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EtalonĀ® Posture Bra 2.0

EtalonĀ® Posture Bra 2.0

Regular price $199.00
Regular price $199.00 Sale price $199.00
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Bra type

Etalon 2.0, if you have A-D Cup size.
Etalon 2.0 Busty, if you have E-H Cup size.

Color:
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DESCRIPTION

Whether you're at work, enjoying your favorite activities, or simply relaxing at home, the EtalonĀ® Posture Bra 2.0 is designed to provide you with the posture support you need and relieve your upper back, neck and shoulder pain without compromising on comfort. Unlike most other posture correctors, EtalonĀ® has customizable levels that meet you where you are in your posture journey. The bra helps you develop better alignment at your own comfort level and pace. And with more sizes available, finding your perfect fit has never been easier!

Why youā€™ll love it

Orthopedist approved

Sustainable design

HSA / FSA eligible

Patent pending technology

FDA registered

Made by women for women

High support in the back with adjustable straps to regulate the intensity. Engineered to distribute weight evenly and reduce strain on shoulders.

The compression design helps support you during a physically active day. Cups can be added for a more elegant look.

Wide, comfortable straps distribute your bust's weight to give your shoulders a well-deserved break. Wave goodbye to those ouchie strap marks!

  • Working on computer, seated job tasks
  • Moderate physical activity
  • Walking, hiking, running errands

Instead of relying on the common method of pulling shoulders back, which can restrict movement, we centered our design around gently guiding the scapulae toward their optimal position. This approach allowed for a more natural and fluid movement of the shoulders, reducing discomfort and promoting a greater range of motion.

Additionally, unlike most other posture correctors and braces, EtalonĀ® medical posture bras have customizable levels that meet you where you are in your posture journey. The EtalonĀ® Posture Bra 2.0 helps you develop better alignment at your own comfort level and pace.

  • Function meets fashion
  • Made by women for women
  • Sustainable
  • Comfortable and easy to integrate into your daily routine
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GET VISIBLE RESULTS IN 3 MONTHS

*On average, based on the time it takes to form a new habit.
Progress will vary from individual to individual.

  • SIX ADJUSTABLE LEVELS
    The most comprehensive back and shoulder blades support

    EtalonĀ® posture bra for women has six adjustable straps that work to engage the upper back posture muscles. Our unique patent-pending technology improves proprioception and promotes better alignment, boost postural awareness, and muscle memory over time.

  • FULLY PERSONALIZED EXPERIENCE
    Unique system to develop better posture over time

    Unlike most other posture correctors, EtalonĀ® has customizable levels that meet you where you are in your posture journey. The bra helps you develop better alignment at your own comfort level and pace. This gradual approach makes for a more comfortable and stress-free experience.

  • SMART DESIGN
    Comfortable for every day and every activity

    The EtalonĀ® posture power braā€™s anatomical construction is suitable for every womanā€™s body and accommodates for any type of physical activity as well as natural fluctuations that your body experiences throughout the day.

SEE THE DIFFERENCE.
FEEL THE DIFFERENCE.

Etalon bras can change your life in more ways than one.

