Hydrate + Protect
Custom Moisturizer
A nourishing face moisturizer that targets your specific skin needs, providing powerful protection against environmental stressors. Scientifically proven to provide 8-hour hydration* and boost skin firmness and elasticity.†
Fast-absorbing formula
Dermatologist tested + approved
Suitable for all skin types, even sensitive
*Instrumental evaluation of 10 subjects after single Prose moisturizer application
†Based on a 4-week clinical study of 22 subjects with sensitive skin aged from 45 to 65 years old that tested Prose moisturizer twice a day
1.7 fl oz
Love your first order (or it’s on us)
Always-custom, one of a kind results
92%
say their skin looks healthy*
91%
say their skin is glowy*
90%
say their moisturizer makes their skin feel comfortable**
86%
say their moisturizer makes their skin feel soft**
85%
say the appearance of fine lines is reduced*
83%
say their skin barrier is stronger*
*Based on a 4-week use test of 72 people, ages 25 to 70 with sensitive skin, who used Prose Cream Moisturizer twice a day.
**Based on a 4-week clinical study of 66 people, ages 45 to 65 with sensitive skin, who used Prose Gel Moisturizer, Cream, or Rich Cream twice a day.
results you can see
One Custom Cleanser for all of your concerns, including:
Individual results after 4 weeks of using Prose Cleanser, Serum, and Moisturizer twice a day - or 1 application of Prose Moisturizer. Results may vary
MADE-TO-ORDER Moisturizer FORMULAS
Customized for your skin

A moisturizer with naturally powerful + proven-effective ingredients
Every ingredient in your Custom Moisturizer is rigorously researched, backed by science, and precisely selected to target your unique skin goals and concerns. We responsibly source only the clean ingredients you need — nothing more, nothing less.
Vegan
Cruelty-free
Silicone-free
Alcohol-free
Paraben-free
Mineral oil-free
Phthalate-free
GMO-free
Available fragrance-free
A moisturizer developed by experts and loved by dermatologists
Made by our in-house cosmetic chemists and tested by renowned dermatologists — for scientifically backed formulas that address every thing affecting your skin.


@dr.ljmaxfield
Dr. LJ Maxfield
DO, FAAD Board-Certified Dermatologist


@ginamariskincare
Gina MarÍ
Esthetician and Facialist


@toralmd
Dr. Toral vaidya
MD, MPH and Dermatology Resident Physician
Personalization Works Better™
Take our consultation
We’ll analyze 80+ factors—from what you eat to where you live—to understand the unique needs of your skin.
Your formulas are made to order
Our AI-powered algorithm personalizes your products + routine, carefully selecting from 185+ clean ingredients to meet your goals.
as you change, so does your prose
We’ll address any new concerns, adjust your formulas with the seasons, and learn from your feedback for an always-custom fit.
Frequently asked questions
How do I use my custom moisturizer?
Your custom moisturizer is designed to care for and protect your skin according to the results of your consultation. We recommend daily use, morning and night after your serum.
Will my custom moisturizer treat my specific skin condition?
Prose skincare is not medical-grade or intended to treat medical conditions including, but not limited to acne, eczema, or psoriasis. Based on your consultation, your custom formula will contain ingredients known to hydrate, balance, and protect your skin. If you have any specific concerns, we recommend consulting with your doctor before starting Prose skincare.
What can I expect from the moisturizer’s texture?
Each moisturizer texture is formulated to leave your skin feeling nourished and refreshed. At the end of your consultation, you'll be shown our chemists' top recommendations for your skin — but you can always opt for a different texture if you prefer.
Can I use my custom moisturizer with SPF?
Since your custom moisturizer doesn't contain SPF, we strongly recommend that you apply your favorite SPF product after your moisturizer.
Is the packaging recyclable?
Our packaging primarily consists of lightweight glass jars and is recyclable.
What are my moisturizer fragrance options?
You can choose a fragrance during your consultation — or you can choose to make your formula fragrance-free, which we recommend for those with skin sensitivity.
Please note that fragrance-free formulas may still contain a slight scent due to the active ingredients in your formulas, as we don't use fragrance-masking additives.
What if my product looks different from what’s on the website?
Because Prose products are truly custom, each formula is unique. This means that color and scent can vary slightly from formula to formula, even if you choose fragrance-free. For example, your moisturizer might appear white or slightly beige, depending on the active ingredients — but no matter the color, your products are always made to order according to our stringent safety and quality standards.