This foundation is so beautiful, I just recently got it about a month ago. I figured I would try it because it was lightweight and I was looking for something comparable to the discontinued makeup forever water weight foundation. This foundation is so beautiful, dries down very nicely. No tacky feeling after it dries down. I noticed hands or sponge application gives the best dry down. I have combination skin, so I like for my makeup to dry down completely. It last all day, had a beautiful pearlescent radiant finish without dewy or glowy look. Helps so I don’t look greasy at the end of the day in my normally oily Tzone. I got color 51.25, normally NC45/46 MAC or C8, Georgio Armani’s Luminous Silk shade 11. I am a deep Tan olive, hard finding true neutral or dark olive, this is a little red but still nice. I just use a yellow powder to set and balance it out. I think this will be discontinued so I bought 3 😩. Lots of compliments.
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This item: IT Cosmetics Your Skin But Better Foundation + Skincare - Hydrating Medium Buildable Coverage - Minimizes Pores & Imperfections - Natural Radiant Finish - With Hyaluronic Acid - 1.0 fl oz
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Product Description
IT’s Your Medium Buildable Coverage
Lightweight and buildable, this true-to-skin foundation instantly improves the complexion with a natural radiant finish.
Skin-Loving Ingredients
- Hyaluronic Acid & Aloe Vera Extract instantly hydrate and smooth the look of skin.
- Vitamins E & B5 moisturize the skin and fight free radicals to help strengthen the skin barrier.
- Hepes Acid gently exfoliates for a brighter-looking complexion.
Developed with Plastic Surgeons & Dermatologists
Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results.
*Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Brand Dollar Sales, January-December 2020
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Your Skin But Better Foundation + Skincare
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Heavenly Luxe Complexion Perfection Brush #7
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| Customer Reviews |
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29,368
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2,723
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10,182
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2,063
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| Price | $47.00 | $47.00 | $47.00 | $46.00 | $30.00 | $50.00 |
| Description | Color-correcting medium coverage foundation + brightening glow serum | Color-correcting full coverage with added luminosity | Color-correcting full coverage foundation | Foundation + Skincare for better bare skin in 2 weeks | A multitasking, full coverage concealer that improves the appearance of wrinkles without creasing or cracking. | An ultra luxe, ultra plush tool that helps to blur away imperfections and build coverage. |
| Texture | Cream | Cream | Cream | Lightweight Liquid | Cream | no data |
| Coverage | Medium | Full | Full | Medium Buildable | Full | no data |
| Finish | Healthy Glow | Radiant | Natural | Natural Radiant | Natural | no data |
| Skin Concern | Texture and softness, pore appearance, skin tone evenness, overall quality/healthy appearance | Acne scarring, wrinkles, redness of skin, large pores | Acne scarring, wrinkles, redness of skin, large pores | Skin tone, texture, hydration, imperfections | Dark circles, wrinkles, redness, dark spots, acne | no data |
Amazing foundation.
I love this foundation! It’s my go-to! It gives such a light, natural look. The ONLY thing I would change about it is giving it a little more coverage to cover under my eyes and pimples better. I have tried SO many full coverage foundations and they don’t give a natural finish like this one. So I’ll have to stick with concealer! This foundation doesn’t feel cakey or heavy. It feels very light. It lasts a long time. I use 1-2 squirts all over my face. 1 if I don’t have any problem areas. 1 more if I want to put another coat on problems areas. This is definitely worth the money. If you have tried the other IT cosmetics foundation and felt like it was way too heavy, try this one! Since it’s not a full coverage, it’s so much different!!!!
Top reviews from the United States
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- Reviewed in the United States on March 14, 2025Color: 51.25 Rich Neutral (dark tan complexion with subtle golden neutral undertone)Verified Purchase
This foundation is so beautiful, I just recently got it about a month ago. I figured I would try it because it was lightweight and I was looking for something comparable to the discontinued makeup forever water weight foundation. This foundation is so beautiful, dries down very nicely. No tacky feeling after it dries down. I noticed hands or sponge application gives the best dry down. I have combination skin, so I like for my makeup to dry down completely. It last all day, had a beautiful pearlescent radiant finish without dewy or glowy look. Helps so I don’t look greasy at the end of the day in my normally oily Tzone. I got color 51.25, normally NC45/46 MAC or C8, Georgio Armani’s Luminous Silk shade 11. I am a deep Tan olive, hard finding true neutral or dark olive, this is a little red but still nice. I just use a yellow powder to set and balance it out. I think this will be discontinued so I bought 3 😩. Lots of compliments.