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lauratryuk
03/14/24
A special post dedicated to my friend Cat (catmeffan) Iā€™ve known Cat for 10 years. We celebrated our friendiversary in December. A lot has happened in that time for both. First 2 pictures are of us at the recent vivobarefoot retreat. Second picture felt incredible! We fitted together like puzzle pieces. 3 to 9 are throwbacks from the last 10 years. They made me smile - we mostly did acroyoga in brightly coloured patterned leggings. Our bodies, lives, wisdom and fashion sense has changed. Our friendship and love has remained the same. Thank you for being my friend Cat šŸ’–
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fitpeaches4u
10/14/24
šŸ’Ŗ Fit Peaches Approved: Why the Etalon Posture Bra is a Game Changer for Your Workouts šŸ’Ŗ shopetalon Ladies, if youā€™re looking for a supportive, functional, and stylish bra for your workouts, the Etalon Posture Bra has you covered! Hereā€™s why itā€™s a must-have for every active woman: 1ļøāƒ£ Improves Posture ā€“ No more slouching! This bra gently encourages better alignment, helping you maintain proper posture during your workout (and throughout your day). 2ļøāƒ£ Maximum Support ā€“ Whether youā€™re lifting weights or crushing cardio, the Etalon Posture Bra keeps everything in place with zero bounce. 3ļøāƒ£ Reduces Back Strain ā€“ Working out with bad posture can put a strain on your back, but this bra helps alleviate pressure, so you can focus on your form and not your pain. 4ļøāƒ£ Comfort All Day ā€“ The soft, breathable material feels amazing, even during the sweatiest of workouts. Itā€™s so comfortable, you might even forget youā€™re wearing it! 5ļøāƒ£ Confidence Booster ā€“ Stand tall, look great, and feel unstoppable while getting fit. If you want to crush your fitness goals in style and comfort, the Etalon Posture Bra from shopetalon is a must-have! šŸ‘šŸ”„ #FitPeachesApproved #FitnessGear #PostureMatters
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oxmxl
02/08/24
let's chat about the messy reality behind the curated feed šŸ’¬ as a mom and full-time creator, I've been navigating the heavy weight of grief, burnout, imposter syndrome, and depression lately (hence the inactivity). the constant juggle between nurturing my little ones and nurturing my creativity has left me feeling drained and doubting my sense of self-worth, purpose, and work. but in the midst of the storm i am slowly learning to find moments of peace + clarity and to SLOW DOWN. through journaling, self-care rituals, leaning on loved ones, studying + practicing buddhism, and getting back on depression meds, I am slowly navigating my way back to a place of inner peace and creative inspiration ā¤ļøā€šŸ©¹ so heres your reminder that it's okay to struggle. it's okay to question our worth and feel stuck in a creative rut. because in those moments of doubt and uncertainty, we are actually growing šŸŒ± celebrate your small wins, take breaks, take care of you and know you are not alone! #mentalhealthawareness How do you practice self-care during tough times?
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helenmannyoga
02/07/24
shopetalon šŸ¤
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fittwinmamacita
03/04/23
Working on my posture never felt so good. Using this shopetalon bra over the last 4 weeks has made serious changes for me āœ…digestion improved āœ…mood šŸ“ˆ āœ…confidence is up āœ…and I love the way I feel standing taller and Iā€™m amazed how I remember my perfect stance because the bra gently trains you over time as a reminder of how you should stand. You know what, I couldnā€™t believe how often I make myself smaller. I noticed when I was picking up Ben from school, I would slouch and hold my stomach as if to hide myself. So this was a nice change to stand tall and I felt naked doing it for some reason but I realized I deserve to be tall, strong and beautiful. Do you make yourself small? This was a habit I didnā€™t even realize I was doing so thank you shopetalon for seriously changing my mindset and confidenceā€¦ I mean who knew a bra could do that!? šŸ™ŒšŸ™ŒšŸ™ŒšŸ™Œ Forever grateful, LeighAnn ā¤ļøšŸ§”šŸ’›šŸ’ššŸ’™šŸ’œ #confidencehack #standtall #tallgirlsrock #posturecorrection #posturebra #betterposture #improveyourposture #confidenceboost #happinessboost
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K
krudzinskaya
10/21/23
FOUNDERMADE: this is a wrap! Big thanks to everyone in the foundermade team for putting on an incredible production and having us at their tradeshow! Shoutout to the amazing shopetalon team for preparing us for the show while also juggling gazzilion other things šŸ«¶šŸ¼ But the biggest shoutout of all goes to my ride or die, vxgutierrez ! šŸŒŸ You were there with me every step of the way, taking over operations (I donā€™t know what I would do without your amazing checklists and reminders!) making sure everything ran smoothly so I could be in the flow. For someone like me trade shows and conferences can come with a fair share of anxiety. But as Vanessa's mom wisely puts it, we can confuse anxiety with excitement. And you know what? She was absolutely right - indeed it was a pure excitement with such an incredible team! šŸ’›
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E
10/17/24
ETALON

