The sunrise feature is super customizable, you can have the dim lamp go very bright within 5 minutes or up to an hour. There’s 12 sunrises and 13 alarm sounds to choose from without a subscription. There’s also 28 different sleep sounds for free!
Hatch claims this alarm is science-backed in lulling you to sleep but also waking you up gradually and peacefully. Listening to brown noise definitely helps me stay asleep for most of the night; whereas before, I’d wake up numerous times every single night. Also I can for sure say that after having this clock for a few months, not once have I woken up to a jarringly loud alarm and jumped out of bed after realizing I snoozed all of my alarms, like I did with iPhone alarms.
The biggest issue is that it relies on a constant WiFi/power connection. If a cell tower nearby goes down or there’s no power, you’re stuck without an alarm clock.
I got the Putty color option, it’s a lighter tan with a hint of pink. The video I included shows the Brown Noise sleep sound and the light color Evening Sun. There are instructions that come with the clock that tell you where to touch for adjusting the volume and light, how the two Rest/Rise buttons at the top work, and how to set up the clock within the app. It took about 10 minutes for my clock to connect and register/update, so don’t be worried if it takes awhile. Upon opening this alarm clock, I’d recommend placing the box upright and pulling the top of the box off, so the clock stays in the bottom of the box and doesn’t fall out.
Not only is this an aesthetic clock, but it’s also a sound machine, an alarm, and a curated sunrise. The ability to have a different alarm schedule is a huge bonus as well, especially if you have a differing morning routine depending on the day. Honestly, the price could definitely be lower, but I believe it’s just about worth it over other options.