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Pureology Hydrate Shampoo For Dry and Color-Treated Hair - Hydrates & Strengthens Hair, Sulfate-Free & Vegan

4.7 out of 5 stars 12,435 ratings
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Sustainability features

This product has sustainability features recognized by trusted certifications.
Manufacturing practices
Manufactured using processes that reduce the risk of negative environmental impact.
As certified by
Cradle to Cradle Certified

Cradle to Cradle Certified

Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.

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Certification Level

SILVER ACHIEVEMENT LEVEL

Pureology
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Size: 9 Fl Oz (Pack of 1)
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Purchase options and add-ons

Brand Pureology
Item Form Cream
Hair Type Dry
Scent Green Tea
Age Range (Description) Adult

Customers usually keep this item

This product has fewer returns than average compared to similar products.

Description

Sulfate-free, creamy shampoo that deeply hydrates normal to thick dry, color-treated hair.

Benefits

This thirst-quenching formula provides moisture, softness, and protection for dry and color treated hair

Suggested use

Apply a dime-sized amount to wet hair. Using your fingers, lather and work the shampoo down to the ends. Rinse

Complete the regimen
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This item: Pureology Hydrate Shampoo For Dry and Color-Treated Hair - Hydrates & Strengthens Hair, Sulfate-Free & Vegan
$37.00 ($4.11/fluid ounce)
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Sustainability features

This product has sustainability features recognized by trusted certifications.

Manufacturing practices

Manufactured using processes that reduce the risk of negative environmental impact.

As certified by
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Made with chemicals safer for human health and the environment.

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Manufactured on farms or in facilities that protect the rights and/or health of workers.

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From the manufacturer

less is pure
hydrate s&c
The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.
LESS IS PURE

WHICH PUREOLOGY RANGE IS RIGHT FOR YOU?

HYDRATE

HYDRATE SHEER

STRENGTH CURE

STRENGTH CURE BLONDE

SMOOTH PERFECTION

PURE VOLUME

NANOWORKS GOLD

Customer Reviews
4.7 out of 5 stars 12,435
4.6 out of 5 stars 7,231
4.6 out of 5 stars 5,004
4.6 out of 5 stars 1,800
4.4 out of 5 stars 1,608
4.2 out of 5 stars 5,120
4.5 out of 5 stars 917
Price
$37.00 $37.00 $37.00 $37.00 $37.00 $37.00 $50.00
HAIR TYPE
Normal, dry color-treated Fine, dry color-treated Damaged, color-treated Blonde or highlighted Frizzy, color-treated Fine, color-treated Very dry, dull color-treated
HAIR CONCERN
Dryness, lack of moisture Dryness, lack of moisture Damage, split ends, breakage Brassy, yellow or orange tones Frizz, curl manageability Lack of volume, fullness, body Dryness, lack of shine
BENEFITS
Moisture and softness Moisture and softness Strength and softness Neutralizes brass Smoothness and frizz control Body and fullness Softness and shine
KEY INGREDIENTS
Jojoba, Green Tea, Sage Jojoba, Green Tea, Sage Keravis, Astaxanthin Keravis, Astaxanthin Camellia, Shea Butter Wheat Protein, Eucalyptus Leaf Keravis, Golden Marula Oil
FRAGRANCE NOTES
Lavender, Bergamot, Mint Lavender, Bergamot, Mint Raspberry, Peach, Water Flower Pear, Rose, Sandalwood Cocoa, Marshmallow Accord Pink Grapefruit, Wild Rose Dewy Pear, Ylang Ylang

Product details

  • Product Dimensions ‏ : ‎ 1.66 x 2.51 x 7.25 inches; 10.93 ounces
  • Item model number ‏ : ‎ P1863500
  • UPC ‏ : ‎ 884486437129
  • Manufacturer ‏ : ‎ Pureology
  • ASIN ‏ : ‎ B0891843GC
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.7 out of 5 stars 12,435 ratings

Product guides and documents

Customer reviews

4.7 out of 5 stars
12,435 global ratings

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Customers say

Customers find this shampoo to be among the best they've used, praising its ability to make hair silky and smooth while keeping it from drying out or frizzing. Moreover, the product maintains color vibrancy and leaves customers feeling clean for several days. However, the scent receives mixed reactions, with some finding it wonderful while others describe it as perfumy. Additionally, opinions on value are divided between those who consider it worth the money and those who find it expensive.

AI-generated from the text of customer reviews

124 customers mention "Shampoo quality"124 positive0 negative

Customers find this shampoo to be excellent, with one customer specifically noting its effectiveness for dry, color-treated hair.

