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Rouge: A Novel Hardcover – September 12, 2023

3.8 out of 5 stars 1,475 ratings

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A National Bestseller
A USA TODAY Bestseller
A New York Times Editors’ Choice
A Goodreads Choice Award Finalist
Named a Best Book of the Year by The Washington Post, Good Housekeeping, Electric Literature, Tor,and Literary Hub

From the critically acclaimed author of Bunny comes a “Grimm Brothers fairy tale for the modern age” (Good Housekeeping) and “darkly funny horror novel” (NYLON) about a lonely young woman who’s drawn to a cult-like spa in the wake of her mother’s mysterious death. “Surreal, scary and deeply moving—like all the best fairy tales” (People).

A Most Anticipated Book of 2023 by Time, Vogue, The Guardian, Goodreads, Bustle, The Millions, LitHub, Tor, Good Housekeeping, and more!

For as long as she can remember, Belle has been insidiously obsessed with her skin and skincare videos. When her estranged mother Noelle mysteriously dies, Belle finds herself back in Southern California, dealing with her mother’s considerable debts and grappling with lingering questions about her death. The stakes escalate when a strange woman in red appears at the funeral, offering a tantalizing clue about her mother’s demise, followed by a cryptic video about a transformative spa experience. With the help of a pair of red shoes, Belle is lured into the barbed embrace of
La Maison de Méduse, the same lavish, culty spa to which her mother was devoted. There, Belle discovers the frightening secret behind her (and her mother’s) obsession with the mirror—and the great shimmering depths (and demons) that lurk on the other side of the glass.

Snow White meets Eyes Wide Shut in this surreal descent into the dark side of beauty, envy, grief, and the complicated love between mothers and daughters. With black humor and seductive horror, Rouge explores the cult-like nature of the beauty industry—as well as the danger of internalizing its pitiless gaze. Brimming with California sunshine and blood-red rose petals, Rouge holds up a warped mirror to our relationship with mortality, our collective fixation with the surface, and the wondrous, deep longing that might lie beneath.
"Layla" by Colleen Hoover for $7.19
From #1 New York Times bestselling author Colleen Hoover comes a novel that explores life after tragedy and the enduring spirit of love. | Learn more

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From the Publisher

Rouge

We Love You, Bunny: A Novel
All's Well
Customer Reviews
4.0 out of 5 stars 1,228
Price $27.00 $15.34

Editorial Reviews

Review

“Mona Awad’s seductive fourth novel looks at the complicated relationships between mothers, daughters, and their mirrors…[a] surreal gothic tale.”
Time, “36 Most Anticipated Books of Fall 2023”

"Surreal, scary and deeply moving—like all the best fairytales.” —
People Magazine

"Mona Awad dives into the twisted love between mothers and their daughters, grief, and the warped beauty industry, for a darkly funny horror novel that goes beyond skin deep.”
Nylon

“Weaving in allusions to famous fairy tales, Awad takes us on a journey through the darkest parts of the beauty industry and the standards that are set... If you like social commentary packaged as a deep dive into a creepy cult, complete with a questionable treatment plan, a fraught mother and daughter relationship, and a demon in the mirror wearing Tom Cruise’s face, this book is for you.”
—USA Today


"
Rouge could have been a polemic against the beauty-industrial complex, but instead it delves fearlessly into trauma, internalized self-loathing and the dangers of falling for a movie star — in this case, one who visits through a magic mirror. At the core of it all, Awad finds an astonishing tenderness." The Washington Post, "The 10 best science fiction and fantasy novels of 2023"

"Awad deftly mines our collective obsession with beauty and youth, traversing seamlessly between the fantastical and the horrific."
San Diego Union-Tribune

"Like her previous novels,
Rouge starts somewhere quite familiar, then wanders deep into the woods, far off the path. If you look at a single scene, a single reference, you might know exactly whence it came—but the fullness and strangeness of what Awad creates with her familiar elements is uniquely surreal.”
Tor

“Highlighting the horrors of beauty, Mona Awad’s
Rouge is a horror novel that will take up permanent residence in your mind." The Observer

“Rouge plays with horror and humor in a surreal, gothic tale about a mother-daughter relationship that is also a biting satire on the beauty industry.”
The Guardian, "Fall’s Most Anticipated Reads"

“An edgy fable on the perils of our modern fascination with beauty.”
Vogue

“Tragic and funny at once, like the Brothers Grimm stories [Awad] grew up reading… the mood is baroque and unsettling, and the sentences pulse, too.”
New York Magazine


