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To Dye For: How Toxic Fashion Is Making Us Sick--and How We Can Fight Back Kindle Edition

4.7 4.7 out of 5 stars 146 ratings

A Silent Spring for your wardrobe, To Dye For is a jolting exposé that reveals the true cost of the toxic, largely unregulated chemicals found on most clothing today.

Many of us are aware of the ethical minefield that is fast fashion: the dodgy labor practices, the lax environmental standards, and the mountains of waste piling up on the shores of developing countries. But have you stopped to consider the dangerous effects your clothes are having on your
own health? Award-winning journalist Alden Wicker breaks open a story hiding in plain sight: the unregulated toxic chemicals that are likely in your wardrobe right now, how they’re harming you, and what you can do about it.

In
To Dye For, Wicker reveals how clothing manufacturers have successfully swept consumers’ concerns under the rug for more than 150 years, and why synthetic fashion and dyes made from fossil fuels are so deeply intertwined with the rise of autoimmune disease, infertility, asthma, eczema, and more. In fact, there’s little to no regulation of the clothes and textiles we wear each day—from uniforms to fast fashion, outdoor gear, and even the face masks that have become ubiquitous in recent years. Wicker explains how we got here, what the stakes are, and what all of us can do in the fight for a safe and healthy wardrobe for all.

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Editorial Reviews

Review

One of Ethos’s 23 Must-Read Climate Change and Environmental Books to Jumpstart You Into Action
One of The Next Big Idea Club's June 2023 Must-Read Books

"Utterly eye-opening and engrossing, you will never look at your clothes the same way again after reading this book. Alden Wicker demystifies the toxic process behind how our clothing is made in page-turning detail." —Amy Odell, author of
Anna: The Biography

To Dye For is not just about clothes. It’s an intrepid, long-overdue investigation into the untested and often dangerous chemicals that are in nearly everything we buy, the sobering reality of what these substances are doing to our bodies, and an inspiring call to action for our government to put public safety over the power of the chemical industry.” —Elizabeth Cline, author of Overdressed: The Shockingly High Cost of Cheap Fashion
 
"[Wicker’s] mastery of her chosen subject is impressive, while it is her ability to not only enlighten readers regarding the obvious-fashion, she notes, does not come with an ingredient list-but also to drive home the seriousness of her research that makes this a crucial book...Her gripping and deadly serious investigation of this long overlooked topic hits all the right marks.
To Dye For should be widely read and has the potential of being a game changer in an increasingly scrutinized industry." —Booklist, starred review

“A thought-provoking read for anyone who buys or wears clothes. A recommended addition to collections.” —
Library Journal

“A disturbing, well-researched study with solid proposals to address a deep-seated problem.” —
Kirkus Reviews

“Journalist Wicker urges consumers to think twice before picking up a piece of fast fashion in her incisive debut…Wicker makes a robust, sobering case that ‘much of what historically made fashion dangerous to our health has been invisible,’ grounded by copious research and frequently shocking first-person accounts. This is a real eye-opener.” —
Publishers Weekly

"Part history, part expose, Wicker brings much-needed visibility to the dirty truth behind colorfully dyed, carefree fabrics." —
No Kill Magazine

"With searing investigative skills, Alden Wicker unveils one more insidious way in which the beauty and fashion industry exact a toxic price on women: the chemical stew woven into fabrics we wear. Too often—in a story old as time—when women speak up about the ill-effects of these toxins on their health, they're discounted and gaslit. That is, until writers like Alden dig in, investigate, connect the dots, shed new light, and make us listen." —Donna Jackson Nakazawa, author of
The Autoimmune Epidemic and The Last Best Cure
 
"
To Dye For seamlessly weaves a captivating narrative with thorough, eye-opening research—making this a book you can't put down." —Kathryn Kellogg, author of 101 Ways to Go Zero Waste
 
“A tour de force through the invisible chemical world hidden in our clothes and practical guide on what we can do about it.” —Maxine Bédat, author of
Unraveled: The Life and Death of a Garment

“Concerning and empowering. Wicker encourages us to listen to women and our own bodies, to choose slow and low-tech fashion for our own health and the planet’s, and to hold toxic fashion manufacturers accountable. I hope we’ll see ingredient lists on clothing and a paradigm shift towards protecting consumer health as a result of this important book.” —Kimberly Nicholas PhD, author of
Under the Sky We Make: How to Be Human in a Warming World

About the Author

Alden Wicker is an award-winning journalist, sustainable-fashion expert, and founder and editor-in-chief of EcoCult. She’s published investigative pieces for The New York Times, Vogue, Wired, and has been interviewed for the BBC, NPR, Reuters, Fortune, CBC, and more. In 2021, Wicker won the American Society of Journalists and Authors Award for business reporting.