"This is my favorite shampoo and conditioner. I may use others at times but I always come back to this one...." Read more

"Good shampoo you only need about the size of a dime to wash hair." Read more

"Pureology - the best pro-shampoo I’ve used My go to!!" Read more

"Love this shampoo. It smells really good too." Read more

118 customers mention "Hair softness"107 positive11 negative

Customers report that the shampoo makes their hair feel great, silky, and smooth, particularly noting its effectiveness on naturally curly hair.

"...It leaves my hair feeling softer and less dry. I follow with a leave in conditioner and have shiny curls again...." Read more

"...After using it, my hair felt unbelievably smooth, like it had been pampered at a salon...." Read more

"...It cleans it so well and leaves it soft and smooth. You only need a little bit to get a huge lather...." Read more

"...It moisturized my hair and my hair is soft again. I highly recommend" Read more

93 customers mention "Moisture level"72 positive21 negative

Customers find that the shampoo effectively moisturizes their hair, with one customer noting that even the driest parts of their hair feel more hydrated.

"...It leaves my hair feeling softer and less dry. I follow with a leave in conditioner and have shiny curls again...." Read more

"...my hair it really brings out the highlights and keeps my hair from drying out or frizzing. I feel this is the best out there." Read more

"...It moisturized my hair and my hair is soft again. I highly recommend" Read more

"...Very strong minty smell. So strong, it made my eyes water. Over all, it did what I wanted it to. It softened my hair." Read more

74 customers mention "Hair health"60 positive14 negative

Customers report that the shampoo leaves their hair feeling healthy, making it more manageable and less frizzy.

"Love this shampoo! It protects my color and keeps my hair healthy." Read more

"High concentration and good for training hair to require fewer washes. Husband likes the smell, so there's that" Read more

"great product takes very little to do the job and leaves hair nice and healthy" Read more

"...Been using for a couple of weeks and my hair has never been so manageable." Read more

61 customers mention "Shine"61 positive0 negative

Customers love the shampoo's shine, noting that it makes their hair clean, shiny, and full, while keeping color looking good and bright.

"...it doesn’t weigh your hair down, and the scent is simply divine—fresh, subtle, and long-lasting without being overpowering...." Read more

"...Since I color my hair it really brings out the highlights and keeps my hair from drying out or frizzing. I feel this is the best out there." Read more

"...After just one time using my hair was noticeably softer and shinier with minimal frizz...." Read more

"Forever my favorite shampoo and conditioner My hair always looks shiney and full when using pureology...." Read more

52 customers mention "Hair cleanness"45 positive7 negative

Customers find that the shampoo makes their hair feel clean and fresh for several days, with good rinsing properties, and one customer mentions it leaves their hair soft and manageable.

"...for a dime size amount it gives wonderful suds has a tremendously good cleaning properties and the smell is very very good...." Read more

"...is a creamy rich purple shampoo that makes suds readily and is easy to rinse out. It leaves my hair feeling softer and less dry...." Read more

"...’re looking for a shampoo that smells amazing and delivers on making your hair feel luxurious, this is it." Read more

"...It cleans it so well and leaves it soft and smooth. You only need a little bit to get a huge lather...." Read more

189 customers mention "Scent"124 positive65 negative

Customers have mixed opinions about the shampoo's scent, with some finding it wonderful while others describe it as perfumy.

"...suds has a tremendously good cleaning properties and the smell is very very good...." Read more

"...It is a creamy rich purple shampoo that makes suds readily and is easy to rinse out. It leaves my hair feeling softer and less dry...." Read more

"The shampoo and conditioner scents do not match at all. The shampoo scent is as described but the conditioner is a minty menthol scent...." Read more

"...incredibly light, so it doesn’t weigh your hair down, and the scent is simply divine—fresh, subtle, and long-lasting without being overpowering...." Read more

157 customers mention "Value for money"83 positive74 negative

Customers have mixed opinions about the shampoo's value, with some finding it worth the money while others consider it pretty expensive.

