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Updated at 1:25 P.M. on October 9, 2024.
If you missed out on the best Prime Day deals back in July, we have great news: The retailer is hosting yet another sale event, so you don’t have to wait until Black Friday to score major discounts. The sale promises great deals on everything from tech to activewear to kitchen appliances.
During Amazon’s Prime Big Deal Days, we’re tracking down the best discounts on all the brands you know and love. The sale ends today, so this is your last chance to save big. Since we don’t see markdowns like this often, now’s the time to grab those big-ticket items you’ve been eyeing, like an NordicTrack exercise bike for $500 off or a Cuisinart Pizza Oven for almost half its usual price.
Psst: To get the biggest savings (plus fast, free shipping), you’ll need to sign up for an Amazon Prime membership. It typically costs $15 per month, but the retailer is currently offering a free 30-day trial for new customers. Get. On. It.
What are Prime Big Deal Days?
Amazon Prime Big Deal Days is a massive two-day shopping event held exclusively for Prime members, and typically takes place in October. In 2024, Prime Big Deal Days takes place on October 8 and 9. During this time, you’ll find deep discounts on products across all categories, including some of the lowest prices of the year (outside of Black Friday and Cyber Monday, that is). The event has the same model as Amazon’s Prime Day, a 48-hour sale that usually happens in July.
What’s on sale during Prime Big Deal Days?
No matter what you’re looking for—kitchen gadgets, home gym equipment, skin care, or clothes—Amazon is probably offering some sort of discount on it. In years past, we’ve seen deals on tech items (like Apple iPads and Beats headphones) and kitchen appliances from Cuisinart, Keurig, KitchenAid, and more. If you’re after beauty products, you’ll probably find everything from Neutrogena sunscreen to a Dyson hair straightener on sale. (And those are just some standout deals!)
Amazon is also offering great discounts on its own suite of products, including Alexa-enabled Echo smart home devices, Ring video doorbells, SELF Fave Kindle e-readers, and Fire TV streaming sticks.
How did we choose the best Prime Big Deal Days deals?
To find the very best Prime Big Deal Day markdowns, the SELF commerce editors started by skimming tons of sales from top brands, like Dyson, Apple, Peloton, and more. We narrowed down our list by reading hundreds of Amazon reviews, focusing on items that shoppers truly love. We also made sure to highlight the discounts that we feel are actually worth shopping (not the sales you see every day on the site).
Reviewers aren’t the only people we listened to—we also tapped our staff and team of testers to round up a bunch of SELF Award Winners that are on sale. Products we keep in our pantries, cleaning machines we use every day, and skin care we swear by all made it into our final list of picks.
Do I need to be a Prime member to save on these deals?
Yes! The markdowns are a major perk of Amazon’s Prime membership—in addition to free one- to two-day shipping. Not subscribed, but still want to save? Sign up for a 30-day free trial and you’re good to go (plus, you’ll gain access to Prime Video content, so you can stream Fleabag or The Summer I Turned Pretty while you shop).
Which other retailers have Prime Big Deal Days deals?
In addition to Amazon’s great discounts, there will likely be other sales to shop at competitor retailers like Target, Walmart, Nordstrom, and Best Buy. So, if you’ve put off purchasing Apple’s AirPods Pro Max, a Nespresso coffee maker, or a Kindle, you’ll be hard-pressed to find a better time to snag these sought-after goods.
In this article
- Tech deals
- Amazon device deals
- Headphone deals
- Kitchen deals
- Coffee maker deals
- Home and cleaning deals
- Mattress and bedding deals
- Fitness deals
- Self-care deals
- Sex toy deals
- Clothing deals
- Activewear deals
- Shoe deals
- Sneaker deals
- Beauty and skin care deals
- Under $25 deals
- Target deals
- Walmart deals
What are the best Prime Big Deal Days deals right now?
This is one of the hands-down greatest times to save—not only does Amazon discount its own suite of products (we’re talking Kindles, Echos, and Fire tablets), but other retailers also usually race to keep up (or beat) the discounts.
That said… Prime Big Deal Days are pure mayhem. There are easy-to-miss “Lightning Deals” that start and stop at all hours—and sometimes, supplies and sizes run out before you have the chance to check out. That’s why we’re scouring the site for you and will update this page (and many others) regularly. Here’s a peek at our top five favorite deals of the moment, followed by all the rest.
- Airpods Pro—originally $249; now $169
- Dyson V12 Detect Slim+ Cordless Vacuum Cleaner—originally $650; now $555
- KitchenAid Value Bundle Artisan Stand Mixer—originally $480; now $340
- Theragun Prime—orignally $299; now $209
- Bondi Boost Infrared Bounce Brush—originally $98; now $78
Best Prime Day tech deals
You can’t have a giant cyber sale without stellar savings on electronics like smartwatches, laptops, and e-readers. We’re especially psyched about the amount of Apple products on sale, including MacBooks and AirTags. Amazon tech gadgets, like Fire tablets and Kindle e-readers, are also majorly discounted.
Read more: Best Tech Gifts
Best Prime Day Amazon device deals
In case you didn't know, Amazon has the whole suite of its own tech gadgets, including Kindle e-readers, Fire TV Sticks, and Echo Dot speakers. If you're looking for a low-key fall activity, we recommend picking up a Kindle Paperwhite, downloading some mysteries, and cozying up on the couch to read.