Product details

  • ASIN ‏ : ‎ B0BGXKYY7D
  • Publisher ‏ : ‎ G.P. Putnam's Sons (June 27, 2023)
  • Publication date ‏ : ‎ June 27, 2023
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 4.7 MB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 303 pages
  • Customer Reviews:
    4.7 4.7 out of 5 stars 146 ratings

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Alden Wicker
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Alden Wicker is an award-winning investigative journalist. She's the founder of the internationally recognized platform, EcoCult, which provides fact-checked professional and shopping information on safe and sustainable fashion and buildings, and contributes to publications such as The New York Times, BBC, Wired, Vox, Vogue, and more. She’s traveled the world to speak on panels and visit factories, and has made expert appearances on NPR’s Fresh Air, the BBC, and NBC to speak on consumer sustainability and health.

Customer reviews

4.7 out of 5 stars
146 global ratings

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Customers say

Customers find the book insightful and informative. They praise the writing quality as well-researched and easy to understand. The book explains complex concepts in a straightforward manner, helping readers reduce harmful chemicals and environmental damage. Readers also mention that the book provides useful information on health risks associated with modern clothing production.

AI-generated from the text of customer reviews

26 customers mention "Insight"23 positive3 negative

Customers find the book insightful, engrossing, and informative. They say it's well-researched and provides bigger picture thinking around solving issues. Readers consider it an important work that sheds light on the topic.

"...A huge thanks to the author for pursuing this story and shedding light on this topic. I can't recommend this book enough to, well, everyone...." Read more

"The topics Wicker brings together in this thoroughly researched and well written book cross so many disciplines that most incoming college students..." Read more

"...and confusing, Alden focuses on the larger picture and provides bigger picture thinking around solving these issues rather than fear mongering us to..." Read more

"To Dye For: How Toxic Fashion Is Making Us Sick" is an eye-opening, well-researched, and incredibly informative deep dive into the hidden dangers of..." Read more

12 customers mention "Writing quality"12 positive0 negative

Customers find the book well-written and easy to understand. They appreciate the author's skill in breaking down complex terms and concepts into simple ones that are easy for regular people to follow.

"...topics Wicker brings together in this thoroughly researched and well written book cross so many disciplines that most incoming college students will..." Read more

"...The author is thorough (huge section dedicated to citations, studies, etc) while also being human, relatable, and easy to digest...." Read more

"...The writing is engaging and easy to follow, making complex scientific and industry information accessible to everyone...." Read more

"...Alden Wicker has written a fascinating book. It’s meticulously and thoroughly researched and at the same time an entertaining though shockingly eye..." Read more

3 customers mention "Environmental impact"3 positive0 negative

Customers find the book helpful for reducing harmful chemicals and the environmental damage and health risks from modern clothing production.

"...The book does an excellent job of exposing the toxic chemicals, environmental damage, and health risks associated with modern clothing production—..." Read more

"...We are now on an extended journey towards a less toxic environment!" Read more

"...This is a really important book if you are trying to mitigate harmful chemicals in your life...." Read more

Eye-Opening and Essential Read on the Dangers of Fast Fashion
4 out of 5 stars
Eye-Opening and Essential Read on the Dangers of Fast Fashion
To Dye For: How Toxic Fashion Is Making Us Sick" is an eye-opening, well-researched, and incredibly informative deep dive into the hidden dangers of the fashion industry. The book does an excellent job of exposing the toxic chemicals, environmental damage, and health risks associated with modern clothing production—things most of us never even think about when shopping.The writing is engaging and easy to follow, making complex scientific and industry information accessible to everyone. It’s packed with shocking but necessary insights that will truly change the way you view the clothes you wear.I've already loaned this book out to friends because it’s just that important. If you care about your health, the environment, or ethical fashion, this is a must-read. Highly recommend!
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Top reviews from the United States

  • Reviewed in the United States on December 17, 2023
    I've always had sensitive skin (most wool is torture!), and would get nauseated and dizzy from exposure to things like new vinyl, new cars, and neatsfoot oil (apparently it often has petrochemicals added to it). While the natural world held little danger for me--I could pick poison ivy with my bare hands with no ill effects, not that I would try that now--the world of scratchy materials, harsh cleaners, and synthetic chemicals seemed to bother me more than most. The only real allergic reaction I ever had as a child was when I was visiting a friend with terrible allergies and broke out in a rash from touching her bed sheets, which were treated with scented detergent and fabric softener.