"...bit pricer, I feel this shampoo and conditioner combo has been well worth the money!..." Read more

"...Needless to say, I will be buying it again, even though it is very expensive, but it does go along ways, as you only have to use a dime size amount." Read more

"...This shampoo is a must have! Well worth the price! The smell is great too.." Read more

"...: it is far too easy to squirt out too much shampoo and it's too expensive to waste...." Read more

Awesome for anyone dealing with hair loss
5 out of 5 stars
Awesome for anyone dealing with hair loss
I’ve been struggling since Covid with hair loss, shedding and just overall dry hair. I was sent this product by mistake by Amazon, but they told me to keep it, and I’m so glad it was almost like an act of God! I used to lose massive amounts of hair in the shower. Since I started using this, it’s almost down to 0. I’d always have to clean my drain out every day or every other day, since I’ve started using this I only lose a few strands each time I shower. I recommend this times 10 for anyone with thinning hair or shedding hair issues. It’s also really great on my hair that is wavy naturally. 11/10!!
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Top reviews from the United States

  • Reviewed in the United States on April 15, 2025
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    A stylist recommended this shampoo for my naturally dry and curly hair. It is a creamy rich purple shampoo that makes suds readily and is easy to rinse out. It leaves my hair feeling softer and less dry. I follow with a leave in conditioner and have shiny curls again. The only issue I have with this product is the container: it is far too easy to squirt out too much shampoo and it's too expensive to waste. I transfer it to a reused, clean lotion pump bottle and now a container lasts much longer.
    2 people found this helpful
    Report
  • Reviewed in the United States on April 29, 2025
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    Although a bit pricer, I feel this shampoo and conditioner combo has been well worth the money! The scents are pleasant, natural herbal scents unlike other products of similar price that I have tried. After just one time using my hair was noticeably softer and shinier with minimal frizz. A little of each product goes a long way as well which makes up for the cost!
  • Reviewed in the United States on April 21, 2025
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    Was recommended my my hairstylist it for a dime size amount it gives wonderful suds has a tremendously good cleaning properties and the smell is very very good.
    Needless to say, I will be buying it again, even though it is very expensive, but it does go along ways, as you only have to use a dime size amount.
  • Reviewed in the United States on April 27, 2025
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    I absolutely love this and suggest anyone that is having texture issues with their hair from aging tries this. It moisturized my hair and my hair is soft again. I highly recommend
  • Reviewed in the United States on April 22, 2025
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    I've been using this shampoo for quite a few years and it's the best. Makes my hair smooth and manageable with nothing to make it feel oily.
  • Reviewed in the United States on March 4, 2025
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    Just love that shampoo I'm 73 years old and I have gorgeous hair everybody comments on my hair
  • Reviewed in the United States on April 19, 2025
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    Forever my favorite shampoo and conditioner
    My hair always looks shiney and full when using pureology. I also don’t get a dry scalp like I do with some others
  • Reviewed in the United States on April 9, 2025
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    Absolutely love this product and have ordered it many times. It is one of my favorites. My hair stays in great condition when I’m using it. Highly recommend.

Top reviews from other countries

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  • Maja
    5.0 out of 5 stars Bestes Shampoo
    Reviewed in Germany on November 4, 2024
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    Macht wunderschöne glänzende Haare. Ich habe frizzy Haare, dieses Shampoo spendet gut Feuchtigkeit und lässt das Haar deutlich gesünder aussehen
    Report
  • Natalia Ochoa
    5.0 out of 5 stars 100000/10
    Reviewed in Mexico on September 9, 2024
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    el mejor shampoo que he probado en mi vida. Con poco producto sale muchísima espuma, no hay necesidad de gastar
  • Guermassi w.
    5.0 out of 5 stars Meilleur shampooing doux
    Reviewed in France on February 22, 2025
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    Un des meilleurs shampoing que j’ai testé !! Déjà il est sans sulfates donc compatible avec les lissages chimiques des cheveux, il est doux sent bon 2 noisettes suffisent pour laver les cheveux sachant que j’ai une bonne masse (shampoing g classique il me fait le triple de quantité) il rend les cheveux très doux ça se sent qu’ils sont hydratés. J’espère bientôt acheter l’après shampooing et le masque parce que vraiment incroyable. Et j’en ai testé PLEINS des shampooing sans sulfates doux réparateurs tout ça. Dommage qu’il soit cher mais vaut son prix !
  • kabsa mum
    5.0 out of 5 stars Pricey but excellent
    Reviewed in Saudi Arabia on April 26, 2024
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    You only need a small amount of product, I have naturally grey hair and live in a hot dry climate This leaves my hair shiny and soft. Sounds a bit cliche but couldn’t believe how much of a difference this made
  • Barbara Reidy
    5.0 out of 5 stars Great Shampoo
    Reviewed in Australia on March 5, 2024
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    I love this shampoo. It keeps my hair healthy and shiny when used with the matching conditioner