“A surrealist take on the myth of Demeter and Persephone…
Rouge points to many discomforting truths about being a woman in the 21st century, which can sometimes feel an awful lot like gothic horror. Awad doesn’t let us off the hook in our willingness to consume and be consumed, in our inability to see beyond our glass coffins.”
—Megan O’Grady, The New York Times Book Review

“Awad’s latest is a dreamy (or perhaps nightmarish) gothic fairy tale about a mother, a daughter, and their shared obsession with their own beauty. Like all of Awad’s novels, it reels you in, shakes your brain until you’re not sure what you’re seeing, and then floats off cackling on a cloud of smoke. Metaphorically, that is. I’d forgive you for not being sure.”
LitHub, “Most Anticipated Books of 2023”

"Surreal, archetypal, and totally hypnotic.”
Bustle, “The 35 Best New Books of Fall 2023”

“Mona Awad, I will read everything you ever write. She is a writer of unbelievable talent.”
Tor

“[A] hypnotic tour de force…Awad approaches the increasingly well-trod ground of sinister wellness gurus with aplomb, creating an atmosphere of creeping discomfort and surreality right from the start. This is the stuff of fairy tales—red shoes, ballrooms, mirrors, and thorns but also sincerity, poignancy, and terror.”
Kirkus Reviews (starred review)

“At a time in history when beauty routines drain souls and time, Mona Awad has fashioned a smart, page-turning mystery about a young woman besotted by all things skincare. In elegant prose, Rouge digs through the tormented love that can both bind and estrange a mother and her daughter, and a body from a deeper self. Awad is one of those literary juggernauts to read every word of. Rouge is a triumph, deep and riveting, profound and terrifying. I couldn’t put it down.”
—Mary Karr, New York Times bestselling author of The Liar’s Club and Cherry

“A brilliant, biting critique of western beauty standards as well as a soaring, phantasmagoric, Angela Carter-esque fairy tale about trauma and the loss of self.
Rouge is deeply unsettling, funny, obsessive, and unlike anything I've read. A truly mesmerizing read.”
—Paul Tremblay, author of The Cabin at the End of the World and A Head Full of Ghosts

About the Author

Mona Awad is the author of Bunny, named a Best Book of 2019 by Time, Vogue, and the New York Public LibraryIt was a finalist for the New England Book Award and a Goodreads Choice Award for Best Horror. It is currently under option for film with Bad Robot Productions. Awad's first novel, 13 Ways of Looking at a Fat Girl, was a finalist for the Scotiabank Giller Prize and winner of the Colorado Book Award. Her third novel, All's Well, was longlisted for the International Dublin Award and was a finalist for a Goodreads Choice Award for Best Horror. Her writing has appeared in The New York Times Magazine, VogueTime, McSweeney's, Ploughshares, and elsewhere. She teaches in the creative writing program at Syracuse University and is based in Boston.

Product details

  • Publisher ‏ : ‎ S&S/ Marysue Rucci Books (September 12, 2023)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 384 pages
  • ISBN-10 ‏ : ‎ 1982169699
  • ISBN-13 ‏ : ‎ 978-1982169695
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 6 x 1.2 x 9 inches
  • Customer Reviews:
    3.8 out of 5 stars 1,475 ratings

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Customer reviews

3.8 out of 5 stars
1,475 global ratings

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Customers say

Customers find this book to be an enjoyable read with a unique writing style. The narrative receives positive feedback, with one customer describing it as a surreal exploration of obsession. However, the pacing receives mixed reviews, with one customer noting the highly-unreliable narrator.

AI-generated from the text of customer reviews

8 customers mention "Readability"8 positive0 negative

Customers find the book enjoyable to read.

"...identity, and the darker aspects of human nature, making it a compelling read for those intrigued by the intersections of beauty and horror." Read more

"...science, fiction, or, books, that sort of stretch reality, and this book was perfect. It really kept my attention, and I read it in no time!..." Read more

"...Overall, an enjoyable read that dives into contemporary beauty regimens (lifestyles), inter-generational female relationships and mental health, all..." Read more

"...60 percent of this book was amazing and suspenseful, and the other 30 percent of it moved at snail's pace and was repetitive and confusing...." Read more

7 customers mention "Narrative quality"7 positive0 negative

Customers enjoy the narrative of the book, describing it as wild and thought-provoking, with one customer highlighting its surreal exploration of obsession and another noting its visually rich storytelling.