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E
10/17/24
ETALON

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10/17/24
ETALON

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lauratryuk
03/14/24
2 days with vivobarefoot exploring Human Potential with The 9 Principles of Health: 1. Movement 2. Hot & cold 3. Breath 4. Nutrition 5. Grounding 6. Resilience 7. Detoxification 8. Social fitness 9. Light, dark & sleep Doing some things I do already - sauna, cold therapy, exercise, nutritionā€¦. Doing some things I would like to do more of - increase social fitness as I usually work solo a lot of the time. Doing some things I have never done - pool training: underwater breath holds with weights (!) like Laird Hamilton (lairdhamilton). Iā€™ve wanted to try pool training ever since I read about it in Tim Ferrissā€™ book many years ago. Thanks for the introduction to it richienorton_ A fantastic few days with like-minded people. My social battery is bursting full šŸ”‹ If you want to try Vivobarefoot shoes, use LAURATRY20 for 20% off. You get a 100 day trial to see if you like them.
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PROFESSIONALS APPROVE

ā€œI was so impressed with the Etalon women's back support bra and how cute it is to wear not only when working out but also after!
Very comfortable and not only full of benefits for posture but also so simple and stylish. I feel it could work for many body types and all different ages/kinds of women. Have already recommended to friends and students of mine. I teach yoga and also work in film/media and often times posture questions/complaints come up. I think this is something that is really needed!ā€

HELEN MANN
YOGA INSTRUCTOR AT HELEN MANN YOGA

ā€œAs a spinal deformity surgeon I often observe the detrimental impact of poor postural mechanics on pain and self image. Traditional braces designed for medical indications are often rigid, bulky and uncomfortable and do not fit well under clothing. I believe there is a real need for low profile apparel based products that support biomechanically favorable alignment and serve as elastic reminders of ideal spinal position.ā€

DR. CHRISTOPHER AMES
Professor of Neurosurgery and Orthopedic Surgery in UCSF

ā€œFrom just the beginning of watching my fiancĆ© wear the Etalon posture bra, I have noticed improvements to her overall posture that decrease her chances of developing pain or discomfort from hunchback. The correction in posture helps her breathe better and function at her best. The Etalon posture bra is essential for women, especially those who do not have an awareness as to what proper posture may look or feel for them."

DR. DIEGO MONTES
Chiropractor

Stylish and functional, Etalon provides both. Providing good back support and help with posture, form follows function with the newest product from Etalon. With so many people staring down at their phones and laptops this product sets you up for your long term health by putting you in a correct postural position to avoid any chronic issues while looking stylish doing so.

DR. GARRET FRITTS
Founder and owner Fritts Family Chiropractic

TOP QUESTIONS ANSWERED

Yes, you can easily return your purchase within 30 days. Please review our return and exchange policy and fill out this form with your recent Etalon order details, or create a return request through our contact page.

Yes, we accept exchanges. Please review our return and exchange policy and fill out this form with your recent Etalon order details, or create an exchange request through our contact page.

For orders within the U.S., items are eligible for return within 30 days, and a restocking fee of $9.99 will apply. The first exchange is free, but any subsequent exchanges will incur a $9.99 restocking fee. If you choose to return an item for store credit, the restocking fee will be waived.

For international returns and exchanges, customers are responsible for all associated costs, including shipping fees, duties, taxes, and a restocking fee.

The EtalonĀ® back support bra for posture promotes a healthier posture by gently drawing your shoulder blades together without constraining your movements. It gently trains your spinal and shoulder muscle memory to keep an upright position.

1. Measure your rib cage

Wrap a measuring tape around your rib cage, just above your breast and under your armpits. Breathe in and out. Bend and rotate your torso. Loosen the measuring tape until you are comfortable while keeping your finger on the tape to mark the measurement. Write this number down.

2. Measure your bust

Wrap the measuring tape around the fullest part of your bust, keeping your finger on the tape to mark the measurement. Write this number down.

3. Find your rib cage + band size in our sizing guide

The number represents your rib cage circumference, while the cup size can be calculated by subtracting your rib cage circumference from bust (bust - rib cage = cup size).

If you're still unsure about your size, please message us in the chat or drop us a line at hello@shopetalon.com.

Yes! Our sizes range from XS to 3XL, with cups A-H, ensuring that everyone can find a comfortable and supportive fit.

Still have questions? Check full list of FAQs here or send yours to hello@shopetalon.com

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