    Then, one day in my 20s, I got some new clothes. In a hurry to head to class, I threw on a new sweater without washing it properly. As I sat there listening to the lecture, my shoulderblades itched more and more. When I got back to my dorm and took the sweater off, I'd broken out in hives there.

    After that I developed more and more severe reactions to new clothes, carpeting, clumping cat litter, and any kind of scratching or pressure on my skin. I also developed upper respiratory problems, GI issues, and episodes of fatigue and brain fog. Doctors, including an allergist, were stumped. Antihistamines calmed it down some, and a summer in Finland put me in almost complete remission for several years.

    But then--oh, but then!--a series of infections left me severely ill once again, to the point that I could barely walk. More doctor visits, more being told I was hysterical, an "avoidant personality," not handling the stress of my new job and new move well, etc. etc. Long story short, it eventually turned out I had Lyme disease, just like I'd been saying all along, plus a whole panoply of other, even more mysterious ailments, including the dreaded "sick building syndrome."

    Avoidance of my previous office building has helped me some, although I'm far from well. But my dermographia and textile issues made a very unwelcome return as part of all of this. So it was incredibly validating, if incredibly terrifying, to read reports of hundreds or thousands of people who've gone through similar things. Although clothing sensitivity isn't my only issue, it was a trigger and a sign that there was something seriously wrong, and it's been a long-running problem for most of my adult life. Although it was viscerally sickening to read about similar reactions in others, it also let me know that I wasn't alone and that this is a very serious problem for a significant portion of the population.

    Actually, scratch that. Considering the devastating impact fast fashion has on the planet, this is a serious problem for *everyone*. A huge thanks to the author for pursuing this story and shedding light on this topic. I can't recommend this book enough to, well, everyone. I'm considering sending copies to all my representatives in Congress and suggesting they do something about the situation. I doubt they will, but some enterprising young interns might be assigned to read the books, and maybe it will do some good in the future. We can only hope it isn't too late.
    15 people found this helpful
    Report
  • Reviewed in the United States on August 12, 2023
    The topics Wicker brings together in this thoroughly researched and well written book cross so many disciplines that most incoming college students will read something that plants a seed of curiosity about how the clothing industry and everything related touches their lives. The writer produced accessible material on complex topics without dumbing down the messages.

    That said, IF YOU ARE IMPATIENT, to get to the "What do I do about it?" part of the message, I suggest you visit Wicker's carefully curated EcoCult website, a place that can stay current in ways that books cannot, for help in navigating decisions that are way too complicated for any one human to make.

    Policy makers, legislators, consumer protection advocates: this book is an intelligent call to action. Please look after me and the ones I love. All I have is a little purchase power in an opaque system. I need your help.

    Finally, SHOUT OUT TO FEMALE RESEARCHERS WITH CHILDREN: once again, you stepped up, asked good questions and worked to find answers. You are part of an heroic tradition and I bow to you.
    11 people found this helpful
    Report
  • Reviewed in the United States on August 12, 2023
    This book contains incredibly important information on a topic that is long overdue for the spotlight. The author is thorough (huge section dedicated to citations, studies, etc) while also being human, relatable, and easy to digest. While the content is terrifying and confusing, Alden focuses on the larger picture and provides bigger picture thinking around solving these issues rather than fear mongering us to just shop our way around it. It's a terrific read that I have shared with my family and friends. Hopefully this book sparks a movement.
    One person found this helpful
    Report
  • Reviewed in the United States on February 17, 2025
    To Dye For: How Toxic Fashion Is Making Us Sick" is an eye-opening, well-researched, and incredibly informative deep dive into the hidden dangers of the fashion industry. The book does an excellent job of exposing the toxic chemicals, environmental damage, and health risks associated with modern clothing production—things most of us never even think about when shopping.

    The writing is engaging and easy to follow, making complex scientific and industry information accessible to everyone. It’s packed with shocking but necessary insights that will truly change the way you view the clothes you wear.