"**ge"** by Mona Awad is a haunting and surreal exploration of obsession, beauty, and the complexities of mother-daughter relationships set against..." Read more

"...writing style is so unique in a way that really adds to the creepy depths of the story. Reading this is like a fever dream. It’s dark and haunting...." Read more

"...It really kept my attention, and I read it in no time! Very good read! I recommend it to all my friends." Read more

"...Disappointed I was left with questions. Interesting concept and characters, just wish there was more." Read more

5 customers mention "Writing style"5 positive0 negative

Customers appreciate the writing style of the book.

"...Great writing for sure, but a little more editing would have gone a long way to the reader experience." Read more

"...LOL The writing style is so unique in a way that really adds to the creepy depths of the story. Reading this is like a fever dream...." Read more

"...The writing in this book is superb and I loved the allegory. I will definitely be reading Bunny by the same author...." Read more

"I enjoyed the author's writing style, which reminded me of a more poetic David Lynch...." Read more

3 customers mention "Pacing"0 positive3 negative

Customers find the pacing of the book unsatisfactory, with one review noting the highly-unreliable narrator and another mentioning the shallow characters.

"...It’s dark and haunting. With a highly-unreliable narrator, you never know what to expect, what is real and what is a nightmare come to life...." Read more

"...It fell short in some areas by gratuitously building up characters..." Read more

"This book was shallow from its characters to the theme of selfishness and fear of self. I would not waste time slugging through this book." Read more

Atmospheric read, slightly lost in the clouds
4 out of 5 stars
Atmospheric read, slightly lost in the clouds
At first, this book reads like a dark and moody David Lynch film with some of the witchy plot-points of Suspiria (1977), and all of the atmosphere and magic of any movie directed by Panos Cosmatos (think Mandy, with abstract and dazzling visuals, and retro-horror moments). I liked this for the imaginative feast, and the tradition of body-horror cinema it easily brings to mind. It fell short in some areas by gratuitously building up characters (as well as perhaps not selectively fleshing out the right characters in the right areas), and by the inclusion of distracting details and dead-end plot points. If anything, this book attempted to include too much on the level of sideline details and visual tropes. Overall, an enjoyable read that dives into contemporary beauty regimens (lifestyles), inter-generational female relationships and mental health, all wrapped in a mysterious and gothic narrative.
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Top reviews from the United States

  • Reviewed in the United States on September 26, 2024
    **ge"** by Mona Awad is a haunting and surreal exploration of obsession, beauty, and the complexities of mother-daughter relationships set against the glitzy backdrop of Southern California. The story follows Belle, a young woman whose life is overshadowed by her fixation on skincare and the pursuit of perfection. After her estranged mother, Noelle, passes away under mysterious circumstances, Belle returns home to face her mother’s debts and unearth the truths surrounding her death.

    The narrative takes a dark turn when a strange woman in red appears at the funeral, leading Belle to the exclusive and cult-like spa, La Maison de Méduse, where her mother once sought refuge. As Belle navigates this seductive and treacherous world, she confronts the sinister secrets that entangle her and her mother within the beauty industry’s merciless grip. With elements reminiscent of "Snow White" and "Eyes Wide Shut," Awad seamlessly blends black humor and eerie horror to critique society's obsession with appearance and the lengths individuals go to escape the painful realities of life. **"Rouge"** offers a thought-provoking and visually rich narrative that examines the fragile boundaries between desire, identity, and the darker aspects of human nature, making it a compelling read for those intrigued by the intersections of beauty and horror.
    One person found this helpful
    Report
  • Reviewed in the United States on January 8, 2025
    One of my favorite books now. Fans of the substance will love.
    One person found this helpful
    Report
  • Reviewed in the United States on March 11, 2025
    I loved the first half or so and then got bogged down until the last quarter. Great writing for sure, but a little more editing would have gone a long way to the reader experience.
    One person found this helpful
    Report
  • Reviewed in the United States on October 26, 2023
    Wow! What a weird, wild, twisted ride this was. This is one of those books that you read and then need time to process afterwards to figure out what the hell you just read. LOL

    The writing style is so unique in a way that really adds to the creepy depths of the story. Reading this is like a fever dream. It’s dark and haunting. With a highly-unreliable narrator, you never know what to expect, what is real and what is a nightmare come to life. It has all the vibes of a dangerous Grimm fairytale.

    It shows the dark and toxic sides of beauty standards as well as the effects that body image can have on our mental and physical health. How far is too far? The lengths that society can go to feel beautiful. It has a tumultuous and complex mother-daughter relationship.

