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L'Oreal Paris Makeup Voluminous Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.25 Fl Oz (Pack of 1)
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Learn more
Return this item for free
We offer easy, convenient returns with at least one free return option: no shipping charges. All returns must comply with our returns policy.
Learn more about free returns.- Go to your orders and start the return
- Select your preferred free shipping option
- Drop off and leave!
Purchase options and add-ons
Color | Washable Blackest Black |
Product Benefits | Long Lasting, Volumizing, Lengthening |
Special Feature | Non-Flaking, Smudge-Proof, Non-Clumping |
Brand | L'Oreal Paris |
Item Form | Liquid |
About this item
- Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. 20x more volume and up to 2x more length. Based on a consumer claims study, November 2020
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long-lasting, fade-proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 hours
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Find Your Lash Look
Volume & length | Benefit | Instant lash lift |
Soft & full lashes | Lash End Look | Volume & length |
Soft wavy bristle | Brush Type | Double-hook brush |
| Waterproof |
Volume & length | Benefit | Buildable volume |
Soft & full lashes | Lash End Look | Up to 5x fuller |
Soft wavy bristle | Brush Type | Volume bristle |
| Waterproof | |
Volume & length | Benefit | Extreme length |
Soft & full lashes | Lash End Look | Thick, separated |
Soft wavy bristle | Brush Type | Precision elastomer |
| Waterproof |
Volume & length | Benefit | Eye-opening volume |
Soft & full lashes | Lash End Look | Defined, curled |
Soft wavy bristle | Brush Type | Wide-eye elastomer |
| Waterproof | |
Discover More from L'Oreal Paris
![]() Lash Paradise Mascara | ![]() Infallible Foundation | ![]() Lash Paradise Primer | ![]() Brow Stylist Definer | ![]() Balm-in-Lipstick | |
---|---|---|---|---|---|
Customer Reviews
|
4.4 out of 5 stars 46,012
|
4.4 out of 5 stars 20,529
|
4.4 out of 5 stars 4,741
|
4.5 out of 5 stars 52,178
|
4.2 out of 5 stars 5,183
|
Price
| $9.97$9.97 | $13.98$13.98 | $9.99$9.99 | $17.58$17.58 | $8.98$8.98 |
Your Look
| MASCARA | INFALLIBLE FOUNDATION | PRIMER | BROW | LIPSTICK |
Key Benefit
| VOLUPTUOUS VOLUME AND LENGTH | BUILDABLE, NATURAL FINISH | CONDITIONS, THICKENS & VOLUME | PENCIL FILLS SPARSE BROW AREAS | HYDRATING TINTED BALM |
Number of Shades
| 6 | 40 | 1 | 7 | 10 |
All Day Wear
| ✔ | ✔ | ✔ | ✔ | ✔ |
Perfect to Pair With
| LASH PARADISE PRIMER | INFALLIBLE BRONZER | LASH PARADISE MASCARA | INFALLIBLE FULL WEAR | GLOW PARADISE BALM-IN-GLOSS |
Product Description
Take your lashes to paradise. Our 1st mascara for voluptuous volume and length. Soft wavy bristle brush holds maximum formula for a dramatic volumizing charge. 200plus bristles catch every lash for a full fringe effect. Smooth glide formula provides silky volume in 1 coat. Lashes are feathery soft to the touch. Women agreed: 91% saw in10se and volumized lashes and 87% saw more beautiful lashes. plus98% lengthening effect. Voluptuous Volume and Length Full Lash Fringe, Feathery Soft Soft Wavy Bristle Brush Smooth Glide Formula Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water. To safeguard L’Oreal Purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injuRed, irritated, or infected. Consult a physician promptly.
