanthin Keravis, Astaxanthin Camellia, Shea Butter Keravis, Golden Marula Oil
FRAGRANCE NOTES
Pink Grapefruit, Wild Rose Lavender, Bergamot, Mint Lavender, Bergamot, Mint Raspberry, Peach, Water Flower Pear, Rose, Sandalwood Cocoa, Marshmallow Accord Dewy Pear, Ylang Ylang

Product details

  • Product Dimensions ‏ : ‎ 1.66 x 2.51 x 7.25 inches; 8.82 ounces
  • Item model number ‏ : ‎ P1870600
  • UPC ‏ : ‎ 884486437761
  • Manufacturer ‏ : ‎ Pureology
  • ASIN ‏ : ‎ B08918B4NQ
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.3 4.3 out of 5 stars 5,040 ratings

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Customer reviews

4.3 out of 5 stars
5,040 global ratings

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Product is good but the way it arrived from seller was unacceptable
5 out of 5 stars
Product is good but the way it arrived from seller was unacceptable
The box was wet from leaking product and the bottom of the bottle was cracked and oozing product. When I pay $29 for something I would hope that it would arrive in good condition. GRRRR.
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Top reviews from the United States

  • Reviewed in the United States on December 29, 2024
    Size: 1.7 Fl Oz (Pack of 1)Verified Purchase
    I have ordered this product several times and am a loyal customer. I really feel it gives me volume.
    2 people found this helpful
    Report
  • Reviewed in the United States on April 22, 2024
    Size: 1.7 Fl Oz (Pack of 1)Verified Purchase
    I have fine 2B hair that's dense and very long. Ive been trying to find the right shampoo for years and everything was leaving my hair greasy by the next day. It would be completely flat, stringy, and greasy. This is now my holy Grail product. It sucks that it's expensive but I will gladly pay it at this point. When I first used the shampoo I was nervous because it definitely feels like a clarifying shampoo and I thought my hair was going to be instantly dried. However as soon as I put on the conditioner and combed through it felt very healthy and balanced. I've been using this for about 2 weeks now and my hair remains completely free of grease for days and has volume. This is definitely a game changer for me
    29 people found this helpful
    Report
  • Reviewed in the United States on October 20, 2024
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    This shampoo is worth every cent you spend! A little bit goes a long way. Leaves your hair spectacular looking!
    One person found this helpful
    Report
  • Reviewed in the United States on September 6, 2024
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    I have not used this yet but have used the
    product before buying it in a salon. Thank you Amazon for taking this over at a lower cost. I have color treated hair and use a better shampoo for it.
  • Reviewed in the United States on March 23, 2024
    Size: 33.8 Fl Oz (Pack of 1)Verified Purchase
    Although there are more sulfate free shampoos on the market now, I started using purilogy years ago and ONLY use their products. A little goes a long way! Expensive but worth it because of that. I only wash my hair once maybe twice per week so a large bottle lasts me 6 months. It’s definitely helped the health of my hair. And not washing so often my hair grows really fast. Also it Leaves my hair feeling super clean, no residue build up and smells fresh. Love this shampoo. Highly recommend.
    7 people found this helpful
    Report
  • Reviewed in the United States on February 20, 2025
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    I was in a pinch and couldn’t make it to the store so I ordered it online instead. This is so clearly not the real deal. Makes your hair feel so dry like it might fall out or break. Doesn’t even smell like the name brand that I’ve used for so many years. What a waste of money.
    One person found this helpful
    Report
  • Reviewed in the United States on November 16, 2024
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    I Like other pureology products
    This one is a little rough on your hair
    5 people found this helpful
    Report
  • Reviewed in the United States on October 23, 2024
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    I’ve used the Pureology brand over years but never the volume shampoo. Recently due to my hypothyroidism I’ve been using this product and it’s really pumped up the volume. My mom who is 85 has started using this shampoo and she’s had great. Try it, you’ll like it!!
    8 people found this helpful
    Report

Top reviews from other countries

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  • Amazon Customer
    5.0 out of 5 stars Great for fine oily hair
    Reviewed in Canada on December 22, 2022
    Size: 33.8 Fl Oz (Pack of 1)Verified Purchase
    After growing out my blonde I realized my natural hair is so oily. I couldn’t stand it I was washing my hair everyday and still looked so greasy by the need of the day. This shampoo is amazing! I can go three days without washing my hair and I get great volume. If your hair is dry this is not for you but if you’re tired of having flat greasy hair this is great.
  • XmasEvie
    5.0 out of 5 stars I don’t need to wash my hair every day
    Reviewed in the United Kingdom on September 30, 2023
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    I’ve been using this shampoo for a few years now after it was used at the hairdressers. I used to wash my hair every day but using this with the delightfully fragrant conditioner I can go 3/4 days between washes. I have occasionally gone over to a different shampoo to try but always come back to my Pureology. I think it must always be used with the conditioner though.
  • Abhay Rishi
    5.0 out of 5 stars what you order and what you get.
    Reviewed in Australia on June 4, 2023
    Size: 33.8 Fl Oz (Pack of 1)Verified Purchase
    The product is as per order
  • Jojo
    5.0 out of 5 stars Lave bien
    Reviewed in Canada on January 27, 2025
    Size: 33.8 Fl Oz (Pack of 1)Verified Purchase
    Shampoing merveilleux, lave bien et bonne mousse.
  • Amazon Customer
    5.0 out of 5 stars Pureology volume shampoo
    Reviewed in the United Kingdom on May 15, 2024
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    Fantastic for fine hair gives lot's of volume