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TikTok has come a long way since its Musical.ly days. Now, the social platform has the power of influencing brands and even Instagram content creators are jumping on the TikTok bandwagon. We've already seen TikTok's viral power in the beauty real but fashion brands aren't that far behind either. Whenever Charlie D'Amelio or Bretman Rock share their outfits with their followers, thousands hurry to find an exact match.
Thanks to TikTok's algorithm though, you don't necessarily have to get your fashion recs from the biggest influencers. Instead, peeps like you and I can also share our best clothing hacks on the app (like detachable collars, Walmart's amazing $10 jeans, affordable gold hoops, or the Lululemon leggings dupes of your dreams.) From teen staples like Abercrombie & Fitch and Nike to more high-end brands like Gucci and Louis Vuitton, countless fashion brands will pop up on your FYP. That's why we've decided to round up thee fashion brands that TikTok users seem to love the most.
Given the nature of the bodies the TikTok algorithm seems to favor (read: slim and white), this goes to show that brands and social media platforms alike have a lot to rethink in terms of size inclusivity. But, aside from that, if you're an aspiring TikToker and want to add some pieces to your wardrobe that won't guarantee overnight success but will make you look cute, we got you. (You might probably already have some of these brands in your wardrobe… In that case, add in a ring light and phone stand, and you'll be ready to start creating!)
Abercrombie & Fitch
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Yes, A&F is cool again and you have TikTok to thank. The brand's best-sellers? The '90s Ultra High Rise Straight Jeans and the Vegan Leather Pants.
Amazon Fashion
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We dare you to scroll through TikTok without encountering an Amazon haul.
UGG
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If you don't have the time or the patience to DIY your own UGG mini boots, then just purchase the real deal. You can score these cozy staples in some of your fave retailers such as Asos, Nordstrom, and Zappos.
Aritzia
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Word of advice: No capsule wardrobe is complete without Aritzia's Effortless Pants.
Levi's
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While the best Levi's jeans are the ones you find thrifting, you can also always find a good pair without the hassle at Levis.com or even Amazon.
Target
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As if you needed another excuse to go to Target.
Skims
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Skims is not only TikTok-approved but Teen Vogue-editor approved, too. From the silk pajamas to the body tape, we are fans.
Lululemon
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As much as we love a good dupe, we can't say no to some OG Lululemon leggings — and neither can TikTok.
Zara
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Of course, Zara is always making the rounds on TikTok, too!
Girlfriend Collective
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What's not to love from this brand that makes its products from recycled water bottles?
Nike
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You can't miss out on the classics!
Princess Polly
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Everybody seems to have a Princess Polly code. Try inserting a name followed by 20 [NAME20] when you go to checkout and chances are you'll get a discount.
I.Am.Gia
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Worn by the likes of Euphoria's Maddy and Kendall Jenner, I.Am.Gia is known for its Y2K-inspired garments.
Mejuri
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If Mejuri is good enough for Selena Gomez and Billie Eilish, it is good enough for us!
Converse
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If you are a Stay and don't have some Run Star Hikes yet, what are you doing?
Cider
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Cider has quickly cemented itself as one of TikTok's most beloved fashion brands offering cute and trendy pieces.
Naked Wolfe
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Raise your hand if you've been personally influenced by Naked Wolfe. I mean, even Olivia Rodrigo owns a pair!
The Real Real
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Have you checked out The Real Real's 2022 Luxury Consignment Report that shares the most coveted luxury fashion brands for Gen Z?
Oak + Fort
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If you love Aritzia, Zara, and Djerf Avenue, you'll love Oak + Fort.
Halara
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We've all seen Halara's ads pop up on our FYPs but it turns out the products are actually worth it.
Charles & Keith
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Charles & Keith is fashion girlies' best-kept secret. The Singapore-based brand offers great quality shoes and purses at reasonable prices.
Dickies
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You don't have to skate to wear Dickies.
Selkie
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Who doesn't want to feel like a fairy princess?
New Balance
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No matter if it's the New Balance x Aime Leon Doré collab or the classic 990v5 kicks, New Balance is no longer known as the brand only worn by dads.
Set Active
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Channel your inner Kendall Jenner by copping a matching set from Set Active.
Agolde
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These are what you would call “investment jeans.”
Polène
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Luxury quality bags without the super high luxury price tag!
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