    This was my first Mona Awad. It is definitely not for the faint of heart. It was not a quick read for me, but the more I reflect back on what I read, the more I really liked it. I will definitely be reading from this author again. Highly recommend!
    13 people found this helpful
    Report
  • Reviewed in the United States on December 20, 2023
    I’m normally not much of a reader, but when I do, I enjoy science, fiction, or, books, that sort of stretch reality, and this book was perfect. It really kept my attention, and I read it in no time! Very good read! I recommend it to all my friends.
    6 people found this helpful
    Report
  • Reviewed in the United States on October 21, 2023
    Wish the ending tied up all the loose ends and questions I had throughout the book. Disappointed I was left with questions. Interesting concept and characters, just wish there was more.
    10 people found this helpful
    Report
  • Reviewed in the United States on May 25, 2024
    So I’m not usually a horror reader but I’m trying to branch out. The writing in this book is superb and I loved the allegory. I will definitely be reading Bunny by the same author. I’m genuinely surprised with how much I enjoyed this one.
    6 people found this helpful
    Report
  • Reviewed in the United States on September 29, 2023
    At first, this book reads like a dark and moody David Lynch film with some of the witchy plot-points of Suspiria (1977), and all of the atmosphere and magic of any movie directed by Panos Cosmatos (think Mandy, with abstract and dazzling visuals, and retro-horror moments). I liked this for the imaginative feast, and the tradition of body-horror cinema it easily brings to mind.

    It fell short in some areas by gratuitously building up characters (as well as perhaps not selectively fleshing out the right characters in the right areas), and by the inclusion of distracting details and dead-end plot points. If anything, this book attempted to include too much on the level of sideline details and visual tropes. Overall, an enjoyable read that dives into contemporary beauty regimens (lifestyles), inter-generational female relationships and mental health, all wrapped in a mysterious and gothic narrative.
    Customer image
    4.0 out of 5 stars
    Atmospheric read, slightly lost in the clouds

    Reviewed in the United States on September 29, 2023
    At first, this book reads like a dark and moody David Lynch film with some of the witchy plot-points of Suspiria (1977), and all of the atmosphere and magic of any movie directed by Panos Cosmatos (think Mandy, with abstract and dazzling visuals, and retro-horror moments). I liked this for the imaginative feast, and the tradition of body-horror cinema it easily brings to mind.

    It fell short in some areas by gratuitously building up characters (as well as perhaps not selectively fleshing out the right characters in the right areas), and by the inclusion of distracting details and dead-end plot points. If anything, this book attempted to include too much on the level of sideline details and visual tropes. Overall, an enjoyable read that dives into contemporary beauty regimens (lifestyles), inter-generational female relationships and mental health, all wrapped in a mysterious and gothic narrative.
    Images in this review
    Customer image
    8 people found this helpful
    Report

Top reviews from other countries

  • Evangelia Frezouli
    1.0 out of 5 stars Damaged upon arrival
    Reviewed in Sweden on April 12, 2025
    No issue with the story, the issue was with the two copies I ordered, they where both slightly damaged.
  • JONNO WILSON
    4.0 out of 5 stars A dark fairytale
    Reviewed in the United Kingdom on November 10, 2023
    I enjoyed this story a lot, the intrigue and the way Awad controlled my opinions of the characters was fun. The exposition of the backstory was well paced and while it didn't reach a creschendo of tension, the story arc was engaging throughout.
  • Lucia Hildebrand Mendez
    2.0 out of 5 stars Could be a bit more messed up!
    Reviewed in Germany on December 24, 2023
    I personally love Mona Awads style of writing and was excited to read something as creepy as "Bunny", but was sort of let down by this book. The general idea is really good, but I felt like it was missing something and could have been a bit creepier, just to keep you interested. In my opinion there were some loose ends and not enough depth to the characters that weren't the MC.
  • Jane E Loewen
    5.0 out of 5 stars Rouge
    Reviewed in Canada on December 30, 2023
    Wow! Just wow. Mona Awad’s novels are exquisite. I could not put this one down. I’m holding my breath for the next one.
  • Felix the cat
    3.0 out of 5 stars I’m worrying about Madonna now
    Reviewed in the United Kingdom on November 21, 2024
    This book was rather mixed. The writing was poetic, lyrical and didn’t take itself too seriously. I enjoyed the parts that told the story of her childhood. I thought the Mother daughter relationship was described well. However, the visits to the crazy spa, though satirical and amusing were far too dreamlike for my taste. It felt like someone describing a fanciful dream. Very dull. I’m sure Madonna must be getting her treatments done at the Rouge Spa. It also provides an insight into Kai’s Gerber and Cindy Crawford’s relationship.