    I've already loaned this book out to friends because it’s just that important. If you care about your health, the environment, or ethical fashion, this is a must-read. Highly recommend!
    Customer image
    Nat
    4.0 out of 5 stars
    Eye-Opening and Essential Read on the Dangers of Fast Fashion

    Reviewed in the United States on February 17, 2025
    To Dye For: How Toxic Fashion Is Making Us Sick" is an eye-opening, well-researched, and incredibly informative deep dive into the hidden dangers of the fashion industry. The book does an excellent job of exposing the toxic chemicals, environmental damage, and health risks associated with modern clothing production—things most of us never even think about when shopping.

    The writing is engaging and easy to follow, making complex scientific and industry information accessible to everyone. It’s packed with shocking but necessary insights that will truly change the way you view the clothes you wear.

    I've already loaned this book out to friends because it’s just that important. If you care about your health, the environment, or ethical fashion, this is a must-read. Highly recommend!
    Images in this review
    Customer image
  • Reviewed in the United States on June 16, 2024
    This book was like walking through the wardrobe into Narnia for the first time. There were realities Alden shared that sent shivers down my spine and made my stomach churn, there were also hopeful moments where it DIDN’T feel like toxic fashion was consuming everything and everyone. This book was timely and gave me so many insights into the inner workings of fashion and of how real people are being hurt by it. You have got to read this!
    2 people found this helpful
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  • Reviewed in the United States on January 4, 2025
    We are living in a pool of toxic chemicals. Especially clothing and fabric. Read this. Ok to protect your self and family
  • Reviewed in the United States on September 15, 2024
    My husband and I have been eating organic food and using organic products for years now, and have slowly been converting our wardrobe to an organic closet. But, we weren’t fully aware of the toxicity of the dyes. Now we are and are making even greater efforts at locating due-free or plant-dyed clothing. Thank you, Alden, for enlightening us. We are now on an extended journey towards a less toxic environment!
    5 people found this helpful
    Report

Top reviews from other countries

  • Kamila Priehodova
    5.0 out of 5 stars Great book
    Reviewed in Canada on February 26, 2025
    Excellently written and very informative book. The information there should become mainstream and common knowledge. Definitely recommend
  • Gab
    5.0 out of 5 stars Excellent well researched book
    Reviewed in the United Kingdom on December 30, 2024
    As a health practitioner working with environmental chronic health issues I was still shocked and enlightened by this research. A well written and thoughtful book aimed to satisfy both professional and lay audiences using research and individual case studies for impact. I read this book cover to cover in two days and found myself considering the clothes in my wardrobe. Whilst I had the food and cosmetics industries on my radar and knew about the obvious chemicals in carpets and furnishings - the PFAS problem endemic in clothing was not common knowledge. Thank you for this book.
  • Eli Young
    5.0 out of 5 stars A must Read!
    Reviewed in Spain on August 22, 2023
    We all know that chemicals are everywhere, are part of the reasons why illnesses that were uncommon and now are way too common. But why and what can we do? Read the labels!! Wear organic natural textiles, do whatever to make labelling of chemicals used in textile processes, dyes, treatments be on the labels (like food has). This book is well written and documented and so very instructive. Read it, then pass it on to others!
  • Maggy Diehl
    5.0 out of 5 stars An incredible book that is ahead of its time.
    Reviewed in Germany on July 27, 2023
    The author touches on many points that elude most people who care about fashion and textiles. Anybody who moves in the space of sustainability MUST read this. Textiles are so far behind most other consumer product industries that you can expect to get dizzy. Wicker carefully and with much nuance highlights in this book that we have so much work todo to if we truly want to detox textiles.

    The book is a much needed wake up call.
  • RacM
    5.0 out of 5 stars A must read for everyone!!
    Reviewed in Canada on October 17, 2023
    This book is a must-read for everyone! It's shocking to find out how the fashion and chemical industry is applying chemicals to our clothing that can be hazardous to our health and that this is an industry norm. I've naively thought that the clothes we wear right next to our skin wouldn’t be toxic and endocrine-disrupting chemicals applied to them. This book is personable and engaging to read, despite the hopelessness you feel about the fashion and clothing industry. Thanks to Alden Wicker for taking on this project to get this message to consumers. Hopefully, we can demand change within the industry to protect those who make our clothing and also those closer to home whose health is compromised by their clothing.

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