Product details
- Is Discontinued By Manufacturer : No
- Product Dimensions : 0.77 x 2.75 x 7 inches; 1.09 ounces
- Item model number : PU335810
- UPC : 071249343265
- Manufacturer : L'Oreal Paris Cosmetics
- ASIN : B06XF2TR11
- Country of Origin : USA
- Best Sellers Rank: #418 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #11 in Mascara
- Customer Reviews:
Compare with similar items
This Item ![]() L'Oreal Paris Makeup Voluminous Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.25 Fl Oz (Pack of 1) | Recommendations | |||||
Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | |
Price | -23% $9.97$9.97 List: $12.99 | -24% $12.18$12.18 List: $15.99 | -20% $8.79$8.79 List: $10.99 | -25% $9.75$9.75 List: $12.99 | $9.97$9.97 | -20% $12.79$12.79 List: $15.99 |
Price Per Unit | — | $36.91 / Fl Oz | — | — | — | $38.76 / Fl Oz |
Delivery | Get it as soon as Thursday, Apr 24 | Get it as soon as Thursday, Apr 24 | Get it as soon as Thursday, Apr 24 | — | Get it as soon as Thursday, Apr 24 | Get it as soon as Thursday, Apr 24 |
Customer Ratings | ||||||
Sold By | Amazon.com | Amazon.com | Amazon.com | CosmeticRX | Amazon.com | Amazon.com |
color | Washable Blackest Black | Blackest Black | Washable Carbon Black | Waterproof Blackest Black | Black | Blackest Black |
unit count | 0.28 | 0.33 | 0.26 | 0.25 | 0.28 | 0.33 |
volume | 8.5 milliliters | 10 milliliters | 7.7 milliliters | 0.25 fluid ounces | 8.5 milliliters | 0.33 fluid ounces |
waterproof | ✓ | ✗ | ✓ | ✓ | ✗ | — |
form | Liquid | Liquid | Liquid | Liquid | Solid | Liquid |
product benefit | Volumizing, Lengthening, Long Lasting | Lengthening, Volumizing, Thickening | Volumizing | Volumizing, Lengthening, Long Lasting | Volumizing, Lengthening | Lengthening |
skin tone | Medium, Light, Dark | All | All | All | — | All |
skin type | Combination | All, Combination | All | All | All | All, Combination |
package type | Box | Tube | Carton | Blister | Tube | Tube |
labeled country | US | — | FR | US | — | — |
Videos
Videos for this product
1:44
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Honest Review of L'Oreal Makeup Lash Paradise MascaraMomOfFive
Videos for this product
1:23
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Review of the BEST mascara!!!!Mindful Counselor Molly
Videos for this product
0:58
Click to play video
Honest Review Loreal Mascara to lengthen lashesReviews with Kimmy
Important information
Safety Information
To safeguard L’Oreal Purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Ingredients
G787980 INGREDIENTS AQUA / WATER / EAU PARAFFIN POTASSIUM CETYL PHOSPHATE COPERNICIA CERIFERA CERA / CARNAUBA WAX / CIRE DE CARNAUBA ETHYLENE/ACRYLIC ACID COPOLYMER STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER CERA ALBA / BEESWAX / CIRE DABEILLE SYNTHETIC BEESWAX BIS-DIGLYCERYL POLYACYLADIPATE-2 POLYBUTENE CETYL ALCOHOL STEARETH-20 GLYCERYL DIBEHENATE STEARETH-2 PHENOXYETHANOL HYDROXYETHYLCELLULOSE ACACIA SENEGAL GUM TRIBEHENIN CAPRYLYL GLYCOL GLYCERYL BEHENATE SODIUM DEHYDROACETATE HYDROGENATED JOJOBA OIL HYDROGENATED PALM OIL DISODIUM EDTA BUTYLENE GLYCOL SODIUM LAURETH SULFATE SILICA TETRASODIUM EDTA POTASSIUM SORBATE BHT [+/- MAY CONTAIN / PEUT CONTENIR CI 77491, CI 77492, CI 77499 / IRON OXIDES CI 77007 / ULTRAMARINES ] B195342/1
Directions
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonReviews with images

Pretty good
Top reviews from the United States
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- Reviewed in the United States on April 8, 2025This is the best mascara I have ever bought. I am 69 years old and i have bought a lot of mascara in my days. I didn't think i had lashes any more until I used this product. I highly recommend this mascara and i will continue to buy this from no on! Very Happy!!
- Reviewed in the United States on April 13, 2025I love this mascara!!!! It makes my eyelashes look super long! No clumping like other mascaras! It goes on so smoothly and spreads out lashes. It makes your lashes look beautiful! I’m gonna stick with this mascara for sure!!!
- Reviewed in the United States on April 9, 2025I really love this mascara and have bought it in-store many times as a more affordable alternative to my $40 favorite. However, I'm a bit disappointed with my recent Amazon purchase. The mascara seems old and unusually dry—worse than I've ever experienced before. When I buy it in-store, it's never runny, but this one is much drier than normal.
- Reviewed in the United States on March 25, 2025I tried this after doing some research on the best mascara for oily skin and it’s amazing!! I always ended up with black smudges on top and bottom lids with other brands, but this absolutely stays put all day long - so impressed!
- Reviewed in the United States on April 12, 2025Love it better than the big deal
- Reviewed in the United States on April 10, 2025Not a fan. It clumps and does not go on smoothly.
- Reviewed in the United States on April 4, 2025This makes my lashes supper thick and long! It comes off easy! This is one of my favorite mascara's!
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Reviewed in the United States on April 16, 2025Excelente entrega
Top reviews from other countries
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Edith F.Reviewed in Mexico on July 5, 2024
5.0 out of 5 stars Excelente producto
Llegó antes de tiempo, el producto es de buena calidad y verdaderamente alarga las pestañas sin grumos
- Amazon CustomerReviewed in Japan on September 24, 2018
5.0 out of 5 stars I’m loved
Eyes
- LenReviewed in the United Arab Emirates on November 18, 2021
5.0 out of 5 stars Amazing product
Loved the product
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Melina Berkenbrock SantosReviewed in Brazil on April 11, 2022
5.0 out of 5 stars muito bom
chegou de acordo e produto de acordo obrigada!!
- Tara M.Reviewed in Canada on March 31, 2025
5.0 out of 5 stars Great mascara!
This mascara works wonders! I have long lashes to start with but this definitely gives them the length and volume that I love. I'd like to try the waterproof one for Summer but for Fall to Spring the regular formula is great! It lasts all day and doesn't smudge. I love it.
Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.