Looks big but is smaller/thinner than the average gshock.
$550 msrp is pretty high, but I see why they put a premium on it. Thankfully I got it for $230+ tax. I was looking to mod a $100 gab2100 or ga2100. The mod kit set would have been about 120-180. That would have been more that what I got this watch for and less quality. Sure it doesn't have the AP royal oak looking screws but I love a gshock since my first one and this is great without breaking the bank. Too bad the price jumped back up to $480 right after I got mine. Glad I pulled the trigger at 4 am when there were 4 left for $230. Love this watch.