Beautiful foundation, my favorite right now.
Reviewed in the United States on March 14, 2025
Images in this review
- Reviewed in the United States on February 21, 2025Color: 31 Medium Neutral (medium complexion with neutral undertone)Verified Purchase
- Reviewed in the United States on October 30, 2024Color: 20 Light Cool (light complexion with red undertones)Verified Purchase
- Reviewed in the United States on March 6, 2025Color: 30 Medium Cool (medium complexion with subtle red undertone)Verified Purchase
- Reviewed in the United States on April 13, 2025Color: 31 Medium Neutral (medium complexion with neutral undertone)Verified Purchase
I love this foundation! It’s my go-to! It gives such a light, natural look. The ONLY thing I would change about it is giving it a little more coverage to cover under my eyes and pimples better. I have tried SO many full coverage foundations and they don’t give a natural finish like this one. So I’ll have to stick with concealer! This foundation doesn’t feel cakey or heavy. It feels very light. It lasts a long time. I use 1-2 squirts all over my face. 1 if I don’t have any problem areas. 1 more if I want to put another coat on problems areas. This is definitely worth the money. If you have tried the other IT cosmetics foundation and felt like it was way too heavy, try this one! Since it’s not a full coverage, it’s so much different!!!!
Images in this review
- Reviewed in the United States on December 5, 2023Color: 20 Light Cool (light complexion with red undertones)Verified Purchase
I am 52 and have sensitive skin. I started noticing that some sunscreens would cause me to break out a few years back. I feel this may be the case with this product. I really love the product otherwise. This product goes on very well with a makeup brush. I do clean my foundation brush daily. I wore this product 4 days in a row. It made my skin look very good on day 1 and 2. Unfortunately, at the end of day one I had a pimple, an additional pimple at the end of day 2, and several new ones by the end of day 3 and 4. On day 2 it covered the pimple from day 1 pretty well. and did okay on day 3 covering the 2 pimples from the previous 2 days. Unfortunately, the additional pimples I got by the end of day 3 was more than it could cover on day 4 It is the morning of what would have been day 5 and I am certain since it didn't cover the pimples yesterday and I have new ones that came during day 4 that it will not cover them today. I thought on day 1 that maybe it is one of my occasional pimples, but with a new one on day 2 and several coming of day 3 and a couple more on day 4, I am pretty sure it is the product.
Sensitive skin? This may not be the best fit for you.
Reviewed in the United States on December 5, 2023
At the age of 52, I occasionally still have a pimple, but not in a large amount. No other new products were used. I do love the texture and the way it made my skin look the first couple of days, and the way it applied. The down side is bumps. I haven't had this many at one time in years. Also, I do have very dry skin and this product was not drying. If it weren't for the pimples I would keep the product. I would recommend it to anyone that doesn't have sensitive skin. If you have sensitive skin you can always try it. What causes outbreaks on me may not cause them on you.
Images in this review
- Reviewed in the United States on December 11, 2024Color: 11 Fair Neutral (fair complexion with neutral undertones)Verified Purchase
- Reviewed in the United States on September 17, 2024Color: 22 Light Neutral (light to medium complexion with neutral undertone)Verified Purchase
Top reviews from other countries
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Calidad precio okReviewed in Spain on December 10, 2023
Lo que me esperaba
Color: 31 Medium Neutral (medium complexion with neutral undertone)Verified Purchase -
Liliya HitleinReviewed in Germany on December 14, 2023
Ein absolut gutes Produkt.
Color: 22 Light Neutral (light to medium complexion with neutral undertone)Verified Purchase -
SabrinaReviewed in Germany on January 27, 2025
Wird leider nicht mehr verkauft
Color: 20 Light Cool (light complexion with red undertones)Verified Purchase - Amazon CustomerReviewed in the United Kingdom on February 18, 2022
IT cosmetics foundation