Read more: Fill Your New Kindle With These Buzzy Reads
Best Prime Day headphone deals
Need a new pair of headphones? Apple Airpods Max are at the lowest price we’ve seen in months, and I can personally assure you that they block out all chatter and unsettling plane noises. If earbuds are more your thing, consider picking up the Beats Powerbeats Pro, which give you up to nine hours of listening time (you can finish a whole audiobook!).
Best Prime Day kitchen deals
If you’re in the market for a kitchen tool that’ll make cooking a bit easier or shave some time off your meal prep, you can’t go wrong with these deals. Save big on best-selling air fryers, slow cookers, and more.
Best Prime Day coffee maker deals
Getting your morning hit of caffeine will be a little faster (and include less prep work) with a pod machine like De'Longhi's Nespresso Vertuo. On the flip side, if you revel in the process of brewing espresso and frothing milk for your latte, Breville's Coffee Maker is on also on sale.
Best Prime Day home and cleaning deals
Cleaning your home feels like less of a chore when you have products that make the process easier. Right now, you can pick up an iRobot Roomba that’ll zip around your house picking up dirt and dust, a Bissell carpet cleaner to revive your rugs, a sleek stainless steel trash can, and more.
Mattress and bedding deals
Now’s a great time to upgrade your mattress or swap your lightweight quilt for a fluffy duvet. If you’re a side sleeper, we highly recommend Nectar’s Queen Mattress, which has plenty of cushioning for your shoulders and hips.
Read more: The Best Mattresses on Amazon
Best Prime Day fitness deals
Amazon’s giant sale is a wise time to save on normally splurge-worthy home gym equipment like Bowflex’s adjustable dumbbells or NordicTrack’s s27i Studio Bike (both of which won Home Fitness Awards last year). And to make sure you stay hydrated throughout your workout, pick up Hydro Flask’s sturdy water bottle—it’s over 30% off.
Read more: Shop the Best Home Fitness Equipment
Best Prime Day self-care deals
The SELF Fave Nekteck back massager screams rest and relaxation—and you can grab it for $20 less right now. The same brand also makes a foot massager that’ll offer some relief any time your dogs are barking. And check out Waterpik’s water flosser, which is currently on sale and has over 100,000 five-star reviews.
Best Prime Day sex toy deals
Amazon’s sex toy deals might be the nudge you need to treat yourself to a luxury vibrator from brands like Lelo and Womanizer—or to try something new like a cock ring or a sex pillow. (Which, yes, is different from a regular pillow.)
Read more: The Best Sex Toys on Amazon
Best Prime Day clothing deals
It’s officially cozy season (a.k.a. fall), and this sale is a great excuse to stock up on comfy loungewear and pj’s for a full day of bedrotting. One SELF editor recommends Cozy Earth’s Long Sleeve Pajama Set, which is velvety soft and super stretchy.
Best Prime Day activewear deals
Buying yourself some new workout clothes is a great way to treat yourself before hitting the gym or heading out for that run. From sports bras to leggings, there’s a ton on sale right now from your fave activewear brands, including Puma, Champion, and Adidas.
Best Prime Day shoe deals
You can take advantage of this year’s shoe sales whatever your autumnal plans may be: Pick up a pair of booties for cooler temps, hiking sneakers for jaunts down the trail, and Crocs clogs for, well, anything.
Best Prime Day sneaker deals
If there's one thing we know, it's good sneakers, and we're pumped to see a bunch on sale. Our senior commerce writer relies on Ryka's Devotion X shoes to support her flat feet on long walks, and we highly recommend the Sneaker Award–winning Asics GT-1000 12 if you're going to be standing all day.
Read more: Best Prime Day Sneaker Deals
Best Prime Day skin care and beauty deals
There’s never been a better time to have a 10-step beauty routine: With deals this good, you could fill your medicine cabinet for less than a single facial. On the skin care front, we highly recommend checking out the Healthy Beauty Award–winning Medicube device, which helps serums and creams absorb better into your skin for more noticeable results.
Best Prime Day deals under $25
There are tons of great Prime Big Deal Days finds under $25—once you know where to look. If your skin tends to get dry this time of year, you might want to pick up the viral CosRX Snail Mucin for some hydration. Also worth adding to your cart: a tiny handheld fan (a SELF fave!) that’ll help you stay cool through hot flashes or stuffy train rides.
Best Prime Day Target deals
Target has entered the chat by marking down tech products, kitchen appliances, home items, and more. For access to the deals, sign up for a free Target Circle membership, which gets you special savings online and in-store.
Best Prime Day Walmart deals
Now through October 13, Walmart is offering up to 50% off big-ticket items like Dyson vacuums and Samsung smartwatches. The best way to shop? Sign up for a 30-day free trial of Walmart+, which includes free same-day delivery on groceries, a Paramount+ Essential plan, and more perks.
Read more: Best Prime Day Competitor Deals
With reporting from Sarah Felbin and Abbey Stone.
Amazon Prime Big Deal Days is October 8 and 9. Shop all the best deals now:
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