Vans Bakes Rainbow Explosions with FLOUR SHOP Founder and Cake Aficionado Amirah Kassem’s New Collection

Vans Bakes Rainbow Explosions with FLOUR SHOP Founder and Cake Aficionado Amirah Kassem’s New Collection

Vibrant Footwear and Apparel Collaboration Celebrates Creative Expression and the Joy of the Birthday Cake Lifestyle

This holiday season, Vans partners with FLOUR SHOP, home of the popular rainbow explosion cake by baker, author and flour-ist Amirah Kassem, for a cheerful collection of footwear and apparel. Jumping “Off The Wall” and into sprinkles and sparkles, the Vans x FLOUR SHOP collaboration is a head-to-toe ensemble of bright colors and rainbow motifs that will make you feel like every day is your birthday. Kassem’s playful persona comes to life with a collection for all ages! The Vans x FLOUR SHOP by Amirah Kassem collaboration is available to shop worldwide today.

Amirah Kassem, founder of FLOUR SHOP and author of “The Power of Sprinkles” and “The Magical Land of Birthdays” grew up baking and sculpting with her mother in Mexico. She credits a childhood of playing with color and making a mess with fostering her creative self-expression and leading her to pursue her dream of opening a bakery that is all about the glittery celebration of joy and invoking the birthday lifestyle. FLOUR SHOP , which has bakery locations in New York and Los Angeles, is famous around the world for its Rainbow Explosion cakes, bursting with color and sprinkles and sure to bring a smile to all who see them.

“I have always been a Vans girl, so getting to design an entire collection of footwear, clothing and accessories with Vans is an absolute dream come true! The Vans x FLOUR SHOP collaboration combines all of the happiest things including rainbows, glitter, and unicorns, in a way that really expresses the birthday lifestyle,” says Amirah Kassem. “I am so excited for everyone to see the collection in person…it’s pure magic!”

*  The food presented in the imageries was consumed by the crew after wrapping up the shoot

The collection features Vans’ ComfyCush footwear, which offers a softer, cushion-y outsole with a first-class fit that feels like walking on a cloud. With an exaggerated double-platform sole that will appeal to those with bold style, the FLOUR SHOP Super ComfyCush Sk8-Hi RBW shines with colorful rainbow striping across the medial and lateral uppers, and an extra pop of color found on the rainbow eyelets and special heel scab. The style is topped off with FLOUR SHOP embroidery across each heel. Supporting the Super ComfyCush Sk8-Hi RBW are three adult footwear styles: the Old Skool with white leather uppers and rainbow stripes on the toe and heel, the Old Skool V in silver sparkles with rainbow outsoles and hook-and-loop closures, and the Classic Slip-On with FLOUR SHOP icons and emoticon art on the Checkerboard-accented uppers.A head-to-toe apparel assortment accompanies the Vans x FLOUR SHOP footwear collection, headlined by the Vans x FLOUR SHOP Smiley LS Tee, perfect for a long day in the kitchen baking, or just for brightening up your wardrobe. The long sleeve boyfriend fit tee showcases a checkerboard collar along with smiley face graphic in front and a colorful “Off The Wall” oven mitt graphic on the back. Pair the tee with the Vans x FLOUR SHOP heart-shaped sunglasses with rainbow striping along the top rim of the frames and the Patch Backpack in Checkerboard.
To inspire all little girls and boys to dream bright just like Amirah did, the Vans x FLOUR SHOP Collection includes a full footwear and apparel range for youth and toddlers including a special Classic Slip-On featuring “Cara the Unicorn” matching back to the iconic, whimsical cake that helped put Amirah and her bakery on the map.The Vans x FLOUR SHOP by Amirah Kassem collection is available in Vans retail stores and at select Vans retail accounts starting this October. In the meantime, don’t forget that with enough rainbows, sparkles and glitter, every day can be your birthday!