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VIRTUE De-Brassing Shampoo, Natural Color Toner, Brightens and Revitalizes All Color-Treated Hair, ColorKick, 8 Fl Oz

4.4 out of 5 stars 63 ratings
VIRTUE
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Brand VIRTUE
Item Form Liquid
Hair Type dry, Color-treated Color-treated Hair Treated Hair
Age Range (Description) Adult
Material Type Free Gluten-free,Paraben-free

Description

A gentle, sulfate-free shampoo made from all-natural colorants to tone, neutralize, and brighten all shades of natural and color-treated hair.

Benefits

The only toning shampoo that uses all-natural botanical extracts to neutralize brassiness on all shades of color.

Suggested use

Ideal for all shades of natural color, all shades of color-treated or highlighted hair, and silver and gray toned hair. Use a minimum of 1–2 times per week, or 2–3 times per week for optimal results, alternating with your current Virtue shampoo.

Product Description

virtue
alpha keratin
frizz
The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.
The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.

Other Great Virtue Products

De-Brassing Shampoo

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Full Shampoo

Customer Reviews
4.4 out of 5 stars 63
4.4 out of 5 stars 1,260
4.5 out of 5 stars 675
4.2 out of 5 stars 139
4.3 out of 5 stars 704
4.3 out of 5 stars 1,509
Price
— $42.00 $35.70 — $44.00 $42.00
Hair Type Focus
Colored or Highlighted Hair Heat Damaged or Colored Hair Frizz Prone or Wavy Hair Broad Range of Curl Patterns Thinning Hair Fine or Flat Hair
What It Does
Tones & Neutralizes Brassiness Fills in the Cracks of Damage Cleanses, Refines & De-Frizzes Mends & Preps Hair Clears Debris from Follicles Dissolves Oil & Lifts Roots
Main Benefits
UV Ray & Pollution Protection Rebuilds Damaged Hair Seals in Moisture & Shine Environmental Curl Protection Creates Environment for Growth Weightless Long-Lasting Volume
Key Ingredients
Turmeric, Violet, & Lavender Quinoa, Baobab, & Grapefruit Phospholipids & Gotu Kola Jojoba Oil & Ceratonia Gum Alpha Keratin 60KU Clinical Phospholipids & Pink Pomelo
Sulfate & Paraben Free
✔ ✔ ✔ ✔ ✔ ✔
Gluten & Cruelty Free
✔ ✔ ✔ ✔ ✔ ✔
Vegan
✔ ✔ ✔ ✔ ✔ ✔

Product details

  • Package Dimensions ‏ : ‎ 8.23 x 3.58 x 2.17 inches; 8 ounces
  • UPC ‏ : ‎ 817023026999
  • Manufacturer ‏ : ‎ Virtue
  • ASIN ‏ : ‎ B0B922X6T1
  • Customer Reviews:
    4.4 out of 5 stars 63 ratings

Customer reviews

4.4 out of 5 stars
63 global ratings

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Mild blue shampoo
4 out of 5 stars
Mild blue shampoo
I like this brand. I used this shampoo on a piece of hair that I bleached that pulled brassy. I think this shampoo maybe better as a daily option as it’s a more mild light blue color. It didn’t replace using a hair toner for me, but I do think it did something. Ultimately I think it’s probably better for someone with different brassy concerns or for daily use than what I was trying to fix but either way I would recommend trying it if you’re looking to subdue mild orange tones daily.
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Top reviews from the United States

  • A. Williams
    5.0 out of 5 stars Current favorite shampoo!
    Reviewed in the United States on March 15, 2025
    Verified Purchase
    This is a re-order because I love this shampoo so much. It has prevented my hair from getting brassy between colorings. It lasts a long time as I only wash my hair a few times per week. It keeps it soft, manageable and healthy.
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  • Amazon Customer
    5.0 out of 5 stars Shampoo for colored hair
    Reviewed in the United States on April 6, 2025
    Verified Purchase
    Love this shampoo
    Helpful
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  • Ariel
    5.0 out of 5 stars Like it
    Reviewed in the United States on May 29, 2024
    Verified Purchase
    Great love it
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  • j c
    4.0 out of 5 stars Good product horrible price tag
    Reviewed in the United States on July 31, 2024
    Verified Purchase
    This works really well but with how expensive it is I use about a quarter size amount at a time. Once I run out I won’t be purchasing again unless it’s discounted
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  • Z
    5.0 out of 5 stars Keeps colored hair looking healthy
    Reviewed in the United States on January 12, 2024
    Verified Purchase
    Love the smell and can feel it bringing moisture back to my hair every time I use it. Great product but pricey
    2 people found this helpful
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  • Mickster
    5.0 out of 5 stars Brightens, tones, and gently neutralizes brassiness on natural and color-treated hair shades
    Reviewed in the United States on March 14, 2023
    Amazon Vine Customer Review of Free Product( What's this? )
    It has been really interesting trying to find the right product to tackle the brassiness and yellow tones in my naturally very warm hair. Quite a few of the de-brassing shampoos can be a little drying on the hair. They can work well to add a cool-toned pigment to neutralize the unwanted warmth, but they don’t actually add anything in to counteract the drying action of the neutralizing pigments. This shampoo really looks after my hair while it gently keeps the yellowness in check. You can use this shampoo once or twice a week (depending on how much you wash your hair) and it should be enough to keep that brassiness in check. I use it once a week and leave it on for five minutes, and it leaves my hair soft, smooth, shiny and bright.
    4 people found this helpful
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  • FSUmommy
    5.0 out of 5 stars Love It!
    Reviewed in the United States on February 11, 2023
    Amazon Vine Customer Review of Free Product( What's this? )
    I wasn’t sure how I’d feel about this as I’ve never tried an anti brass shampoo for my brunette hair. I box dyed my roots on a few occasions and desperately needed to tone down some brassy coloring. This shampoo smells really nice and it made my hair nice and bouncy! I have thin, fine hair for reference (curly, but I straighten)…my hair was so shiny and bouncy after I dried it today. I really felt like this made my hair feel super clean as well. I’m going to continue using and report back in a month, but so far I’m really loving this! The price tag is high which is my biggest complaint.
    2 people found this helpful
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  • Waterlily
    2.0 out of 5 stars Unexpected results
    Reviewed in the United States on April 7, 2025
    Verified Purchase
    I love Virtue products but I'm not sure what to think about this one. My highlights are no longer obvious and my red undertones are taking over. I stopped using and will consult my stylist.
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